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The Opportunity         India  1     The baby food market in India is witnessing a rapid growth of about 10-12  per annum....
The Opportunity         India  5     There is an emphasis on developing foods that are more organic and include enhanced i...
The Opportunity         India  9     Baby food is one of the fastest growing categories in baby care and overall FMCG indu...
Success Factors In India  Right Product  Right Price  Right People  Right Structure  Right Strategy  Right Marketing  A Su...
Product Overview         Why Us          High quality, Australian made health and wellness products you can trust througho...
Customer Overview         Target Market         Primary target segment          Working moms who are primarily busy with w...
Brand Positioning PRICE      Premium     quality     and      a   ordable     price       High       High      QUALITY    ...
What   s Sold In India   Indian     products     which     are     locally     produced     priced     between     INR    ...