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25 Free Ways to Promote your Race Tips Advice for Race Directors
25 Free Ways to Promote your Race Tips   Advice for Race Directors
25 Free Ways to Promote your Race endurance If you ve ever organized an endurance event this question has most likely haunted you How else can I promote my race To answer that question here are 25 ways to promote your race for free These online and offline tools are useful whether you re on a tight budget or have wads of cash to spend on marketing ONLINE 1 Include it in your email signature 2 Send out emails announcing your race with a link 3 Post it as an update on LinkedIn 4 Tweet about your race on Twitter 5 Connect with relevant Twitter users 6 Create a YouTube video announcing your race 7 Create a Slideshare presentation 8 Set up a Google Voice number for your race 9 Ask endurance blogs and local blogs for coverage 10 Create a Facebook page 11 Create a Facebook event 12 Post your race on ACTIVE com 13 Create an online race registration form 14 Send your event info to major race websites OFFLINE 15 Mention it in your voicemail 16 Post flyers around town 17 Ask local businesses for sponsorships 18 Ask local papers to cover it 19 Ask for an interview spot 20 Partner with a local fitness club 21 Partner with a charity 22 Get a celebrity involved as a host 23 Get a booth at the finish line of other events 24 Partner with other local events 25 Attend a local meetup related to your race
25 Free Ways to Promote your Race  endurance  If you   ve ever organized an endurance event, this question has most likely...
25 Free Ways to Promote your Race endurance ONLINE 1 Include it in your email signature How many emails do you send per day No matter how frequently you send messages your email signature gives you an opportunity to promote your race each time you hit the send button When you are designing your new email signature be sure to include the following The race name in plain text it can be good to include the logo but most email hosts block images The date time and place A link to your registration page Here is how to set up an email signature through a few popular email hosts Outlook Gmail Yahoo 2 Send out emails announcing your race with a link You probably have a lot of friends and running buddies in your email contact list And if you partner with a charity for your race that charity should have a big database of email contacts as well Email will be an important way to spread the word to your community Basically you have two options for email marketing you can send personal plain text emails or build a campaign through an email marketing platform we recommend both First send out personal emails to influential people you know and ask them to spread the word After that choose an email marketing platform to build catchy emails and start your campaign Companies like Mail Chimp and Constant Contact provide easy to use email tools ACTIVE Network s race director software also offers built in email tools Find more tips about email marketing here 3 Post it as an update on LinkedIn How many LinkedIn connections do you have If you are an active user of LinkedIn you ll probably have enough connections to spread the word to a decent number of people To make an update on LinkedIn simply log in to the home screen and start typing in the update box at the top Post a notice about your event and don t forget to attach the registration link
25 Free Ways to Promote your Race  endurance  ONLINE 1. Include it in your email signature How many emails do you send per...
25 Free Ways to Promote your Race endurance 4 Tweet about your race on Twitter It s time to talk about Twitter but don t be intimidated We ll break this down into two types of situations pick which works best for you I don t have a Twitter account Create an account Pick a username that represents your race you only get 15 characters so be sure to include the type of race 5K for example and whatever else distinguishes your event Pick a real name for your account you get 20 characters here so you can get more information in or even the full name of your event Write a description add your race website or registration page link and upload the logo Start tweeting I have a Twitter account Tweet about your race details with a link to your registration page Ask your relevant followers to spread the word too 5 Connect with relevant Twitter users To maximize exposure try to connect with local event directories endurance enthusiasts runners charity partners sponsors and early registrants To find these people use the search function and look for influential Twitter users people with over 1 000 followers is a good place to start Ask for retweets from these people Keep tweeting about your race
25 Free Ways to Promote your Race  endurance  4. Tweet about your race on Twitter It   s time to talk about Twitter, but d...
25 Free Ways to Promote your Race endurance 6 Create a YouTube video announcing your race Over three billion videos are viewed each day on YouTube and 800 million unique users visit the site each month One of the reasons that YouTube is so popular is because people love visuals If you have a short video about your race be sure to post it to YouTube If not try to create a video with some pictures music and details minimally Most computers have some sort of video production program whether it s Windows Movie Maker or iMovie Once your video is complete here s how to upload it Log in with your Gmail or YouTube account or create an account here Click Upload at the top right you ll be prompted to create a YouTube channel Create a channel and upload your video Title your video with the name of your race and be sure to include the type of race Include a link to your registration page in the description of the video 7 Create a Slideshare presentation Where YouTube is the biggest online destination for video Slideshare is the same for slideshow presentations Slideshare is highly trusted by Google so having a slideshow presentation online will help boost your race website s search rankings Here s how to do it Create a Powerpoint presentation about your race with pictures details and a link to your race website or online registration page Create a Slideshare account if you don t already have one by clicking here Click Upload on the top bar of the website as seen above Just like YouTube be sure to title your presentation appropriately The goal is to attract people searching for races like yours by including keywords and writing an attractive title 8 Set up a Google Voice number for your race Google has tons of free services Google Voice is one of them and allows you to create a customized phone line for free Click here to watch a short overview video of Google Voice A Google Voice phone number will allow you to manage all of your event s calls and messages in one place online Also you won t have to post your work home or cell phone online
25 Free Ways to Promote your Race  endurance  6. Create a YouTube video announcing your race Over three billion videos are...
25 Free Ways to Promote your Race endurance 9 Ask endurance blogs and local blogs for coverage Press coverage is great for any event However approaching newspapers radio shows and local TV stations can be time consuming Try connecting with local bloggers or endurance bloggers who like to cover events Get together a short pitch what s in it for them and approach them One great way to connect with these bloggers is through Twitter see 4 Here are some ways to search for relevant blogs Use the Google Blog Search Search for people talking about upcoming races on Twitter 10 Create a Facebook Page Facebook has over 800 million active users On top of that nearly 1 out of every 8 minutes online is spent on Facebook This is definitely a place where your endurance event should have a presence bottom line Set up a Facebook page for your race by clicking here Here are ten best practices to follow 1 Name the page the same as your event 2 Populate all fields with details 3 Set your logo as the profile picture 4 Upload photos from last year s event the race map sponsors logos pictures of the course etc 5 Include a link to your registration page 6 Add a Facebook Like button to your race website 7 Make helpful and informative posts training articles and videos updates about the race registration deals race details prizes etc 8 Encourage fan participation by asking questions 9 Connect with and Like your sponsors brand pages 10 Create a Facebook landing page 11 Create a Facebook Event page Facebook events are different than Facebook pages A Facebook event expires at the end of a time frame and allows you to invite guests and your guests to invite their friends as well Click here to create an event Just like on your Facebook page make sure to fill in information wherever possible Invite your Facebook friends to the event and encourage them to invite their friends
25 Free Ways to Promote your Race  endurance  9. Ask endurance blogs and local blogs for coverage Press coverage is great ...
25 Free Ways to Promote your Race endurance 12 Post your race on ACTIVE com active com attracts over eight million visitors per month who search and register for endurance events and other similar activities it s free for race directors to list an event when using ACTIVEWorks Endurance and online registration can be run through the listing as well Get started Here 13 Create an online race registration form Part of race marketing is to make it easy for potential runners to sign up The easiest and most convenient way to register runners is by offering an online race registration form It s also eco friendly and significantly reduces the amount of paperwork for your event Click here to learn more 14 Send your event info to major race websites There are many other websites for runners to search and find races For this section we ve broken resources into two sections one for running events and the other for triathlons For whatever best describes your event try contacting or submitting your information to these websites FOR RUNNING EVENTS RunningUSA RRCA Road Race Management Runner s World FOR TRIATHLONS USA Triathlon Triathlon America
25 Free Ways to Promote your Race  endurance  12. Post your race on ACTIVE.com active.com attracts over eight million visi...
25 Free Ways to Promote your Race endurance OFFLINE Let s not forget about offline marketing It may not be as popular these days but it s still effective Here are 11 ways you can promote your race offline for free 15 Mention it in your voicemail How many phone calls do you get per day Start by adding your race information to your home phone and or cell phone depending on your job it may be inappropriate to promote your race through your work voicemail If the event is tied to your business however your work voicemail is another opportunity to mention the race If you don t want to sound too intrusive with your wording consider adding it on as a title to your name You ve reached John Smith race director for ABC 5K on June 1st in Middletown To sign up visit myrace com register Otherwise leave a message and I ll get back to you as soon as possible 16 Post flyers around town Your community is a great place to start promoting your event Design a flyer and distribute it around town Approach local businesses gyms and organizations and ask to post some flyers or leave some for people to take Be sure to describe your event and cause to everyone you speak to so that your flyer doesn t sit and collect dust they can become your advocates 17 Ask local businesses for sponsorships There are two ways to approach potential sponsors you can ask for cash or for giveaways If you are learning how to organize your first race it might be unrealistic to go after huge sponsors and ask for cash commitments Start by asking sponsors to chip in for race supplies For example a local business could fund the race t shirts and get logo placement on the shirts Or a grocery store could donate finish line refreshments like sports drinks and power bars and get their banners hung along the fencing If you do ask for cash make sure it s small to begin with unless you are confident you have a generous benefactor Here are some tips for finding sponsors If you see teams signing up ask if they have a company that would like to sponsor the event Post a sponsorship page on your website with details for companies Attend networking events to make connections Send out emails to your contact list Visit local businesses
25 Free Ways to Promote your Race  endurance  OFFLINE Let   s not forget about offline marketing. It may not be as popular...
25 Free Ways to Promote your Race endurance 18 Ask local papers to cover it Getting press is good for any event and covering a race cause is a good story for a typical local paper All you have to do is ask Get in contact with the local paper s editor and describe your event and cause Be sure to think from the perspective of the editor what makes it worthwhile to cover your event Pitch your story with the goal of grabbing a reader s attention 19 Ask for an interview spot If 18 goes well and you re feeling ambitious step it up a notch Another press opportunity is through radio and TV First search on the station s website and look for a contact tab Generally speaking there should be a section titled something like press inquiries or story suggestion Submit your pitch there and think about this what s in it for the news station 20 Partner with a local fitness club Most race directors are on a tight budget One way to get more attendees without spending money is to trade services with fitness clubs and gyms Since the target market is a good match try offering free entries in exchange for advertising Visit Google and search for fitness or gyms and the search will provide local places Try approaching these organizations in exchange for a listing on their website a flyer in the gym an email to their subscribers or anything else that makes it a fair trade 21 Partner with a charity Having a charity partner helps you raise money for a good cause On top of that forming a partnership is a good way to get additional participants involved to increase your numbers and fundraising efforts Here s how you can go about it Visit Charity Navigator Search over 5 000 charities for spending breakdowns financial health and more Look for charities with teams in training in place These teams are dedicated to help raise money for endurance events Work together with your charity to promote the race and cause The charity should have marketing channels in place and you ll be able to utilize those for your campaigns
25 Free Ways to Promote your Race  endurance  18. Ask local papers to cover it Getting press is good for any event and cov...
25 Free Ways to Promote your Race endurance 22 Get a celebrity involved as a host Try to bring in someone who may be well known in the running world or your local community Bart Yasso chief running officer at Runner s World referenced Olympic gold medalist Frank Shorter as a good example of a perfect host You may not be able to bring in someone of that stature but get creative with your selection Once chosen use the host s name in your marketing efforts leading up to the big event to attract more participants Give yourself time to find a well known host Try to book your host about a year before your race so that you can use the name in all marketing efforts This person could be the mayor or maybe even an Olympian if you re persistent and persuasive enough 23 Get a booth at the finish line of other events Check for other races throughout the year that are in your area Most race websites should have a link for exhibitors or vendors to apply You ll be able to register for a booth at the finish line and can promote your race from right there Again though you may be on a tight budget Consider offering a trade booth for booth so that you can cross promote your events together See 24 below for another way to work together 24 Get a booth at the finish line of other events As discussed in 23 partnering with other races is a great way to increase registrations Here are some things you can do to form a strong partnership with other local endurance events throughout the year Find two other similar and local races throughout the year and create a triple crown Offer discounts on registration for people who sign up for all events you are partnered with Reward participants with a grand prize for finishing all events you are partnered with Cross promote races through each network 25 Attend a local meetup related to your race Meetup com helps people organize and attract members for offline clubs around the world With more than 7 million people signed up and 75 000 local Meetup groups created there is a lot going on here Search for local running clubs or something similar and attend the next group run meeting etc This is a good way to spread the word and get some new loyal participants GET STARTED PROMOTING YOUR RACE TODAY ACTIVEendurance com moreinfohere
25 Free Ways to Promote your Race  endurance  22. Get a celebrity involved as a host Try to bring in someone who may be we...