Healthy Retail Initiative Information

 

SEE-LA's Good Cooking/ Buena Cocina Nutrition Education Program, under the directive of our previous grant funding, initiated a Healthy Retail Project with a corner store in Watts.   The reading material provided within includes our most recent Year end report on the Retail Project's status, a slide presentation of the store's progress and two informational guides to familiarize yourself with Healthy Retail Initiatives and store layout/ design considerations.   This is a quick reference to assist with the project that you will be selecting during your rotation at SEE-LA. 

 

Please at minimum briefly read through this packet prior to your rotation start to familiarize yourself with SEE-LA's current retail project and concepts of retail projects.  

 

Start to think about the Considerations and Assignent put forth on pg 99 and 101.

 

 

Store Layout, Design Concepts

and Analysis

For more information on the content and implementation of the information included in this guide contact The Food Trust Brianna Almaguer Sandoval Healthy Corner Store Initiative healthycornerstores thefoodtrust org For more information on The Food Trust visit www thefoodtrust org
For more information on the content and implementation of the information included in this guide, contact  The Food Trust ...
Sell Healthy Guide Learn how to sell healthy foods increase sales and attract more customers Copyright by The Food Trust 2012 This project was funded under a contract with the City of Philadelphia Department of Public Health TH E PH I LADE LPH IA H EALTHY COR N E R STOR E N ETWOR K The Philadelphia Healthy Corner Store Network is made possible by funding from the Pennsylvania Department of Community and Economic Development Centers for Disease Control and Prevention and Get Healthy Philly an initiative of the Philadelphia Department of Public Health foodfitphilly org cstores Yo ur Ne ig brought to you by ner Store Health r o ier dC o o rh o hb
Sell Healthy  Guide Learn how to sell healthy foods, increase sales and attract more customers.  Copyright by The Food Tru...
Why Sell Healthy Food Stocking more healthy foods could mean better business for you Business Benefits New products and more variety attract new customers One Philadelphia store introduced new healthy items and now sells 60 80 pounds of bananas a week Offering products that other stores do not helps your business stand out Healthy foods can yield high profit margins Example 4 bags of chips 20 profit 1 apple 20 profit Healthier Communities People who live where healthy foods are easy to find are more likely to have lower risk of disease Many children shop at corner stores and need healthy food options to ensure they grow up strong and healthy Growing Movement Join a growing number of business owners across the country who are committed to providing their customers with fresh healthy foods AND making a profit This guide offers ideas that can improve your resources than others This guide will help you with Look for the following symbols to guide you Healthy product selection business Some ideas may take more time and Pricing and display Quick project Go to this page for more information Longer project Go to next page Promotion and marketing Equipment and refrigeration
Why Sell Healthy Food  Stocking more healthy foods could mean better business for you.  Business Benefits     New products...
Table of Contents Section 1 Products Displays Choosing Healthy Products for Your Store 1 Buying and Handling Fresh Produce 3 Produce Display 4 Refrigerator Display 5 Fresh Produce Temperature Guide 6 Ethylene in Fruits and Vegetables 7 Section 2 Pricing Promotions Value Added Product Ideas 8 Fresh Produce Pricing and Markup 10 Pricing and Promotions 12 Advertising Your Business 13 Customer Feedback 14 Section 3 Store Appearance Maximizing Your Space 15 Improving Your Store Exterior 16 Making Your Corner Store Green 17
Table of Contents Section 1  Products   Displays Choosing Healthy Products for Your Store   1  Buying and Handling Fresh P...
Choosing Healthy Products for Your Store Introduce healthy food options like these in your store Stock Mostly Fruits Vegetables Fresh fruits and vegetables 4 5 6 Stock Moderately Stock Minimally Canned or frozen Canned or frozen fruits in 100 juice or light syrup and vegetables with less than 290mg of sodium fruit in heavy syrup and vegetables with more than 290mg of sodium Dairy Non fat skim or 1 low fat milk foods such as milk yogurt and cheese Whole milk foods such as milk yogurt cheese and flavored milk High fat milk foods such as cream butter ice cream and cream cheese Grains Whole grains are Whole grains are Whole grains are listed as the first ingredient not listed as the first ingredient not listed as an ingredient Lean cuts of beef Dark meat such as Processed meats steak ground beef and chicken or turkey with skin such as bacon deli meat ham and sausage Meat Fish Poultry and pork and low fat products such as fish poultry and eggs Products Displays 1
Choosing Healthy Products for Your Store Introduce healthy food options like these in your store. Stock Mostly Fruits   Ve...
Choosing Healthy Products for Your Store Stock Mostly Beans Nuts Seeds Snacks Beverages No sodium added dry beans canned fish nuts seeds Stock Moderately Stock Minimally Low sodium High sodium less than 290mg canned beans canned fish nuts seeds more than 290mg canned beans canned fish nuts seeds Fruits vegetables Fruits vegetables Fruits vegetables and snacks with less than 100 calories per package 8 and snacks with 100 200 calories per package No sugar added water fat free or 1 low fat milk 100 juice diet drinks low fat flavored milk Soda fruit drinks sweetened iced tea lemonade and snacks with over 200 calories per package such as chips candy or cakes Forgot a symbol Find the legend at the beginning of this guide Healthy Tip Try adding some of these products to your inventory or switch less healthy options for healthier ones For example substitute peaches in heavy syrup with peaches in 100 juice Products Displays 2
Choosing Healthy Products for Your Store  Stock Mostly Beans, Nuts   Seeds  Snacks  Beverages      No sodium added   dry b...
Buying and Handling Fresh Produce Produce will keep fresh longer with careful purchasing and handling Purchase Buy local Make a list of fruits and vegetables for your store seasonal fruits Start with small amounts of new foods to learn which and vegetables sell best whenever Change your selection when seasons and prices change possible Offer smaller pieces of fruit and vegetables for children Many produce items such as apples avocados and oranges are sold by size or count the number of pieces in a box Example 100 count apples 100 apples in a box smaller apples 50 count apples 50 apples in a box bigger apples Higher counts mean the fruit is smaller because more fit in the box Inspect Examine produce if possible before buying Look for bruises dents or spoiled spots Tell the vendor if you find these Do not buy a fruit or vegetable if the core has black spots or the stem is soft Look for mold on citrus and tropical fruit If you see white on the skin do not buy them Fruits and vegetables should smell fresh Produce that smells bad will not taste good Check for signs of spoiling and remove items that have gone bad Display 4 5 First in first out display older produce in the front Rotate your produce to maintain freshness When unpacking produce remove spoiled items Produce stocked first must be sold first Products Displays 3
Buying and Handling Fresh Produce Produce will keep fresh longer with careful purchasing and handling. Purchase Buy local,...
Produce Display Attractive displays will increase sales and help reduce food waste Display prices for customers This can help increase sales Place produce like bananas at register to sell faster Items that do not last long should be just below eye level to sell fast Keep produce fresh and baskets full Push produce to the front of the baskets and pile it high Items that last longer like potatoes and onions should go at the bottom Remember Keep produce organized and well stocked Label items and show prices Use baskets to organize and protect produce Tilt baskets forward to make them look more full Remove spoiled items daily Catch customers attention with different color foods in a row Never sell produce out of cardboard boxes Use good lighting to attract customers Products Displays 4
Produce Display Attractive displays will increase sales and help reduce food waste. Display prices for customers. This can...
Refrigerator Display Bring attention to healthy snacks beverages and fresh produce with an attractive refrigerator display What to Stock in Your Healthy Refrigerator Water 100 juice Non fat skim or 1 milk Low fat string cheese Eggs Greens spinach lettuce and collard greens 6 Place healthy beverages fruit salads and yogurts on top shelves Place fresh produce on middle shelves Low fat yogurt Fruit salads and garden salads Apples and oranges Clearly mark fresh produce and sale items with bright price cards Place heavy items on the bottom shelf Products Displays 5
Refrigerator Display Bring attention to healthy snacks, beverages and fresh produce with an attractive refrigerator displa...
Fresh Produce Temperature Guide Use these temperature guidelines to reduce produce spoilage Refrigerate Temp Shelf Life Fruits Apples Blueberries Cantaloupe Cherries Grapes Honeydew Kiwi Lemons Limes Oranges Pears Raspberries Strawberries 32 35 33 35 40 50 32 35 32 35 40 32 35 40 50 40 45 32 34 32 35 32 35 32 2 3 weeks 1 2 weeks 5 10 days 5 7 days 5 7 days 5 7 days 7 days 2 3 weeks 2 3 weeks 2 3 weeks 1 week 1 week 1 week Vegetables Asparagus Beans Snap Broccoli Cabbage Carrots Cauliflower Collard Greens Cucumber Eggplant Lettuce Peppers Spinach Summer Squash 32 35 32 35 32 35 32 35 32 35 32 35 32 35 36 40 32 35 32 35 36 40 32 35 36 40 1 week 5 7 days 5 7 days 1 week 2 3 weeks 1 week 5 days 1 week 1 week 1 week 1 2 weeks 5 days 5 7 days Do Not Refrigerate Temp Shelf Life Fruits Bananas Grapefruit Mangos Peaches Pineapple 60 65 58 60 55 65 70 60 70 5 7 days 1 2 weeks 1 week 5 7 days 5 7 days Vegetables Avocados Garlic Onion Potatoes Sweet Potatoes Tomatoes Watermelon Winter Squash Yucca 65 70 32 35 55 60 55 60 55 60 55 60 55 60 55 60 55 60 5 7 days 30 60 days 30 60 days 30 60 days 10 days 5 7 days 7 10 days 30 60 days 5 7 days Tip Some items like apples pears oranges and peppers can be displayed at room temperature This will shorten their shelf life If you display these items at room temperature during the day be sure to refrigerate them at night Products Displays 6
Fresh Produce Temperature Guide Use these temperature guidelines to reduce produce spoilage.  Refrigerate   Temp.   Shelf ...
Ethylene in Fruits and Vegetables Correctly store fruits and vegetables to reduce food waste What is ethylene Ethylene is a gas released by some fruits and vegetables that causes produce to ripen faster Some fruits and vegetables are more sensitive to ethylene than others Why should I care Fruits and vegetables that are stored incorrectly spoil quickly This could mean lost profit for you Do not display fruits and vegetables that are sensitive to ethylene near fruits and vegetables that produce it What can I do Do not store fruits and vegetables that produce ethylene with those that are sensitive to ethylene For example do not store bananas and apples next to each other This applies to produce that is refrigerated and not refrigerated Do not store produce in bags or sealed containers This will trap the gas and cause the produce to ripen faster Ethylene Sensitive Ethylene Producers Apples Asparagus Avocados Bananas Broccoli Cantaloupe Collard Greens Cucumber Eggplant Grapes Honeydew Kiwi Lemons Lettuce Limes Mangos Onions Peaches Pears Peppers Squash Sweet Potatoes Watermelon Apples Avocados Bananas Cantaloupe Kiwi Peaches Pears Peppers Tomatoes Not Ethylene Sensitive Blueberries Cherries Beans Snap Garlic Grapefruit Oranges Pineapple Potatoes Raspberries Strawberries Tomatoes Yucca Products Displays 7
Ethylene in Fruits and Vegetables Correctly store fruits and vegetables to reduce food waste. What is ethylene  Ethylene i...
Value Added Product Ideas Increase your profits by turning produce into ready to eat foods Snack Packs Quick healthy snack foods Cut fruit in containers grapes mango apples watermelon cantaloupe Mixed fruit salads Cut vegetables and dip in containers celery with peanut butter carrots with hummus or bell peppers with low fat ranch dip Keep apples from turning brown by brushing lemon juice on them Bonus Snack packs offer children a healthier choice than chips Pre made fruit and vegetable containers can be sold at a higher price than whole produce 10 Meal Starter Kits Fresh vegetable mixes for convenience Simply cut up and package vegetables as kits Winter Vegetable Soup Kit Squash potatoes sweet potato onions and turnips Gazpacho cold soup Kit Cucumber tomatoes garlic onions and red bell peppers Soup Kit Potatoes carrots celery and onions Stir fry Kit Broccoli carrots red bell peppers zucchini and mushrooms Grilling Vegetables Kit Zucchini bell peppers onions eggplant and potatoes Ready To Eat Guacamole Kit Avocados jalape os onion garlic and tomatoes Bonus Meal Starter Kits can be sold at a higher price than selling the products whole Meal Starter Kits can reduce your food waste All produce must be washed prior to cutting Refrigerate prepared items and clearly label containers with the name and date Forgot a symbol Find the legend at the beginning of this guide Pricing Promotions 8
Value-Added Product Ideas Increase your profits by turning produce into ready-to-eat foods. Snack Packs Quick, healthy sna...
Value Added Product Ideas Smoothies Blend frozen fruit into a healthy tasty drink Freeze overripe produce such as bananas for future use in smoothies Cut your own fruit instead of buying it precut to save money The price for a 12 ounce smoothie is typically 3 5 Bonus Customers love smoothies as an easy healthy snack option Smoothies are also a great way to use produce before it goes bad How To Make a Great Smoothie Just add one item from each column and blend Base Liquid Fruit Extras Banana Low Fat Milk Mango Flaxseeds Low Fat Yogurt Orange Juice Pineapple Peanut Butter Ice Soy Milk Strawberries Protein Powder Frozen 100 Juice Almond Milk Blueberries Honey Try these flavor combinations or create your own Pricing Promotions 9
Value-Added Product Ideas  Smoothies Blend frozen fruit into a healthy, tasty drink     Freeze overripe produce, such as b...
Fresh Produce Pricing and Markup Learn how to set the right price to make a profit Ways to Determine Sale Price Steps 1 Start with COGS 2 Decide your Markup 3 Use Profit Margin to determine Sale Price COGS x Markup 25 00 x 30 Profit Margin 7 50 COGS Profit Margin 25 00 7 50 Sale Price 32 50 Your cost of goods was 25 and you applied a 30 markup giving you a sale price of 32 50 and a profit margin of 7 50 for a box of oranges Steps 1 Start with COGS 2 Decide your Markup 3 Use Markup Multiplier to determine Sale Price Definitions COGS Cost of Goods Sold What you paid for a product Markup How much more than the COGS you want to charge the customer Markup Multiplier The number 1 added to the Markup percentage COGS x Markup Multiplier Sale Price 0 39 x 2 0 78 Your cost of goods was 0 39 and you applied a 100 markup giving you a sale price of 0 78 and a profit margin of 0 25 for an orange Profit Margin The difference between the Sale Price and the COGS Produce Double up Rule Sale Price What the consumer pays for a product Mark up produce 100 or just double the COGS Pricing Promotions 10
Fresh Produce Pricing and Markup Learn how to set the right price to make a profit. Ways to Determine Sale Price Steps 1. ...
Fresh Produce Pricing and Markup Pricing Produce Use This Formula If You Want to Sell by the Unit Use This Formula If You Want to Sell by the Pound 1 case 88 apples units 22 40lb case of bananas 15 COGS Units Cost per Unit 22 88 0 25 per apple COGS Weight Cost per Pound 15 40 0 375 per pound Cost per Unit x Markup Multiplier Sale Price per Unit 0 25 x 1 30 0 33 per apple Cost per Pound x Markup Multiplier Sale Price per Pound 0 375 x 1 30 0 49 per pound BreakEven Point The point at which COGS is equal to sales or no profit is lost or gained Use This Formula to Determine the Break Even Point COGS case of apples Sale Price per Unit Break Even Point 22 0 33 67 apples COGS 40lb case of bananas Sale Price per Pound Break Even Point 15 0 49 31 pounds This formula can help to guide future purchasing decisions about quantities and types of produce to sell Pricing Promotions 11
Fresh Produce Pricing and Markup  Pricing Produce Use This Formula If You Want to Sell by the Unit  Use This Formula If Yo...
Pricing and Promotions Use in store promotions to increase store traffic and sales Idea Examples Temporary Price Reductions Reduce the price of a popular product to increase sales Bags of fresh cut produce for 1 Children love these Children eat free Offer a discount on the total bill by offering a free children s meal with each regular meal purchased Buy 1 get 1 free Great for healthy products Seasonal Specials and Kits Use holiday themes and flavors to increase sales BBQ kits in the summer Healthy kits with foods grouped for healthy recipes Reward Customers for buying healthy food from your store Example Buy 10 salads get 1 free Holiday meal starter kits with healthy products 8 Events Let customers and clients come into your store to taste touch smell and see your products Host parties in different seasons or near holidays like Thanksgiving Do this during peak hours and days so more customers will attend Student and Senior Discounts Offer special savings to seniors and students Discount with student ID Free samples of healthy foods Cooking demonstrations Deli promotions Discount for an A report card Discount for students that make honor roll Special discount days Student Day Senior Day Forgot a symbol Find the legend at the beginning of this guide Pricing Promotions 12
Pricing and Promotions Use in-store promotions to increase store traffic and sales. Idea    Examples  Temporary Price Redu...
Advertising Your Business Use simple marketing ideas to make customers feel welcome Outside Your Store 16 Attract customers attention as they pass by your store Put A frame signs on the sidewalk Put cold air balloons on the roof Install banners neon signs or murals Inside Your Store Get new customers keep the old ones Ask customers for feedback to learn what customers like Invite customers back to your store Give out flyers and coupons Give out calendars with monthly specials Cater your food Create a contact list for customers to sign up to hear about specials Offer product samples Give customers samples to try before buying the food especially during peak hours Hand out menus to advertise your products and attach coupons to encourage customers to try new things Create specials 8 Promote healthier products in your store with specials to increase sales Offer breakfast specials until 11am for example Buy any breakfast item and get a free small 100 juice or piece of fruit Offer lunch specials from 11am until 3pm for example Get a sandwich piece of fruit and water or 100 juice for 5 50 Healthy Tip Make your store healthier by removing advertising for tobacco and other unhealthy products Pricing Promotions 13
Advertising Your Business Use simple marketing ideas to make customers feel welcome. Outside Your Store 16 Attract custome...
Customer Feedback Learning what your customers want will help you make good business choices Talk to Customers Talk to customers who are shopping in your store Customers usually enjoy conversations with store owners Conversations make them feel like their opinion matters Ask the customer What items would you like in this store Ask the customer What can we do to better serve you Inform the customer of current sales or specials Say Thank you Keep Track of the Information Keep a log book of customer requests Create a chart or board of specific products that you are thinking about adding to your store Ask customers to mark which items they are interested in Create comment cards that ask for feedback from customers Use Feedback to Make Business Decisions Use customer feedback to decide what to buy for your store When you place orders buy new items that customers have requested and see if they sell in your store Create sales and specials for your store based on customer interest 12 13 Healthy Tip Encourage customers to eat healthy and tell them about new healthy products in your store Forgot a symbol Find the legend at the beginning of this guide Pricing Promotions 14
Customer Feedback Learning what your customers want will help you make good business choices. Talk to Customers     Talk t...
Maximizing Your Space Maximize your space to improve product display and attract more customers Appearance Display and Variety Keep your store neat clean and organized Give customers variety by introducing new brands Keep aisles clear and maintain a clear path for people to enter your store product on shelves This uses up space and limits the amount of goods you display Clearly display prices Move extra inventory to the storage room and sales Keep signage simple and easily visible Replace slow selling products with healthy Clean dust and remove expired food Product Do not put more than 2 rows of the same options to increase profits Limit quantity on shelves to show more product variety Place healthy perishables like fruits and vegetables towards the front of the store where they will sell faster Place milk next to water and other healthy beverages in the refrigerator This will encourage customers to buy other beverages too Place the most healthy products such as low sodium canned goods or whole wheat products just below eye level 4 Forgot a symbol Find the legend at the beginning of this guide Store Appearance 15
Maximizing Your Space Maximize your space to improve product display and attract more customers. Appearance  Display and V...
Improving Your Store Exterior Make your store exterior more inviting to attract customers Cost Cost Cost Paint over graffiti on building walls Add more lighting on the outside of the store to make it more inviting This will also improve safety Replace see through security gates with solid gates These look more inviting and are safer Update entrance doors by replacing them or painting them blue gray or white looks good on smaller buildings Replace a flat roof with a tiled raised pitched roof This will provide better drainage and will improve the look of your building Replace windows or install thick window panes to increase energy efficiency Fix sidewalks A damaged sidewalk can detract from the appeal of your store You can do it yourself with concrete repair materials and tools or hire a local concrete professional Plant trees and or flowers in the ground or in pots 18 Lime wash the lower half of the building and install weatherboard on the top half Update your awning Keep the wording simple and the design uncluttered Display bright banners to attract customers and advertise products Paint steps or replace them if needed Healthy Tip Send a positive message to your community by removing tobacco advertising from your store exterior Before 18 Replace railings if needed After Store Appearance 16
Improving Your Store Exterior Make your store exterior more inviting to attract customers. Cost      Cost       Cost      ...
Making Your Corner Store Green Environmental improvements can help save you money Equipment Cost Savings 0 Up to 10 monthly electric bill 500 1 000 per power box including installation 10 20 electric bill General At the end of the day unplug equipment that you are not using such as coffee machines and blenders Install an electrical power saving box or power conditioning device if your store has old refrigerators and lighting fixtures Lighting CFL Use daylight windows or skylights to increase natural light in your store 0 Switch to CFL bulbs which last 8x longer than incandescent bulbs or to LED bulbs which last 50x longer 2 5 each Replace your T 8 or T 12 refrigeration case bulbs with LED bulbs which last 5x longer 60 5 lamp 10 20 electric bill if lights are turned off About 41 per bulb yearly electric bill About 440 per bulb yearly electric bill LED Refrigeration If using open cases install night curtains or use energy efficient cases instead 190 each for 4 night curtain cut fee 37 50 electric bill Replace old refrigerators with Energy Star rated ones 500 700 each delivery installation 100 200 each yearly electric bill Hire maintenance professionals to service your refrigerators annually 75 per visit cost for repairs 10 15 electric bill 40 200 each About 1 400 yearly water bill Water Use high efficiency spray nozzles aerators or water flow restrictors Store Appearance 17
Making Your Corner Store Green Environmental improvements can help save you money. Equipment  Cost  Savings   0  Up to  10...
Making Your Corner Store Green Forgot a symbol Find the legend at the beginning of this guide Cost Savings Use shades to control the amount of sunlight in your store 120 168 per window 10 45 yearly electric bill Install window fans that can be set to exhaust heat during the day and switched to take in cool air at night 50 150 each 26 yearly electric bill when used 8 hours daily Heating Cooling 70 300 each installation 20 95 yearly electric bill 1 350 3 000 each including installation 20 25 electric bill 10 15 each 8 for soil 12 electric bill once tree reaches 20 25 Equipment Heating Cooling Replace old windows with Energy Star rated windows Install an awning on the side or front of your store Plant a tree outside your store for shade More Green Ideas Recycling Reusing Ask customers if they want a bag for their purchase Some customers do not want a bag Using less bags reduces expenses and litter outside of your store Reuse packing materials such as cardboard boxes styrofoam and paper Recycle Use any sturdy household container 32 gallons or smaller and write Recycling on the side You can recycle metal glass paper cardboard and plastic Gardening Start a container garden in your store or in an area outside They are small easy to move and simple to care for You can sell the items you grow in your store Try tomatoes and peppers If you have a stable rooftop above your store start a garden there This is an excellent way to grow your own produce while keeping your building cooler in the summer Store Appearance 18
Making Your Corner Store Green    Forgot a symbol  Find the legend at the beginning of this guide.  Cost  Savings      Use...
Copyright by The Food Trust 2012 This project was funded under a contract with the City of Philadelphia Department of Public Health TH E PH I LADE LPH IA H EALTHY COR N E R STOR E N ETWOR K The Philadelphia Healthy Corner Store Network is made possible by funding from the Centers for Disease Control and Prevention and Get Healthy Philly an initiative of the Philadelphia Department of Public Health foodfitphilly org cstores Yo ur Ne ig brought to you by ner Store Health r o ier dC o o rh o hb
Copyright by The Food Trust 2012. This project was funded under a contract with the City of Philadelphia Department of Pub...