McDonalds's Nine Functions of Marketing
Mcdonald's provides products, primarily food, to a wide market. They are the world's leading food service and they are primarily owned by independent local business people. They have a variety of optionf for meals that has the slogan of it being open 24/7. For instance, McCafé presence across most markets and franchisee cash flows. There is drive in pick up available to make it more conveniant for customers as well as servers inside the restaurant. Employees are required to make the customer feel comfortable and have good communication skills.
Consists of assisting in design and developement of products, which requires service to meet needs for prospectice customers
Product & Service Management
Marketing Information Management
Mcdonalds's markets based on their location as well as their target for the product. For instance Ronald Mcdonald is an appeal to attract young children to buy food. They have also done this by creating happy meals with toys. There is a broad market for the business, they have a variety of food that anyone can choose from which includes salads, burgers, mcflurry and more. Another thing they have done was name their food items after the Mcdonalds, McChicken.
Needs to obtain, manage, and use market information to improve decision making. It also is meant to improve the performance of marketing activities.