simplebooklet thumbnail

November 28 2015 Taleen Marie Music and Lifestyle Branding Dear Team Taleen In response to your Request for a Proposal as of November 2015 we are pleased to present the enclosed proposal for a public relations and marketing campaign to increase brand awareness for the Taleen Marie Brand As you ll note in the executive summary the proposed campaign will use multiple platforms including social media print and interactive marketing strategies that will involve an on site activation ultimately promoting the music by cross branding with the reality tv series We anticipate completion of the campaign by the end of the 2nd quarter and project an increase in brand awareness YouTube views and publicity resulting in increased sales and awareness to all Taleen Marie products and merchandise Beverly Hills PR is prepared to present our proposal and give an in person presentation of the campaign plan to the Taleen Marie team Please feel free to contact me with any questions or concerns Thank you for allowing us the opportunity to present our interactive marketing and branding campaign We strongly feel that our proposal will fulfill your needs and meet your highest expectations We look forward to working with Team Taleen Sincerely Darryl Rector Michelle Bell Don Parma Regal Republic Beverly Hills PR The Great Spaceship
November  28,  2015      Taleen  Marie      Music  and  Lifestyle  Branding        Dear  Team  Taleen,      In  response  ...
EXECUTIVE SUMMARY The 2015 2016 Taleen Marie campaign depicts a lifestyle brand that focuses on not just being in the in crowd but making a splash to turn that crowd into YOUR spectators The Taleen Marie brand brings about a unique opportunity for our marketing team to expand brand awareness through visual lifestyle content interactive media and press placement as well as an impactful social media push in this 2015 2016 campaign proposal Taleen has the opportunity to reach her target audience through key distinctive advantages which will include a cross pollination of both her music the reality show and her day to day lifestyle This campaign will aim to increase brand recognition throughout all social platforms and raise awareness with our The Most Interesting Woman in the World visual social campaign to lead into her first single pushed by iHeart Media The campaign will directly target women ages 21 to 50 who maintain an entrepreneurial edgy yet stable lifestyle with both a youthful and healthy mindset This target audience of the stable working class consumer will play a salient role in the expansion of the Taleen Marie consumer market This interactive focus will allow new viewers to perpetuate the viral content features and educate consumers on the life of a woman living in Dubai and what it means to live as an American amongst the rules of the UAE While spinning off of that allowing viewers to take a fun and exciting look at a glimpse of what everyday life looks like for Taleen Marie To effectively evaluate the proposed outcomes we will examine the extent of growth in social media and measure the escalation in webisode views at the end of each month then make an all around analyzation at the end of the three month period To conclude with a grassroots campaign we must establish trust from a brand to consumer relationship based on consistency and some type of tangible asset they can acquire be it music merchandise or a viral playground for all the like minded fans to interact with each other in one common place ie website social media or blog
   EXECUTIVE  SUMMARY       The  2015 2016     Taleen  Marie     campaign  depicts  a  lifestyle  brand  that  focuses  on...

 

INTRODUCTION Taleen Marie encompasses all that is through music fashion self empowerment and healthy living with a regal extravagancy that most working class women could not imagine The brand defines a way to exit your comfort zone and start celebrating the beauties in life through the empowerment of women Beverly Hills Public Relations presents the following analysis of the current situation and recommendations for developing an effective campaign for Taleen Marie Our firm will formulate a creative strategy and utilize unique tactics to achieve this goal The following proposed campaign will provide Taleen Marie with an integrated marketing communication approach to aid in achieving both its long and short term goals and objectives Our approach will be developed through a viral content and social media campaign called i e TaleenMarie MostInterestingWoman subject to change per client request We are determined and dedicated to supply a unique blend of communication artistry creativity and innovation to ensure our client makes a prestigious impression on its target audience PEST ANALYSIS POLITICAL ECONOMIC Assist in waking up the masses from the distractions implemented by the world Seek healthy risk taking lifestyle Sustainable Youtube Instagram shelf life Woman living in an UAE country What are we selling Affordable product Handmade product What is the product SOCIAL TECHNOLOGICAL People want to follow lifestyle Fashions and taste Brand has celebrity outlets Content is free via YouTube Ease of product while on the go i e cell phone perfume etc
       INTRODUCTION       Taleen  Marie  encompasses  all,  that  is  through  music,  fashion,  self  empowerment,  and  ...

 

Living Healthy is at an all time high Foods Exercising Supplements Purchase options for US and Global Markets TARGET AUDIENCE Demographics Females Ages 21 50 Attended or graduated high school or higher Income of 35 000 or more Mostly working class Psychographics Ambitious Driven Image driven Self Sufficient Healthy Lifestyle Live in urban Suburban neighborhoods Middle Class commuter community Looking for amenities that match their lifestyle Active and eco friendly Busy and tech savvy Attitude Beliefs
Living  Healthy  is  at  an  all  time  high.   Foods,   Exercising,  Supplements           Purchase  options  for  US  an...
The Taleen Marie target customers are potentially energetic individuals who are looking to maintain youthful but stabilized mindsets These hardworking individuals are new to the healthy incrowd liberal lifestyle Are open to welcome a new state of mind and looking to spend their money wisely on items that will benefit expressing their current lifestyle through apparel media music and technology BUSINESS GOAL Introduce the Taleen Marie lifestyle as the brand and incorporate the music as the state of mind to funnel the brand to the public Set up website and social channels Create awareness and media coverage for the Taleen Marie Boost positive media coverage for Taleen Marie Increase awareness of Taleen s music in the consumer market Increase the brand placement of the viral content Increase traffic to the Taleen Marie website Increase views for Taleen Marie web content through a lucrative and creative public relations campaign Position the Taleen Marie content as the only impactful way to stay up to date on whatever facet of the brand which is being promoted at that time KEY MESSAGES 1 The Taleen Marie brand is the best for the consumers for a variety of reasons Affordable cost of product Educate Inspirational to others that have yet to make the decision to convert to this lifestyle Ability to see Taleen Marie grow as a brand Opportunity for others to get involved in the Taleen Marie way of life
The  Taleen  Marie  target  customers  are  potentially  energetic  individuals  who  are  looking  to   maintain  youthfu...
Taleen Marie viral content is not just webisodes but a lifestyle perspective pitched to the public Social Media Campaign TaleenMarie MostInterestingWomanInTheWorld MostInterestingWoman At Clients Discretion This hashtag will begin with the viral content from YouTube in promotion to build up for Taleen Marie s first single Cross branding from iHeart Radio apps and website to secure a foundation early on Give incentives to watch the show and follow Taleen participants viewing the reality show will have the chance to win prizes for correctly answering questions about the reality show episodes Merchandise Tickets Giveaways etc Also Includes promotional material as well as a chance to receive great publicity for their own social media pages As a way to reach all audiences hashtag TaleenMarie and share your thoughts on the episodes By sharing their thoughts on a desired social media site participants will be measured by skill and social media engagement in order to win Other ideas on a ways to cross promote join forces with popular brands for competition and attach Taleen Marie branding to the campaigns OBJECTIVES 1 Increase social media presence for Twitter Facebook and Instagram by 20 Twitter followers 20 increase by the end of 2016 Facebook likes 20 increase by the end of 2016 Instagram followers 20 increase by the end of 2016
     Taleen  Marie  viral  content  is  not  just  webisodes,  but  a     lifestyle     perspective  pitched  to  the   pu...
2 Increase views of the The Most Interesting Woman in the World and Taleen Marie lifestyle webisodes by 25 by the end of 2016 3 Increase traffic to the Taleen Marie website by 20 by the end of 2016 4 Improve the Taleen Marie brand image to the targeted audience by 5 within the end of 2016 5 Get 1 000 participants to engage in the social media sweepstakes by the end of 2014 That s 500 participants telling 2 people to tweet the challenge minimum for their chance to win STRATEGIES TACTICS TOOLS Strategy 1 Increase brand awareness by featuring Taleen Marie marketing materials in high profile locations Tactic Merch booths at special events iHeart Media in stores etc celebrity gifting for Swag Bags Tools Trailer and visuals from Taleen Marie content bloopers interviews and challenges Tactic Feature Taleen Marie campaign at LA Metro hot spots print and virtual media outlets Tools Newspapers feature articles Micro billboards Featured on each hot spot social media feeds Lifestyle websites Popular Blogs Music Lifestyle Tactic Feature Taleen Marie campaign on campuses broadcast media etc Tools Get Colleges involved take same idea and use to market to the college demographics
2   Increase  views  of  the     The  Most  Interesting  Woman  in  the  World   ,  and  Taleen  Marie  lifestyle   webiso...
Strategy 2 Get news coverage for Taleen Marie for reality show Tactic The agency will write and distribute public relations documents to all media sources Tools Pitch letters media alerts and news releases Strategy 3 Expand social media presence for viral content Show your school spirit to help participate in Who is your MostInterestingWoman Tactic Engage public in social media competition Tools Post your MostInterestingWoman i e Mom Sister Grandma Teacher etc and like and follow Taleen Marie on Facebook Twitter or Instagram YouTube to be selected for a chance to win merchandise and a repost Strategy 4 Set up onsite activation with promotional screenings for each reality show episode to promote series and invite press out Tactic Film crew will get footage of events from different angles and show crowd participation To build social media content Web Services As a top notch website design firm Beverly Hills PR specializes in web design for those that need a small facelift A complete website built from scratch to fill every nook and cranny of your online presence Our specialty is in building search engine optimized websites from the ground up Feel confident in knowing your website is 100 up to date with the latest technology in website design content management systems and optimization What we offer in web services
    Strategy  2    Get  news  coverage  for  Taleen  Marie  for     reality  show.          Tactic    The  agency  will  w...
Web Strategy A well planned web strategy is crucial to the success of your web presence We offer web strategy plans based on your needs and goals for your presence on the web Web Design Redesign We offer a full service web development team that can either create a new site from scratch tweak an existing website or completely redesign a website from the ground up Search Engine Optimization SEO Search Engine Optimization is a full time job we offer the best in SEO services so you show up on the first page of search results for those important keywords and keyword phrases We also provide SEO reporting to show you where you started and where you have improved Content Management System It s important to keep your website fresh and that includes new content A high quality content management system that is easy to use is our top priority so you can still manage the content of your own website even without us Website Content Writing A pretty website with beautiful graphics is not the end all of a good website content is a big driver on the web and your customers trust websites where the content is informative easy to read and answers the important questions Our copywriters are skilled in covering all the bases in website content writing to insure your customers are getting the most important information on the website that is accessible and engaging Mobile Website Design The reality is this everyone has a cell phone and that midday mobile phone web browsing at work happens more often than not If your customers are on their phones whether it s an Android iPhone or Blackberry you need to be able to cater to that device with a responsive mobile website design that not only provides pertinent information but is also easy to navigate Includes Website Design and Content Curation Mobile optimization but not limited to any special features outside of basic layouts from examples in email CAMPAIGN MESSAGE According to the our mission statement we are dedicated to provide our client with an
    Web  Strategy   A  well      planned  web  strategy  is  crucial  to  the  success  of  your  web  presence.  We  offe...
integrated marketing communication approach which will help Taleen achieve her short term objectives and long term goals Taleen has the opportunity to increase her target audience and brand awareness for her brand by incorporating the reality show and her music as the spokesmodel for the Taleen brand The strong minds of all involved delivers elements of energy style confidence and a strong work ethic With the campaign becoming a potential success Taleen s ability to be a role model for women of all ages who are looking for a way to escape the norm and defy the laws of mediocrity Inspiring her followers who dare to dream to become one with the Taleen Marie lifestyle Campaign Budget Totals Website Creation 9 000 Mobile Website Design Website Content Writing Content Management System Search Engine Optimization SEO Web Design Redesign Web Strategy Social Media Team Social Media Content Copy 2 000 Also includes content curation and Link building campaign monetization Social Media Products Endorsements Social Media Ads Banners 2 500 Twitter Facebook Instagram Vine PR Team Music PR 4 000 All music media outlet coverage Domestic International Album EP Publicity Campaigns Single Video Publicity Campaigns Online Print Press Tour Press Strategic Booking Special Event Opportunities Lifestyle PR 4 000 All lifestyle coverage logos events talk shows client segments Radio Tv Integration product features and even promotions giveaways Perfect for target region specific outreach as well as nationally broadcasted media placements Media Training Includes Blog writing Press Releases Bio Campaign Origins Promotional Material Creation Media Outreach Cross Branding Collaboration Outreach
integrated  marketing  communication  approach  which  will  help  Taleen  achieve  her  short  term   objectives,  and  l...
Visual Team 5 500 Includes Video content Editing Graphics Still Photos Photoshoots for all social media and visual content media platforms soft outline Equipment rentals Additional cost subject to change due to travel city permits promotional materials merchandise creation spokesperson models locations etc Any additional cost will be presented and allocated in overall budget for campaign Client is able to seek outsourced personnel outside of firms outsourced alliances Marketing Consultant fee 3 000 10 Includes Project Management Facilitation Strategy Guidance Audits Budgeting Branding ______________________________________________________________________________ Campaign Total 30 000 per month
Visual  Team            5,500       Includes  Video  content,  Editing,  Graphics,  Still  Photos,  Photoshoots  for  all ...