Task: Embrace a cause + research and create a mock awareness campaign in support of it Your audience: General public, friends, family or specific group or organization (your choice) Your purpose: To inform, to enlighten, to gain followers, recruit volunteers, raise funds or just share your viewpoint (your choice) Your scope: You will start with research and background – orienting yourself about the cause, its core advocates and purpose and generate a multi-channel awareness campaign that meets your pre-determined purpose