BLUE MOON BAGEL CAF
BLUE MOON BAGEL CAF
TABLE OF CONTENTS
TABLE OF CONTENTS
Executive Summary The purpose of the following portfolio is to demonstrate real world public relations practices utilizing a mock client In this case Blue Moon Bagel Caf a suburban Massachusetts bakery serves as the client The following documents showcase various writing assignments from throughout the semester The portfolio starts with a research report analyzing the strengths weaknesses and target demographics of the company among other key characteristics Next is a memo explaining why the client was selected and how I could help the company The memo goes hand in hand with the business letter persuading the owners of Blue Moon to meet with me to discuss PR plans Following the initial research and communication with the owners I delve into the informational sections of the portfolio such as a client fact sheet executive bio sketch and company backgrounder Then I shift to more strategic and creative work including the position paper print news release audio news release feature story and PSA The portfolio concludes with an evaluation of Blue Moon s website and social media accounts a formal media pitch letter a brochure a script of an executive speech a thoughtfully planned messaging strategy and finally a presentation on crisis management Please see my current r sum located at the back of the portfolio
   Executive Summary The purpose of the following portfolio is to demonstrate real-world public relations practices utiliz...
Bryce Bozadjian 26 January 2017 JMC 415 Research Report Summary Established in 1996 Blue Moon Bagel Caf is a local icon in the suburban town of Medfield Massachusetts Owners Dan and Linda Freedman have nearly four decades of experience in the bakery business prior to Blue Moon they owned and operated Freedman s Bakery of Brookline and Boston which included five retail shops and one wholesale business1 Since opening Blue Moon has become a favorite meet up spot for locals and visitors alike The mom and pop shop competes with two Dunkin Donuts one of which is relatively new and one new Starbucks just down the road A popular hangout for high school teenagers college students on break and families Blue Moon has something on the menu for everyone Strengths 1 Catering to Dietary Needs Blue Moon satisfies every customer with its dedication to baking superior and nutritional products that taste great The bakers do not use any preservatives chemicals or additives They Who We Are Blue Moon Bagel Cafe N p n d Web 14 Jan 2017 1
   Bryce Bozadjian 26 January 2017 JMC 415  Research Report  Summary Established in 1996, Blue Moon Bagel Caf   is a local...
use freshly milled organic flour in their bread benefitting both the environment and customers health They are a trans fat free bakery and boast vegan vegetarian and gluten free options to those with specific dietary needs2 2 Personable Service It is nearly impossible to step into the delicious smelling bakery and not recognize anyone The Freedmans make an effort to hire local high school students who often return to work over breaks throughout college Local customers are able to chat with their former classmates and neighbors creating an amicable ambience in the cozy caf 3 Meet Me at the Moon A favorite hangout spot for friends and families Blue Moon is known for its gigantic muffins mouth watering sandwiches served with a choice of pickles or carrots and of course unique freshly baked bagels with homemade cream cheese spreads Virtually everyone in the area is obsessed with the Freedman s flavorful breads stunning cupcakes and refreshing beverages Plus the counter is always stocked with tasty samples and there is free Wi Fi Blue Moon has four stars on Yelp out of 103 reviews3 and four and a half stars on Trip Advisor after 85 reviews4 How We Bake Blue Moon Bagel Cafe N p n d Web 05 Jan 2017 2 Blue Moon Bagel Cafe Medfield MA Yelp N p 17 Dec 2016 Web 06 Jan 2017 3 4 Blue Moon Bagel Cafe Medfield Restaurant Reviews Phone Number Photos TripAdvisor TripAdvisor N p n d Web 14 Jan 2017
   use freshly milled organic flour in their bread, benefitting both the environment and customers    health. They are a t...
4 People Planet Profits The Freedmans have created something special a bustling caf with great eats kind employees and quaint charm By hiring high school students they are benefitting the community Likewise fourth generation master baker Dan Freedman truly cares about his customers as is evident in his responses to both positive and negative reviews on Yelp By encouraging recycling and using recyclable materials the Freedmans are helping protect the planet The caf had an annual revenue of 2 4 million5 in 2016 A study in Salt Lake City Utah found that local retailers return a total of 52 percent of their revenue to the local economy compared to just 14 percent for the national chain retailers6 Another study based in Portland Maine noted that every 100 spent at locally owned businesses contributes an additional 58 to the local economy7 Blue Moon is not simply making good food it is successfully achieving the triple bottom line Weaknesses 1 Space Time One of the downfalls of having a constant stream of customers is a lack of space Blue Moon has booths tables and chairs and some small couches It has minimal outside seating which can only be taken advantage of during the spring and summer months With such busyness comes long waiting lines and in a fast paced geographic N p n d Web 2017 5 Home Local First Utah Locally Owned and Independent Businesses N p n d Web 01 Jan 2017 6 7 Going Local Quantifying the Economic Impacts of Buying from Locally Owned Businesses in Portland Maine MECEP N p n d Web 13 Jan 2017
   4. People, Planet   Profits     The Freedmans have created something special  a bustling caf   with great eats, kind em...
location this can deter potential customers Booming business also breeds messiness from snow boots creating slushy floors to toddlers leaving behind crumby tables From personal experience it is clear that with a relatively small staff dealing with myriad customers these hygienic needs are not prioritized 2 Deal or No Deal There is a bit of a discrepancy between prices Yelp lists Blue Moon as having low prices3 whereas Trip Advisor claims they are mid to high range4 A bagel with spread can cost between 2 and 4 a sandwich between 6 and 11 With a 2011 2015 median household income8 around 106 700 these are fair prices for working adults But for students they can be discouraging Blue Moon does not offer significant deals such as buy one get one free half off and other promotional discounts 3 Students versus Professionals Although there are benefits of hiring high school aged and college aged employees the lack of experience can be frustrating to some The customer service skills of these teens and young adults can be subpar Training should emphasize the importance of the customer and how they are always right and should be treated politely and caringly 4 Not Leveraging Social Media Blue Moon has somewhat of a Facebook and Instagram presence however is not leveraging these social media platforms to their full potential It has 1221 Likes on Facebook 125 Followers on Instagram and only 16 Followers on Twitter There are also two stagnant Twitter accounts that have not been used for several years which might confuse Twitter users as to what account to follow Population Estimates July 1 2015 V2015 Medfield CDP Massachusetts QuickFacts from the US Census Bureau N p n d Web 11 Jan 2017 8
   location, this can deter potential customers. Booming business also breeds messiness     from snow boots creating slush...
Key Characteristics Blue Moon Bagel Caf opens its doors to people of all ages ethnic backgrounds and food preferences The following are specific characteristics of typical Blue Moon customers Demographic People who dine at Blue Moon are equally male and female from ages as young as two years old to as old as eighty years old Marital status does not define its customers married couples families friends and individual people all enjoy Blue Moon Most patrons are at a minimum high school graduates however there is no educational discrimination College students are also frequent visitors Being in a state where public and private high schools are highly prestigious as well as in the New England region which boasts Ivy League colleges it is simply natural that Blue Moon frequenters will be well educated Psychographic Those who enjoy music socializing fresh coffee and natural baked goods can be found spending time at Blue Moon People with food allergies and dietary restrictions can also find good eats there Geographic Recurrent visitors are from Medfield Massachusetts Norfolk County 02052 and located throughout a 15 mile radius Tourists may also check out Blue Moon having read the rave reviews on Yelp and or Trip Advisor or hearing positive word of mouth remarks
   Key Characteristics Blue Moon Bagel Caf   opens its doors to people of all ages, ethnic backgrounds, and food preferenc...
Memo Blue Moon Bagel Caf 236 Main St Medfield MA 02052 To Dr Xu Wu From Bryce Bozadjian Date Jan 31 2017 Subject JMC 415 Blue Moon Bagel Caf Client Information and Rationale ________________________________________________________________________ I will be choosing Blue Moon Bagel Caf as my client My goal is to expand upon the caf s current success and help it become the go to place for all things food and socialization related Blue Moon is a popular breakfast lunch and dessert caf located in the small Boston rural suburb of Medfield Massachusetts Popular for its unique freshly baked bagels and delicious breads the cozy caf is a favorite hangout spot for locals It boasts mouth watering paninis and lovely pastries a variety of options for those with specific dietary needs and a quaint and bustling ambience I have three main objectives for helping Blue Moon reach its full potential 1 Create promotional deals and community specials 2 Leverage social media platforms 3 Increase earned media coverage Growing up just a short drive away from the iconic caf I have fond memories of my mom bringing Blue Moon s gigantic M M muffins home for my sisters and I to devour Nostalgia like that is what inspires me to want to help Blue Moon succeed Despite its popularity Blue Moon is at a disadvantage when it comes to promoting deals engaging via social media and benefitting from earned media I can help them reach their full potential through a robust public relations strategy
Memo  Blue Moon Bagel Caf   236 Main St, Medfield, MA 02052  To  Dr. Xu Wu From  Bryce Bozadjian Date  Jan. 31, 2017 Subje...
Bryce Bozadjian 555 N Central Ave Phoenix AZ 85004 Date Jan 31 2017 Attn Daniel and Linda Freedman Blue Moon Bagel Caf 236 Main Street Medfield MA 02052 Dear Mr and Mrs Freedman I am writing to you in hopes that you will meet with me in the coming weeks to discuss the future of Blue Moon Bagel Caf and specifically what I can do for your company as its public relations practitioner Currently I am studying public relations at Arizona State University s Walter Cronkite School of Journalism and Mass Communication in Phoenix Arizona Some of the skills I ve gained here I would use to boost Blue Moon s business including brainstorming and implementing promotional events increasing social media following and engagement and improving the quantity and quality of earned media through press releases pitched to widely circulated media outlets When we meet I will go over specific strategies and tactics with you about what we will do in order to achieve our goals for Blue Moon I look forward to your quick response you can reach me at 617 595 7984 or by email at bbozadji asu edu Thank you Sincerely Bryce Bozadjian
  Bryce Bozadjian 555 N. Central Ave Phoenix, AZ, 85004 Date  Jan. 31, 2017 Attn  Daniel and Linda Freedman Blue Moon Bage...
Blue Moon Bagel Caf is a breakfast brunch lunch coffee and dessert hangout spot Famous for its bagels spreads and pastries the iconic restaurant is perfect for a quick bite to eat lunch break or social gathering Cuisine Bakery Address 236 Main Street Medfield MA 02052 Established 1996 Years in Operation 21 Owner s Dan and Linda Freedman Manager Rylin Whitney Phone 508 359 8880 Email contact bluemoonbagel com Annual Revenue 2 4 million Hours Monday Friday 6 30 a m 6 30 p m Saturday 7 a m 6 30 p m Sunday 7 30 a m 4 p m Catering Available Yes Free WiFi Yes Best Dish Challah bread Website http www bluemoonbagel com
        Blue Moon Bagel Caf   is a breakfast, brunch, lunch, coffee, and dessert hangout spot. Famous for its bagels, spre...
Daniel Freedman Our philosophy is to try and make the best possible bakery product we can and provide the best possible service Daniel Freedman Owner Master Baker Blue Moon Bagel Caf Daniel Freedman owner and head baker of Blue Moon Bagel Caf and a 4th generation master baker began his career at age 11 in the family business At Green Freedman s on Harrison Avenue in Boston he worked with some of the area s top Eastern European bakers Freedman attended baking school at the prestigious Dunwoody Institute of Minneapolis where he graduated with honors He also completed the master s course in baking technique from the San Francisco School of Sourdough Baking Next Freedman went on to start the award winning Freedman s Bakery of Brookline and Boston At the time Freedman s of Boston located in Quincy Market was the highest grossing store per square foot in the U S After he and his wife Linda sold the business in 1990 Daniel took a break from the bakery business and became a sales and teaching representative for the C H Babb Manufacturing Company which designed and manufactured custom state of the art baking equipment Six years later he returned to his baking roots opening Blue Moon Bagel Caf After more than 35 years of baking Daniel has developed a unique style of integrating old world techniques with modern technology and methods He has won numerous awards by various publications including Best Cookie almond macaroon Best Bagel and Best Challah
   Daniel Freedman  Our philosophy is to try and make the best possible bakery product we can and provide the best possibl...
Blue Moon Bagel Caf 236 Main Street Medfield MA 02052 508 359 8880 February 7 2017 The Causes and Benefits of Going Gluten Free Intro There are many health benefits to eating a gluten free diet GFD In some cases people with Celiac Disease CD are unable to consume any gluten or they risk the threat of damage to their small intestines In others people suffer a gluten sensitivity or intolerance which means they suffer similar symptoms of CD but without the harm to their digestive tracks Some people simply wish to cut gluten out of their diets for the perceived heath benefits What is Gluten Where Do You Find It Gluten is a protein found in grains such as wheat barley rye and oats1 One of the main purposes of gluten is to keep the elasticity intact in foods during the fermentation phase of food production it is essentially the glue that holds dough together in foods like bread and pasta It makes dough rise in an oven and gives wheat products their chewy texture2 Not only can you find gluten in bread and pasta products but also in processed foods in the fry batter and in desserts more The Pros And Cons Of A Gluten Free Diet Women s Running N p 16 May 2016 Web 01 Feb 2017 1 Bushak Lecia and Lecia Bushak Lecia Bushak Is a Writer and Reporter Focusing on Medical Science and International News Read More A Brief History Of Gluten And Wheat Intolerance Medical Daily N p 18 Sept 2015 Web 24 Jan 2017 2
   Blue Moon Bagel Caf   236 Main Street Medfield, MA, 02052 508-359-8880 February 7, 2017  The Causes and Benefits of Goi...
History of Autoimmune Issues Relating to Gluten Since the start of time CD and gluten intolerance have been present though they did not become widely recognized until the 1980s and 1990s Now approximately one in 130 people nearly one percent of the U S population have been diagnosed with CD3 An estimated one percent of the world s population has CD with as much as 83 percent of those people living undiagnosed CD is a hereditary autoimmune disorder where the body reacts to the gluten protein Ultimately the immune system of person with CD cannot differentiate between healthy tissues and harmful substances called antigens Some examples of antigens are viruses cancer and bacteria In response to these antigens the body produces antibodies to fight against them In people with CD when gluten enters the dietary tract it triggers this antibody response The antibodies attack the body s organs and tissues in the case of CD the small intestine A gluten sensitivity or intolerance is another health issue where the body is reacts poorly to gluten intake Similar to CD those with gluten sensitivity suffer similar symptoms but without small intestinal damage Research estimates that approximately 18 million Americans have an intolerance to gluten4 It is important to understand that a wheat allergy which affects many organs and could lead to anaphylaxis is more life threatening than a gluten sensitivity or intolerance5 more Symptoms Treatments of CD and Gluten Sensitivity Some symptoms people with CD or gluten intolerance experience after consuming gluten are headaches stomachaches energy fatigue dizziness and The History of How Wheat Became Toxic Maninis Gluten Free N p 04 Oct 2012 Web 11 Jan 2017 3 Non Celiac Gluten Sensitivity Non Celiac Gluten Sensitivity BeyondCeliac org N p n d Web 03 Feb 2017 4 Wheat Allergy Wheat Food Allergy Research Education N p n d Web 21 Jan 2017 5
   History of Autoimmune Issues Relating to Gluten Since the start of time, CD and gluten intolerance have been present, t...
bloating None of these are pleasant but they are not life threatening6 Over time more serious problems can occur such as cancer diabetes chronic fatigue migraines ulcers seizures depression and lactose intolerance Scientists and doctors are also examining a link between gluten intake and Alzheimer s disease and dementia when the small intestine is harmed by its own antibodies it cannot absorb necessary nutrients which could lead to increased swelling in the brain and consequently memory related diseases like Alzheimer s and dementia The main difference between something like lactose intolerance and CD is the cure Whereas a person with lactose intolerance can stop their symptoms with a pill there is no treatment for CD besides cutting gluten out of his or her diet completely Avoiding gluten can help prevent symptoms of CD and gluten intolerance as well as promote healthier purer eating and subsequently weight loss7 Today s Options Although there is no cure for CD people who suffer from it have more glutenfree options to choose from than ever before Many grocery stores stock their shelves with gluten free bread pasta pizza and flour options Likewise local bakeries and chains offer gluten free options in order to reach more customers Whether a person has severe CD a mild gluten intolerance or simply wishes to cut processed grains out of his or her life in order to be more energetic and lose weight having gluten free choices is beneficial to all The Pros And Cons Of A Gluten Free Diet Women s Running N p 16 May 2016 Web 3 Feb 2017 6 The Health Benefits of a Gluten Free Diet BistroMD N p n d Web 05 Feb 2017 7
  bloating. None of these are pleasant, but they are not life threatening6. Over time, more serious problems can occur suc...
Food for Thought Good Eating for the Mind Soul Take a big bite of that molten fudgy brownie Lick your fingers clean after that sweet cupcake Devour a loaded panini on focaccia And don t feel an ounce of regret In a world where weight watching programs outrageous diets and religious calorie counting dominate it s important to remember that it s OK to treat yourself once in a while Health nuts argue that scrutinizing every morsel that enters your body is a way to promote clean living They claim that by being aware of the nutrition facts and serving sizes people make healthier conscious decisions in terms of what they fuel their bodies with But this infatuation with no fat ends up harming other equally important parts of life your mind and soul Hyper focusing on restricting your diet seems like a good way to live longer however it takes a serious toll on mental and emotional health and ultimately detracts from enjoying life Of course I agree with nutritionists backed by the science of chemistry biochemistry physiology microbiology and psychology that those with health issues such as type 2 diabetes obesity heart disease and other potentially life threatening ailments should not eat a diet of mainly bacon and bagels Here s the thing not everyone is on the brink of death Blue Moon Bagel Caf sells bagels and cream cheese cakes and various sweet treats but by refusing to add preservatives chemicals trans fats and other additives to our food we offer pure options only Given the choice between a heavily processed chemically potent Lean Cuisine found in the freezer section of a supermarket and a warm freshly baked loaf of bread the latter appeals more Eating is and always has been so much more than satisfying a need in order to stave off death As Michelle Allison of The Atlantic expressed poignantly in her article Eating Toward Immortality Wealthy or poor we eat to celebrate we
   Food for Thought  Good Eating for the Mind   Soul Take a big bite of that molten, fudgy brownie. Lick your fingers clea...
eat to mourn we eat because it s mealtime we eat as a way to bond with others we eat for entertainment and pleasure Food is engrained in every culture We make meaningful memories in the kitchen at the dinner table and in the booths of caf s like Blue Moon So the next time you re faced with the choice of eating a kale chip or a chocolate chip muffin choose living over simply being alive After all life is sweet
  eat to mourn, we eat because it   s mealtime, we eat as a way to bond with others, we eat for entertainment and pleasure...
Blue Moon Bagel Caf 236 Main Street Medfield MA 02052 Contact Bryce Bozadjian 617 595 7984 bbozadji asu edu FOR IMMEDIATE RELEASE Blue Moon Bagel Caf Bakes Home Three Best Of Awards MEDFIELD MA Feb 16 Local bakery Blue Moon Bagel Caf rose to the occasion like a loaf of challah bread overnight The bakery won top tier awards from the Hometown Weekly s 2016 Best of the Best competition taking home three blue ribbons for the region s Best Bagel Shop Best Coffee Shop and Best Bakery overall In January readers of the Hometown Weekly voted for their hometown favorites of 2016 The paper is circulated throughout the entire county The heat was on between Blue Moon s owner master baker Dan Freedman and other wellliked local bakeries When he opened his copy of the paper Freedman was thrilled Every year we re honored to be recognized as one of the best bakeries in the region Thanks to all the locals who voted for us Freedman said Best Bakery was great but winning Best Coffee Shop and Best Bagel Shop was icing on the cake Freedman dedicated a spot on Blue Moon s wall spotlighting the framed certificates for all to see With awards like this it is no wonder why people think Blue Moon is one of the best bakeries on the Yeast Coast
   Blue Moon Bagel Caf   236 Main Street Medfield, MA 02052  Contact  Bryce Bozadjian 617-595-7984 bbozadji asu.edu  FOR I...
About Blue Moon Bagel Caf Established in 1996 Blue Moon Bagel Caf is a local bakery in the suburban town of Medfield Massachusetts Owners Dan and Linda Freedman have nearly four decades of experience in the bakery business Popular for its unique freshly baked bagels and delicious breads the cozy caf is a favorite hangout spot for locals It boasts mouth watering paninis and lovely pastries a variety of options for those with specific dietary needs and a quaint and bustling ambience
  About Blue Moon Bagel Caf   Established in 1996, Blue Moon Bagel Caf   is a local bakery in the suburban town of Medfiel...
Blue Moon Bagel Caf 236 Main Street Medfield MA 02052 Contact Bryce Bozadjian 617 595 7984 bbozadji asu edu RADIO NEWS RELEASE Blue Moon Bagel Caf Bakes Home Three Best Of Awards SFX Ringing bells as the door swings open to reveal the sound of SOT Lively chatter inside the caf fades to background noise Announcer Medfield s legendary bakery Blue Moon Bagel Caf snagged several of the Hometown Weekly s Best Of awards this year SFX Someone pouring coffee into a cup a cash register cha chinging Announcer Readers chose their 2016 favorites in categories ranging from best barber shop to best bank Fittingly Blue Moon took home three blue ribbons VO Dan Freedman Best Bakery was great but winning Best Coffee Shop and Best Bagel Shop was icing on the cake Thanks to all the locals who voted for us Announcer Since its opening in 1996 Blue Moon has become the premier place for good eats good vibes and good times
   Blue Moon Bagel Caf   236 Main Street Medfield, MA 02052  Contact  Bryce Bozadjian 617-595-7984 bbozadji asu.edu  RADIO...
VO Customer I ve been coming here every week for the past fifteen years and let me tell you Blue Moon definitely deserves these awards My usual order An asiago cheese bagel with chive cream cheese and an iced chai tea latte a delicious way to start my day Announcer It s no wonder why many people call Blue Moon Bagel Caf the best bakery on the Yeast Coast SOT Bustling ambience fades out as the door chimes closed
  VO  Customer  I   ve been coming here every week for the past fifteen years, and let me tell you  Blue Moon definitely d...
Blue Moon Bagel Caf 236 Main Street Medfield MA 02052 Contact Bryce Bozadjian 617 595 7984 bbozadji asu edu The Faces behind the Cases Getting to Know the Personalities at Blue Moon Bagel Caf When a customer strolls into Blue Moon they aren t wowed by the cozy caf s interior Sure it s quaint but so is the Starbucks down the street and they have more couches The food is freshly baked and well prepared but Donut Express boasts the same quality just footsteps away plus donuts Yes Blue Moon Bagel Caf has made a name for itself in Massachusetts but can it really compare to the quick and convenient Donut Donuts that dots every street corner in the state Certainly not What makes Blue Moon stand out from its competitors are the faces behind the cases of food those local teenagers and young adults who know your usual order by heart and give genuine smiles as you chat with them while they prepare your food and cash you out The employees the people of Blue Moon are the ones who infuse the bakery with personality Shannon Delaney Shannon has worked at Blue Moon since November 2015 and continues to work there when she s not studying at Bowdoin College or hitting the slopes in Maine A freshman she loves coming back to work and seeing the familiar faces of fellow employees former classmates and old friends she hasn t seen in a while
      Blue Moon Bagel Caf   236 Main Street Medfield, MA 02052  Contact  Bryce Bozadjian 617-595-7984 bbozadji asu.edu  Th...
Even on her days off you ll spot Shannon getting lunch with a friend at Blue Moon It s such a great hangout spot because you can grab a meal and just sit and talk and catch up with someone for as long as you want 30 minutes or all day Delaney said Her favorite part of Blue Moon is the trays of free samples that sit on the counter for customers to snack on while waiting in line to order She often prepares the samples anything from croissants to cupcakes and loves when kids make several trips up to the counter to try something Blue Moon is more than just a workplace for her It s a Medfield icon you can t live there and not know about Blue Moon It s where people have college interviews catch up with old friends go on first dates and more It s just an awesome spot that I m happy to work at and glad Medfield has Delaney said Cole Foster Coincidentally Cole Foster served on Medfield High School s student council with Shannon Both won the superlative for most school spirit Cole a freshman as well started working at Blue Moon in August of 2015 and will return this Saturday to work during his spring break at Assumption College He speaks volumes of his fellow faces behind the cases We are such a tight knit family and everyone is there to help each other out said Foster Another favorite part of his is that he loves to help a familiar face and friendly people
      Even on her days off, you   ll spot Shannon getting lunch with a friend at Blue Moon.    It s such a great hangout s...
His go to order A sesame seed bagel with plain cream cheese and a mango smoothie Blue moon is a local hot spot It is a place where when people come home it s one of the first places to go and meet up with others explained Foster Working there is such a great experience it s delicious and fun work Kara O Connell Living down the hallway from Cole at Assumption College is Kara O Connell a junior She has worked at Blue Moon for over four years and like Cole will be picking up a few shifts during next week s spring break Like both Shannon and Cole she won a high school superlative Most likely to brighten your day A bit of a legacy at Blue Moon Kara started when she was 16 because her sister worked there so she had an easy in My favorite part of working there is definitely being able to connect to my coworkers and the community Now that I ve graduated it s awesome to be able to see familiar faces when I go back to work be they safe regulars local teachers or former classmates O Connell said Her favorites include the chocolate croissants California crunch bagels and most recently the chocolate chip banana chia seed muffin because she can praise herself for eating healthy My favorite drink is actually called the Kara drink One of my coworkers made it up for me my first year there and it s basically a spin on an iced mocha latte she added O Connell talked about why Blue Moon is such a hot spot for hanging out She explains that they put a lot of effort into the high quality of their food and ingredients as well as being an active part of the community by getting involved with local groups and fundraising
      His go-to order  A sesame seed bagel with plain cream cheese and a mango smoothie.    Blue moon is a local hot spot ...
Blue moon has always been a staple to Massachusetts and to this day as a tour guide at my college an hour away I still get people on my tours who know what Blue Moon is and talk about how much they love it there too O Connell said The Heart and Soul of Blue Moon Whether it s Shannon Cole or Kara pressing your Panini drizzling caramel over your latte or swiping your credit card at the cash register customers can rest assured that they will be served efficiently and kindly by the staff at Blue Moon Strip away the delectable food and bustling atmosphere and what are you left with A caring funny chatty group of young adults with a passion for serving you top notch food
      Blue moon has always been a staple to Massachusetts and to this day, as a tour guide at my college an hour away, I s...
Blue Moon Bagel Caf 236 Main Street Medfield MA 02052 Contact Bryce Bozadjian 617 595 7984 bbozadji asu edu Website Social Media Evaluation Blue Moon Bagel Caf The Good Blue Moon Bagel Caf s website provides standard information found on a typical food industry website including relevant tabs like About Us Our Menus and Contact Us The home page includes a paragraph long backgrounder on the company which informs the site viewer the history of the caf as well as what to expect there A nice feature is to embed social media directly in a website and Blue Moon has done this by including their daily Facebook feed that informs followers of soups of the day specials atypical closings due to weather concerns and more On the sidebar are the phone number hours and address with Google Maps embedded for quick directions from any location Visitors can also submit their emails to sign up for Blue Moon s e newsletter The About Us tab is informative and gives viewers an inside look at Daniel and Linda Freedman with a picture of each of them accompanying their executive bios Under the Our Menus tab there are easy sub tabs a person visiting the site can use to check out what they sell In the How We Bake section the specific styles of baking are listed which is very important for people with dietary restrictions such as allergies high cholesterol or lactose intolerance
   Blue Moon Bagel Caf   236 Main Street Medfield, MA 02052  Contact  Bryce Bozadjian 617-595-7984 bbozadji asu.edu  Websi...
The Specials tab provides monthly and daily specials The Press tab has articles with links Contact Us gives an email along with the phone number as well as informs the visitor if they are hiring or not The Bad While Blue Moon Bagel Caf s website is easy to navigate and provides relevant information it is lacking in the press room and media kit department The few articles provided are from years ago Blue Moon consistently wins Hometown Weekly s Best Of awards and definitely should update those Their downloadable PDF menu a common and vital feature of food industry websites does not work That is a major error on their part and they should be aware of these malfunctions as soon as possible so they can amend them A final note on what could be improved on their website is the specials They are not constantly updated to show daily deals When things like specials and press are not up to date Blue Moon looks irrelevant and archaic The Ugly In terms of website design Blue Moon has a decent style But in this day and age websites should be engaging and visually stimulating not plain and simple
  The    Specials    tab provides monthly and daily specials. The    Press    tab has articles with links.    Contact Us  ...
Here are a few suggestions to better the site They should not italicize the font it is hard to read and therefore distracting The margins are off There should not be so much empty space to the left and right of the page At the least there should be more photos to liven up the area Finally and this would require a total rebrand the color scheme is not the most appealing They definitely should keep the blue but having purple tan and orange tones make it look amateur Overall the site should inspire visitors to drop everything and buy food at Blue Moon it is not quite there yet Social Media Blue Moon Bagel Caf has Facebook Twitter and Instagram accounts Its Facebook account is updated regularly with photos of special orders deals and meals of the day and even a mouth watering video of icing freshly baked cinnamon rolls Over 1 400 people have used the check in tool on Facebook and posted photos and captions of their food as well as positive anecdotes of their experiences There are 1 267 likes on Blue Moon s Facebook page
   Here are a few suggestions to better the site  They should not italicize the font  it is hard to read and therefore dis...
Its Twitter account is less frequently used and in fact there are two accounts up which is confusing to those hoping to follow Blue Moon They should consolidate their two Twitters into one and use it to push out quick updates like deals and closings There are only 19 followers on the current Twitter
   Its Twitter account is less frequently used, and in fact, there are two accounts up, which is confusing to those hoping...
Blue Moon s Instagram is regularly updated like its Facebook This is their best way to entice current and prospective customers to meet at the Moon for some delicious pastries People eat with their eyes and seeing photos of freshly pressed sandwiches and warm chocolate croissants will surely bring them to Blue Moon There are 146 followers on Instagram
  Blue Moon   s Instagram is regularly updated like its Facebook. This is their best way to entice current and prospective...
Pitch Letter To Devra First Food Editor The Boston Globe 135 William T Morrissey Blvd Dorchester MA 02125 From Bryce Bozadjian PR Director 617 595 7984 bbozadji asu edu Hi Devra I know you re a bread lover like me Did you know Blue Moon Bagel Caf baked home three Best Of awards last week The Medfield Massachusetts bakery won top tier awards from the Hometown Weekly s 2016 Best of the Best competition taking home three blue ribbons for the region s Best Bagel Shop Best Coffee Shop and Best Bakery overall In January readers of the countywide circulated Hometown Weekly voted for their hometown favorites of 2016 The heat was on between Blue Moon s owner master baker Dan Freedman and other well liked local bakeries Now that he s won Freedman dedicated a spot on Blue Moon s wall spotlighting the framed certificates for all to see With awards like this it s no wonder why people think Blue Moon is one of the best bakeries on the Yeast Coast But don t take my word for it come try it for yourself I d love to meet with you at Blue Moon next week to test their award winning food and drink as well as provide you with all necessary quotes and photos for your article I ll call you at the end of the week with more details Thanks take care Bryce Bozadjian
   Pitch Letter To  Devra First, Food Editor The Boston Globe 135 William T Morrissey Blvd Dorchester, MA 02125  From  Bry...
What Do a Bakery and ASU Have in Common SMILE Good afternoon ASU faculty students members of the press and local community and President Crow My name is Daniel Freedman and I am the founder and master baker of Blue Moon Bagel Caf located in Medfield Massachusetts You may be wondering who catered your delicious lunch today and hint hint it was me POINT TO SELF There aren t a lot of similarities between my bakery and the powerhouse university that is Arizona State RAISE LEFT HAND Phoenix is the sixth largest metropolitan area in the States PAUSE AND RAISE RIGHT HAND Blue Moon is in a small town of about thirteen hundred people ASU produces top tier professionals in fields varying from biomedical engineering to film to finance to journalism We at Blue Moon produce three tier cakes But despite our differences in size location and products we cherish a lot of the same values and hold a high standard for our future I could go on and on about President Crow s vision for A New American University and each of its core components but I d like to limit myself to discussing just three goals for the sake of you who have to sit through this when you d rather be gobbling up cupcakes at the dessert bar SMILE First is the importance of valuing entrepreneurship Look at me a self starter who worked his way up the ranks of a family business until I was able to open my own bakery in Boston which I then sold moved to the suburbs and started Blue Moon The most important part of that journey was the education I received both my undergraduate degree and my master s Yes I have a master s in baking techniques that s a real thing The point is the opportunities are endless when you put faith in innovative risk takers like you and me And how do we cultivate those innovative risk takers That leads me to the next part of President Crow s vision enabling student success The purpose of college is to learn both academically so you re prepared for a career and personally so you know yourself and what you re passionate about Without the dedication of professors and other faculty students would be at a major
   What Do a Bakery and ASU Have in Common   SMILE  Good afternoon ASU faculty, students, members of the press and local c...
loss Similarly at Blue Moon I could have someone else train the new hires Instead I choose to teach each one of my employees to demonstrate that I am committed to his or her individual success And it pays off PAUSE Being socially embedded the third and final topic I ll touch on today is what made this partnership between ASU and Blue Moon possible Seeking out mutually beneficial relationships is a great way to network grow and thrive whether you re a small town bakery or the largest public university in the country In a way Blue Moon is the heart of Medfield just as ASU is the lifeblood of greater Phoenix President Crow knows it and I know it That s why our goals despite being totally different entities are mirror images That s why I invest in Arizona State University That s why I believe in this New American University Thanks for having me Forks up Sun Devils THROW UP PITCHFORK
  loss. Similarly, at Blue Moon, I could have someone else train the new hires. Instead I choose to teach each one of my e...
TV Interview Messaging Strategy Bryce Bozadjian PR Director bbozadji asu edu 617 595 7984 Blue Moon Bagel Caf 236 Main St Medfield MA 02052 TV Program Title Chronicle Affiliate ABC Anchor s Shayna Seymour reporter producer fill in anchor Anthony Everett anchor JC Monahan anchor Ted Reinstein reporter producer
      TV Interview Messaging Strategy Bryce Bozadjian, PR Director bbozadji asu.edu 617-595-7984  Blue Moon Bagel Caf   23...
Chronicle the nation s longest running and top rated locally produced news magazine recently celebrated its 35th year on the air Wednesday January 25th The Emmy award winning show continues to be a beloved fan favorite and is anchored by J C Monahan and Anthony Everett with Shayna Seymour and Ted Reinstein reporting The half hour show airs weeknights on WCVB TV Channel 5 at 7 30 PM For over three decades Chronicle has been constantly evolving and consistently delivering viewers the stories that explore the fabric of New England ranging from Chronicle s longest running feature Main Streets and Back Roads to the latest in travel dining shopping nightlife and more Chronicle also ventures beyond New England bringing viewers a glimpse of some exotic destinations including Curacao the Caribbean Greece and South America to name a few In fact since the show s inception in 1982 Chronicle has visited five of the seven continents all but Australia and Antarctica And the program continues to provide a platform for long form in depth journalism on topics as varied as depression in American society the rise of artificial intelligence and development in Greater Boston Chronicle s longer format stories so rare to see today really enable our talented team to deliver in depth stories about the people and places that make New England such a special place to live said Chris Stirling Chronicle Executive Producer Our entire Chronicle family considers it an honor and a privilege to take our viewers on journeys with us throughout New England and beyond with a simple mission to entertain educate and inspire Audience New England natives Family professional older demographic Objective 1 Have master baker and owner Daniel Freedman push our three part message out to the audience clearly and conversationally in order to attract more customers and drive business Key Messages 1 Blue Moon is a people oriented health conscious bakery and beverage hot spot for locals and visitors alike
      Chronicle, the nation s longest running and top rated locally produced news magazine, recently celebrated its 35th y...
2 Blue Moon stands out as the go to hangout among conglomerate competitors like Dunkin Donuts and Starbucks 3 Blue Moon prioritizes our customers contentment as number one Our master bakers friendly wait staff and cozy environment strive to make their experience individualized and pleasant to ensure they ll be back for more Examples Evidence 1 Just check out our How We Bake section on our website and you ll discover that we implement many healthier alternatives in our food and drinks so that we can cater to each individual s dietary needs How We Bake When we opened Blue Moon Bagel Caf in 1996 our goal was not only to bake superior products but also to make them as wholesome as possible We recognize the importance of consuming healthy and nutritional foods which is why we do not use any preservatives chemicals or additives at our bakery At Blue Moon we are only the finest and purest ingredients to create unique bagels artisan bread and bakery productions from scratch All of our products are made in house and in small batches throughout the day to insure freshness and product quality We use fresh milled organic flour in all of our bread It s better for the environment and your health plus you can taste the difference Vegan vegetarian and gluten free products are also available We are a trans fat free bakery using only the best ingredients to create our delicious baked goods 2 You ll recognize our stellar servers and cashiers from around town We hire the locals because they know what their friends and family like You ll notice no one staring down at his or her phone while standing in line instead they ll be nibbling on a cake sample and chatting with Shannon or Cole about the recent game or small town scandal
     2. Blue Moon stands out as the go-to hangout among conglomerate competitors like Dunkin Donuts and Starbucks 3. Blue ...
3 Because of our value of putting people first Blue Moon emerges as the leader in customer care We don t simply write or misspell your name on a cup We engage with you to make sure you re eating well drinking well and feeling well taken care of Potential Questions Answers Question How did Blue Moon start How did you get your start as a baker Answer I ve been baking since I was a kid with my family a lot of what I know was passed down to me I attended baking school at Dunwoody Institute of Minneapolis and completed the master s course in baking technique from the San Francisco School of Sourdough Baking After selling Freedman s of Boston my wife Linda and I opened Blue Moon in 1996 and have been happily baking bread for over 20 years You ve been very successful financially Do you ever think about expanding and opening up other locations throughout the state or country We owe our success to the caring community of Medfield and surrounding towns We love being here My wife and I are at the point in our lives where this one of a kind bakery is everything we could ever ask for and would be hard to replicate Our value of putting people first distinguishes us from the others It s corny but we really are a family who takes care of each other It s a welcoming at home environment with great eats and even better company Absolutely Not only do we avoid using preservatives chemicals and additives but we have vegan vegetarian and gluten free options Best of all none of our food has trans fats so it s more heart healthy Why should people go to Blue Moon instead of Starbucks or Dunkin Donuts Can people find healthy food at a bakery loaded with cupcakes bagels and pastries
      3. Because of our value of putting people first, Blue Moon emerges as the leader in customer care. We don   t simply...
Fun ice breaker fluff question What is your favorite go to order for yourself I m currently addicted to our Blue Moon Bella marinated portabella mushrooms with caramelized onions roasted red peppers pesto sauce and fontina cheese grilled on Ciabatta bread I m drooling just thinking about making that for lunch Closing Statement Thanks so much for taking a look into my life as a baker and I hope you ll meet us at the Moon for some great eats and good times
   Fun ice breaker fluff question  What is your favorite go-to order for yourself     I   m currently addicted to our Blue...