This eBook is not about dreams or rags to riches. What we would like to
share with you is a heartfelt, very firmly held view that business success is
not just about making MORE sales or increasing margins.
It?s about getting the fundamentals right.
This eBook is about explaining the fundamentals that make a business last
forever if you have the will. If you take to heart and enact what we propose
in this book, your business will be bulletproof - seriously and absolutely
impervious to peril and continually profitable, every day of its existence.
We believe passionately that being bulletproof is about getting the
financial structure right. For without that, you might have just as well
played your working capital through the pokies. You will last a year, two,
even ten, but in the end any sustainable bulletproof business must have its
We built a business that for 15 of its 26 years had the wrong business
model and it survived, but it was seldom profitable. Then we at last had the
courage to change the business model, using many of the techniques we?ll
discuss in this book, and for the next 5 years, it proved a different story! For
those 15 years, for every year we made a profit, the very next we had to
borrow and kick in more funds to prop it up and that was very
Now after all this time in business, having helped over 20,000 other small
to medium businesses with their accounting systems, setting up their
management accounts, fine-tuning their financial control and acting as
their part time CFO, we can genuinely say we have at last a really ingrained
understanding of what it takes to make a business bulletproof.
We sincerely hope you get huge value out of this eBook. It?s not very long
but if it helps you improve just one small aspect of your financial
management and gets you just $100 in extra profit, it would have been
worth our while. It has the potential though to make you more like
hundreds of thousands in extra profit. Thank you for reading this.
Warmest regards and best wishes for your financial future,
Sue Hirst & Stuart Frost
Co-founders CFO On-Call