The Age of Influence:
Shifts to Embrace Right Now
Simon T. Bailey
We have now entered into the Age of Influence
where a culture of invention is created by the
individual imagination. In this transformative period
in history, people across the planet are opting out of
the stale pockets of conformity and transitioning to
greener pastures of divergent living.
They are men and women who refuse to
conform to dreaming small, thinking less, or
waiting for a tap on the shoulder. They have
found their inner gumption and have sent a text
message to the future that reads,
“WOW—watch out world, here they come”.
In the Age of Influence, you choose to uncode and
recode. Uncode is a word I created, which means to
identify and delete files of information being
streamed to your mind and heart drive causing your
operating system to slow down in the matrix of life.
Recode is when you change and create your future
instead of waiting for it to be created for you.
3: Embrace Micro Learning. Recently, I was
invited by Lynda.com to create 25 five-minute
video modules for a course called Building
Business Relationships (www.lynda.com/
simontbailey). At first, I was apprehensive
since they required me to read 25 scripts from
a teleprompter. If you know anything about me,
I don’t like to read from a script. I am like a jazz
artist who likes to riff and flow.
As you head into the Age of Influence, here are five
observational twists to help you uncode and recode your
1: Be a Hacker. According to wiseGEEK, computer
hacking “is the practice of modifying computer
hardware and software to accomplish a goal outside
of the creator’s original purpose,” and those who
engage in hacking activities are often called
“hackers.” Many hackers are self-taught and have
expert-level problem-solving skills.
However, hacking, in my opinion, is unleashing your
inner CSI (crime scene investigation) persona to
ask the deeper questions, see what is not obvious
to the natural eye, and analyze every piece of data
until it makes sense. Then, and only then, will a
hacker begin to write the narrative of what can
Be curious, be hungry, and be unreasonable in your
quest to solve problems and find solutions. Read
books and ask yourself what the implications are for
your life and business and type your thoughts on
electronic post-it notes (iBookstore readers, you
know what I am talking about).
I said yes, and now I love Lynda.com. They
taught me how to tell a story, make a point, and
give simple “How Tos” in five minutes or less.
Because of saying yes to them, my course has
been viewed more than 7,500 times by people
in more than 100 countries. They are one of
the leaders in this new movement of what
some might call microlearning or microcontent.
New platforms are popping up everywhere and
can be accessed on a number of devices.
While there are several others, check out
It is a good place to start.
4: Realize Meaningful Branding. Cigna is the
title sponsor of the Walt Disney World
Marathon Weekend. They bring in more than
1,000 employees to host their clients from all
over the United States with the goal of creating
a unique experience focused on health, wellness, and branding all wrapped into one big
Hacking your way into the future is moving beyond
“why” to “how” you can positively influence your
situation, even in what may seemingly be a “hot
Branding in this recommendation economy is
no longer about the product or service only. It
is about creating an emotion, a moment, and a
memory. If it’s not special, save your money
and cancel the focus group.
2: Break from the Pack. As we move toward 2020,
the men and women who will thrive and put their
stamp on world will decide to step out from the
crowd intentionally to unleash the salmon within and
swim upstream against popular opinion.
The Age of Influence is
about the end of doing more
of the same and leaving an
imprint instead of making
It’s hacking your way into
the future while discovering
your coding capability
along the way.
5: Connect with Love – We now live
in a “connection economy”, so a
company’s ability to connect with love
is driving transactions and creating
customer relationships that align
heads, hearts and hands for a
Connection is a movement made
evident by the fact that buying
decisions are no longer driven by
advertisements; rather, they’re driven
by the customer reviews we read.
Connecting has become less about
what companies say and much more
about how they make customers feel.
In other words, it’s about how well
they connect with love.
Today’s customers want to make
educated buying decisions, demand
two-way communication, and most
importantly, want to feel like a part of
the business they’re aligning
themselves and their money with.
The bottom line is that during the
sales and service cycle, customers
want to be respected and LOVED as
What will you do to make your brand
meaningful to your employees and then
challenge them to transfer that spirit to
customers? This choice could influence your
client relationships for years to come.
Ole’ Brilliant One, I introduce these
ideas to start a conversation.
Welcome to the Age of Influence.
It’s going to be epic.
They will not wait to be endorsed by the club, be
invited to join the click, or attempt to fit into
Winter 2015 l THE BOLD ISSUE