2017 Media Kit Indiana Dental Association

Indiana Dental Association 1 800-562-5646
Media Kit
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Indiana Dental Association | 800.562.5646
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Indiana Dental Association
The mission of the Indiana Dental Association (IDA) is to support
dentists, to promote professionalism, and to improve oral health
in the state of Indiana.
IDA offers several platforms that will allow you to reach a very
targeted audience quickly and cost-effectively. More than 83% of
Indiana dentists are members of the IDA who read our Journal,
receive our regular email updates, visit our website, access our
online Member Center, attend our events and view our mobile
apps.
If you’re interested in reaching a targeted audience of dental
professionals, we have several options for you:
Journal of the Indiana Dental Association (JIDA) - The Journal is
a peer-reviewed, scientific periodical published on a quarterly
basis. JIDA concentrates on the clinical aspects of dentistry,
including case studies and research and also includes special
and regular feature articles. JIDA is read by dentists, hygienists,
dental assistants, office managers, vendors, and other dental
professionals throughout Indiana and around the country. The
Journal is published in both print and digital formats to reach
audiences across a variety of platforms.
IDA Website - IDA's website, indental.org, has been totally
revamped for 2017. The new site includes members only content
as well as educational oral health information aimed at the
general public. Enhanced features, such as online CE, member
forums, social profiles, and more, are sure to grow the audience
as well as increase page views and time on site.
IDA Update - The IDA Update email newsletter is sent to all IDA
members each month. The Update averages an open rate of
almost 70%, much higher than industry standard. Members look
forward to receiving this publication on a monthly basis.
Additional email marketing opportunities are available
throughout the year. Contact Karen Scharf, IDA Director of
Communications, for more information at 800-562-5646.
Indiana Dental Association 3 800-562-5646
O
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Membership
83% of Indiana Dentists belong to the IDA
83%
Ownership
85% of IDA Members are Practice Owners
Age
Of members who have not reached retirement age
Gender
The percentage of female members
increases each year
21%
79%
25-30
6%
31-40
19%
41-50
19%
51-60
23%
61-65
10%
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Issue Closing Date Publication Date Featured Content
Winter Journal 12/01/16 01/15/17 Legislative Forum
Spring Journal 02/01/17 03/15/17
Annual Session
Preview
Summer Journal 04/01/17 05/15/17 “What Ifs”
Special Edition * 06/01/17 07/15/17
New Board
HOD/AS Wrap Up
Fall Journal 08/01/17 09/15/17
#
Ethics CE
Special Edition * 10/01/17 11/15/17
A Focus on
Membership
Journal
of the Indiana Dental Association
IDA introduces two new human interest Special
Editions for 2017*.
Also to be published in 2017 is IDA's Award Winning
Indiana Ethics and Jurisprudence Continuing Education
self study edition
#
. This issue offers two hours of
ethics CE, which is a licensure requirements for all
Indiana dentists and hygienists. This issue is our
most popular issue and is requested by dental
professionals across the country.
Rate per Issue 1X 1 Year 2 Years
Full Page $1,200 $1,100 $1,050
Half Page $720 $660 $630
Quarter Page $480 $420 $390
Fixed Position not available See Premiums See Premiums
Digital
Enhancements
See Premiums See Premiums See Premiums
Indiana Dental Association 5 800-562-5646
1/4 Page
3.75" wide
5" high
1/2 Page
Vertical
3.75" wide
10" high
1/2 Page
Horizontal
7.5" wide
5" high
Full Page
8.5" wide
10.88" high
.25" full bleed
Fixed Position
Fixed position is available only for full page
ads on a 1 or 2 year non-cancellable contract
at the following premiums:
Inside Front Cover: 25%
Back Cover: 25%
Inside Back Cover: 20%
Requested Position: 15%
IMAGES - 300DPI CMYK
All images used in display ads must have a resolution of at least 300 dpi. All ads must be CYMK. Any Spot, Pantone or
RGB colors will be converted to CMYK. IDA is not responsible for any color shift.
ACCEPTED FILE FORMATS
TIFF, JPG, PSD, PDF*
All display ads must be in camera-ready form, 300 dpi resolution, fonts embedded, and sized appropriately. High
resolution PDFs of ads are preferred. Non-compliant ads will be returned for correction or corrected by the IDA.
All artwork must be received by the close of business on the publication’s closing date. If artwork is not received on
time the ad artwork from the previous issue will be used.
*Acrobat/PDF files must be prepared as pre-press and include uncompressed graphics and embedded fonts.
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Issue Closing Date Publication Date Featured Content
Winter Journal 12/01/16 01/15/17 Legislative Forum
Spring Journal 02/01/17 03/15/17
Annual Session
Preview
Summer Journal 04/01/17 05/15/17 “What Ifs”
Special Edition 06/01/17 07/15/17
New Board
HOD/AS Wrap Up
Fall Journal 08/01/17 09/15/17 Ethics CE
Special Edition 10/01/17 11/15/17
A Focus on
Membership
Journal
of the Indiana Dental Association
CLASSIFIEDS
PAYMENT DETAILS
All Journal classified ads are pre-paid via credit card. Payment and ad copy
must be received no later than close of business day on the publication's
closing date.
TYPE COST
Up to 25 words $50
26+ words $.25 per word
Featured listing $25 per ad, per issue
Indiana Dental Association 7 800-562-5646
JOURNAL CLASSIFIEDS
Classified ads are featured in every issue of the Journal IDA and are available in the following
categories:
Positions Available
Practices Available
Space Available
Practice Wanted
Equipment
Real Estate
Job Seekers
CE Opportunities
Miscellaneous
Journal classified ads are $50 for the first 25 words, and .25 per additional word. A featured
ad is displayed in a highlighted call-out box in both the printed Journal as well as the digital
Journal. There is an additional $25 charge for a featured ad.
featured ads
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Web
Site
indental.org
WEBSITE ADVERTISING REQUIREMENTS:
Secondary Page Skyscraper 160x600px
Resolution 72dpi
Member Center Skyscraper 160x600px
Resolution 72dpi
TYPE RATES (total cost)
1 Month 1 Year 2 Years
Secondary Page Skyscraper $150
not currently available
Ad appears on public-facing website pages
Member Center Skyscraper $150
not currently available
Ad appears on members-only website pages
Your
Ad
Here
web ads are currently
being placed on a month-
to-month contract while
our new website is under
development
Website Display Ads
Website classifieds are published in the Classifieds
section at indental.org/Classifieds. Once approved,
your ad will appear online for 60 days. A featured
ad is displayed in a highlighted call-out box for an
additional $25 charge.
TYPE COST
Up to 25 words $50
26+ words $.25 per word
Featured listing $25 per ad, per issue
Website Classified Ads
The managing editor reserves
the right to edit classified
advertising copy for clarity and
appropriateness.
Indiana Dental Association 9 800-562-5646
Coming in 2017... the new Indiana Dental Association website and member center.
The new site includes members only content as well as educational oral health information aimed
at the general public. Enhanced features, such as online CE, member forums, social profiles, and
more, are sure to grow the audience as well as increase page views and time on site.
IDA's new website will include sidebar ads (current contracts will be converted to the new website)
as well as additional advertising opportunities such as intersital ads, members only ads, public
facing ads, video ads, animated gif ads, and more.
New Site Coming Soon
2017
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The
Journal
is DIGITAL
The digital Journal offers several optional
enhancements that can be added to your Journal
display ad:
Enhancement Per Isue
Email Hyperlink $50/address
Website Hyperlink $100/link
Social Media Hyperlink $100/link
Click to Call $100/number
Embedded Video
(video provided)
$200/video (desktop only)
$500/video (desktop + app)
Indiana Dental Association 11 800-562-5646
Cell Phone / Desktop
jida.news
iPad
goo.gl/g354fG
Android Tablet
goo.gl/FK9VDb
Digital Journal -
Download
NOW
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Email
IDA
Up date
Your
Ad
Here
IDA UPDATE - MONTHLY E-NEWSLETTER*
EMAIL ADVERTISING REQUIREMENTS:
Banner ad size 150x450pi
Resolution 72dpi or higher
*Please call for space availability. This advertisement
is contracted based on a first-come, first-served basis.
INTERESTED?
Visit us online at INDental.org/Advertise.
TYPE RATES (total cost)
1 Month 1 Year
Left-Column banner ad
$350
annual contract not
currently available
Indiana Dental Association 13 800-562-5646
BILLING
For your convenience, classifieds may be purchased online at www.INDental.org/Advertising. All
display advertisers should contact the IDA at 800.562.5646 and ask for the Advertising Manager to
obtain a contract. Display ads are billed 30 days after publication closing date on a net 15 day basis.
There are NO refunds for contracted advertisements.
A credit may be applied toward the advertiser’s account for use within the current IDA fiscal year (July
1-June 30).
IDA ADVERTISING GUIDELINES
1. The IDA reserves the right to reject any advertisement.
2. The IDA does not guarantee any level of response for an advertisement.
3. Ad position is at the discretion of the Managing Editor unless a contract is completed for a specific
position. Availability is granted on a first-come, first served basis. Not all requests are guaranteed.
4. The IDA sta will seek to comply with position requests and other stipulations that may appear in
an insertion order, but cannot guarantee placement unless a designated premium is included in the
contract. Availability is granted on a first-come, first served basis. Not all requests are guaranteed.
5. The IDA assumes no liability for an advertiser’s failure to submit artwork or ad copy within the
scheduled publishing deadlines.
6. The cost of ad composition is the responsibility of the advertiser. and may be arranged through IDA
at an additional charge.
7. The cost of changes to the original layout and/or copy will be based on current composition rates.
Corrections will be made at no additional charge.
AGENCY COMMISSION
The IDA does not oer agency discounts. Rates are net.
CONTACT INFORMATION
317.634.2610 / 800.562.5646
Karen Scharf, Director of Communications, Karen@INDental.org
Indiana Dental Association
1319 East Stop 10 Road
Indianapolis, IN 46227
Journal
of the Indiana Dental Association
A _______________________________________________________________________________
A S  S
Ad Size 1x 1 year 2 years
Full Page .......................................... c $1,200 per run ..................c $1,100 per run ..................c $1,050 per run
Half Page Horizontal ....................c $720 per run .....................c $660 per run ....................c $630 per run
Half Page Vertical .........................c $720 per run .....................c $660 per run ....................c $630 per run
Quarter Page .................................. c $480 per run ....................c $420 per run ....................c $390 per run
Dates of Insertion
Issue Closing Date Publication Date Featured Content
c 2017 Winter Journal .................12/01/16 ....................... 01/15/17 ........................Legislative Forum
c 2017 Spring Journal ................. 02/01/17 ....................... 03/15/17 ....................... Annual Session Preview
c 2017 Summer Journal .............04/01/17 ......................05/15/17 ....................... "What Ifs"/Emergency Situations
c 2017 Special Edition ................ 06/01/07 ......................07/15/17 ........................ Annual Session Wrap Up
c 2017 Fall Journal .......................08/01/17 ......................09/15/17 ....................... Ethics CE (most popular issue!)
c 2017 Special Edition ................ 10/01/17 .......................11/15/17 ........................ A Focus on Membership
Fixed Position
Fixed position is available only for full page ads on a 1 or 2 year non-cancellable contract.
c Inside Front Cover/+25%: ___________________________________________________________________
c Back Cover/+25%: _________________________________________________________________________
c Inside Back Cover/+20%: ___________________________________________________________________
c Requested Position/+15%: __________________________________________________________________
Digital Enhancements
c Email Hyperlink/$50: ______________________________________________________________________
c Website Hyperlink/$100: ___________________________________________________________________
c Social Media Hyperlink/$100: _______________________________________________________________
c Click to Call/$100: _________________________________________________________________________
c Embedded Video/$200/$500: _______________________________________________________________
Contract
Display Advertising
A I
Company __________________________________________________________________________________
Contact ____________________________________________________________________________________
Address ____________________________________________________________________________________
City, State, Zip ______________________________________________________________________________
Phone/Fax _________________________________________________________________________________
Email ______________________________________________________________________________________
Terms and Conditions
This contract is by and between the Indiana Dental Association (“IDA) and __________________________________________ (Advertiser”).
Submission
1. IDA reserves the right to reject any advertisers or advertising copy.
2. Advertisements will not be accepted if they conflict with or appear to violate IDA policy, the IDA Code of Ethics or its Bylaws, or
if the advertisements are deemed offensive or contain attacks of a personal, racial, or religious nature.
3. In all advertisements, the advertiser and the product or service offered should be clearly identifiable.
4. All artwork must meet specifications as outlined in current IDA media kit.
5. All artwork must be received by the close of business on the publication’s closing date. If artwork is not received on time the
ad artwork from the previous issue will be used. If no previous artwork is on file, IDA will create an ad, at its discretion, at the
rate of $115 per hour.
6. Advertisements submitted with dimensions that do not meet IDA specifications may be scaled to fit.
7. IDA may add the word “advertisement” to any advertisement that is designed in a manner that allows confusion between the
ad and the editorial content of the IDA Journal.
Billing
8. Display ads are billed on applicable closing date with net 30 day terms. If payment is not received within 30 days, a new
invoice will be cut reflecting the cancellation of any discount off the rate card rate and an additional 2 percent administrative
fee will be charged. If payment has not been received within 60 days of the original invoice date, an additional 2 percent
administrative fee will be added.
9. Advertisers may opt to pay via credit card at standard invoice rate. IDA does not charge additional processing for credit card
payments.
10. IDA does not offer agency discounts.
Omission
11. The advertiser agrees to indemnify and hold IDA, its officers, trustees, members, employees and agents, harmless from any
liability, including costs and attorney fees, arising out of or relating to the content of any ad.
12. Failure by the IDA to insert in any particular issue or issues the advertising under this contract invalidates the order for
insertion in the missed publication(s), but shall not constitute a breach of contract. In the event a requested insertion date
cannot be met by the IDA, despite its reasonable diligence, the IDA shall have the authority to place the advertisement in the
respective publication issue immediately following the last requested insertion order date contained in the contract, unless
Advertiser specifically requests in writing that the missed insertion date be omitted from the contract entirely. IDA shall
have the right to omit any advertisement when the space allotted to advertising in the issue for which such advertisement is
ordered has all been filled, or where there is a substantial change in the product or subject of the advertisement which may
conflict with IDA’s general policy on advertising. IDA may also limit the size and/or position of an advertisement in any issue.
13. The sole remedy for printing or other errors in ads caused by IDA shall be a rebate of the amount paid to IDA for that ad. Any
other damages, consequential or otherwise, are specifically excluded.
Cancellation
14. No Advertiser cancellations are accepted after the publication closing date.
15. Advertiser cancellations for future publications will result in loss of multi-issue discounts. Advertiser will be backed billed for
previous discounts at time of cancellation on Net 10 day terms.
16. IDA may cancel this contract at any time prior to closing date of next publication.
Advertiser Signature _________________________________________________________________________
Date ______________________________________________________________________________________
Indiana Dental Association
1319 East Stop 10 Road
Indianapolis, IN 46227
800-562-5646