contents Version 1.0 April 2011 Brand Room Users’ guide >
contents  Version 1.0 April 2011  Brand Room Users    guide
contents < > Atento Brand Room Contents What is the Brand Room? 2 ‘Mejores Prácticas’ section (Best Practices) 7 How to enter 4 Shopping cart 8 Home page 5 Searching 9 ‘Herramientas’ (tools) section 6 Levels and structure Site map User registration News Useful links Graphic description Graphic description How to download files How to reset the shopping cart Contact 10 1
contents      Atento Brand Room  Contents What is the Brand Room   2     Mejores Pr  cticas    section  Best Practices   7...
contents < > Atento Brand Room What is the Brand Room? This section has been created to allow a more efficient use of Atento brand guidelines and elements. The Brand Room contains a great deal of useful information for you and the agencies we work with. But it has also been designed as a place for collaboration, to share and learn. A place where we can share our communications projects and learn the best practices that are put to use around the world. From the Brand Room you will have access to elements that help us speak with one voice in Atento, internally and externally. If you are part of one of our Brand teams or an agency that works with us, from this website you will be able to download the basic elements of our brand identity: the logo, typefaces, basic illustrations, templates... Atento’s Brand Room is organic and in constant evolution. The success of the project will depend on our contribution to it. The more we put into it, the more we will all benefit. We believe that by sharing information we can do a better job, develop better synergies, and of course, produce more stimulating and on-brand communication. This users’ guide will teach you to navigate our website and use the tool to download all the available material. www.atentobrandroom.com OUR BRAND IS IN YOUR HANDS!
contents      Atento Brand Room  What is the Brand Room  This section has been created to allow a more efficient use of At...
Atento Basic Room Levels and structure The content of the Brand Room is set out in two main sections: ‘Herramientas’ (Tools) and ‘Mejores Prácticas’ (Best Practices). You can access them through the home page. You will also find other types of information such as news, updated contact lists of the countries’ Communications areas, holiday calendars and a glossary of terms. See page 5 of this manual for more information. It is structured in a very intuitive way to allow you to find the files to download in an agile and simple way. Site map HOME >> > ‘Archivo de noticias’ (Montly news) > ‘Enlaces útiles’ (Useful links) > Festivos nacionales (National holidays) > Glosario (Glossary) > Contactos (Contacts) > ‘Herramientas’ (Tools) > ‘Material de descarga’ (Material to download) > ‘Mejores Prácticas’ (Best Practices) > ‘Material de descarga’ (Material to download) contents < > 3
Atento Basic Room  Levels and structure The content of the Brand Room is set out in two main sections     Herramientas    ...
Atento Brand Room How to enter Access www.atentobrandroom.com and go to the log in panel on the right hand side of the screen. The ‘Nombre’ (name) field and ‘Contraseña’ (pass) should be filled in with the information given to you by the Brand and Communication team. User registration If you don’t have a username click on the ‘¿Necesitas Contraseña’? banner below and request one from the Brand Room administrator. We will send you an email with your username and password as soon as we can. contents < > 4
Atento Brand Room  How to enter Access www.atentobrandroom.com and go to the log in panel on the right hand side of the sc...
contents < > Atento Brand Room www.atentobrandroom.com/home.php Home page At Atento we understand that simplicity and precision are technology’s greatest allies. This is why we have made browsing the Brand Room easy and intuitive. From the home page you may access the document download sections and otherinformation of interest such as contacts for Atento’s Communications Areas, the holiday calendar for the countries where Atento operates and a glossary of brand and communication terms. Once a month we will update the home page with interesting news. Atento Blue Pantone 534 Enlaces útiles (Useful links) Here you will be able to find a calendar of national holidays, an updated list of contacts for Atento’s Communications Areas, and a glossary of professional brand terms. Noticias (News) Once a month we will publish a piece of relevant news on Atento’s brand. You can access news for previous months through this panel. 5
contents      Atento Brand Room  www.atentobrandroom.com home.php  Home page  At Atento we understand that simplicity and ...
contents < > Atento Brand Room www.atentobrandroom.com/herramientas.php ‘Herramientas’ (tools) section If you are part of one of our Communication teams or an agency that works with us from this website you will be able to download the basic elements of our brand identity: the logo, typefaces, basic illustrations, brand guidelines...etc. This section is organized on three levels. The first screen features the main categories, the second screen is divided according to the available formats (.jpg, .png, .ai etc.), and a third screen with a list of items for downloading. Atento Blue Pantone 534 Level 1: files Level 2: organized by file format Level 3: elements 6
contents      Atento Brand Room  www.atentobrandroom.com herramientas.php     Herramientas     tools  section If you are p...
contents < > Atento Brand Room www.atentobrandroom.com/mejores_practicas.php ‘Mejores Prácticas’ (Best Practices) section Our efforts to be creative and thorough in applying brand guidelines are reflected in the projects that are available in the ‘Mejores Prácticas’ (Best Practices) section. This material may be used as inspiration or to guide you in your work. Level 1: Regions The files are organized on four levels. One level organized by region, a second organized by project name, and a third and fourth level organized by document types: pdf, final artwork, manuals... Level 2: organized by project name Level 3: organized by format type Level 4: elements 7
contents      Atento Brand Room  www.atentobrandroom.com mejores_practicas.php     Mejores Pr  cticas     Best Practices  ...
contents < > Atento Brand Room Shopping cart The Brand Room is as simple as its structure. With just a couple of clicks you will have the documents stored on your computer. As well as downloading them, many files can be viewed in the browser, to do so simple click on ‘Ver’ (see), just on the right of ‘Cesta’ (cart). Click on the shopping cart button for each item you wish to download. The download is not immediate you can add as much material as you need. On the right you can see a shopping cart icon. If you click on it you will see a panel with the list of items you have selected to download. Click on the download option and a dialogue box will open allowing you to choose the different material (in a .zip file). You can download all the material together, select what you need or empty the cart and start again. In just a few seconds the files will download. 8
contents      Atento Brand Room  Shopping cart The Brand Room is as simple as its structure. With just a couple of clicks ...
contents < > Atento Brand Room Element search The Brand Room features a search engine to make it easier for you to download files. You will find it on the right of the screen, above the cart icon. Enter your search term, for instance ‘together’ and click on “Go”. The results of the search will appear on the left of the screen. It doesn’t matter if you don’t know the exact name of the file; the program is capable of searching similar expressions. Don’t forget you can also download the items directly from the list of results. Search Search results 9
contents      Atento Brand Room  Element search The Brand Room features a search engine to make it easier for you to downl...
contents < Atento Brand Room Contact Please contact the Brand Room administrator to request your username and password: Write an e-mail to the following address: brandroom@atento.es We will answer you as soon as possible. -------Leonardo Lema Telephone: +34 917 47 625 Email: leonardoxavier.lema@atento.es Brand and corporate communications management 10
contents    Atento Brand Room  Contact Please contact the Brand Room administrator to request your username and password  ...