It Can Wait
June 27, 2017
When and Where?
It was created in 2010 by AT&T to get people to pledge to stop texting and driving everywhere.
The mission is to help people realize the risk of losing a life from texting and driving is not worth any text.
AT&T wanted to increase the awareness of the danger in texting and driving. A website, app and many ads and events were created to spread the awareness.
It is now illegal to text and drive in 47 states due to the spread of It Can Wait.