Promoting Employer Schemes - capitalise on the trust that graduates and young people have developed in Alexander Partners.

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Talent Management 2016+
Trust
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Promoting your Graduate Vacancies
Regardless of the size of your organisaon, businesses are all engaged
in the same fever pitched bale to nd talented individuals. Geng
your name in front of the right people, those with both the skills and
the movaon to be an asset, is key to making each recruitment
count.
Alexander Partners has invested in developing an audience through
the direct contact via our email list. Our recipients are both qualied
and engaged young people who are focused on building a career they
can be proud of. We at Alexander Partners, believe that there is no
shortcut to success, and have worked on culvang an email list that
performs rather than focusing on the numbers. Instead of explosive
growth in raw numbers we have pursued and aained a profound
level of engagement, with our list boasng an average open rate of
40%, more than double the industry average.
The thousands of potenal employees that get weekly advice from
our Career Capital experts via our emails and one-to-one sessions are
not just passive consumers. Their engagement, in the form of clicked
links and lled forms, is also at a rate nearly double the industry
average. Rather than focusing on list segmentaon, we focus on
content and engagement.
Our list growth begins with personal, one to one engagement and
small group Master Classes. These are people who have met our
mentors, asked our advice, and shown a keen interest in improving
the so skills that ulmately make them more employable. The
result? Trust.
Email List Performance Report (12 months to November 2016)
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Trust
Alexander Partners has become a trusted content provider via our
emails, regular columns in several print and online publicaons, and
focused literature. By partnering with Alexander Partners, you not
only get access to the nal year students and recent grads who
comprise the Alexander Partners Family, but you also get access to a
trusted name in career coaching, mentoring, and instrucon. How can
we help you win the talent recruitment war?
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Campaigns at a Glance
Alexander Partners oers four disncve packages for employers
aiming to recruit graduates.
Bronze: For this package employers promote their graduate schemes
on the Alexander Partners website. Interested graduates are directed
to the employers’ website.
Silver: There are four elements to this package. The employer sets the
minimum requirements such as UCAS points, degree classicaon,
subjects, etc. Applicants are invited to upload their CV to the
Alexander Partners site. Alexander Partners lters out those
applicants that do not meet the minimum requirements. The CV of
successful applicants are passed onto the employer.
Gold: Our Silver package involves using our generic Target Graduate
Talent Prole (TGTP) to dene the selecon target zone for the ten
key characteriscs that employers prefer. Aer inial screening using
the pre-dened minimum requirements, applicants are appraised
using our Talent Graduate Prole assessment to idenfy whether their
prole sits in the selecon target zone. The CVs of successful
applicants are passed onto the employer.
Planum: For this package, the Target Graduate Talent Prole (TGTP)
is dened by pung recent graduate employees through our Talent
Graduate Prole assessment. This process denes the selecon target
zone unique to the employer. Aer inial screening using the pre-
dened minimum requirements, applicants are appraised using our
Talent Graduate Prole assessment. The CVs of successful applicants
are passed onto the employer.
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Target talent graduate profile
Target Graduate Talent Prole (TGTP) represent how employers rate
the relave importance and prociency (strength) of the desired
characteriscs. Applicants sit through a baery of assessments that
explore their personal traits, Competencies, Strengths and
Movaons. The collected ndings from these assessments are then
mapped against ten key characteriscs that employers rate. The result
of doing this is displayed in the sample graph.
Talent Prole
Target Zone
Applicants’
Talent Prole
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Specific campaign elements
Elements of Campaigns Bronze Silver Gold Planum
Four week campaign
Job posng on dedicated graduate
recruitment page
Weekly email dedicated to graduate
opportunies
Twier promoon throughout the campaign
Direct link to employer graduate recruitment
page
Employer denes minimum graduate
requirement
Employer adapts and adopts the Alexander
Partners’ generic TGTP - the target graduate
requirements
Alexander Partners assess recent employer
graduates to determine the employer TGTP
(target graduate requirements)
Applicants upload their CV onto Alexander
Partners’ site
Applicants complete the Alexander Partners’
TGTP assessment
Alexander Partners short list applicants based
on the target requirements
Alexander Partners pass details of successful
applicants onto employer
Alexander Partners email unsuccessful
applicants
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Typically campaign case study: A one month Gold campaign where a
nal short list of 10 graduates, from an inial 100 applicants, are passed
onto the employer would cost in the region of £8,000.00.
To progress any of the campaigns or to discuss how Alexander Partners ‘
can support your selecon, recruitment and retenon targets contact
Business Development.
Cost summary
Summary of Campaign Costs (£) Bronze Silver Gold Planum
Four week campaign
600.00 600.00 600.00 600.00
Job posng on dedicated graduate
recruitment page
Weekly email dedicated to graduate
opportunies
Twier promoon throughout the campaign
Develop minimum graduate requirement 200.00
Target Graduate Talent Prole (TGTP) 400.00
Employee Specic Target Graduate Talent
Prole (TGTP)
1,200.00
Screening (per applicant) 20.00
Intermediate screening (per applicant) 100.00
Advanced screening (per applicant) 150.00
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+44(0) 203 755 3712
info@alexanderpartners.org.uk
@coached2success
Alexander Partners
www.alexanderpartners.org.uk