Rebranding of TLC Electrical.

TLC ELECTRICAL BRAND GUIDE BOOK
TLC ELECTRICAL BRAND GUIDE BOOK
TLC ELECTRICAL IT’S A LOVE FEST
TLC ELECTRICAL IT   S A LOVE FEST
CONTENTS 7 OUR IDENTITY 8 OUR CORRECT LOGO 9 OUR INCORRECT LOGOS 10 OUR COLORS 11 OUR TYPEFACE 12 HELP 3
CONTENTS  7   OUR IDENTITY 8  OUR CORRECT LOGO 9  OUR INCORRECT LOGOS 10   OUR COLORS 11  OUR TYPEFACE 12 HELP  3
OUR IDENTITY TLC CARE + EXPERTISE We are friendly and knowledgeable technicians. We want to stand out from the crowd, and treat each and every customer as if they are stepping out onto the red carpet with each service call. SAFETY + SOLUTION Electrical repair and installation is a service that should not be completed quickly like a fast food restaurant. There is simply too much at stake from a safety standpoint. LOVE + BUSINESS We are a family business, which means we love and take care of our customers. We offer the service we know they deserve. 7
OUR IDENTITY  TLC CARE   EXPERTISE We are friendly and knowledgeable technicians. We want to stand out from the crowd, and...
OUR CORRECT LOGO We use a heart design to emphasize the tender loving care that we offer. Our heart should have at least a plug size amount of free room around it. The heart should only point either down or to the right. TLC ELECTRICAL 8
OUR CORRECT LOGO  We use a heart design to emphasize the tender loving care that we offer. Our heart should have at least ...
OUR INCORRECT LOGO Don’t break our heart. Here are some examples so that you can keep it whole and won’t have to mend it later. DON’T SHADE IT. DON’T STRETCH IT. DON’T CHANGE IT’S COLOR. DON’T CHANGE IT’S ORIENTATION. 9
OUR INCORRECT LOGO  Don   t break our heart. Here are some examples so that you can keep it whole and won   t have to mend...
OUR COLORS We use two colors at varying opacities. #531313 C39 M91 Y83 K61 100% 80% 60% 40% 20% 10 #B72626 C20 M98 Y99 K10
OUR COLORS  We use two colors at varying opacities.   531313 C39 M91 Y83 K61 100  80  60  40  20   10   B72626 C20 M98 Y99...
OUR TYPEFACE We use the Myriad Pro semi-extended family. We like these variations the most because the typefaces are easy to read. LIGHT SEMI-EXTENDED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() SEMI-EXTENDED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() SEMI-BOLD SEMI-EXTENDED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() BOLD SEMI-EXTENDED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() 11
OUR TYPEFACE  We use the Myriad Pro semi-extended family. We like these variations the most because the typefaces are easy...
TLC ELECTRICAL 2812 MARKET LOOP SOUTHLAKE, TX 76092 T: 817.424.2684 F: 214.303.5156 TLCELECTRICAL.COM SALES MARKETING MANAGER MIKE BERRY MIKE.BERRY@GMAIL.COM MATERIALS TLCELECTRICAL.COM/BRAND-GUIDE FOR HELP CALL 817-424-2684 EXT. 1234 12
TLC ELECTRICAL    2812 MARKET LOOP SOUTHLAKE, TX 76092   T  817.424.2684   F  214.303.5156  TLCELECTRICAL.COM  SALES MARKE...
KAYLA THOMSON-JOPLIN ART 3293 DESIGN 1: IDENTITY & SYMBOLS PROFESOR JANA PEREZ FALL 2014
KAYLA THOMSON-JOPLIN ART 3293 DESIGN 1  IDENTITY   SYMBOLS PROFESOR JANA PEREZ FALL 2014