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WTB 2.0 Activation Plan August 18 th, 2016  1
TABLE OF CONTENTS      WTB Activation Demo       Overview       STEP 1. Prepare       STEP 2. Upgrade       STEP 3. Activa...
WTB 2.0 DEMO
WTB 2.0 Demo  VIDEO COMING SOON     4
OVERVIEW
GOAL  99  Adoption  6
Process Designed to Remove Barriers to Adoption   Address Discovery Feedback Don   t know how to activate  Don   t want to...
Launch Team SARA YUFFE  FAISAL RANGWALA  TYE RAINFORD  CHRIS ODEN  Program Lead  Business Lead, Analytics Lead  Dev Lead, ...
WTB Roadmap  2016  09 15  R2.11   2.0  MVP      Automated Retailer links  10 19  R2.12   2.1     Results on product page  ...
Enablement Process  Prepare  Upgrade  Activate  Measure  Iterate  10
Scope  Prepare     Prioritize activation sites     Enablement training     Index Products  Upgrade     Upgrade to 2.11    ...
Site Selection Criteria  Prepare  Upgrade  Activate      Prioritize activation sites      Site must be on CANVAS      Enab...
Enablement Training  Prepare     Prioritize activation sites  Upgrade  Activate  Measure      Enablement training  STEP 0....
Get Activation Ready  Prepare     Prioritize activation sites  Upgrade  Activate  Measure      Enablement training      Co...
Upgrade  Prepare  Upgrade  Activate  Measure  Iterate      Upgrade to 2.11    Let   s come back to this     15
Phased Activation on Existing Sites Phase 1 - Pilot 2.0  MVP      non-GFOs     priority markets     validate conversions  ...
Site Activation Schedule PHASE 1 Timing  Sites  PHASE 3    Dev complete  9 15  Dev complete  10 19  Dev complete  12 28  R...
Mandatory Activation on New Sites     New sites must use WTB 2.0     Sites w  IRI contracts  a. build with IRI In Store b....
Upgrade  Prepare  Upgrade     Upgrade to 2.11    Activate  Measure  Iterate      Strategic upgrade planning eliminates upg...
Measure Feature Performance  Prepare  Upgrade  Activate  Measure  Iterate      Measure feature performance  Validate conve...
Measure Process Performance  Prepare  Upgrade  Activate  Measure  Iterate      Measure feature performance  Identify oppor...
Iterate  Prepare  Upgrade  Activate      Activation not a 1 shot thing     Roadmap driven by insights  Measure  Iterate   ...
Responsible   Accountable  Prepare     Regional PM     Regional BA  Upgrade     Haiku Team     L1  Activate     Regional P...
STEP 1. PREPARE
How To Prepare For Activation 1  2  3  Index Products  Enable Pre-Req Features  Prepare Copy   Translations  Gather produc...
How To Prepare For Activation 1  2  3  Index Products  Enable Pre-Req Features  Prepare Copy   Translations  Gather produc...
How To Prepare For Activation 1  2      Boilerplate copy provided out the box     Out the box copy reviewed   approved    ...
PROCESS  Index Products Tasks      Collect product information     Index products in Channeladvisor database  Process  Reg...
PROCESS  Turn on Pre-requisite Features Tasks  Turn on the following features on site     Workflow 2.0     Apps  Process  ...
PROCESS  Prepare Copy   Translations Tasks      Prepare translations     Get translations copy reviewed   approved  Proces...
STEP 2. UPGRADE
How Brands Prepare for Upgrade     Cost       No cost to brands      Coordination  No coordination by brands     All coord...
Upgrade Teams Haiku Team     GFO sites     Non-GFO pilot sites  L1 Teams     Non-GFO sites  33
How Sites Get New WTB Iterations     GFOs      All GFOs upgraded on a regular cadence      non-GFOs  pilot sites       All...
PROCESS  Upgrade Site Tasks      Prioritize upgrade order  Process  Sara Yuffe   Faisal Rangwala  Haiku Team   L1   Haiku ...
STEP 3. ACTIVATE
PROCESS  Active WTB Tasks      Enable   Configure WTB on site  Process  Regional BA  L1  L1  Submit ticket to L1  Enable  ...
STEP 4. MEASURE
Measure   Reporting Will measure and report on three categories of KPIs  On Site  Off Site  Process Efficiency        of c...
PROCESS  Measure On Site Conversions Tasks   Process       TBD  Pre-requisites      TBD  COMING SOON  Analytics Resource N...
PROCESS  Measure Off Site Conversions Tasks   Process       TBD  Pre-requisites      TBD  COMING SOON   41
PROCESS  Measure Process Efficiency Tasks      Complete the activation metrics collection form.  Pre-requisites   Process ...
STEP 5. ITERATE
Iteration Process Insights Driven  Bugs   Gaps  Hot Fixes      Insights collected post launch      Issue found during site...
COMMUNICATION STRATEGY
Tailor Communication Strategy Strategies to Specific Audience Types  Adopters Directly benefits from value delivered by WT...
Goals   Call to Actions  Adopters     Understanding   leverage WTB data to drive insights   increase conversions  Evangeli...
Key Messages  Adopters     WTB 2.0 simplifies purchase process      WTB 2.0 increases conversions   sales  Evangelists    ...
Strategic Delivery Methods   Channels  Adopters     In person is key     Digital strategists to deliver     Adopter newsle...
TRAINING PLAN
Trainings Tailored to Audience Type Awareness Training  Implementers  Evangelists  Adopters  Influencers                  ...
SUPPORT PLAN
Support Post Training for Implementers  Office Hours  Skype Chat  Support Tickets      Facilitated by training team and SM...
RESOURCE PLAN
Resource Needs RESOURCE  DUTIES  NEED  Regional PM  Plan, manage   coordinate activation   enablement in region  Sara   Fa...
Resource Plan TBD  59
NEXT STEPS
Next Steps      Finalize contract for 6 priority markets - Faisal       Provide finalized list of activation sites - Sara ...
REFERENCE MATERIALS
Reference Materials      WTB Roadmap       Site Activation Checklist  coming soon        Site Activation Schedule  coming ...