November 28, 2015
Music and Lifestyle Branding
Dear Team Taleen,
In response to your Request for a Proposal as of November 2015, we are pleased to
present the enclosed proposal for a public relations and marketing campaign to increase brand awareness
for the Taleen Marie Brand.
As you’ll note in the executive summary, the proposed campaign will use multiple
platforms including social media, print, and interactive marketing strategies that will involve
site activation ultimately promoting the music by cross branding with the reality tv series.
We anticipate completion of the campaign by the end of the 2nd quarter, and project an
increase in brand awareness, YouTube views, and publicity resulting in increased sales
and awareness to all Taleen Marie products and merchandise.
Beverly Hills PR is prepared to present our proposal and give an in
person presentation of
the campaign plan to the Taleen Marie team. Please feel free to contact me with any questions or
Thank you for allowing us the opportunity to present our interactive marketing and branding campaign.
strongly feel that our proposal will fulfill your needs and meet your highest expectations.
We look forward to working with Team Taleen!
Beverly Hills PR
The Great Spaceship
The 2015/2016 “Taleen Marie” campaign depicts a lifestyle brand that focuses on not just being
in the “in crowd” but making a splash to turn that crowd into “YOUR” spectators. The Taleen
Marie brand brings about a unique opportunity for our marketing team to expand brand
awareness through visual lifestyle content, interactive media and press placement, as well as an
impactful social media push in this 2015/2016 campaign proposal.
Taleen has the opportunity to reach her target audience through key distinctive advantages which
will include a cross pollination of both her music, the reality show, and her day to day lifestyle.
This campaign will aim to increase brand recognition throughout all social platforms, and raise
awareness with our
“The Most Interesting Woman in the World”
visual/social campaign to lead
into her first single pushed by iHeart Media.
The campaign will directly target women ages 21 to 50 who maintain an entrepreneurial, edgy,
yet stable lifestyle, with both a youthful and healthy mindset. This target audience of the stable,
working class consumer will play a salient role in the expansion of the Taleen Marie consumer
This interactive focus will allow new viewers to perpetuate the viral content features and
educate consumers on the life of a woman living in Dubai, and what it means to live as an
American amongst the rules of the UAE. While spinning off of that allowing viewers to take a
fun and exciting look at a glimpse of what everyday life looks like for Taleen Marie.
To effectively evaluate the proposed outcomes we will examine the extent of growth in social
media, and measure the escalation in webisode views at the end of each month, then make an all
around analyzation at the end of the three month period.
To conclude, with a grassroots campaign we must establish trust from a brand to consumer
relationship based on consistency, and some type of tangible asset they can acquire be it music,
merchandise, or a viral playground for all the like minded fans to interact with each other in one
common place ie. website, social media, or blog.
Taleen Marie encompasses all, that is through music, fashion, self empowerment, and healthy
living with a regal extravagancy that most working class women could not imagine. The brand
defines a way to exit your comfort zone and start celebrating the beauties in life through the
empowerment of women. Beverly Hills Public Relations presents the following analysis of the
current situation and recommendations for developing an effective campaign for Taleen Marie.
Our firm will formulate a creative strategy and utilize unique tactics to achieve this goal. The
following proposed campaign will provide Taleen Marie with an integrated marketing
communication approach to aid in achieving both its long and short term goals and objectives.
Our approach will be developed through a viral content and social media campaign called, i.e.
#TaleenMarie #MostInterestingWoman (subject to change per client request). We are determined
and dedicated to supply a unique blend of communication, artistry, creativity, and innovation to
ensure our client makes a prestigious impression on its target audience.
Assist in waking up the masses from the
distractions implemented by the world.
Seek healthy risk
Sustainable Youtube/Instagram shelf life
Woman living in an UAE country.
What are we selling?
What is the product?
People want to follow lifestyle
Fashions and taste: Brand has celebrity outlets.
Content is free via YouTube
Ease of product while on the go (i.e. cell
phone, perfume etc.)
Living Healthy is at an all time high. (Foods,
Purchase options for US and Global Markets
• Females Ages: 21
• Attended or graduated high school, or higher
• Income of $35,000 or more
• Mostly working class
• Ambitious, Driven
• Image driven
• Self Sufficient
• Live in urban/Suburban neighborhoods/ Middle
Class / commuter community
• Looking for amenities that match their lifestyle
• Active and eco
• Busy and tech
The Taleen Marie target customers are potentially energetic individuals who are looking to
maintain youthful, but stabilized mindsets. These hardworking individuals are new to the healthy
incrowd liberal lifestyle. Are open to welcome a new state of mind, and looking to spend their
money wisely on items that will benefit expressing their current lifestyle through apparel, media,
music, and technology.
Introduce the Taleen Marie lifestyle as the brand, and incorporate the music as the state of mind
to funnel the brand to the public.
● Set up website and social channels.
● Create awareness and media coverage for the Taleen Marie.
● Boost positive media coverage for Taleen Marie.
● Increase awareness of Taleen’s music in the consumer market.
● Increase the brand placement of the viral content.
● Increase “traffic” to the Taleen Marie website.
● Increase views for Taleen Marie web content through a lucrative and creative
public relations campaign.
● Position the Taleen Marie content as the only impactful way to stay up to date on
whatever facet of the brand which is being promoted at that time.
1) The Taleen Marie brand is the best for the consumers for a variety of reasons...
• Affordable cost of product...
• Inspirational to others that have yet to make the decision to convert to this lifestyle.
• Ability to see Taleen Marie grow as a brand.
• Opportunity for others to get involved in the Taleen Marie way of life.
• Taleen Marie viral content is not just webisodes, but a “lifestyle” perspective pitched to the
Social Media Campaign
(At Clients Discretion)
This hashtag will begin with the viral content from YouTube in promotion to build up for Taleen
Marie’s first single. Cross branding from iHeart Radio apps and website to secure a foundation
Give incentives to watch the show and follow Taleen, participants viewing the reality show will
have the chance to win prizes for correctly answering questions about the reality show episodes.
(Merchandise, Tickets, Giveaways, etc.) Also Includes promotional material as well as a chance
to receive great publicity for their own social media pages.
As a way to reach all audiences, hashtag #TaleenMarie and share your thoughts on the episodes.
By sharing their thoughts on a desired social media site, participants will be measured by skill
and social media engagement in order to win. Other ideas on a ways to cross promote, join forces
with popular brands for competition, and attach Taleen Marie branding to the campaigns.
1) Increase social media presence for Twitter, Facebook and Instagram, by 20%
● Twitter followers 20% increase, by the end of 2016
● Facebook likes 20% increase by the end of 2016
● Instagram followers 20% increase by the end of 2016
2) Increase views of the “The Most Interesting Woman in the World”, and Taleen Marie lifestyle
webisodes by 25% by the end of 2016
3) Increase traffic to the Taleen Marie website by 20% by the end of 2016.
4) Improve the “Taleen Marie” brand image to the targeted audience by 5% within the end of
5) Get 1,000 participants to engage in the social media sweepstakes by the end of 2014
(That’s 500 participants telling 2 people to tweet the challenge minimum for their chance to
STRATEGIES TACTICS & TOOLS
Increase brand awareness by featuring Taleen Marie marketing materials in high
Merch booths at special events (iHeart Media instores etc.), celebrity gifting for “Swag Bags”
Trailer, and visuals from Taleen Marie content (bloopers, interviews, and challenges)
Feature Taleen Marie campaign at LA Metro hot spots print and virtual media outlets.
● Newspapers –feature articles
● Micro billboards
● Featured on each hot spot social media feeds
● Lifestyle websites
● Popular Blogs (Music/Lifestyle)
Feature Taleen Marie campaign on campuses broadcast media etc.
Get Colleges involved take same idea and use to market to the college demographics.
Get news coverage for Taleen Marie for “reality show.”
The agency will write and distribute public relations documents to all media sources.
Pitch letters, media alerts, and news releases
Expand social media presence for viral content. Show your school spirit to help participate in
Who is your #MostInterestingWoman?
Engage public in social media competition.
Post your #MostInterestingWoman, (i.e. Mom, Sister, Grandma, Teacher etc.) and like and
follow Taleen Marie on Facebook, Twitter or Instagram, YouTube to be selected for a chance to
win merchandise and a repost.
Set up onsite activation with promotional screenings for each reality show episode to promote
series, and invite press out.
Film crew will get footage of events from different angles and show crowd participation. To
build social media content.
As a top
notch website design firm, Beverly Hills PR specializes in web design for those that
need a small facelift . A complete website built from scratch to fill every nook and cranny of
your online presence. Our specialty is in building search
engine optimized websites from the
ground up. Feel confident in knowing your website is 100% up to date with the latest technology
in website design, content management systems and optimization.
What we offer in web services:
planned web strategy is crucial to the success of your web presence. We offer web
strategy plans based on your needs and goals for your presence on the web.
We offer a full
service web development team that can either create a new site from scratch,
tweak an existing website or completely redesign a website from the ground up.
Search Engine Optimization (SEO)
Search Engine Optimization is a full
time job – we offer the best in SEO services so you show up
on the first page of search results for those important keywords and keyword phrases. We also
provide SEO reporting to show you where you started and where you have improved.
Content Management System
It’s important to keep your website fresh, and that includes new content. A high quality content
management system that is easy to use is our top priority, so you can still manage the content of
your own website, even without us.
Website Content Writing
A pretty website with beautiful graphics is not the end all of a good website, content is a big
driver on the web and your customers trust websites where the content is informative, easy to
read and answers the important questions. Our copywriters are skilled in covering all the bases
in website content writing to insure your customers are getting the most important information
on the website that is accessible and engaging.
Mobile Website Design
The reality is this everyone has a cell phone, and that midday mobile phone web browsing at
work happens more often than not. If your customers are on their phones, whether it’s an
Android, iPhone, or Blackberry, you need to be able to cater to that device with a “responsive”
mobile website design that not only provides pertinent information but is also easy to navigate.
(Includes Website Design and Content Curation, Mobile optimization but not limited to any
special features outside of basic layouts from examples in email)
According to the our mission statement we are dedicated to provide our client with an
integrated marketing communication approach which will help Taleen achieve her short term
objectives, and long term goals. Taleen has the opportunity to increase her target audience and
brand awareness for her brand by incorporating the reality show, and her music as the
spokesmodel for the Taleen brand. The strong minds of all involved delivers elements of energy,
style, confidence, and a strong work ethic. With the campaign becoming a potential success
Taleen’s ability to be a role
model for women of all ages; who are looking for a way to escape the
norm, and defy the laws of mediocrity. Inspiring her followers who “dare to dream” to become
one with the Taleen Marie lifestyle.
Campaign Budget Totals:
(Mobile Website Design,Website Content Writing,Content Management System,Search Engine
Optimization (SEO), Web Design/Redesign,Web Strategy)
Social Media Team:
Social Media Content/Copy:
(Also includes content curation and Link building campaign monetization, Social Media
Social Media Ads/Banners:
(Twitter,Facebook, Instagram, Vine)
(All music media outlet coverage Domestic/International, Album/EP Publicity Campaigns, Single &
Video Publicity Campaigns, Online & Print Press, Tour Press, Strategic Booking & Special Event
[All lifestyle coverage, logos, events, talk shows, client segments, Radio/Tv Integration product features
and even promotions/giveaways. Perfect for target/ regionspecific outreach as well as nationally
broadcasted media placements,Media Training]
(Includes Blog writing, Press Releases, Bio, Campaign Origins, Promotional Material Creation,
Media Outreach, Cross Branding Collaboration Outreach)
(Includes Video content, Editing, Graphics, Still Photos, Photoshoots for all social media, and
visual content media platforms, soft outline,Equipment rentals)
Additional cost subject to change due to travel, city permits, promotional materials,merchandise creation,
spokesperson, models, locations etc. Any additional cost will be presented and allocated in overall budget
for campaign. Client is able to seek outsourced personnel outside of firms outsourced alliances.
Marketing Consultant fee:
(Includes Project Management, Facilitation, Strategy, Guidance, Audits, Budgeting,Branding)
$30,000 per month