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LS CORPORATE IDENTITY MANUAL GUIDELINE
CONTENTS  Introduction  P. 3  5. Applications of the L S Logo  P. 20  Message From CEO  P. 5  Stationery Items 5.1 Name Ca...
INTRODUCTION  3  L S identity is a new brand owning by the Lung Shing Dispensary in 2015. This guideline will help to buil...
MESSAGE FROM CEO  Lung Shing Dispensary opened over forty years. We are very pleased with the loved by everyone. We keep u...
VISUAL IDENTITY
LOGO  6  Core Element  The L S logo, designed in 2015, is a new signature of Lung Shing Dispensary. The logo was inspired ...
LOGO  7  Core Elements  LS logo consists of two elements  1. the L S mark 2. the logotype mark  LS  logotype  In all possi...
LOGO  8  Minimum Size  To ensure the readability and quality of the print reproduction, the minimum size must not be small...
LOGO  9  Spacing  2x  x  2x  2x  2x  The    white space       must be maintained around the L S logo. Please refer to the ...
LOGO  10  Variants in colour  L S logo is maiinly in two colour versions. They are used depends on the background of colou...
LOGO  11  Variations in colour  The uses of metallic version only be used in special occastions e.g. initation cards, souv...
LOGO  12  Incorrect Use of Colour  LS  LS  Change the colours of the L S logotype  Change the colours of the L S mark  Cha...
LOGO  13  Incorrect Use of Background  LS  LS  Gradient  multi-colour  background  Two or more coloured background  LS  LS...
LOGO  14  Improper Effects  In order to ensure consistency and maintain the brand image, the L S logo should always be use...
LOGO  15  Improper Alteration and Arrangement of Logo  LS LS Changing the arrangement of the L S mark and logotype  LS  Al...
COLOURS Mood Board  16
COLOURS  17  Primary and Secondary Colour  L S    s corporate colours are mainly Black and White. The colours are availabl...
TYPEFACE  18  English and Chinese Typeface  Logo  Body  Myriad Pro Light Semiextended  Myriad Pro Light  ABCDEFGHIJKLMNOPQ...
ABBRECIATIONS  The full name of the brand is Lung Shing. However, the new brand will mainly named as short form L S. Pleas...
Applications of the L S Logo  STATIONERY ITEMS
STATIONERY ITEMS  21  Name Cards  18mm  All the name cards should use the brand standard design which only includes the L ...
STATIONERY ITEMS  22  Name card - Administrative staff  19.5mm  All the name cards should use the brand standard design wh...
STATIONERY ITEMS  23  Name card - Pharmacist  19.5mm  All the name cards should use the brand standard design which only i...
STATIONERY ITEMS  24  Name card - Cosmetics Department  19.5mm  All the name cards should use the brand standard design wh...
STATIONERY ITEMS  25  Letterhead 19.7mm  The standard brand letterhead is meant for all uses. It should be printed by the ...
STATIONERY ITEMS  26  Second Sheet 19.7mm  The standard brand letterhead is meant for all uses. It should be printed by th...
STATIONERY ITEMS  27  Envelope  All departments should use the standard design of the brand envelope. Only the logo is fea...
STATIONERY ITEMS  28  Compliments Slip  Standard of the brand compliments slip was designed for the brand. Only the logo i...
Applications of the L S Logo  IDENTITY ITEMS
IDENTITY ITEMS  30  VIP Card In order to thank you for the costumers support, a VIP card will be given for a single shoppi...
IDENTITY ITEMS  31  Shopping Bag To be more users friendly, three sizes of shopping bags are designed to carry different s...
IDENTITY ITEMS Truck We have our brand identity trunk. It ensures that we have up dated products every day. Customers can ...
IDENTITY ITEMS  33  Uniform  Two sets of uniform are designed for the cosmetics salesperson and pharmacist in the L S shop...