Destination British Columbia Kathrin Raab 2016
Destination   British Columbia  Kathrin Raab, 2016
Strategy Integrated entire concept and the whole process to reach outlined goals The continued development of the leading idea in accordance to changing conditions The purpose of a strategy is the sustainable improvement of the organizations value and remains competitive at the marketplace Hinterhuber 2011
Strategy        Integrated entire concept and the whole process  to reach outlined goals        The continued development ...
Criticism Tourism destinations are confronted with the fact of various stakeholders in the destinations which challenges the development of one overall vision coherent strategic goals and one strategy for the whole destination Beritelli Bieger Laesser 2015
Criticism        Tourism destinations are confronted with the  fact of various stakeholders in the destinations which chal...
BC Vision We aspire to enrich life by fulfilling dreams connecting peoples of the world and refreshing the human spirit By focusing on this we will be the most highly recommended destination in North America DestinationBritishColumbia 2014 p 15
BC Vision     We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spir...
Corporate strategy Bring the biggest return on investment through a growth in people visitors and expenditure by answering the following What is our winning aspiration Where will we focus How will we win What capabilities must we have What systems do we need DestinationBritishColumbia 2014
Corporate strategy        Bring the biggest return on investment through a  growth in people, visitors and expenditure by ...
Target Customer Segments Explorer Quotient EQ segmentation model Focus to three consumer EQ segments Free Spirits Cultural Explorers Authentic Experiencers DestinationBritishColumbia 2014
Target Customer Segments           Explorer Quotient     EQ  segmentation  model       Focus to three consumer EQ segments...
Social Media Marketing Visitors share remarkable experiences with friends family colleagues and thousands of other people they reach through their social networks while they are in the destination The Remarkable Experiences Program 2 0 MacIntyre 2016
Social Media Marketing        Visitors share remarkable experiences with  friends, family colleagues and thousands of othe...
Remarkable Experiences Program 2 0
   Remarkable Experiences  Program 2.0
References Beritelli P Bieger T Laesser C 2015 The St Gallen Model for Destination Management St Gallen Institute for Systemic Management and Public Governance Bramwell B Lane B 2000 Aspects of Tourism Tourism collaborations and partnership politics practices and sustainability Clevedon Channel View Publications DestinaionCanada 2015 EQ Profiles Vancouver DestinationBritishColumbia 2014 Our corporate strategy Vancouver Flagestad A Hope C A 2001 Strategic Success in Winter Sports Destinations a Sustainablle Value Creation Perspective Pdf Tourism Management 22 445 461 Hinterhuber H H 2011 Strategische Unternehmensf hrung I Strategisches Denken Berlin Erich Schmidt Verlag GmbH Co Komppula R 2004 Commitment to cooperation A key to effective networking in tourism industry In The future of small and medium sized enterprises in tourism Vol 46 pp 163 176 St Gallen Publication of the AIEST MacIntyre J 2016 Creating Memorable Tourism Experiences Destination BC s Remarkable Experiences Program Vancouver Poon A 2002 Tourism Technology and Competitive Strategies Oxford CABI Publishing Porter M E 1991 Towards a dynamic theory of strategy Strategic Management Journal 12 95 117 Ritchie J Crouch G 2003 The competitive destination A sustainable tourism perspective Oxon CABI Publishing
References                                                                      Beritelli, P., Bieger, T.,   Laesser, C.  ...