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It Can Wait Campaign

When and Where



The "It Can Wait" campaign was established in March, 2010 by AT&T. The campaign don't have a real location because AT&T introduced the program online.

Mission Statement


The Mission of It Can Wait Campaign is to encourage drivers to make a pledge to never drive distracted. You can make a pledge at www.itcanwait.com/pledge. Right now, over 17 million people made the pledge to never drive distracted.

Focus Heading?


The campaign focused on creating new ways to stop distracted driving. For examples, they created the AT&T drive mode app and 21 day challenge (No phone when driving for 21 days).


Laws Passed


Through the program's hard work, texting and driving is now banned in 47 states.