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Integrated Marketing Campaign
Presented For      Trio      Brought to you by      J4970 Adzou Capstone - University of Missouri School of Journalism  Ta...
Presented For      Trio      Brought to you by      J4970 Adzou Capstone - University of Missouri School of Journalism  Ta...
Trio is a social media app for smart phones and tablets that allows users to integrate video, picture, voice, text and oth...
Trio is a social media app for smart phones and tablets that allows users to integrate video, picture, voice, text and oth...
Situation 4  Analysis 5
Situation 4  Analysis 5
Industry Trends The use of social media is on the rise. Fifty six percent of Americans own at least one social media accou...
Industry Trends The use of social media is on the rise. Fifty six percent of Americans own at least one social media accou...
Competitive Landscape Founded in 2004, Facebook boasts over 1 billion users. In 2014, USA Today cites Facebook as number f...
Competitive Landscape Founded in 2004, Facebook boasts over 1 billion users. In 2014, USA Today cites Facebook as number f...
Research 10  11
Research 10  11
Primary Research A survey of 100 social media users has resulted in a better understanding of what consumers are looking f...
Primary Research A survey of 100 social media users has resulted in a better understanding of what consumers are looking f...
Survey Results Gender  How important are sweepstakes or other incentives for trying new social media   Are you willing to ...
Survey Results Gender  How important are sweepstakes or other incentives for trying new social media   Are you willing to ...
The Big Idea 16  Explore, Create, Share Trio is the app to share your explorations. You love to discover new people, place...
The Big Idea 16  Explore, Create, Share Trio is the app to share your explorations. You love to discover new people, place...
Target 18  Profile 19
Target 18  Profile 19
The Pseudo Granola   Pseudo granolas are bold explorers with social media presence. A weekend kayak trip is not complete w...
The Pseudo Granola   Pseudo granolas are bold explorers with social media presence. A weekend kayak trip is not complete w...
Creative 22  Brief 23
Creative 22  Brief 23
Communication Objectives - Why are we advertising   Points of Differentiation - What makes the Trio brand distinct        ...
Communication Objectives - Why are we advertising   Points of Differentiation - What makes the Trio brand distinct        ...
Marketing Communication Strategy 26  Our marketing plan aims to target pseudo granola students through the use of three ma...
Marketing Communication Strategy 26  Our marketing plan aims to target pseudo granola students through the use of three ma...
1  Trio Brand Ambassadors  The Trio Brand Ambassador Internship Program   s purpose is to promote the Trio brand on colleg...
1  Trio Brand Ambassadors  The Trio Brand Ambassador Internship Program   s purpose is to promote the Trio brand on colleg...
What are your tasks                                        30  Social Media      You will be expected to communicate on al...
What are your tasks                                        30  Social Media      You will be expected to communicate on al...
Trio Ambassador Recruitment Flyer Middle Fold  Outside  32  Back Cover  Left  Front Cover  Middle  Right  Inside  33
Trio Ambassador Recruitment Flyer Middle Fold  Outside  32  Back Cover  Left  Front Cover  Middle  Right  Inside  33
2Events and Guerilla Marketing Phase Guidelines by Campus Trio Brand Ambassadors will host events, coupled with guerilla m...
2Events and Guerilla Marketing Phase Guidelines by Campus Trio Brand Ambassadors will host events, coupled with guerilla m...
trio Color Run    Color Runs    are exciting 5K events in which the participants are given throw-able, brightly colored po...
trio Color Run    Color Runs    are exciting 5K events in which the participants are given throw-able, brightly colored po...
UC Berkeley    Big C    Color Run Mission  The Big C is a Berkeley staple. Ambassadors will be stationed along the hiking ...
UC Berkeley    Big C    Color Run Mission  The Big C is a Berkeley staple. Ambassadors will be stationed along the hiking ...
Sproul Plaza is typically one of the most crowded places on the Berkeley campus. It has been the site of the Indian Holi c...
Sproul Plaza is typically one of the most crowded places on the Berkeley campus. It has been the site of the Indian Holi c...
3  42  Public Relations   Media Tactics  Conferences Introduce Trio to phase 1 campus    through the local campuses    med...
3  42  Public Relations   Media Tactics  Conferences Introduce Trio to phase 1 campus    through the local campuses    med...
Media Plan  0.00 Budget   15,000 Budget  44  45
Media Plan  0.00 Budget   15,000 Budget  44  45
Media Plan  46   15,000 Budget  47
Media Plan  46   15,000 Budget  47
Media Plan Breakdown   0.00 Budget  Mobile App  Launch on-store Trio app in August Podcast  Promotional podcast by Trio am...
Media Plan Breakdown   0.00 Budget  Mobile App  Launch on-store Trio app in August Podcast  Promotional podcast by Trio am...
Media Plan Breakdown   15,000 Budget  Mobile  Social Media Facebook  Create and monitor tab lead generation ads for Facebo...
Media Plan Breakdown   15,000 Budget  Mobile  Social Media Facebook  Create and monitor tab lead generation ads for Facebo...
Strategy Roll-Out - California In phase one Trio will use test market  University of California-Berkeley. With 36,142 unde...
Strategy Roll-Out - California In phase one Trio will use test market  University of California-Berkeley. With 36,142 unde...
Creative 54  Deliverables 55
Creative 54  Deliverables 55
Graphic Standards and Style Guide  Logo Rationale  Logo Treatment Primary Triangle filled with Phthalo Blue to Reflective ...
Graphic Standards and Style Guide  Logo Rationale  Logo Treatment Primary Triangle filled with Phthalo Blue to Reflective ...
Color Palette  Typography Header   Primary Colors  Phthalo Blue  Deep Azure  Reflective Purple  DecoNeue Light       Subhe...
Color Palette  Typography Header   Primary Colors  Phthalo Blue  Deep Azure  Reflective Purple  DecoNeue Light       Subhe...
Dig ital Advertisements And Social Media  Rectangle Ad  Banner Ad  60  61
Dig ital Advertisements And Social Media  Rectangle Ad  Banner Ad  60  61
App Store Page App Store Copy  Trio is the app to share your explorations. You know you   ve explored, now share it with y...
App Store Page App Store Copy  Trio is the app to share your explorations. You know you   ve explored, now share it with y...
Trio Brand Merchandise  Headbands  Shirts  Sticker  64  Towel  65
Trio Brand Merchandise  Headbands  Shirts  Sticker  64  Towel  65
Pseudo Granola Directed Adventure Merch Packs Water Bottles  Carabiners  66  67
Pseudo Granola Directed Adventure Merch Packs Water Bottles  Carabiners  66  67
Monitoring   Measuring 68  69
Monitoring   Measuring 68  69
To measure the true success of Trio   s marketing plan it is important to use specific analytic tools to show the effectiv...
To measure the true success of Trio   s marketing plan it is important to use specific analytic tools to show the effectiv...
Appendix and Sources 72  http   www.insidefacebook.com 2008 08 19 mapping-facebooks-growth-over-time    For information ab...
Appendix and Sources 72  http   www.insidefacebook.com 2008 08 19 mapping-facebooks-growth-over-time    For information ab...
We selected questions to learn about specific demographics and trends in social media among respondents. These questions i...
We selected questions to learn about specific demographics and trends in social media among respondents. These questions i...
Marie Pacilio Meet Marie, a self-proclaimed social media addict with  an also self-proclaimed  heart of gold. With her Int...
Marie Pacilio Meet Marie, a self-proclaimed social media addict with  an also self-proclaimed  heart of gold. With her Int...
Trio Integrated Marketing Campaign