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 beyoubebe Campaign FW    17
Table of Contents      Campaign Overview      Campaign Objective      Influencers      Garnered Press Impressions      Gar...
Campaign Overview -  beyoubebe The bebe   brand     bebe    , known for bold, unapologetically seductive fashion with a un...
Campaign Objective -  beyoubebe Objective - To reposition the brand as an e-commerce brand and showing its new direction, ...
Influencers -  beyoubebe  Talent  Jasmine Sanders Age  25 Agency  The Society Instagram Following  2.5M Average Engagement...
Garnered Press Placements   Impressions  METRICS     InStyle.com     10 M    Median Age  39.0    Median HHI   75,730      ...
Garnered Social Sample Placements  bebe instastories First Social Wave
Social Conversations  InStyle Magazine  Nylon Magazine  Glamour Magazine
Social Conversations  InStyle Magazine  Nylon Magazine  Glamour Magazine
Social Conversations - continued  Social CTR   s - Campaign Product Days 1-4
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Content - Photo   Video