Texting & Driving

It Can Wait

The AT&T nationwide It Can Wait campaign was launched in 2010. The purpose of the campaign is to prevent people from texting or using phones while driving.  AT&T hopes to reduce the amount of accidents caused by phone usage while driving and help people become safer drivers.

History

The campaign was created and launched in order to save lives.  There are about 200,000 car crashes every year that are caused by people using their phones while driving.  Texting and social media can wait until you finish driving.

The Campaign

The campaign has been very successful so far. There are now laws that ban drivers from using their phones while driving. These laws allow drivers and other car riders to feel and be safe when driving.

Results

Don't Wait, Take The Pledge Today!

- http://www.brandchannel.com/2015/05/19/it-can-wait-051915/

- http://divasanddorks.com/tag/it-can-wait/
- http://abcnews.go.com/US/watch-shocking-ad-targets-distracted-drivers/story?id=32579169
- http://www.hpschools.org/domain/18
- http://www.examiner.com/article/at-t-partners-with-200-    organizations-for-its-it-can-wait-safety-campaign
- http://engage.att.com/plains/npsblog/
- http://blog.angryasianman.com/2013_07_01_archive.html
- http://www.ghsa.org/html/issues/distraction/icw.html

Resources