IDP - Passion meets Opportunity.
The brand story of Indian Dance Pageant, IDP is all about the 'Big Promise'
made to all the stake holders - our sponsors, aspirants, students,
choreographers and judges. IDP is a platform with genuineness, authenticity
and highest levels of integrity giving a strong assurance of professionalism.
At IDP, we understand what is most needed to each of the stake holders,
from mass proliferation to talent optimization, we craft our story of integrity.
We are inline with other competitions but diﬀerent in evoking the emotions
among the audience. Millennial attach to brand easily, are open to discussion
and are very honest. Our massive brand touch points integrated and
embedded in the program will interact with the best and left customers. Our
application of reverse engineering in designing the program will take the
entire eco-system to the highest level resulting in unbelievable audience
loving the brand.
We can't discount the large amounts of promotions to achieve those
significant numbers simultaneously creating an event without any clutter
with a great social listening.
Our onus to build the branded cortex and a professional dance community.
Dance has proved to be the major domain for brands to connect with the
audience and we are inline.
To make IDP the greatest competition platform to all the dance lovers from
across the globe.
IDP brings together many dance teams from across the nation, showcasing
their talents through their vibrant and energetic performances. Each year
from now on we are about to see exponential growth the no. of participants
and of course their love towards IDP. By the end of year 2020 IDP will be
open for international aspirants to compete thus translating millions of
audience to zillions.
Our aim is to give the stakeholders a unique experience at the end of each
season which they would love cherish a lifetime. And, we see the only
possible way is to hold the commitment and integrity levels so high.
To be successful, brands must stay plugged in to young people's ways of life
and preferred communications channels
#1 Social Sphere
#2 Pop Rocks
So social network becomes a strategic arsenal, let's give them unique
experiences they would want to share.
THE GREAT GRAND FINALE
On the day of the great grand finale, A roar of applause greets the title track
briefly drowning out even the PA system at the event for IDP witnessed by
the dance lover and audiences from across INDIA.
Staring at the stage in rapt attention and disbelief quickly gives way to awe.
The intro song itself will be heady, anthemic invocation to the god of dance
and about art transcending physical limitations. It will be one of the
"goosebumps inducing" moments.
Combining the thuggish aggressive beats of their own music mixes and the
otherworldly wobbling of dubstep with saccharine segments from Indian film
songs the ambience is going to stun every single audience. Thus, providing a
huge opportunity to the brand for tapping into the energy and optimism of
9 million people in the age group of 12-25 years from the top 35 cities (one
million plus population) in India are the ones setting the trends and raising
the aspirational value for one-billion-plus Indians. And this is exactly what
we are trying to captivate.
Mr. Prabhudeva, will be the specialist judge to scrutinize the performances
and declare the winner.
Mr. Hrithik Roshan, the heart throb will be the special guest. With his mindblowing performance would elevate the show to never before levels.
IDP - AUDITIONS & COMPETITION
IDP Auditions will be held in 5 states (5 cities in each state, i.e. 25 centers)
in INDIA. All the dance lovers whether amateurs or professionals can enroll
with us for auditions by paying Rs 1000 per registration.
Auditions will be held for 3 days in each center. First 2 days will the first
screening in which 50 teams will be finalized. On the 3rd day celebrity
judges would do the final selection of 1 team from these 50 teams which will
compete in the future competition.
Each team would get 3 min time to perform in the auditions. First 2 days the
auditions will start from 8 am to 8 pm i.e. 12 hours in which accommodate
150 teams in a day. So only the first 300 registrations stand a chance to
participate in the auditions.
For the competition, we have 5 teams from each state i.e 25 teams overall
after the completion of auditions. If the show goes without telecast then a
common floor for the competition will be held in Hyderabad in which 5
teams will be selected by the 4 Celebrity Judges.
On the great grand finale these 5 teams will compete to win the competition
of IDP 2016.
First Time in the History of Dance Shows our management is taking the
complete responsibility to gift INDUSTRY CHOREOGRAPHER CARD
which is a dream fro any upcoming choreographer. This thought itself will
set us apart from other dance shows. It reflects how much care has been
taken by the management in designing the show from the fundamentals.
First time in the History of Dance Shows the aspirants will get an
opportunity to perform in front of stalwarts from various industries like
tollywood, kollywood, sandalwood and so on.
The prize money & a car is a huge attraction
An opportunity to compete with other state aspirants
An opportunity to showcase their talents through the IDP's Youtube Channel
Acts as a catalyst to spike the career of the most talented dancers
First time in the History of Dance Shows judges from 5 diﬀerent states from
diﬀerent movie industries are going to witness the performances and select
9 people in the age group of 12-25 years from the top 35 cities (one million
plus population) in India are the ones setting the trends and raising the
aspirational value for 1-Billion-plus Indians.
Reports: MindShare Insights.
People are likely to watch a 30-second viral marketing clip sent by a friend
because you know it will be funny, or of some importance to you, rather than
watch all the advertisements on televisions.
Out of 98 million Indian users that Facebook has, 88 million are youth. They
depend on peer reviews rather than advice given by parents or magazines and
Our entire activity is around youth and dance, what we are doing is youth
marketing through the medium of dance. We are aiming to build
conversations against delivering any of the brand messages directly. We wish
to Co-create experiences.
Co-create! Co-create! Co-create: The campaign that we are putting out there
today endeavors to co-create and build a concept into a story along with our
audience. This co-creation would bring life to that story and the
communication for brands evolves into a strong social package and evolve as
a experiential campaign.
We no longer advise going to campus communities to just deliver a product
experience but instead to recruit campus ambassadors and nurture them to
create and evangelize the brand experience via peer-to-peer marketing.
Campus Ambassadors Responsibilities
1. On college-Campus Branding
2. Targeted, Personal Social Media Activations
3. Auditions and Event Collaborations
4. Standalone Event
5. Peer to Peer activation
6. Branding at youth hangout places
It ensures students coming together, holding contests, consuming product
content, sharing cool features, watching the product videos and the demos
online and will have conversations about what they thought worked for
Needless to say that the response as well as the ROI increases many fold, as
the audience will be better informed and infused with the excitement
transitioning from online to the campus ground. The community managers
will then spend the next few weeks sustaining buzz and transitioning the
groups to the brand page. Essentially this means that the brand will never be
really disconnected from the campus even if there is no physical live
activation happening on that particular day inside the campus.
IDP rules out all unethical discrepancies and functions professionally, giving
a great positive energy and clear scope for success. This creates a leap from
regular functional competitions and connects with all the aspirants with a
great positive emotions. Thus, providing a huge opportunity to the brand for
tapping into the energy and optimism of youth.
We believe in eﬀective, customized & time -bound promotions.
Our campaign is designed to develop interaction between the audience with
integrated brand content. In the 5 states we have the following hierarchy
State and Center heads are appointed by the management of IDP. They
further will have the teams as mentioned above. Ultimately, its the College
Brand Ambassadors who will take the activity to their college and start
spreading the brand awareness amongst the students. Further, interested
students will form his first and second circles to penetrate the brand
communication and activity proceedings.
This is the crucial juncture where we need to design an interesting activity
where the students voluntarily come forward to interact with us and start
speaking on social platforms.
• Celebrity Bytes - Mahesh Babu, Jr. NTR & Bunny
• Bytes - Aspirants & General Audience & Corporate employees about IDP
• Radio Ads
• The Black Book of IDP 2016 & following promotions
Visiting colleges in Branded crew vehicle
Standees and Banners
Branded T Shirts and Caps
Digital Screens in Multiplex Cinemas
Online promotions by students subscriptions
Branding in Malls
Cross country travel on the branded vehicle
Brand Activations in the Malls
Elevator branding in malls
Branded Movie Tickets
Bus Shelters branding
Branded marketing collateral
Celebs Association with the event
Prizes / Autographs / Selfie with Celebs etc
Meet & Greet activity with the celebs and
TIMELINE & SCHEDULE
First 15 days - Creative Finalizations and Press con
Next 30 days - Conventional & Digital Promotions
Next 30 days - Auditions across 5 states
Next 15 days - Screening (if without Telecast)
Next 15 days - Promotions for hyping the Finale
Chief Guest Remuneration
Participate & be involved
Integrate real and virtual life
Content anytime & anywhere
Real time content
Sharing and Discovering
To be heard
Master Autograph - T-shirt/cap
DVD of all these auditions will be posted