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saturate Brand Guidelines
Supplying Rochester   s  VIBRANT MINDS
Contents Our Team  04  Our Purpose  06  Our Positioning  07  Brand Personality  08  Brand Mark  09  Color Palette  14  Typ...
Our Team  04  Saturate Brand Guidelines  As a team of creatives, we personally understand that    nding the right art supp...
     As a family owned business, we are always building relationships with Rochester   s local creatives.
Our Purpose  06  Saturate Brand Guidelines  Our store   s purpose is to spread creativity throughout Rochester   s local a...
Our Positioning We supply our local creatives with unique art supplys that can   t be found elsewhere. Saturate recognizes...
Brand Personality  It is our job to ensure that all communications are consistent with the following brand personality tra...
Brand Mark  Saturates brand mark is the staple of the brand itself, its integrity must be maintained at all times. It comr...
Brand Mark  The Identity system is designed to work equally well in positive and negative, as well as in 1 color or full c...
Brand Mark  Primary The brandmark elements  symbol and logotype  can be used in two different con   gurations.  saturate s...
Brand Mark  Secondary Saturate also has a variation of dynamic logos. Artists are visual people, this is a great way to ke...
saturate  saturate  saturate  saturate  saturate  saturate  saturate  saturate
Color Palette  CMYK  When printing digitally or full color. RGB  RGB breakdown values of colors should be reserved for dig...
Type Treatment  Alte Haas Grotesk ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789  Alte Haas Grotesk Bold...
Clear Space  The clear space was measured by the height of Saturate   s logotype. The clear space surrounding Saturate   s...
Minimum Size  For ease of recognition, this is the minimum size set for the different versions of the brandmark.  Minimum ...
Correct Usage  saturate  saturate  Scale all marks proportionally.  On a light background, have a dark S to provide contra...
Incorrect Usage  saturate Don   t squash or squish.  saturate Don   t use Saturate   s light peach color as logotype or an...
Informational Flyer  Saturate   s mission is to bring together local college students while expanding their artistic abili...
Supplying Rochester   s  VIBRANT MINDS At Saturate, we encourage you to make a mess, and supply you a place to do so.  Exp...
saturate Brand Guidelines
Business Cards
Promotional Sketch Books  Supplying Rochester   s  VIBRANT MINDS saturate  24  Saturate Brand Guidelines
It is important to maintain design constancy within our brand. If you   re ever in doubt, just refer back to these guideli...
We have a pretty    exible system allowing you to push your creativity, so give it your best shot