IDP - Passion meets Opportunity. The brand story of Indian Dance Pageant, IDP is all about the 'Big Promise' made to all the stake holders - our sponsors, aspirants, students, choreographers and judges. IDP is a platform with genuineness, authenticity and highest levels of integrity giving a strong assurance of professionalism. At IDP, we understand what is most needed to each of the stake holders, from mass proliferation to talent optimization, we craft our story of integrity. We are inline with other competitions but different in evoking the emotions among the audience. Millennial attach to brand easily, are open to discussion and are very honest. Our massive brand touch points integrated and embedded in the program will interact with the best and left customers. Our application of reverse engineering in designing the program will take the entire eco-system to the highest level resulting in unbelievable audience loving the brand. We can't discount the large amounts of promotions to achieve those significant numbers simultaneously creating an event without any clutter with a great social listening. Our onus to build the branded cortex and a professional dance community. Dance has proved to be the major domain for brands to connect with the audience and we are inline. VISION: To make IDP the greatest competition platform to all the dance lovers from across the globe. MISSION: IDP brings together many dance teams from across the nation, showcasing their talents through their vibrant and energetic performances. Each year from now on we are about to see exponential growth the no. of participants and of course their love towards IDP. By the end of year 2020 IDP will be open for international aspirants to compete thus translating millions of audience to zillions.
IDP - Passion meets Opportunity. The brand story of Indian Dance Pageant, IDP is all about the  Big Promise  made to all t...
VALUES: Our aim is to give the stakeholders a unique experience at the end of each season which they would love cherish a lifetime. And, we see the only possible way is to hold the commitment and integrity levels so high. ROAD MAP: To be successful, brands must stay plugged in to young people's ways of life and preferred communications channels #1 Social Sphere #2 Pop Rocks #3 Digidentity So social network becomes a strategic arsenal, let's give them unique experiences they would want to share. THE GREAT GRAND FINALE On the day of the great grand finale, A roar of applause greets the title track briefly drowning out even the PA system at the event for IDP witnessed by the dance lover and audiences from across INDIA. Staring at the stage in rapt attention and disbelief quickly gives way to awe. The intro song itself will be heady, anthemic invocation to the god of dance and about art transcending physical limitations. It will be one of the "goosebumps inducing" moments. Combining the thuggish aggressive beats of their own music mixes and the otherworldly wobbling of dubstep with saccharine segments from Indian film songs the ambience is going to stun every single audience. Thus, providing a huge opportunity to the brand for tapping into the energy and optimism of youth.
VALUES  Our aim is to give the stakeholders a unique experience at the end of each season which they would love cherish a ...
9 million people in the age group of 12-25 years from the top 35 cities (one million plus population) in India are the ones setting the trends and raising the aspirational value for one-billion-plus Indians. And this is exactly what we are trying to captivate. Mr. Prabhudeva, will be the specialist judge to scrutinize the performances and declare the winner. Mr. Hrithik Roshan, the heart throb will be the special guest. With his mindblowing performance would elevate the show to never before levels. IDP - AUDITIONS & COMPETITION IDP Auditions will be held in 5 states (5 cities in each state, i.e. 25 centers) in INDIA. All the dance lovers whether amateurs or professionals can enroll with us for auditions by paying Rs 1000 per registration. Auditions will be held for 3 days in each center. First 2 days will the first screening in which 50 teams will be finalized. On the 3rd day celebrity judges would do the final selection of 1 team from these 50 teams which will compete in the future competition. Each team would get 3 min time to perform in the auditions. First 2 days the auditions will start from 8 am to 8 pm i.e. 12 hours in which accommodate 150 teams in a day. So only the first 300 registrations stand a chance to participate in the auditions. For the competition, we have 5 teams from each state i.e 25 teams overall after the completion of auditions. If the show goes without telecast then a common floor for the competition will be held in Hyderabad in which 5 teams will be selected by the 4 Celebrity Judges. On the great grand finale these 5 teams will compete to win the competition of IDP 2016.
9 million people in the age group of 12-25 years from the top 35 cities  one million plus population  in India are the one...
STAKEHOLDERS INTEREST CHOREOGRAPHERS: First Time in the History of Dance Shows our management is taking the complete responsibility to gift INDUSTRY CHOREOGRAPHER CARD which is a dream fro any upcoming choreographer. This thought itself will set us apart from other dance shows. It reflects how much care has been taken by the management in designing the show from the fundamentals. DANCERS: First time in the History of Dance Shows the aspirants will get an opportunity to perform in front of stalwarts from various industries like tollywood, kollywood, sandalwood and so on. The prize money & a car is a huge attraction An opportunity to compete with other state aspirants An opportunity to showcase their talents through the IDP's Youtube Channel Acts as a catalyst to spike the career of the most talented dancers JUDGES: First time in the History of Dance Shows judges from 5 different states from different movie industries are going to witness the performances and select the best. BRAND: FACT 1: 9 people in the age group of 12-25 years from the top 35 cities (one million plus population) in India are the ones setting the trends and raising the aspirational value for 1-Billion-plus Indians. Reports: MindShare Insights. FACT 2: People are likely to watch a 30-second viral marketing clip sent by a friend because you know it will be funny, or of some importance to you, rather than watch all the advertisements on televisions.
STAKEHOLDERS INTEREST CHOREOGRAPHERS  First Time in the History of Dance Shows our management is taking the complete respo...
FACT 3: Out of 98 million Indian users that Facebook has, 88 million are youth. They depend on peer reviews rather than advice given by parents or magazines and newspaper ratings. Our entire activity is around youth and dance, what we are doing is youth marketing through the medium of dance. We are aiming to build conversations against delivering any of the brand messages directly. We wish to Co-create experiences. Co-create! Co-create! Co-create: The campaign that we are putting out there today endeavors to co-create and build a concept into a story along with our audience. This co-creation would bring life to that story and the communication for brands evolves into a strong social package and evolve as a experiential campaign. We no longer advise going to campus communities to just deliver a product experience but instead to recruit campus ambassadors and nurture them to create and evangelize the brand experience via peer-to-peer marketing. Campus Ambassadors Responsibilities 1. On college-Campus Branding 2. Targeted, Personal Social Media Activations 3. Auditions and Event Collaborations 4. Standalone Event 5. Peer to Peer activation 6. Branding at youth hangout places It ensures students coming together, holding contests, consuming product content, sharing cool features, watching the product videos and the demos online and will have conversations about what they thought worked for them. Needless to say that the response as well as the ROI increases many fold, as the audience will be better informed and infused with the excitement transitioning from online to the campus ground. The community managers
FACT 3  Out of 98 million Indian users that Facebook has, 88 million are youth. They depend on peer reviews rather than ad...
will then spend the next few weeks sustaining buzz and transitioning the groups to the brand page. Essentially this means that the brand will never be really disconnected from the campus even if there is no physical live activation happening on that particular day inside the campus. IDP rules out all unethical discrepancies and functions professionally, giving a great positive energy and clear scope for success. This creates a leap from regular functional competitions and connects with all the aspirants with a great positive emotions. Thus, providing a huge opportunity to the brand for tapping into the energy and optimism of youth. PROMOTIONS: We believe in effective, customized & time -bound promotions. Our campaign is designed to develop interaction between the audience with integrated brand content. In the 5 states we have the following hierarchy
will then spend the next few weeks sustaining buzz and transitioning the groups to the brand page. Essentially this means ...
State and Center heads are appointed by the management of IDP. They further will have the teams as mentioned above. Ultimately, its the College Brand Ambassadors who will take the activity to their college and start spreading the brand awareness amongst the students. Further, interested students will form his first and second circles to penetrate the brand communication and activity proceedings. This is the crucial juncture where we need to design an interesting activity where the students voluntarily come forward to interact with us and start speaking on social platforms. • Celebrity Bytes - Mahesh Babu, Jr. NTR & Bunny • Bytes - Aspirants & General Audience & Corporate employees about IDP • Radio Ads • The Black Book of IDP 2016 & following promotions PROMOTIONS TV Channels Visiting colleges in Branded crew vehicle Radio Anchor verbalization News papers Standees and Banners Magazines Branded T Shirts and Caps Hoarding Freebies OOH Selfie contests Digital Screens in Multiplex Cinemas Online promotions by students subscriptions Branding in Malls Cross country travel on the branded vehicle Brand Activations in the Malls Helium Ballons Elevator branding in malls Bus Branding Branded Movie Tickets Train Branding Kiosk space Bus Shelters branding Theater Slides Look walkers Branded marketing collateral Flash Mobs Celebs Association with the event Prizes / Autographs / Selfie with Celebs etc Meet & Greet activity with the celebs and winners Press meets
State and Center heads are appointed by the management of IDP. They further will have the teams as mentioned above. Ultima...
TIMELINE & SCHEDULE First 15 days - Creative Finalizations and Press con Next 30 days - Conventional & Digital Promotions Next 30 days - Auditions across 5 states Next 15 days - Screening (if without Telecast) Next 15 days - Promotions for hyping the Finale BUDGET Chief Guest Remuneration Judges Remuneration Anchor Remuneration Crew Remuneration Travel Accommodation Food Venue Production INDIAN YOUTH Creative Disruption Cult food Wear Tech Participate & be involved Integrate real and virtual life Innovative interaction Content anytime & anywhere Purposeful campaigns Real time content Sharing and Discovering To be heard ON REGISTRATION: Red bull Master Autograph - T-shirt/cap DVD of all these auditions will be posted
TIMELINE   SCHEDULE First 15 days - Creative Finalizations and Press con Next 30 days - Conventional   Digital Promotions ...