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Booklet Assignment 

It Can Wait 

By:Murray Jones

Agency

This came about in 2010 

AT&T It Can Wait Campaign is just a simple message 

but it has a big impact keeping your eyes on the road 

Meaning that your Instagram, Facebook , Twitter , Text messages etc can all wait 

8 Million pledged to not text and drive 

it still is impacting many to this day 


#ITCANWAIT is trying to not only trying to save lives but also bring down the car accidents down this may not seem like a big issue but it is 3,328 people died from a car crash from a texting and driving and 410,000 were injured in the process over the time period the movement is nationwide and affecting tons 

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