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Go F ix  Yourself  spark     tinker   A  r e pa i r c a f e t h at m a k e s r e pa i r i n g s m a l l a p p l i a n c e ...
BUSINESS PLAN     I feel paralysed when stuff breaks. I don   t know where to get things fixed, but I alos don   t want to...
CONTENTS Executive Summary...................................................................................................
4  COMPANY OVERVIEW  SPARK   TINKER  EXECUTIVE SUMMARY BUSINESS CONCEPT Spark   Tinker is a repair shop that connects reso...
5 GO TO MARKET STRATEGY  Spark   Tinker has validated the concept by studying the experience of the Repair Cafe in the Bay...
6  COMPANY OVERVIEW  WHAT WE BELIEVE VISION  MISSION  Within the next 3 years grow Spark   Tinker into a  1.2 million Bay ...
7  OUR VALUES  COMMUNITY  JUGGARR  We believe in building connections to empower individuals, impart knowledge, provide su...
8  COMPANY OVERVIEW  LEADERSHIP TEAM   cdando cca.edu  shibui.design  car olinedando  CAROLINE DANDO  Brand   Marketing  C...
9  WE ARE PASSIONATE ABOUT EMPOWERING THE FIXIT COMMUNITY AS A FORCE FOR SOCIAL AND ENVIRONMENTAL CHANGE.   cdeur i cca.ed...
10  COMPANY OVERVIEW  ADVISORY BOARD   brandt williams  BRANDT WILLIAMS  Founder, Zoo Labs  Brandt is a serial entrepreneu...
11   pkskinner  PETER SKINNER  CFO at Monterey Regional Waste Management District Peter has 25 years of experience buildin...
BUSINESS CONCEPT
13 THE BUSINESS Spark   Tinker is a repair cafe that brings the concept of fixing broken stuff back to communities. We enc...
14  BUSINESS CONCEPT  CHALLENGES To truly understand the hurdles Spark   Tinker must overcome, it was essential to underst...
15  OPPORTUNITY On top of the obvious demand sustained by collectors and online fixers, a massive worldwide repair cafe mo...
16  BUSINESS CONCEPT  SOLUTION  EDUCATION EMPOWERMENT  SPARK   TINKER CAFE  COMMUNITY  REPAIR  SUSTAINABIITY
17     IT FELT LIKE WE UNLOCKED SUPERPOWERS. WE DEMYSTIFIED THE MACHINE, BECAME PUZZLE SOLVERS AND FOUGHT AGAINST THE WAVE...
18  BUSINESS CONCEPT  BUSINESS STRATEGY BUSINESS STRATEGY Our cafe will serve the repair cafe movement and a steady stream...
19  STRATEGY BLUEPRINT      Not knowing what to do when small appliances break     Fixing things can be difficult     Thro...
20  BUSINESS CONCEPT  HOT BENCH  REPAIR OFFERINGS   30 hr  HOT BENCH Work alongside experts in our repair facilities, with...
21  SUPERSTAR VALET  WILD WORKSHOP  WALK-IN CLINIC   40 hr   35Class   10 item  SUPERSTAR VALET  WONKY WORKSHOP  WALK-IN C...
22  BUSINESS CONCEPT  THE SPARK   TINKER ECOSYSTEM VOLUNTEER FIXERS  CAFE  OFFICE  WORKSHOP BOOKS A WORKSHOP  WORKS ON LAP...
23  By bringing together a craft coffee shop and repair space, Spark   Tinker create a unique experience for our customers...
24  BUSINESS CONCEPT  CUSTOMER JOURNEY MAP ACQUIRE AWARE  EXPLORE  EXPERIENCE CONTACT  BOOK  ATTEND  AFTER  EXTEND   HOME ...
25  AQUIRE STEPS ACTIONS  AWARE  See for the first time  EMOTIONS INTEREST  EXPECTA-  NO INTEREST  EXPLORE  Search Online ...
26  BUSINESS CONCEPT  BUSINESS MODEL The Spark   Tinker blended business model combines all of the impact of a non-profit ...
27  BUSINESS MODEL CANVAS KEY PARTNERS  KEY ACTIVITIES  VALUE PROPOSITION  CUSTOMER RELATIONSHIPS  CUSTOMER SEGEMENTS  Cra...
28  BUSINESS CONCEPT      For profit     Contemporary, cool branding  SWOT ANALYSIS      Accessible to the community     P...
29      Competes with free services     Cannot repair everything     Coffee shop margins are slim     Depend on fixers and...
30  BUSINESS CONCEPT  MARKET ANALYSIS  f it was easy to do I would totally get stuff repaired.
31  DEMAND There is significant demand for small appliance repair in California, specifically in the San Francisco Bay Are...
32  POSITIONING  BUSINESS CONCEPT
33  INDUSTRY OVERVIEW MAKER SPACES The emerging    Do it yourself     DIY  culture has resulted in more than 400 maker   s...
34  POSITIONING  COMPETITIVE LANDSCAPE REPAIR  UTILITY  FUN  REPLACEMENT
35  REPAIR IN THE BAY AREA Spark and Tinker is experimenting with an entirely new business model. It is an evolution of ma...
36  POSITIONING  COMPETITOR PROFILES SPARK   TINKER IN THE BAY AREA FORESEES TWO SOURCES OF COMPETITION  COMMERCIAL REPAIR...
37  FREE REPAIR CAFES Repair Cafe  an international non-profit  has the advantage that their service is free     however, ...
38  POSITIONING  DRIVERS   TRENDS Taxes on the disposal of toxic goods are mounting in the rise of the environmentally con...
39  STRATEGIC PARTNERSHIPS SPARK   TINKER WILL FORM STRATEGIC PARTNERSHIPS WITH MISSION ALIGNED ORGANISATIONS  FIXERS  COR...
40  POSITIONING  POWER OF SUPPLIERS LOW      Many parts   material suppliers       Many food   drink suppliers  NEW ENTRAN...
41  PORTERS FIVE FORCES BARGAINING POWER OF SUPPLIERS    LOW We don   t have suppliers as our major player in our model ex...
OPERATIONS PLAN
43  Our business model has three main working segments   Repair space Cafe space  we have the Wild Workshop. Our in-house ...
44  OPERATIONS PLAN  ORGANISATIONAL STRUCTURE COFOUNDERS  INVESTORS  PARTNERS  NICK  SOHRAAB  Finance  Enginnering  Bookke...
45  The success of our business lies in the seamless synergism of the two business segments. The team of co founders will ...
46  OPERATIONS PLAN  GO-TO MARKET SUCCESS FACTORS CRITICAL FACTORS REQUIRED FOR THE BUSINESS TO OPERATE SUCCESSFULLY  CREA...
47  GO-TO MARKET RISK   DERISKING STRATEGY DE-RISK STRATEGY  POTENTIAL RISK  Perceived as outsiders                       ...
48  OPERATIONS PLAN  CUSTOMER ENGAGEMENT STRATEGY DEMONSTRATING VALUE AND DEVELOPING CREDIBILITY  POP-UP WORKSHOPS  BRICK ...
49  CUSTOMER JOURNEY MAP  ENTICE  ENTER  ENGAGE  EXIT  EXTEND
50  BRAND   MARKETING  IMPLEMENTATION ROADMAP  3 MONTHS  6 MONTHS  PRODUCT MARKET FIT  PREP   BUILD  MILESTONES  MILESTONE...
51  YEAR 1 LAUNCH  YEAR 2  YEAR 3  GROW  PROFITABILITY   EXPANSION  MILESTONES  MILESTONES  MILESTONES       Completion of...
52  OPERATIONS PLAN  MODEL FOR GROWTH   IMPACT THE SPARK   TINKER MODEL IS TRANSFERABLE TO OTHER LOCAL MARKETS The need fo...
53  SCALING STRATEGY  STRATEGY  DESCRIPTION  PROS  CONS  FRANCHISING  Just as Subway found a way to offer cheaper franchis...
BRAND   MARKETING
55  BRAND  SPARK   TINKER     Go F ix  Yourself  We. exist to challenge the concept of repair and reuse for conscious cons...
56  BRAND   MARKETING  MARKETING PLAN  PHASE 1  PHASE 2  POP-UP STORE  SOCIAL MEDIA CAMPAIGNS  OBJECTIVE  OBJECTIVE       ...
57  PHASE 3 INFLUENCER S   PARTNERSHIPS  PHASE 4  PHASE 5  PR MEDIA OUTREACH  CONTENT STRATEGY  OBJECTIVE  OBJECTIVE  OBJE...
FINANCIAL ANALYSIS
59  OPERATING REVENUE   COSTS FINANCIAL ANALYSIS Spark and Tinker will be a profit-making enterprise. We will seek to form...
60  FINANCIAL ANALYSIS  INCOME STATEMENT Sales  Year 1  Year 1  Year 1  Coffee Shop Sales   238,757   340,188   518,423  R...
61  STARTUP COSTS STARTUP COSTS  Start Up Sources   Uses Fixed Assets Shop Equipment Shop Furniture Other 1 Time Costs Tot...
APPENDIX
THEORY OF CHANGE  SOCIAL IMPACT VALUE  We believe reintroducing the values of repair and self sufficiency to affluent, urb...
BIBLIOGRAPHY 1.  Lewis-Fitzgerald, E.  2016, December 15 . Lessons from Bright Sparks     Erin Lewis-Fitzgerald     Medium...