• Is your event financially viable?
• Is your event sustainable?
Sponsorship is your most powerful marketing media, know how to use it !
That's the questions your potential sponsors
will be asking while reviewing your
sponsorship proposal ! Research your target
market, research your potential sponsors,
make your proposal short, catchy, smart,
realistic and unique. Do not overpromise.
Avoid long essays and chaotic structure.
Sponsorship is either provided in cash or in
kind ( product , services) is a central to the
revenue and resources of events. (Allen,
Sponsorship contract must include
❏ Clear description of the project
❏ Money involved/ needed with payment method and
❏ Media coverage
❏ Benefits for sponsors ( freebies / VIP/ media
coverage/profits from merchandise etc)
❏ Cancellation policies (weather, economic sytuation etc)
❏ Restrictions for sponsors in case of company closure or
decision to pull out of contract
❏ Details of all partners/ stakeholders/ appointed person
responsible for the contract
❏ Scheduled deadlines and follow up meeting
Successful sponsorship is built on the long term relationship
between the sponsor and the event organiser.
Your relationship with Sponsors must be maintained at all
times, make sure you make them happy continue to make
them happy throughout the event and acknowledge their input
after. Fulfill your promises and maintain your relationship for
future opportunities of this or other events you be involved in.