LIST WITH US NEST SEEKERS HAMPTONS - SALES AND MARKETING KEN SMALLWOOD Licensed Real Estate Salesperson 62 Park Place, East Hampton N.Y 11937 O: 631.324.1050 M: 917.979.9201 kens@nestseekers.com
LIST WITH US  NEST SEEKERS HAMPTONS - SALES AND MARKETING  KEN SMALLWOOD  Licensed Real Estate Salesperson 62 Park Place, ...
ABOUT NEST SEEKERS In the past decade Nest Seekers has formed into a powerful full service global real estate brokerage and marketing firm leading the industry in New York City, the Hamptons, Miami, Beverly Hills and internationally. With 15 storefront and office locations strategically located in high net worth markets and over 700 professionals and staff, we bring your property to market efficiently, expeditiously and with enormous outreach. Nest Seekers International is a pioneering firm on the cutting edge of ideas, concepts, marketing, and technology constantly, reinventing the standard of service and delivering superior performance and service. We are a fully integrated sales, marketing and management real estate firm. Our professionals are frequently featured as experts on highest rated media outlets such as CNBC, BBC, Bloomberg, Wall Street Journal, New York Times and on real estate reality shows. Engaging our firm will employ our ever-growing leading-edge online proprietary marketing platform generating over 5,000,000 unique visitors per year and over 300,000 fans on our social networking sites. Always at the forefront of performance and technology, we are one of the fastestgrowing real estate firms in the world, with several billion dollars in gross sales. We are not only committed to providing extraordinary service and exceptional results but also to remaining ahead of the curve. Creativity, ingenuity, quality and passion in service are the fundamentals to our success and growth. 3
ABOUT NEST SEEKERS In the past decade Nest Seekers has formed into a powerful full service global real estate brokerage an...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G TOTAL AnNUAL VOLUME OF SALES L A S T T H R E E Y E A R S LEASING AND SALES OVER 3 BILLION ABOUT NEST SEEKERS INTERNATIONAL - Assets including 16 storefront and office locations strategically located in high net worth markets in New York City, The Hamptons, New Jersey, Miami, Los Angeles, and London and over 700 professionals and staff. - Just over 3 billion in new development sales in recent years. - Ever-growing leading-edge online proprietary platform I N A L L M A R K E T S AVERAGE RENTAL 25-28 % OF REVENUES generating over 2,000,000 absolute unique visitors per year and over 300,000 fans on our social networking sites. - In less than a decade Nest Seekers has emerged as a force in the Real Estate industry. - Bringing a full spectrum approach to every aspect of Real Estate sales, marketing, advisory and management.
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  TOTAL AnNUAL VOLUME OF SALES L A S T  T H R E E  ...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G KEN SMALLWOOD Licensed Real Estate Salesperson 62 Park Place, East Hampton N.Y 11937 O: 631.324.1050 M: 917.979.9201 kens@nestseekers.com From Manhattan to the Hamptons, Ken prides himself in developing creative marketing solutions for clients who are looking to buy, sell or rent homes. His experience can help guide potential buyers through the labyrinth of New York real estate to find their next house, apartment or investment property. His strong referral network provides clients with the best possible service in all areas from mortgage professionals to contractors, lawyers, handymen, insurance agents, stagers, and interior designers. If you are interested in buying, renting or selling a home please contact Ken for a competitive market analysis or with questions or concerns pertaining to these markets. He looks forward to the opportunity to speak with you regarding your real estate goals and lifestyle needs.
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  KEN SMALLWOOD  Licensed Real Estate Salesperson 6...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G LISTINGS PORTFOLIO 224 KINGS POINT ROAD, EAST HAMPTON 6 BEDROOMS | 5 BATHS | 3,708 SF | 0.4 ACRES | WEB ID 639979 | $1,990,000 18 NORH FERNDALE PLACE, MONTAUK 4 BEDROOMS | 3 BATHS | 3,000 SF | 0.4 ACRES | WEB ID 426087 | $1,795,000 46 WINDING WAY, EAST HAMPTON 4 BEDROOMS | 5 BATHS | 3,500 SF | 0.7 ACRES | WEB ID 492163 | $1,595,000
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  LISTINGS PORTFOLIO 224 KINGS POINT ROAD, EAST HAM...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G OFFICES Riverside Boulevard Southampton Main Street Brooklyn BEVERLY HILLS SOUTHAMPTON 271 NORTH CANON DRIVE BEVERLY HILLS CA (310) 278 8861 20 MAIN STREET SOUTHAMPTON NY (631) 287 9260 EASTSIDE BRIDGEHAMPTON 415 MADISON AVENUE NEW YORK NY (212) 252 8772 2415 MONTAUK HIGHWAY BRIDGEHAMPTON, NY 631-353-3427 WESTSIDE EAST HAMPTON 100 RIVERSIDE BLVD. NEW YORK NY (646) 681 8811 75 MAIN STREET EAST HAMPTON NY (631) 324 1050 MIDTOWN WATER MILL 587 FIFTH AVE. NEW YORK NY (212) 252 8772 688 MONTAUK HIGHWAY WATER MILL NY (631) 353 3047 VILLAGE WESTHAMPTON BEACH 55 CHRISTOPHER STREET NEW YORK NY (212) 252 8772 ext.4755 118 MAIN STREET WESTHAMPTON BEACH, NY (631) 259 4330 SOHO MIAMI 594 BROADWAY NEW YORK NY 646.924.4319 1111 LINCOLN ROAD MIAMI BEACH, FL (305) 531 7200 BROOKLYN LONDON 578 DRIGGS AVENUE BROOKLYN NY (718) 302 0900 16 HIGH HOLBORN, LONDON, WC1 V6B 0207 917 6800 LONG ISLAND CITY NEW JERSEY 47-44 VERNON BLVD. LONG ISLAND CITY. NY (718) 707 0200 140 BAY ST, JERSEY CITY, NJ (917) 582 3181 WESTCHESTER INTERNATIONAL 2 OVERHILL ROAD, SCARSDALE, NY (914) 920 6048 415 MADISON AVENUE NEW YORK NY (212) 252 8772 Utilizing LOH Vision’s “Live Open House” technology, we are able to naturally attract clientele to our storefronts. The marriage between interactivity and a user-friendly real estate interface, our storefronts are engaging digital displays where pedestrians are able to interact with your property passively, viewing photos, maps, details and even schedule a time to view. lohvision.com NestSeekers Beverly Hills
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  OFFICES Riverside Boulevard  Southampton Main Str...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G OUR INTERNATIONAL PARTNERS Nest Seekers is uniquely quali ed to meet the needs of foreign buyers and sellers with our unparalleled global network. Our brokers come from do ens of backgrounds and nationalities and speak multiple languages to effectively communicate with and serve today s international Real Estate market. CHINA LONDON Coming 2017 Address: 16 High Holborn, London, C1 6B p 0207 17 6 00 ADdITIONAL AFFILIATES Paris Moscow Tel Aviv Sydney Madrid Cayman Islands UAE ominican Republic
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  OUR INTERNATIONAL PARTNERS Nest Seekers is unique...
NEST SEEKERS IS UNIQUELY QUALIFIED TO MEET THE NEEDS OF FOREIGN BUYERS AND SELLERS WITH OUR UNPARALLELED GLOBAL NETWORK. OUR BROKERS COME FROM DOZENS OF BACKGROUNDS AND NATIONALITIES AND SPEAK MULTIPLE LANGUAGES TO EFFECTIVELY COMMUNICATE WITH AND SERVE TODAY’S INTERNATIONAL REAL ESTATE MARKET.
NEST SEEKERS IS UNIQUELY QUALIFIED TO MEET THE NEEDS OF FOREIGN BUYERS AND SELLERS WITH OUR UNPARALLELED GLOBAL NETWORK. O...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G WHY CHOOSE NEST SEEKERS? Our firm is international in every sense of the word. We currently maintain 16 office locations in Beverly Hills, New York City, the Hamptons, London and Miami with an overall staff of more than 700 professionals. Additionally, our network includes hundreds of satellite affiliates worldwide. Nest Seekers’ clients are accustomed to the highest level of service and professionalism with not only United States presence, but international affiliates in Europe, Latin America, Asia and the Middle East. Nest Seekers has over a decade in combined experience in every sector of the real estate industry which confidentially provides a platform of the smartest, most complete, and expansive matrix of real estate services in both the East and West Coast to serve your property needs. This includes financial consultancy, real estate investment options, property management and development, and full partnerships to our ever-expanding database of local and international clients and customers.
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  WHY CHOOSE NEST SEEKERS  Our firm is internationa...
N E S T S E E K E R S H A M P T O N S S A L E S FOR SELLERS Nest Seekers is first and foremost your marketing agent as much as it is your sales agent. In order to achieve the highest price possible in the shortest amount of time we will provide the following: • We will source all available comparable current, past and future data in order to price the property most accurately and intelligently. • We will advise on positioning, staging, designing and showcasing your property. • We will provide high quality photos, floor plans, collateral materials, videos and mailers. • We will embark on an advertising and marketing campaign in all media, on and off line including industry trades, main stream media, real estate portals, multiple listing systems, glossy publications, broker networks, social media, search engine optimization, direct mailing campaigns and much more. This will insure maximum exposure for the property. • We will qualify potential buyers, negotiate your best interest and walk you through every step of the transaction including handling board packages, coordinate between the professionals involved and to the final toast and the closing table. & M A R K E T I N G
N E S T S E E K E R S  H A M P T O N S  S A L E S  FOR SELLERS Nest Seekers is first and foremost your marketing agent as ...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G FACTORS THAT WILL GET YOUR PROPERTY SOLD LOCATION: “LOCATION, LOCATION, LOCATION!” Location is the number one rule in real estate. You’ve certainly heard the phrase enough and may wonder why location is so emphasized. • Location is vital because “Identical Properties” can increase or decrease in value due to location. • Although demographics, school reputation, and neighborhood amenities are all essential factors on a buyer’s decision; where your property sits with relevance to constructive nuisance such as power lines, railroads, steep driveways, etc. will also have an effect on the response from prospective buyers. PRICE: “THERE IS NO MARKET BAD ENOUGH THAT PRICE CAN’T CURE” Setting the proper asking price for your property is the single most important factor that will determine the success of the sale of your property. The asking price should be very close to the actual “value” of the property. The “value” of the property will be determined by what a ready, willing and able buyer is willing to pay for your property & for the amount you will be willing to sell it for.
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  FACTORS THAT WILL GET YOUR PROPERTY SOLD LOCATION...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G MARKETING STRATEGY
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  MARKETING STRATEGY
B ABC: CLIENT CENTRIC APPROACH Implementing our ABC’s of success a. ACCESS We will bring buyers and brokers to your property at their convenience and yours, so that they feel they are being serviced. Every effort should be made to make their scheduling needs a priority. At the same time, we will pre-qualify buyers. The key is to drive traffic to your property. b. BRANDING In order to get you the best price possible, we will highlight all of the most unique and extraordinary aspects of your property and help it stand out among the competition. Then we will funnel advertising for your property through our Nest Seekers brand as a high end, international and dynamic investment. c. CLOSING We have to build and re-build momentum and hone in on potential buyers until we get our first offers. Then we close the deal with the best and highest offer, and stay focused through contracts, board package and interview, as well as the complex mortgage process and closing. To this end we have close relationships with attorneys, mortgage professionals, appraisers, architects and designers to help guide the buyer through this emotional and financial process. While marketing and showing the property seems demanding, the real work happens when contracts are sent out. ABC
B  ABC  CLIENT CENTRIC APPROACH Implementing our ABC   s of success a. ACCESS We will bring buyers and brokers to your pro...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G MARKETING PLAN OVERVIEW - Price your home strategically so you’re competitive with the current market and current price trends. - Stage your home to cast a positive light on the features most important to buyers, - Distribute “just listed” notices to neighbors and the surrounding areas, encouraging residents to tell family and friends about your home. - Optimize your home’s internet presence by posting information on our website and different portals. This will include professional photographs and a description of your property. - Produce a virtual tour of your home, placing it on multiple websites to attract both local, outof-town, and international buyers. - Create a brochure, comment cards, and flyers to place inside your property to cultivate business partnerships with buyers and brokers.
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  MARKETING PLAN OVERVIEW  - Price your home strate...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G MARKETING PLAN OVERVIEW - Include your home in our company and MLS tours allowing other agents to see your home for themselves. - Advertise your home in different publications and neighborhood newsletter as well as in direct mail and email campaigns and social media. - Create an open house schedule to promote your property to prospective buyers. - Provide you with updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home. -Everyone is a potential client, however, using comprehensive data analysis of real estate market trends in your neighborhood will help with identifying our primary target. -Target active buyers and investors in our database (domestically & internationally) who are looking for homes in your price range and area.
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  MARKETING PLAN OVERVIEW  - Include your home in o...
N E S T S E E K E R S H A M P T O N S S A L E S & M A R K E T I N G MARKETING DISTRIBUTION Once you enroll in a listing agreement with a Nest Seekers professional, your listing will be featured almost instantaneously throughout our vast marketing distribution network. From one central location, we disseminate your listing across the broadest possible global spectrum of search engines, real estate portals, mainstream media, social networks, and blogs. Web Search Engines Real Estate Portals Optimizing Key Phrases Optimizing Key Phrases Local.com Search.Aol.com Comcast Yellow Pages Streeteasy.com Nearbuy.com ibtimesre.com globes.co.il Voila (France) Realtor.com CrowdEye Go.com Exite (Japan) Ya.com (Spain) AlltheWeb Lycos About.com Yahoo! Ask.com MyWebSearch Homes.com Apartment Guide Apartments.com Homes & Land Activerain.com Yahoo! Real Estate nreionline.com Orlando Sentinel Hispanic Business Reuters.com Realtytime.com 99acres.com ALWAYS THINKING TWO STEPS AHEAD. While other companies today strive to catch up with the constant evolution of technology, we are already operating on the next level. We understand that anachronistic marketing is no longer a viable construct. Today’s marketing is a sophisticated, technological process, requiring a high degree of attention and expertise. Our Sync4G4.0 system fully integrates distribution channels and multi-leveled platforms, enabling us to master the constantly evolving trends of modern day marketing. SEO TECHNOLOGIES Property site optimization and segment-driven targeting SOCIAL NETWORKS Facebook, Twitter, videosharing and other data mining RICH MEDIA ADVERTISING Web Property applications/ e-mail, Web pages, banners and In-Stream Video Ads BLOG MARKETING Maximize the effectiveness of this new medium by operating various proprietary sites and heavily engage in other leading webs E-DIRECTOR SEM Optimization and auction
N E S T S E E K E R S  H A M P T O N S  S A L E S     M A R K E T I N G  MARKETING DISTRIBUTION Once you enroll in a listi...
N E S T S E E K E R S H A M P T O N S Social Networks and Blogs S A L E S & M A R K E T I N G Mainstream Media Develop Substations and Dialogue Unique Media Insertions Facebook LinkedIn Twitter Bebo Bing.com Google Buzz Orkut Flickr New York Observer USAToday NY Daily News NY Magazine Miami Herald Newsday Bloomberg Markets Times Magazine RealTown Activerain Localism WordPress TypePad Real Channel Blogger Yelp.com The Sun Financial Times Yomiuri Shimbun Business Week New York Living Unique Homes Homes & Estate Hampton Style SYNC 4G4.0 SEO Technologies Rich Media SYNC4G4.0 Distribution Social Networks Blog Marketing E-Director
N E S T S E E K E R S  H A M P T O N S  Social Networks and Blogs  S A L E S     M A R K E T I N G  Mainstream Media  Deve...
NEST SEEKERS MOBILE APP& KIOSKS Download .app NESTSEEKERS SEARCH. MOBILE. ................................................... .................................................... FIND. ............................. SELLING EXTRAORDINARY PROPERTIES REQUIRES EXTRAORDINARY TOOLS. Nest Seekers mobile app makes available all its properties for sale and rent in Beverly Hills, New York, The Hamptons, Miami and London through use of IDX feeds. It additionally makes accesible all current properties available on the mls market - all at the palm of your hand . Users can can utilize many convenient features such as an ability to view nearby properties for sale or rent and/or new to market properties , save searches and properties and contact agents. Always seeking for new ways to reach its clients and extend its marketing edge Nest Seekers now offers branded ipad enclosure kiosks - these are strategically positioned in high-net-worth, hi-traffic areas such store fronts, restaurants, golf courses and deliver an integrated and quality client experience.
NEST SEEKERS  MOBILE APP  KIOSKS  Download  .app NESTSEEKERS SEARCH. MOBILE. ................................................
TRADITIONAL AND DIGITAL ADVERTISING M MANHATTAN COMPARABLE SALES REPORT A R K E T P R E P A R E D A N F O R : A L Y V I C T O R S I S H O M E S & M P R E P A R E D A R B Y : K E N E S T T I N S E E K E R S G T I M E L I N E I N T E R N A T I O N A L Manhattan | FiDi | Current Availability For 10038 LOCAL NEWSPAPER AND MAGAZINE ADVERTISING, NATIONAL AND INTERNATIONAL PUBLICATIONS Utilizing strateigic highly targeted print publications , our adveritsing campaigns elegantly positions NestSeekers in front of audiences known for buying distinctive hi-iend properties. Combining the brand with full page full color advertising our clients properties benefit from exclusive corporate rates and prime placement in local, and national publications. In addition NestSeekers places digital ads in real estate related sections of online publications. Utilizing display advertising to the fullest we bring rich media and highly interactive property and brand ads to our distinguished audience. We laser in on our audience through highly sophisticated demographic and behavioral targeting while constantly tracking & re-evaluating the performance of our digital campaigns to measure impressions, clicks and conversions and calculate our ROI (return on investment).
TRADITIONAL AND DIGITAL  ADVERTISING  M  MANHATTAN COMPARABLE SALES REPORT  A  R  K  E  T  P R E P A R E D  A  N  F O R   ...
THANK YOU FOR YOUR CONSIDERATION
THANK YOU FOR YOUR CONSIDERATION