WTM- Wings Team Member: that's you!
WTC- Wings Team Captain: the captain on your team appointed by the FMS
WTB- Wings Team Base: The Holy Grail of WT tools. We use WTB everyday to plan and report missions, communicate with our teams and others, and collect data.
FMS- Field Marketing Specialist: Manager of Wings and SBM's - Caroline Foster is the FMS for the Nashville Wings Team
FMM- Field Marketing Manager: Manager of FMS and marketing initiatives in your market- Kelly Rourke is the FMM of Tennessee, Alabama, Arkansas, and Mississippi
SBM- Student Brand Manager: spread the word about Red Bull on their campuses - We have 7 in Tennessee!!
RGM- Regional General Manager: Ensure regional quality execution across all marketing channels in the region- This is Patrick Mackey in Nashville!
CCM- Consumer Collecting Manager: Manages consumer collecting for your business unit
Musketeer: The non-traditional sales counterpart
Mission: At Red Bull we call a typical shift a mission. It's a well-thought out planned time to sample the right person, at the right time, with the right product
RBNA- Red Bull North America: One of the many global divisions of Red Bull
HQ- Head Quarters: The US HQ is located in Santa Monica, California
RBED- Red Bull Energy Drink
RBSF- Red Bull Sugar Free
RBTZ- Red Bull Total Zero
RBE- Red Bull Editions: Taste of Cranberry, Blueberry, Tropical Fruits, and Tangerine
Summer- Red Bull Summer Edition: The limited edition taste of Kiwi
Keychain- A detailed keychain given to sampled consumers that explains other consumption occasions to drink Red Bull! Shows you how to "use your wings"
SKU- A way to identify/differentiate between Red Bull products