YOSEMITE GAZETTE 10,000 circulation every three months (2.5 readers per copy) “Nobody knows these rapids better than rafting pioneer Marty McDonnell.” World Class by Tom Gardner. Royal Robbins aid climbing on the third pitch on Salathé Wall in a photo titled Cool Aid. Half Dome—one day or two? Both have advantages—you decide. by Rick Deutsch. Yosemite Park in the 1960s) to Harold Eaton (famous for outrunning the California Highway Patrol in the pre-World War II era when he lived in Big Oak Flat, California.) We also include excerpts each issue from authors such as Elizabeth and John O’Neill, who wrote Tioga Tramps and other books about Yosemite; David Lukas, a published naturalist living near Yosemite; and Matt Johanson, whose new book Yosemite Epics features stories from twenty-three Yosemite personalities including backcountry skiers buried by an avalanche, a rock climber whose rope snaps, and a climbing legend whose daring kayak adventure helps him discover greater health and happiness. We’ve also published a series of stories called The Best Way to see Yosemite is… which have included rides into the park in both 1941 Cadillac Deluxe Convertible and a 1966 427 Shelby Cobra, as well as stories about hiking, climbing and biking in Yosemite. Other stories have included a recounting of the first airplane to land in Yosemite Valley, the first car over Tioga Pass, the pros and cons of raising or razing Hetch Hetchy Dam, and stories about both trail trials and endurance riding as well as calf branding and the Erickson Family cattle drive. Tim Erickson on Cuneo Road in Greeley Hill on the Erickson Family Cattle Drive by Marv Dealy. Telling the Stories of the Yosemite area The Yosemite Gazette has been published quarterly for the past five years. It is a 16-page publication, and measures nine by twelve inches. The design theme is “old timey” with black ink printed on seventy pound buff colored paper. The content features a compelling mix of history and current events from Yosemite, the Sierra, the Mother Lode, and towns from Oakhurst to Bodie, but no “club news.” Articles include both original stories written for the Yosemite Gazette, which have featured interviews with people such as Royal Robbins and Tom Frost (famous for climbing exploits in Contact Michael Gahagan Purveyor of Advertising and Community Support Editor@YosemiteGazette.com 209.536.1143 YOSEMITE GAZETTE Post Office Box 5227, Sonora, California 95370-5227 Phone and fax: 209-536-1143 Distribution of the Yosemite Gazette is through advertisers and visitors centers for the Yosemite, Tuolumne, Twain Harte, Calaveras, Mariposa, Oakhurst, Independence, Lone Pine, Bass Lake and Bishop Chambers of Commerce; the visitors centers at Mammoth Lakes and Lee Vining, plus over 200 outlets such as post offices, banks, libraries, museums, galleries, etc. (See detailed accounting of “etc” back page.) Our goals are to increase circulation, distribution networks, subscriptions and advertising support, while expanding the Yosemite Gazette’s website to better serve our advertisers, subscribers and far-flung readers. Deadlines: Advertisements must be submitted 30 days prior to publication. December 1, March 1, June 1, September 1. Editor@YosemiteGazette.com Quarterly issues are distributed January 1, April 1, July 1, October 1. www.YosemiteGazette.com www.facebook.com/YosemiteGazette Changes to existing advertisements or cancellations must be made in writing or email 30 days prior to publication.
YOSEMITE GAZETTE 10,000 circulation every three months  2.5 readers per copy      Nobody knows these rapids better than ra...
Page Two YOSEMITE GAZETTE 10,000 circulation every three months (2.5 readers per copy) Top Five Reasons to Advertise in the Yosemite Gazette All Included in Ad Rates 1. Guaranteed page prominence and high visibility in 16-page, threemonth shelf life, 10,000 circulation (40,000 yearly), quarterly publication as opposed to a one-time daily, weekly or monthly publication with multiple pages and sections. 2. Online ad daily presentation links (including business locator “buttons” on our map) for our advertisers on our website soon to be converted to a dynamic new template. 3. Inclusion for advertisers (your message, hot links, coupons, specials, events, etc.) in our Yosemite Gazette email updates sent monthly to over 1,250 email addresses including advertisers, sponsors, partners, subscribers, our VIP list, area chambers of commerce and visitor’s bureaus, California tourism centers, your own selected addressees, etc.). Your (link(s) on these email Updates can be “tracked” and we can send you an email list of those who have clicked on your link(s). 4. Ongoing, current, updated Yosemite Gazette Facebook page opportunities including description of your business or service as Friends, tagging your business, enterprise(s) or services, becoming “mutual” partners, recommendations, etc. Pho- tos (aerials tagged, photo albums of advertisers—see Cover’sand Indigeny Rerserve albums on our Facebook pages) can be included on the Yosemite Gazette Facebook pages. 5. State of the art digital presentation of the Yosemite Gazette online including a website page link to an interactive version of each issue dating back six years. One Quarter Page Horizontal $650 black & white ($220 per month) 4xs $2,600 —Annual Discount $260 = $2,340 (paid in advance) $800 color ($266 per month) 4xs $3,200—Annual Discount $320 = $2,880 (paid in advance) 3 columns 6 5/8”w x 3 1/2”h Existing camera ready artwork may be used if it’s available electronically and is in PDF format. Ad makeup is not included in the publication price. Inquire for hourly formatting and production rates. One Half Page $1,000 black & white ($330 per month) 4xs $4,000 —Annual Discount $400 = $3,600 (paid in advance) $1,250 color ($417 per month) 4xs $5,000 —Annual Discount $500 = $4,500 (paid in advance) 4 columns 8 1/2”w x 5 1/2”h Existing camera ready artwork may be used if it’s available electronically and is in PDF format. Ad makeup is not included in the publication price. Inquire for hourly formatting and production rates.
Page Two  YOSEMITE GAZETTE  10,000 circulation every three months  2.5 readers per copy   Top Five Reasons to Advertise in...
Page Three Yosemite, California 2013 10,000 circulation every three months (2.5 readers per copy) A Quarterly with Daily Online Advertising Programs All advertisers are included online with full color renditions of their black and white Yosemite Gazette One Eighth Page Horizontal $335 black & white ($112 per month) 4xs $1,340 —Annual Discount $134 = $1,206 (paid in advance) $425 color ($142 per month) 4xs $1,700—Annual Discount $170 = $1,530 (paid in advance) 2 columns 4 1/8”w x 2 3/4”h One Eighth Vertical $335 black & white ($112 per month) 4xs $1,340 —Annual Discount $134 = $1,206 (paid in advance) $425 color ($142 per month) 4xs $1,700 —Annual Discount $170= $1,530 (paid in advance) advertisements at no extra charge. Pay as little as $75 per month (for three months of circulation) to reach a select audience (10,000) of active consumers and Yosemite Gazette faithful. Participation in the advertising program of the Yosemite Gazette not only promotes your business and demonstrates community support but provides for a variety of articles and features, developed to preserve the rich and treasured historical legacy of the Yosemite region. 1 Column 2”w x 5 1/2”h Business Card Vertical $225 black & white ($75 per month) One Quarter Page Vertical $650 black & white ($220 per month) 4xs $2,600 —Annual Discount $260 = $2,340 (paid in advance) $800 color ($266 per month) 4xs $3,200—Annual Discount $320 = $2,880 (paid in advance) 2 columns 4 1/8”w x 5 1/2”h Existing camera ready artwork may be used if it’s available electronically and is in PDF format. Ad makeup is not included in the publication price. Inquire for hourly formatting and production rates. One Quarter Page Vertical Co-Op $162.50 for three months of 10,000 circulation. ($54.17 a month) 4xs $900 —Annual Discount $90 = $810 (paid in advance) $275 color ($92 per month) 4xs $1,100—Annual Discount $110 = $990 (paid in advance) 2” w x 3 1/2” h Existing camera ready artwork may be used if it’s available electronically and is in PDF format. Ad makeup is not included in the publication price. Inquire for hourly formatting and production rates. $162.50 for three months of 10,000 circulation. ($54.17 a month) Business Card Horizontal $225 black & white ($75 per month) $162.50 for three months of 10,000 circulation. ($54.17 a month) $162.50 4xs $900 —Annual Discount $90 = $810 for three months of 10,000 circulation. ($54.17 a month) (paid in advance) $275 color ($92 per month) 4xs $1,100—Annual Discount $110 = $990 (paid in advance) 4 1/8”w x 2”h Banner Ads $500 black & white ($167 per month) 4xs $2,000—Annual Discount $200 = $1,800 $625 color ($208 per month) 4xs $2,500—Annual Discount $250 = $2,250 Four Columns 8 1/2”w x 2”h
Page Three  Yosemite, California 2013  10,000 circulation every three months  2.5 readers per copy   A Quarterly with Dail...
YOSEMITE GAZETTE 10,000 circulation every three months (2.5 readers per copy) Columbia Chamber of Commerce (Main Distribution, Columbia Mercantile) Yosemite Bank (Groveland, Mariposa, Oakhurst, Coarsegold) Tuolumne County Tuolumne County Columbia State Historic Park Museum Columbia Airport Columbia Post Office Columbia Mercantile City Hotel Fallon Hotel Native Sons of California Museum Patty’s Shack Brown’s Coffee Shop (Columbia) Ebbler’s Saddle Shop Columbia Kate’s Tea House Devons Bakery Rob’s Restaurant (Columbia) Columbia Chamber of Commerce Columbia College (Library-Bookstore) Tuolumne County Arts Alliance Tuolumne County Chamber of Commerce Tuolumne County Historical Society Tuolumne County Visitors Bureau Tuolumne County Visitor’s Bureau (Jct. 108) Tuolumne County Library Indigeny Reserve, Apple Valley Sierra Repertory Theater Schnoogs Cafe Sonora Hills Clubhouse Sierra Nevada Adventure Company Sonora Joe’s Coffee Shop Legends Books and Antiques Ventana Gallery Mountain Home Gifts Skyline Place Senior Residence Sonora Blueprint and Graphics Charlie’s Books & Galleria (Jamestown) The Emporium (Jamestown) Stogies (Jamestown) Victorian Gold B&B (Jamestown) Jamestown Mercantile Antiques The National Hotel (Jamestown) Pine Alley Saw Shop Hurst Ranch (Jamestown) Twain Harte Area Chamber of Commerce Tuolumne City Memorial Museum Tuolumne City Post Office John’s Tuolumne Market Black Oak Casino Tuolumne Me-Wuk Indian Health Center Covers Apple Ranch Schnoogs Station, Standard Nature’s Whole Food Depot, Standard The Standard Pour Evergreen Lodge Mountain Sage Coffee Cross Country Café Iron Door Saloon Charlotte Hotel Groveland Hotel Iron Door Saloon Groveland Book Store Groveland Museum Yosemite Bank The Pizza Factory Grubbs Rabo Bank Buck Meadows Restaurant Yosemite Westgate Lodge Pine Mountain Lake Country Club Priest Station Cafe and Store (Columbia, Sonora, Jamestown) (Twain Harte, Tuolumne, Groveland) Calaveras-Amador Counties Calaveras Chamber of Commerce Angels Camp Museum Murphys Hotel Iron Horse Native American Art Gallery Ironstone Vineyards Chatom Winery Marisolio Tasting Bar Newsom Harlow Winery Hatcher Winery Murphys Museum Milliare Winery Victoria Bar and Inn Allegorie Tasting & Art Gallery Twisted Oak Winery Glory Hole (Melones Reservoir) the Leger Hotel (Mokelumme Hill) Holiday Inn Express (Jackson) Mariposa County Curry Village Ahwahnee Hotel Yosemite Valley Visitor Center Yosemite Lodge Delaware North Company Le Conte Memorial Lodge, Yosemite Badger Pass Ski Area Glacier Point Visitor Center Wawona Visitor Center Wawona Hotel The Redwoods in Yosemite Yosemite View Lodge El Portal Market Yosemite Conservancy Briceberg Visitor Center Indian Flat RV Park Yosemite Cedar Lodge Yosemite Bug Mountain Resort Wawona Hotel (Mariposa County and Hwy 140 corridor) Mariposa County (continued) Yosemite West/Mariposa KOA High Country Health Food and Café Off-Line Solar Pony Expresso Coffee House & Trading Post Mountain Flowers and Gifts Mountain Yoga Scott’s Cleaning Service Foster’s True Value Hardware Miner’s Shack Yosemite/Mariposa Tourism Bureau Mariposa Senior Center Miner’s Inn Miner’s Roadhouse 140 Yosemite Bank Yosemite Inn The Rental Network Mariposa Chamber of Commerce and Visitor Center Moonbow Espresso Happy Burger Diner 1850 Restaurant Pioneer Market Mariposa Museum and History Center Mariposa Library Pure Training Studio Mariposa Martial Arts Academy Sal’s Mexican Restaurant Blue Heron Sports Jantz Café & Bakery Carisio Chiropractic Perfect Skin Coldwell Banker Monarch Inn Mariposa Lodge Mariposa Fruit and Nut Company Mother Lode Lodge Gold Rush Trading Post Subway Sandwiches Prospectors Brewing Company Mariposa Gem and Mineral Club River Rock Inn Deli Garden and Café Miriam & Company Sugar Pine Café Charles St. Dinner House Fitness Zone II Sierra Foothill Homes Savoury’s Restaurant Mariposa United Methodist Church St. Joseph Catholic Church George’s Fremont House Coast Hardware Sierra Foothill Gallery Anahata Fair Trade Yosemi-Tea and Coffee Faded Elegance Ahwahnee Hotel (Yosemite National Park)) Mariposa County The Company Store Yosemite Gifts Bett’s Gold Coin Sports Tavern Mariposa Pizza Factory Mariposa Ice Creamery Casto Oaks Fine Wine and Art Castillo’s Mexican Restaurant 56th Street Inn Comfort Inn Yosemite Valley Gateway Mariposa Lutheran Church Daily & Company Mariposa Art’s Council Best Western Yosemite Gateway Century 21 Sierra Gold Mariposa Shipping Yosemite Grill California State Mineral & Mining Museum Mariposa County Fairgrounds and Exposition Center Bootjack Market & Deli Sportsman’s Café Triangle Markete Madera County and south Oakhurst Chamber of Commerce Yosemite Bank-Oakhurst Yosemite Gateway Gallery Row, Oakhurst King Vintage Clothing Museum Yosemite Sierra Visitors Bureau, Oakhurst High Sierras RV Pårk Western Sierra Nursery Kettle Restaurant Yosemite Southgate Motel Comfort Inn Days Inn Shilo Inn Best Western Sierra Sky Ranch Tenaya Lodge Bass Lake Lodge Yosemite Area Rapid Transit (Merced) Eastern Slope Sierras Bishop Area C. of C. & VB June Lake Loop C. of C. Silver Lake Resort (June Lake) Lake Front Cabins (June Lake) Lee Vining Chamber of Commerce Lone Pine Chamber of Commerce Mammoth Lakes Chamber of Commerce Mammoth Lakes Welcome Center Mono Basin Scenic Visitors Center Browns Supply RV Parks
YOSEMITE GAZETTE 10,000 circulation every three months  2.5 readers per copy   Columbia Chamber of Commerce  Main Distribu...