IT CAN WAIT

 

 

Every year, 1.3 million people are killed in road accidents. Another 20-50 million people are injured or disabled by accidents. For every ten people, seven of them are distracted behind the wheel. There are many heartbreaking stories that show the painful truth of distracted driving. But for many of us, there is still time. Pledge today to put down the phone when you drive. ----- Jareer Imran

 

Due to heavy campaigning, including 500 events in 2014 alone, AT&T has received over eleven million pledges from people who have promised not to engage in distracted driving.

 

 

Founded in 2010 in the United States by AT&T, "It Can Wait" is a campaign against distracted driving. The focus of the campaign is heading from texting and driving to distracted driving in general.

 

RESULTS

BACKGROUND

It Can Wait

"Distraced Driving is

 

          NEVER OK."

Slogan

You're Never Alone On The Road

Fletcher Cleaves was a star football player at a high school in Tennessee. He worked tirelessly throughout his senior year of high school and the summer afterwards training and hoping for a football scholarship. The day finally arrived, and Fletcher was accepted to a good university on a football scholarship. That's when strategy struck. Fletcher was driving home from practice one day with a friend when a car swerved into his lane. Fletcher swerved to avoid, and his car rolled into a ditch. The driver was distracted on his phone, and didn't realise that he had just destroyed someone's life. Fletcher lived, but was paralyzed from the neck down, and his football scholarship was gone.

 

Fletcher's Drive

It's important to remember that you're not the only one on the road. Children playing near the road or crossing the street, people biking and jogging, and other drivers are just a few examples. It's tragic when a life is lost or destroyed, and we should be patient and turn off our phones when we're driving. We can save many lives if we do our small part.



Suprising Stats

An average of 3,287 people are killed in road crashes every day across the world and countless more are ruined. The scale of this problem is astronomical, but if we all put our heads into it, we can end this epidemic. Take the pledge today.

 

Coming Back from the Brink

Fletcher refused to give up. He spent months in therapy but, he eventually gained enough control of his arms to be able to use a wheelchair. Although his scholarship was gone, Fletcher refused to give up on his education, and received a 4 year degree from a public university. Fletcher's story is one of perseverance, but at the same time a tragic one. This all could have been avoided if the other driver had put their phone down. So the next time you're on the road: remember there is at least one person fate in your hand.