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SIMPLUS STEPHANIE   ALEX   YUKIKO   ROSA  1
S I M P L U S a latin word meaning  Simple, Stripped Down or  Minimal Inspired by traditional Japanese textile design and ...
T A B L E  O F  C O N T E N T S  MARKET RESEARCH ............................................................................
MARKET RESEARCH 4
C U S T O M E R  P R O F I L E Annual income   40 000 -  85 000 Individual  85 000 -  100 000 Family  GEOGRAPHIC SEGMENTAT...
Leisure Activities  Benefits sought in purchases  Yoga, running, traveling, blogging, photography and Instagram, cooking, ...
       R E P O R T THEME  Minimalism is the act of pairing down and stripping a design to include only the most essential ...
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COMPETITOR ANALYSIS 60
A R I T Z I A TREND  SPORTY These faux leather pants sold at Aritzia follow the minimal sportswear trend and would appeal ...
C R E A T U R E S  O F  TREND  RAW DENIM  C O M F O R T  Creatures of Comfort is a private label and mixed brand accessibl...
Z A R A  TREND  DENIM JUMPSUITS ZARA at Yorkdale Mall currently carries many different Jumpsuits constructed from airy fab...
Z A R A  TREND  Off-White Asymmetric Crop Top       The crop top is a major trend that was seen all over a variety of stre...
INSPIRATION 65
ALL IMAGES FROM TUMBLR  66
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WADA  WADA  WADA  76       TUMBLR
W O R K S  C I T E D  Aritzia. aritzia.com, 2014. Web. 8 Apr. 2014. Barrett, Sue.    S S 14 UK Retail  Women   s Denim   ....