It Can Wait

Daniel Zippel

  • Started by AT&T in 2010 to raise awareness of the dangers of texting and driving
  • Moved from awareness to action in 2012 by approaching schools to deliver messages to teenagers
  • Began to focus more on advocacy in 2013
  • USAA Insurance joined that campaign in 2013

History

The "It Can Wait" campaign has two main goals:

   1.) reduce the number of car crashes caused by texting and driving

   2.) raise awareness to show that texting and driving is as dangerous as drinking and driving

Goals

  • Texting while driving was estimated to be involved in 200,000+vehicle crashes in 2012,
    often involving injuries and deaths

  • Texting while driving is as dangerous as driving after drinking four beers

  • Texting takes a driver's eyes off the road for 4.6 seconds. It's the equivalent of driving the length of a football field at 55mph — blindfolded 

Facts

No text is worth

 

dying for.

Sign the pledge

 

at http://www.itcanwait.com/

  • https://www.att.com/Common/about_us/txting_driving/att_twd_fact_sheet0512.pdf
  • http://itcanwait.usaa.com/
  • http://www.itcanwait.com/all
  • http://www1.itcanwait.com/assets/img/logo_att.png
  • http://www.itcanwait.com/images/keep-your-eyes-on-the-road.jpg
  • http://divasanddorks.com/wp-content/uploads/2013/02/att-it-can-wait-no-text-and-drive-campaign-truecar-pricing.jpg

Resources