It was Lauched in 2010 which shares one simple message: keep your eyes on the road at all times not on your phone.
What is "It Can Wait"
'It can Wait" is to help people understand that it is not possible for you to drive safely if your using your smartsphones. You have to be aware that you are not the only ones on the highways think about the lifes you can take away from texting and driving. So think twice before your actions people.