simplebooklet thumbnail

Gaylord Opryland Trade Highlights
1
New media partners include WATE ABC TV Knoxville, WIAT CBS TV Birmingham,
The Atlantan Atlanta, Prestigious Living Magazine Nashville, and Mt Juliet News
5,610 TV Commercials ran on FreeForm, Travel, TV Land, HGTV, Lifetime,
TLC, FOOD, A&E, Hallmark, OWN, LMN, and E! in key markets
13 TV Stations throughout Nashville, Birmingham,
Louisville, Knoxville and Huntsville provided
promo support that included Traffic Billboards,
Banner Ads, Calendar Listings, Social Media Posts,
Taggibles, Commercials and Contesting both on-air and
on station’s websites
56 Television segments showcasing ACC events
Gaylord Opryland Trade Highlights
2
32 Radio Stations ran promotional support /commercial schedules
6,438 :30 Radio Commercials in key markets - Nashville, Memphis, Louisville,
Huntsville, Chattanooga, Jackson, and Evansville
18 Radio Broadcasts with top regional radio stations and 10 radio remotes
5 Nashville Radio Partners with Buy-2-Get-2-Free offers heavily supported
on-air and online thru eblasts, banners, social media, :10 adlets and
commercial spots. Promotion builds awareness and helped drive weekday
tickets sales for ICE/GRINCH
Gaylord Opryland Trade Highlights, Cont.
3
161 Print Ads in key drive markets plus our 6 page insert in Huntsville &
Birmingham
35 Banner Ads with numerous media running Oct.-Dec. / dedicated eblasts
Gaylord Opryland Trade Highlights
Gaylord Opryland Trade Highlights
4
23 MTA Benches and Supertails (backs of
buses) through Nashville MTA partnership
3 Opryland Buses wrapped at a $15k savings thru Advertising Vehicles
partnership
4 Outdoor Billboards supporting
Grinch and ICE