A funding proposal for a new magazine, TV syndication, radio interstitials focused on single parents and their extended family

©Harry Falber 1 203.557.4150 hfalber@gmail.com
  Harry Falber 1  203.557.4150 hfalber gmail.com
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The Solo/Parenting Idea Welcome to the 21st century. a century where there will be millions of single parent households - over 25% of all families. The numbers are staggering. Right now, it’s estimated that there are over 10,000,000 single family households. What is this like in “real numbers? In 1994, according to the census bureau. Almost 18,600,000 children under the age of 18 were living with a single parent. A 4% increase over the previous year. 1995, 1996 & 1977 saw increases as well And single parents are not “uneducated”. More than 35% have attended or graduated college or achieved advanced degrees Over three quarters of both single moms and dads with children <18 living in the household are high school graduates and more than 33% of single moms and over 49% of single dads own there own homes ©Harry Falber 3 203.557.4150 hfalber@gmail.com
The Solo Parenting Idea Welcome to the 21st century. a century where there will be millions of single parent households - ...
The Solo/Parenting Idea Interestingly, given the size of this market, no magazine, Internet site or television show focuses on, calls attention to ( in a positive, helpful manner), endeavors to support or even capitalizes on the purchasing power of this group. The Solo/Parenting group intends to: Focus on the joys, problems and day-to-day living situations that all single parents and their families face. Support all types of single parents. Provide an advertising opportunity to marketers who recognize the purchasing power of this group. Solo/Parenting intends to do this, synergistically in: new media, broadcast, and print. ©Harry Falber 4 203.557.4150 hfalber@gmail.com
The Solo Parenting Idea Interestingly, given the size of this market, no magazine, Internet site or television show focuse...
What Is The“Solo Parent” Community Like?    1 in 4 children are in a “single parent” home. More than 27% of our kids --over 18,000,000 are growing up with only one parent. Men make up a rapidly growing segment - desperately in need of a single parent forum - they do not “hang out” with other single parents or “share”. ©Harry Falber 5 203.557.4150 hfalber@gmail.com
What Is The   Solo Parent    Community Like                 1 in 4 children are in a    single parent    home. More than 2...
Solo Parents Do Things Like Everyone Else - Only Differently. Index: Select Leisure Activities by Category Participation All Parents 121 99 115 120 107 113 112 103 125 162 105 106 101 135 Participated In Adult Education Attended Musical Performances Attended Dance Performances Barbecued Cooked For Fun Participated In Chess Went Dancing Dined Out Played Electronic Games Flew Kites Painted Or Drew Played Musical Instruments Did Woodworking Visited A Zoo Parents /Kids<12 121 99 115 120 107 113 112 103 125 162 105 106 101 135 Single Mother 97 75 110 92 110 51 155 89 88 137 123 55 59 109 Single Father 137 80 99 110 67 215 112 92 90 183 109 111 145 132 Source:MRI - ©Harry Falber 6 203.557.4150 hfalber@gmail.com
Solo Parents Do Things Like Everyone Else - Only Differently. Index  Select Leisure Activities by Category Participation  ...
Going It Solo, But Now With Help ©Harry Falber 7 203.557.4150 hfalber@gmail.com
Going It Solo, But Now With Help    Harry Falber 7  203.557.4150 hfalber gmail.com
Contents Section 1 - Solo/Parenting magazine Section 2 - Solo/Parenting TVLive! Section 3 - www.soloparenting.org ©Harry Falber 8 203.557.4150 hfalber@gmail.com
Contents Section 1 - Solo Parenting magazine Section 2 - Solo Parenting TVLive  Section 3 - www.soloparenting.org    Harry...
Solo/Parenting Magazine   A magazine for the over 10,000,000 single moms and 3,000,000 single dads with kids in total or shared custodial care A vehicle that recognizes and validates the special and unique needs, concerns and goals of caregivers of the single parent household ©Harry Falber 9 203.557.4150 hfalber@gmail.com
Solo Parenting Magazine           A magazine for the over 10,000,000 single moms and 3,000,000 single dads with kids in to...
Objective  Publish the only national, subscription and newsstand ( or custom-published) magazine addressing the needs of and offering tools & technology for single parents, grandparents and extended families of single parents.  Provide a unique opportunity for advertisers to reach this committed and “willing-to- spend-andinvest” market in an arena where special needs are being continually addressed. Advertisers will build a loyal customer base upon formally recognizing this market. ©Harry Falber 10 203.557.4150 hfalber@gmail.com
Objective      Publish the only national, subscription and newsstand   or custom-published  magazine addressing the needs ...
Solo/Parenting Charter    Deliver information single parents need for day to day living and child development. Share possibilities for growth and advise on single parent concerns. Address single parents in their own unique forum.  Keep the needs of children’s nurturing and development foremost. ©Harry Falber 11 203.557.4150 hfalber@gmail.com
Solo Parenting Charter                 Deliver information single parents need for day to day living and child development...
Meeting the Needs          Timely features on important single parenting issues and actions. Special sections on exercises to develop communication between parent and child. Special sections on improving adult communication and dialogue skills. Role playing specific situations. Single parent personals. Timely interviews with well-known single parents. Advisory Board and roundtable of experts. Single parent round table forums. Advice on handling everyday problems. ©Harry Falber 12 203.557.4150 hfalber@gmail.com
Meeting the Needs                                         Timely features on important single parenting issues and actions...
Unique Niche   Not a single national or regional magazine focuses on or has specific editorial for single parents. Single parents are a huge,growing, and as yet un-owned market. » Over 10,800,000 single mothers with children in the household. » 8,800,000 single mothers with children under twelve in the household. » 5,900,00 single mothers with children under six in household. » MRI ©Harry Falber 13 203.557.4150 hfalber@gmail.com
Unique Niche           Not a single national or regional magazine focuses on or has specific editorial for single parents....
Unique Niche    More than 2,800,000 dads with children in the household Over 2,000,000 dads with children under twelve in the household More than 1,400,00 dads with children under six in the household » MRI ©Harry Falber 14 203.557.4150 hfalber@gmail.com
Unique Niche                More than 2,800,000 dads with children in the household Over 2,000,000 dads with children unde...
Benefits to Publisher       This market is dedicated to children. This market needs information. This market is motivated to care. This market is growing - fast. The affluent sector of this market is growing at an equally dizzying pace. This market is valuable to advertisers. ©Harry Falber 15 203.557.4150 hfalber@gmail.com
Benefits to Publisher                           This market is dedicated to children. This market needs information. This ...
Benefits to Advertisers   Single parents rely on quality branded products. » .....Are concerned consumers » .....Will spend for their children » .....Will support those companies that address their needs “Single parents with incomes above $32,000/yr... Are as likely to spend as much if not more than married couples on raising children”. » American demographics - ©Harry Falber 16 203.557.4150 hfalber@gmail.com
Benefits to Advertisers           Single parents rely on quality branded products.    .....Are concerned consumers    .......
Target Charter Advertisers Po te n ti a l Ch a rte r Ad v e Au to m o ti v e Ta rg e t Ac c o u n ts Fo rd n d s ta r Wi Do d g e Ca ra v a n Ch ry s l e r J e e p Su b u ru Fo rd Ex p l o re r Vo l v o Ch e v ro l e t L u m i n a Ho n d a M i n i Va Pa th fi n d e r Fo o d Ho u s e Ho l d Pro d u c ts Ta rg e t Ac c o u n t Na b i s c o Bra n d s Ge n e ra l Fo o d Ca d b u ry Sc h we p p e s Kra ft Pro c to r & Ga m b l e He a l th Ca re , In s u ra n c e , In v e s tm e n ts Ox fo rd He a l th Ca L e d e rl e M e tL i fe Th e Pru d e n ti a l Ea s te rn M o u n ta i n M CI/Sp ri n t M o to ro l a Pa g e rs REI Cl u b M e d Fi d e l i ty In v e s tm e n ts Hi l to n Re s o rts Ge rb e r Bl u e Cro s s Se a rs Sta te Fa rm J ohns on & J oh Eq u i ta b l e Ty s o n Re c re a ti o n Tra v e l c o m m u n i c a ti o Ci ti Ca rd Vi s Di s n e y Re s o rts Ko d a k /Fu j i Sta te To u ri s m B We a ra b l e s /Re ta Ed u c a ti o n /En te rta i Os h Ko s h Se a rs Bo o k o f th e M o n Ap p l e Co m p u te r To y s R Us Fi s h e r Pri c e Di s n e y M i c ro s o ft GUESS Po l a ro i d M i l k Bo a Am e ri c a On l Ni c k e l o d e Ne rf Re e b o k Ni k e To y s R 17
Target Charter Advertisers Po te n ti a l Ch a rte r Ad v e Au to m o ti v e Ta rg e t Ac c o u n ts  Fo rd n d s ta r Wi ...
Solo/Parenting TVLive! Series concept: Solo/Parenting will be the first television program designed for and dedicated to single parents, their children and their families. More than a "how to" show, Solo/Parenting combines useful advice with entertainment, real life profiles, and "inspiration." It is designed to not only help single parents and their families with the challenges of raising children alone, but also to celebrate the special joys that are part of parenting in an untraditional family. Solo/ Parenting validates the single parent experience ...whether single-by-circumstance or single-by-choice. ©Harry Falber 18 203.557.4150 hfalber@gmail.com
Solo Parenting TVLive  Series concept  Solo Parenting will be the first television program designed for and dedicated to s...
Solo/Parenting TVLive! Show themes might include:  Celebrating the holidays as a solo parent.  Dealing with a holiday while you are solo and your kids are with their other parent.  Grandparents and other extended families.  Weekend low-cost activities.  “Normal” parenting issues that need to be handled differently in a single parent household.  Summer vacation planning.  Dating and the kids.  Dealing with ex’s “special friend”.  Single-mom-by-choice or widow dealing with child calling every friend “daddy”.  Making the transition work: how to help your kids survive the big D's [divorce and death] that have left them with a solo parent.  Rules; discipline; and other "tough stuff’. ©Harry Falber 19 203.557.4150 hfalber@gmail.com
Solo Parenting TVLive  Show themes might include      Celebrating the holidays as a solo parent.     Dealing with a holida...
Solo/Parenting TVLive Format: Solo/Parenting is a weekly half-hour “live” magazine format show, co-hosted by a single mom and a single dad. The hosts will be young [30's], personable, and attractive and will be drawn from credentialed backgrounds [e.g. Primary education, pediatrics, ] and/or the entertainment world. [e.g.. Broadcasting/theater/etc.] ©Harry Falber 20 203.557.4150 hfalber@gmail.com
Solo Parenting TVLive  Format  Solo Parenting is a weekly half-hour    live    magazine format show, co-hosted by a single...
Solo/Parenting TVLive Each show will cover 3-4 "topics" [e.g. “commuting kids”; “How to make the transition from mom's house to dad's house easy”; "separate but equal”; “how to co-parent without playing tugof-war with your kid;" "easy entertaining”; “dinner parties that even a single parent of 3 can manage"]. In some cases, shows may be "themed", with every segment relating in some way to the overall theme of the week. For example, the Solo/ Parenting vacation show might feature segments on: low cost vacations for single parent families"; "airline tips -- surviving a five hour flight with 3 small kids that’s short on flight attendants and in your case short by one parent"; “vacation co-oping: group vacations for solo parents " holidays without guilt: how to enjoy a vacation without your child"; "kids eye view: what makes a vacation great"] ©Harry Falber 21 203.557.4150 hfalber@gmail.com
Solo Parenting TVLive Each show will cover 3-4  topics   e.g.    commuting kids        How to make the transition from mom...
Solo/Parenting TVLive! Set: The show will be set in home style setting...Much like a family room. It will contain two interview areas: a sofa and chairs for hosts and guests...And a play area for interviews with kids and for activity demonstrations Sample outline: Solo/Parenting intro [co-hosts] and coming up on the show 1:30 Commercial break Topic A [e g. "Juggling kids/balancing nutrition"]:guest interview 3:40 Corning up next :20 ©Harry Falber 22 203.557.4150 hfalber@gmail.com
Solo Parenting TVLive  Set  The show will be set in home style setting...Much like a family room. It will contain two inte...
Solo/Parenting TV Commercial break Topic B [e.g. Decorating with your child: creating a fulltime home for a part-time kid"] film segment on location at the home of a solo parent 3:40 Coming up next :20 Commercial break; Viewer letters: tips from the expert[e.g. Child psychologist; summer camp director; etc. 3:40 Coming up next :20 Commercial break ©Harry Falber 23 203.557.4150 hfalber@gmail.com
Solo Parenting TV Commercial break Topic B  e.g. Decorating with your child  creating a fulltime home for a part-time kid ...
Solo/parenting TV Magazine Kids corner [tips from the kids} 3:40 Commercial break Coming up in our next show :30 End titles Total :30 22:30 ©Harry Falber 24 203.557.4150 hfalber@gmail.com
Solo parenting TV Magazine Kids corner  tips from the kids   3 40  Commercial break Coming up in our next show   30  End t...
Solo/Parenting On-line Http://www.soloparenting.org  Will draw from an estimated on-line, single parent community (exclusive of extended family members) of over 3,o00,000 on the web, 1,000,000 on AOL and thousands of others on new and emerging portals and ISP’s - including cable. »  Based on extrapolation from web and AOL data compared to US pop. Estimates Will be an Internet channel that understands that parenting issues, while perhaps universal, need to be framed and developed with the special and unique needs, concerns and goals of caregivers in a single parent household. 25
Solo Parenting On-line Http   www.soloparenting.org       Will draw from an estimated on-line, single parent community  ex...
Objective  Through a series of forums, bulletin boards, auditoriums and events, offer single parents a safe, secure community environment (designed as streets, avenues, cafes, playgrounds, neighborhoods, etc..) To share opportunities, problems, goals and advice with others in the same arena.  Develop a potential on-line advertising vehicle with members so unique and fiercely loyal to those that recognize them as having special needs that advertisers will build a steadfast customer base upon formally recognizing this market. ©Harry Falber 26 203.557.4150 hfalber@gmail.com
Objective      Through a series of forums, bulletin boards, auditoriums and events, offer single parents a safe, secure co...
Creative Objective    Design an on-line advertising medium that is unique to the field in that the advertising will be woven into the page construction without the need for banners or buttons. Advertisers will be a part of the fabric of the content and viewers will move with ease into the advertising message. Address single parents in their own unique forum where they do not have to penetrate layers of other information to reach their own special site.   Help insure that focus is kept on the well-being of the children first and foremost. Provide single parents with access to a worldwide community of friends and family that many have foregone due to the duties and requirements of solo-parenting. ©Harry Falber 27 203.557.4150 hfalber@gmail.com
Creative Objective                Design an on-line advertising medium that is unique to the field in that the advertising...
Meeting the Needs        Forums on important single parenting issues and actions. Special “town hall meetings” and “guided tours” on exercises to develop communication between parent and child. Provide a safe haven for openness and discussion by development of “coffee shops”, “avenues” and “main streets” of information, community spirit and dialogue designed to insure that single parents come back to the soloparenting over and over again. Role-playing of specific situations in “community theater”. Single parent “introductions”. Live “coffee shop” interviews with well known single parents. “Coffee shop” roundtable of experts fielding questions. ©Harry Falber 28 203.557.4150 hfalber@gmail.com
Meeting the Needs                                   Forums on important single parenting issues and actions. Special    to...
Meeting The Needs     The “brew pub” chat room for single dads (and single moms who want to come in) - open on select days and during select hours. A “playground”with avatars for single parents and their children to come on-line and meet other single parent families together. The “breakaway” diner for single moms to break bread with other single moms(open 24 hours a day). Solo/Calendar - a monthly listing of single parent/child activities from around the country.  “Hand-in-hand™” » A special travel group dealing exclusively in single parent destinations. » Sponsored regional and local activities planned for single parents and kids. ©Harry Falber 29 203.557.4150 hfalber@gmail.com
Meeting The Needs                     The    brew pub    chat room for single dads  and single moms who want to come in  -...
Unique Niche   There is not a single national or regional on-line community specifically for single parents covering all aspects of single parenting in an easily navigated, comfortable on-line site. Single parents and their extended families are a huge,growing, and as yet un-serviced market. ©Harry Falber 30 203.557.4150 hfalber@gmail.com
Unique Niche           There is not a single national or regional on-line community specifically for single parents coveri...
Benefits to Internet Content Providers     Single parents tend to stay home more and can access internet and on-line services more frequently for advice and adult companionship. This market needs information. This market not only grows but replenishes itself. This market is valuable to advertisers as they spend more per child than married parents. ©Harry Falber 31 203.557.4150 hfalber@gmail.com
Benefits to Internet Content Providers                   Single parents tend to stay home more and can access internet and...
What Is Being Requested   Commitment and financial support for initial development of Solo/Parenting magazine, Solo/Parenting TVLive and soloparenting.com through test market. Development of single parent services. » Hand-in-hand travel and entertainment group  Agreement to explore development of additional content for on line communities and other broadcast concepts. » Syndicated radio segment » Syndicated TV news program segment ©Harry Falber 32 203.557.4150 hfalber@gmail.com
What Is Being Requested           Commitment and financial support for initial development of Solo Parenting magazine, Sol...
Estimated Yr. 1 Developmental Funds             Web site development Web site maintenance Cost for original articles Cable production/13 shows Paper/printing Photography/illustration Magazine distribution costs Consumer research Staffing Offices/office expense Advertising/promotion Public relations 33 175.0 50.0 $ 75.0 400.0 100.0 25.0 TBD 50.0 200.0 100.0 250.0 60.0
Estimated Yr. 1 Developmental Funds                                                   Web site development Web site mainte...
Revenue Streams Year 1  Magazine advertising  On-line Sponsors  Cable licensing fee  Syndication fees - radio/TV programming  Sale of retained spots in TV/radio syndicated shows  Subscription fees  Database list sales ©Harry Falber 34 203.557.4150 hfalber@gmail.com
Revenue Streams Year 1     Magazine  advertising     On-line Sponsors     Cable licensing fee     Syndication fees - radio...