Q13 FOX (KCPQ-TV Channel 13) is the Seattle television market's number
one choice for late news, according to the March 2008 Nielsen Media
Research rating survey. Q13 FOX News @ Ten is the most-watched weeknight
late newscast, bringing in more total viewers than any other late news
station in the market, including the 11 p.m. newscasts on KING-TV,
KIRO-TV, and KOMO-TV, and the 10 p.m. newscast on KONG-TV.
Q13 FOX News @ Ten was viewed by an average of 105,000
Persons 2+ per night, topping KING-TV’s average of 103,000 people per night.
n the most important demographic to local news advertisers -- Persons 25-54
-- Q13 FOX News @ Ten finished with a 3.2 rating for March, well ahead
of second-place finisher KING-TV (2.6), and double the audience of our
other late news competitors (with KIRO-TV at a 1.7, KONG-TV at a 1.6,
and KOMO-TV at a 1.4). In the other major advertiser demographic --
Persons 18-49 -- Q13 FOX News @ Ten dominates with a 3.0 rating, while
all of our competitors are under a 2 rating (KING 1.9, KOMO 1.4,
KIRO 1.3, and KONG 1.2).