simplebooklet thumbnail

Destination   British Columbia  Kathrin Raab, 2016
Strategy        Integrated entire concept and the whole process  to reach outlined goals        The continued development ...
Criticism        Tourism destinations are confronted with the  fact of various stakeholders in the destinations which chal...
BC Vision     We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spir...
Corporate strategy        Bring the biggest return on investment through a  growth in people, visitors and expenditure by ...
Target Customer Segments           Explorer Quotient     EQ  segmentation  model       Focus to three consumer EQ segments...
Social Media Marketing        Visitors share remarkable experiences with  friends, family colleagues and thousands of othe...
   Remarkable Experiences  Program 2.0
References                                                                      Beritelli, P., Bieger, T.,   Laesser, C.  ...