In 2010 the campaign launched to help prevent drivers from texting while driving. AT&T wants to show everyone how to be a safe driver without using a device while driving. All together AT&T hopes to stop texting and driving for good.
AT&T launched this campaign to save lives. There is about 200,000 car crashes every year due to people texting while driving and AT&T wants to stop that. One text, call, snapchat, or quick phone check is NOT worth a person dying. Tragic events are bound to happen but they can be limited if you wait. It can wait no matter the circumstance.