In 1996 The One Club mounted a retrospective of the work of Scali, McCabe, Sloves. This catalog contains the reflections of many writers, art directors, and one account guy who worked both for Scali and earlier, for Volvo (and went on to even greater things). Scali was my first home. Len Hultgren hired me; employee number five or six. I wanted to be a writer, Ed wanted me in media. That says something right there. And while I may have left and explored different and uncharted pathways, Scali's adherence to creative integrity, and clarity and emphasis on the second word in "account service" would be what has guided me ever since. The Scali experience was like none else. It was a mecca. A training ground. A temple of great advertising and marketing created by five equal partners from creative, account service, and research. Two of my greatest friendships began at Scali. One ended with the death of Jim LaMarre not that long ago. He was Scali's first client, my first client, later my boss, then my friend until his passing. The other? well, he's still going strong and I'll be at his 80th birthday party this weekend (he's a lot older than me - but since he spends absolutely zip time on the Internet, I can't even give him a hard time here about that). Lots of agencies hang out shingles today. Most with strange names. Many of them slapping the word, "digital" on the shingle for some strange reason. Probably to tell clients they know more then the client does. But if they were really smart, they would take their names and slap them on the shingle and not hide behind a weather forecast. But before doing that, they'd read this One Club retrospective. It's the only roadmap needed to start an agency. Everything to build a great agency is between the two covers. Absolutely everything. If you haven't read it, or if you have and but had forgotten it, I hope you enjoy it. Harry