Our Promise
We want a true partnership with you and your customers.
We view ourselves as one Company offering a total solution.
Canada
Custom Colour
4455 Chesswood Drive
Toronto, Ontario M3J 2C2
1-800-268-3628
USA
Custom Colour
3200 North America Drive
West Seneca, NY 14224
1-800-268-8575
www.customcolour.com
One Company
A Total Solution
Marketing
About Custom Colour
Custom Colour Imaging is a full-service professional photo finishing lab providing best-in-class products and
services across Canada and the United States.
With 43 years of expertise and hundreds of years of collective industry experience, we pride ourselves on
timely and consistent in-house production of a wide range of high-quality photographic products.
Our 30,000 sq ft operation is equipped with the most advanced photo and press printing equipment and
technology. Our continued research and development ensure that you receive the best quality, efficiency
and innovation.
Custom Colour Imaging is a full-service professional photo finishing lab providing best-in-class products and
services across Canada and the United States.
With 43 years of expertise and hundreds of years of collective industry experience, we pride ourselves on
timely and consistent in-house production of a wide range of high-quality photographic products.
Our 30,000 sq ft operation is equipped with the most advanced photo and press printing equipment and
technology. Our continued research and development ensures that you receive the best quality,
efficiency, and innovation.
www.customcolour.comOne Company Total Solution
Our Strengths
Long term production associates for whom quality is a lifelong
passion
Advanced internal production and tracking software
Production efficiencies and scalability through standardized
processes
Commitment to continuous improvement of equipment and
processes
Our advanced distribution network allows us to offer free shipping
back to store across North America
www.customcolour.comOne Company Total Solution
Our Marketing Goals
We will make you Market like a "the Massive retail chain" and
keep the Magic of a "specialty store"
Increase conversion rate, Drive Up SEO.
Increase the number of emails, did you know the value of your
email lists?
Increase traffic to store, and online! Increase customers product
selections. Give great value to the Customers; this is one the
"keys" to driving up Top Line Revenues.
Drive your Facebook Page Up!
Drive your Insta gram Page up!
www.customcolour.comOne Company Total Solution
Sign up your Customers
In today's world it is critical to sign up customers to your
newsletters.
We offer the latest Technology for online and in-store.
We offer an aggressive gift offer when a customer joins your
newsletter.
But does not stop there!
We administrate the email to be directly injected into your
master email list. As well as email the customer their coupon
for their gift for joining.
As well we offer the pop up window for your web site and a
web based app for your store.
It works on any mobile device so your staff can enter in your
in-store customer easily.
www.customcolour.comOne Company Total Solution
Sweepstakes / Contest Technology
Now offer amazing contest software for your customer to win
great Photo Gift Products and more.
You can offer the contest on Facebook, twitter and more.
The more the customer shares with their social network the
better chances they have on winning.
You win as you built up your subscriber list to your newsletter.
We offer all the integration to your main newsletter so the
contest runs seamlessly for you.
www.customcolour.comOne Company Total Solution
Buy One Get One
We believe it is a must to give Customer's a Value deal, time to
time.
We think we have programs that expand our Customers uses
for this product line without impacting your Margin*
We need to offer Value to Customers without impacting Quality
or turnaround times.
We need to keep your Store competitive against the big
discounts and Amazon, Shutterfly, Snapfish, Photo Book Sites
and Mass Retailers.
Our Buy get one Free is 100% managed by us. We are using
Photo Finale technology to Drive this
www.customcolour.comOne Company Total Solution
e-voucher
e-voucher are a new way to compete in a very
competitive marketplace.
Companies are offering have any discounts and as online
sales increase is a must that your store is equally
competitive.
We cannot allow your current customers to feel that
they might try another site for a good deal.
With e-voucher's we can offer aggressive promos and
reward loyal customers.
We manage and drive this promo concept and
technology using Photo Finale engines.
www.customcolour.comOne Company Total Solution
Email-Blasts & Promos
Long term production associates for whom quality is a lifelong
passion
Advanced internal production and tracking software
Production efficiencies and scalability through standardized
processes
Commitment to continuous improvement of equipment and
processes
Our advanced distribution network allows us to offer free
shipping back to store across North America
www.customcolour.comOne Company Total Solution
Seamless Posts to Facebook
We ensure that your great offers and Product Content are
shared seamlessly on Facebook and Email Blasts.
Facebook is a great way to Communicate with your customers.
We create seamless Promos that reach your Facebook group.
We drive "likes" on your Facebook page into "emails" for your
newsletter.
Our advanced distribution network allows us to offer free
shipping back to store across North America
www.customcolour.comOne Company Total Solution
Managing List
Long term production associates for whom quality is a lifelong
passion
Advanced internal production and tracking software
Production efficiencies and scalability through standardized
processes
Commitment to continuous improvement of equipment and
processes
Our advanced distribution network allows us to offer free
shipping back to store across North America
www.customcolour.comOne Company Total Solution
CCIQ - Tracking Site
Track Oder information from the start "when the order is
placed" to "when an order is delivered to your Store."
You can see every step.
You can manage your orders, so when you receive your order,
you can check it off received. This will them trigger an email
back to the custom confirming for the Customer to come and
pick up the order. ( Available Q2 - 2017)
With an email to customer encourages feedback. Positive
feedback is feed onto Facebook; negative feedback is feed to
Management and Customer Service Team.
www.customcolour.comOne Company Total Solution
It is a "Must" to offer "Home Delivery"
We offer aggressive rates and systems to help you manage your
distribution.
We Mail this a seamless Process. We manage this department
centre as Break even, but give you the control.
We offer home delivery by UPS AND USPS
You make the Products you make in-store, and we do the rest. We
manage the Program so it simple for you.
We share our "rates" with you so you can aggressive against
competitors.
Turn around time 5 to 10 business days including shipping.*
Express Shipping - Flat rate of $25.00 for any shipment. !
Arrival in 4 to 5 days including production time*
Our advanced distribution network allows us to offer shipping
back to store across North America
Shipping - Home Delivery
*Delivery times apply to continental USA- shipping rates are for 2016
www.customcolour.comOne Company Total Solution
Market Calendar & SEO
We provide a Yearly Marketing Calendar broken down by the
week
We work with your team to review possible Promos for the
year.
We mix in your Store content ( offerings and services) into the
Marketing Calendar. This is critical to driving more awareness
and excitement about your Store Services and Products.
SEO - is Critical. It a significant part of your Marketing
Program. Since we are involved in Website, Email Blast
Content, and Video Content, we have the ability to drive up
your Impact on Google organic searches. This results in more
Customers.
www.customcolour.comOne Company Total Solution
Customer Appreciation
Offering Bonus / Free Products to your existing Customers
Easily to Setup and Process
www.customcolour.comOne Company Total Solution
Draws and Give Aways
Goal is increase Customer Base
Easily to Setup and process
Customer get a better chance to win by entering more ways
Customer can enter by liking Facebook
Drives Facebook likes
www.customcolour.comOne Company Total Solution
Seamless Integration
We work Closely with Photo Finale.
Our Catalog is continually improved and updated.
We offer our Catalog on both the Kiosk and online for Customer
Experience.
We tell the Customer "how it easily it is to start creating in
store and do it at Home.*
We show customer's how easy it is to Order now from Mobile.*
* Both services have in-Store Flyers coming as well will be on "TV
Channel."
www.customcolour.comOne Company Total Solution
3rd Party Software
to Drive Sales
There are a lot of 3rd party software that helps drive up
customers acquisition.
We support 3rd party software to drive Photo Contest, hashtag
contest, refer programs, Facebook contest and capture emails.
We manage them, so they are integrated into our technologies
as well as Photo Finales
We make it so it is seamless to the Customer.
www.customcolour.comOne Company Total Solution
Product Display Book & More
Letting customer know what is available is so important.
We will work with your team, share our assets and create an
in-store display book of the services available. This can also be
put online and link back to the website.
This Product Display Book can be made into flyers and given to
customers; we can make them in limited runs at low cost.
We also are working on Flyers for information how to make
albums from the kiosk and Home.
As well in the flyer is info on how easy it is to order from your
mobile device.
www.customcolour.comOne Company Total Solution
Click on Image to go to
Custom Colour Catalog
demo
Digital Print Cards
We offer Pre Pair Digital Print Cards. Prints are put into the
Customer Online Account.
Them can use them anytime.
Prints from Digital Print Cards can be produced in-house or out
sourced.
Revenue is collected up front.
Very simply to offer. 100% managed program.
Great way to offer High Quality Prints at a Discounted Price.
www.customcolour.comOne Company Total Solution
In-Store Displays
Our professionally designed display kits
allow your customers to touch and feel
this amazing product line to drive sales
We provide in-store 4 x 6 bag stuffers to
match Promos.
In-store Signage
www.customcolour.comOne Company Total Solution
Product & Service Innovation
Customers have choices.
We continue to develop a One-Stop
Solution for you.
We give you the choices so your
website or store can be a leader in
your market space
www.customcolour.comOne Company Total Solution
Please Find the Next Slides some of the
New Products & Services Coming Soon.
TV Channel
With Video Content been the fast growing way to market a
product, Custom Colour TV channel is on the new way to drive
up SEO, conversion rates that will result in more traffic to your
site and more traffic in-store.
Advanced internal production and tracking software
Production efficiencies and scalability through standardized
processes
Commitment to continuous improvement of equipment and
processes
Our advanced distribution network allows us to offer free
shipping back to store across North America
www.customcolour.comOne Company Total Solution
You now have a Lab that allows you to have an order "Rushed"
when you need it fast
You can now promote yourself to the funnel companies as a
great option.
We have implemented Photo Finale technology
It makes it easy for a customer to order. No hassle for you, just
another great service.
. !
Arrival in 2 to 3 days including production time*
Must Have Orders
Service
*Delivery times apply to continental USA- shipping rates are for 2016
www.customcolour.comOne Company Total Solution
"Home to Galleries"
Made Easy
Custom Colour has come up with an
easy to Hang system for Multi Panels
on the Wall.
This hanging system comes with all
Muli Panel Orders making it easy for
Customers to hang their Wall.
This system will make it easier for
you to sell more Multi Panel Wall
Art.
www.customcolour.comOne Company Total Solution
Custom Framing
Custom Framing and easy to use digital
mattes and templates.
Including monogrammed Templates
This new product line will offer your
customers another way to make their
homes into galleries
We continue to develop a One-Stop
Solution for you
We give you the choices so your web
site or store can be a leader in your
market space
www.customcolour.comOne Company Total Solution
Stuff in Mugs is a great way to give ideas to Customers of a simply great Photo Gift.
Photo Mugs are a popular product that Customer like to give.
Adding things into the Mug make the Gift more complete.
It also is a excellent way to drive up Margins. It is unique product and service that
Custom Colour offers.
It a great way to "Wow" Customers on Marketing pieces. It easy to come up with
great ideas for the "Stuff in the Mugs."
We have worked close with "Dollar Stores" to come up with a buying group that
makes it for Store Owners that make their own Mugs.
Custom Colour Manages the Product icons for the Website so it easy to offer this
new Product Line.
Stuff in Mugs*
*Delivery times apply to continental USA- shipping rates are for 2016
www.customcolour.comOne Company Total Solution
Amazing Catalog & Icons
Management of Site
Offering "Feature Products"
Easy to navigate
Turn on Product Groups
Banner Support
Suggest Product Pricing
Product info on "Hover over"
Using "save more" technology
www.customcolour.comOne Company Total Solution
Please Find the Next Slides High
Quality Products offered
Our Promise
We view a relationship with your Company as a true partnership as we understand
that quality and delivery times are paramount.
We deliver the highest quality products that will meet the test of time, every time.
We want a true partnership with you and your customers.
We view ourselves as One Company offering a Total solution.
www.customcolour.comOne Company Total Solution
www.customcolour.comOne Company Total Solution
Established 1973
One Company
A Total Solution