simplebooklet thumbnail

You get somewhere in business takes a lot of effort. Not by you, by others who help you. This is about the others who helped me, shaped me, guided me. What they taught me, still does.

From Hardware To Adware The Path That I Followed     The People Who Lit The Way I grew up, the son of a retail merchant fa...
Volvo was my first experience in advertising both in media  I had become the agency s media supervisor in 70  and account ...
who went to work for rock radio  WABC  and then took this whacked out group of music people and turned it into one of the ...
could remember his last name . Really. It s one of those disconnects that has bothered me for years. He got one of the hot...

 

The buttons below will take you to some early places along my business journey as well as some ads, case studies, and  bel...

NYC 1968 Scali, McCabe, Sloves media department. Hard to believe that less than a year ago, I was hired by Len Hultgren, one of the five partners of Scali. Mike Ephron had became my boss. I probably learned more about the importance of story-telling in stand-up presentations from him than anyone else. I guess that's because he once worked for David Merrick and he had the ability to make even a reach & frequency deck as interesting as was making a serial killer into a muscial like Sweeny Todd. Later, since Ed McCabe wanted no part of training a budding copywriter that would keep breaking into his liquor cabinet to leave writing samples, I was moved into account work on Volvo, and then the rest becomes stories over drinks. I promise you, a lot are fun... all are true, including the story that took place at Luchow's, and my memory is still good.

CLICK ON ARTICLE TO ENLARGE