SUPPORT TO VENTURE CAPITAL A SIGNIFICANT FOCUS OF THINKEEN GLOBAL IS DEDICATED TO VCS AND STARTUPS AT DIFFERENT LEVELS OF DEVELOPMENT. THE MAJOR AREAS OF WORK ARE: PRODUCT IDEA & DEAL SCREENING REALITY-BASED BUSINESS PLANNING & SUPPORT IN FUND RAISING COMMERCIAL CAPABILITY ASSESSMENT & INVESTMENT MANAGEMENT
SUPPORT TO VENTURE CAPITAL A SIGNIFICANT FOCUS OF THINKEEN GLOBAL IS DEDICATED TO VCS AND STARTUPS AT DIFFERENT LEVELS OF ...
PRODUCT IDEA AND DEAL SCREENING In healthcare, the value of new ideas, new products, and new services needs to be carefully qualified and quantified looking at different aspects of their future life: The value for patients: Does the new product have a direct impact on a patient’s life? And what is it? The value for healthcare providers: Are there processes, cost advantages, outcomes improvement, or other upsides for the organizations delivering healthcare services? If yes which ones? Are these values actually quantifiable, measurable and to what extent will they actually be valued and appreciated? The payers: Who will pay for it? Patients? Hospitals? Insurance? Government? Reimbursement: Does reimbursement exist? In which geographic areas is reimbursement is likely to be more favorable? The buyer: Who decides it is needed/useful? Who will make the final purchasing decision? 1
PRODUCT IDEA AND DEAL SCREENING In healthcare, the value of new ideas, new products, and new services needs to be carefull...
The fact-based quantification of the total business opportunity is the foundation of a credible business plan. The target opportunity: What segment of therapies and/or patients, best represent the target market for the new product/service? How big is the target market globally? What existing or upcoming direct and indirect competition must be considered in the target market? What are other potential barriers to acceptance and market entry including implementation costs? What percentage of the selected market represents a reasonable target for the new product/service? What is the maximum acceptable price for the product/service? What is the price of alternatives? What is the best estimation of the new product/service cost? Are price and cost compatible from a profitability standpoint? 2
The fact-based quantification of the total business opportunity is the foundation of a credible business plan.  The target...
Implementation starts from the understanding of the commercial efforts required to maximize the return on investment. The path to sales & ROI: What are there market development/ preparation requirements? Who and how will sell the new product/ service? What is a realistic and affordable commercial channel? What is a realistic revenue generating mechanism? Are there capital expenses involved? Are there reusable and disposable items involved? When a new product or service is being evaluated, we perform all the activities that offer compelling, fact-based answers to the above questions: - Identification of the value for patients and healthcare providers - Quantification of the potential global market - Scanning of existing direct & indirect competition - Field-based verification of competitive advantage claims - Prioritization of the geographic areas - Regulatory barriers in key geographic areas - Evaluation and design of future revenue stream mechanisms 3
Implementation starts from the understanding of the commercial efforts required to maximize the return on investment.  The...
BUSINESS PLANNING & SUPPORT FOR FUNDRAISING We are all aware of how easy it can be to write market penetration rates, prices, volumes on a PowerPoint presentation. Investors know this too. This is why often the success of fund raising activities depends excessively on the historical credibility of the fundraising entity, or the pre-existing personal relationships or the success of previous investment experiences. Instead, funding decisions should depend on rational processing of realistic assumptions. We strive to rebalance the fundraising experience from relational to rational. For new ideas, new products, new services, seeking investment, it is essential to build credibility with both current and potential investors. Pursuing this objective can be difficult. Indeed, we have observed that there is a frequently an un-bridged knowledge gap between “inventors” and VCs: VCs usually have a deep financial understanding of their investment risk tolerance and sought returns while inventors usually have a deep technical and clinical understanding of the new product they are trying to bring to life. 4
BUSINESS PLANNING   SUPPORT FOR FUNDRAISING We are all aware of how easy it can be to write market penetration rates, pric...
When reviewing a business plan, we should know what assumptions are critical, implicitly and explicitly. The experience and expertise required for a successful global commercial strategy and implementation need to bridge the gap between the two above competencies. The gap is often underestimated, and can result in a weak business plan. A credible, reality-friendly business plan is not simply a document but the roadmap that defines the direction and the nature of the organization bringing the new product/service to market life. The business plan is the result of rational decision-making based on realistic assumptions. Assumptions must come from thorough field based activities based on an unbiased view of the market and of the healthcare sector for which the new product is intended. When reviewing a business plan, we should always ask two questions: - What assumptions are critical, implicitly and explicitly, to this plan? - What strategic decisions are reflected? How were these decisions made? 5
When reviewing a business plan, we should know what assumptions are critical, implicitly and explicitly.  The experience a...
Assumptions must come from thorough field based activities based on an unbiased view of the market and of the healthcare sector of interest. When an initial or a co-investing fundraise is sought, we provide to VCs and Start-ups: - Exact Quantification of the global market segment - Product-Market matrix with prioritization of segments - Evaluation of existing direct & indirect competition with quantified business impact - Monetary value of competitive advantages - Suggested commercialization strategy and market entry sequences including market preparation/development needed - Bottom-up commercial investment and running cost evaluation - Regulatory investments and timeline determination - P&L projection with sensitivity & Monte Carlo analysis - Preparation and presentation of bottom-up business plans with verified assumptions and ROI/IRR sensitivity analysis 6
Assumptions must come from thorough field based activities based on an unbiased view of the market and of the healthcare s...
COMMERCIAL CAPABILITY ASSESSMENT & MANAGEMENT Once the capital required to operate is totally or partially raised, Start-ups tend to redeploy the existing resources, those who have invented the product and brought it to VC’s attention. In general, the competencies required for the first phases of product research and development are only partially fit to the future industrialization and commercialization phases. The typical way to evaluate these gaps consists in building a credible commercial implementation plan including both details about the commercial organization and facts about the talent required to ensure successful implementation. Thus, in order to address any potential competency gaps that can compromise successful market access we provide: Commercial Implementation Plans and New Product Launch Plans, Organizational Capability Assessment, Design and implementation of new commercial organizations. For those companies interested in a more involved support we also provide: actual commercial & operational interim management, set-up and management of international distribution network. 7
COMMERCIAL CAPABILITY ASSESSMENT   MANAGEMENT Once the capital required to operate is totally or partially raised, Start-u...
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 WWW.THINKEEN.COM
GRAND BAY PLAZA EXECUTIVE SUITES 2665 SOUTH BAYSHORE DRIVE -  SUITE 220   MIAMI, FLORIDA 33133 USA        WWW.THINKEEN.COM...