We listen. We know. We produce.
Making the Most
of Your Speakers Bureau
Welcome to the Spring 2014
issue for Garrett Speakers
Content development is critical to the
success of any conference AND it is
more than just booking the right
speaker. Planners must be involved
in helping the speaker reach the
audience at their core. Yes, there is
the pre-program questionnaire but
when you speak with your speaker,
do not leave anything to chance.
Do not assume he/she can read
your mind knowing exactly your
expectations; what results you are
seeking. Be specific and let it be
known if there is anything the speaker
should not say while on the stage.
This is your time to shine as a
leader guiding your speaker.
Your speaker will be asking you
questions that will spur additional
thoughts he/she can add to their
presentation. Most all speakers (with
the exception of celebrities) want to
customize their presentation to fit your
How will they customize the program if
we don’t communicate with them?
Great professional speakers will
devote time to understand your
audience’s unique needs and will
ask probing questions.
The collaboration between you and the
speaker cannot be texted, emailed, etc…
you must spend time on the phone with
You can have the best expert in the world but
if helpful information is not forthcoming, the
speaker will not be successful. They will be
asking you for buzz words, strengths and
weaknesses of the company; what is the hot
button for your organization; things you know
but your speaker doesn’t.
Your speaker will want to interview several of
your key people within the organization so be
prepared to share that information with them.
The planner is more important than ever in
“prepping” the speaker to deliver the right
IN THIS ISSUE
by Loren Edelstein
Collaborating with the
by Patty Stern, CMP
Patty Stern Creative/DMM
Your role is changing more and more so never
be afraid to invest time assisting your speaker
in the quest to add value to the meeting.
The Return On Investment is critical to the
bottom line. I can assure you that your
supervisor, director and/or President of the
company or organization will be impressed
with you getting involved in content
As Nike says…”Just Do It”!
Garrett Speakers International,
P O Box 153448
Irving, TX 75015-3448
Newsletter produced by
Patty Stern Creative
SEEKING EXCELLENT SPEAKERS
By Loren Edelstein
Reprinted with permission from Meetings & Conventions magazine, a publication of Northstar Travel Media, LLC.
Relevance & Affordability are top priorities for planners.
Being fabulous onstage won’t cut it if the material isn’t relevant to the audience.
In fact, 91 percent of the 117 respondents to a recent M&C Research poll cited topical
relevance among their key selection criteria, followed by cost (70 percent) and
recommendations (53 percent).
Click here for a full list of planners’ favorite presenters from M&C Magazine.
Garrett Speakers Showcase
If you’re interested in learning more about our highlighted speakers, please contact us at 972.513.0054.
During his 15-year tenure with the international consulting firm Accenture, Shapiro established and
led a 20,000 person process and innovation practice. In 2001 he left the management consulting
world to write his first book, 24/7 Innovation.
He has since been featured in Newsweek, Investor’s Business Daily, Entrepreneur Magazine,
O-The Oprah Magazine, The Wall Street Journal, The New York Times, and other prestigious
publications. He is also the author of Goal-Free Living, The Little Book of BIG Innovation Ideas,
and Personality Poker®.
His latest book, Best Practices Are Stupid, published by Penguin, was select as the "best innovation and creativity book of 2011"
by 800-CEO-READ. He has presented his own tried-and-tested formula for success to hundreds of thousands of people in over
Innovate the Way You Innovate: Instilling a Pervasive Culture of Innovation
Innovation Personality Poker: Creating High Performing Innovation Teams
The Performance Paradox: Increasing Human Performance
SpeedIdeating: Breakthrough Thinking at Breakneck Speeds
Process Innovation: Rethinking How You Do What You Do
Karen Post is an entrepreneur, international branding authority, and
author. Known for her high-energy style, creative ideas and real
world solutions, Karen helps organizations stand out in a noisy
marketplace. For over three decades, she has been building
memorable brands that sell product, advocate causes, create
loyalty, and add value.
Building Brands that stick
Since 2000, she has led Brain Tattoo Branding, a firm that provides
creative and strategic services to start, grow, and manage brands.
Karen is also a sought after speaker, who addresses global audiences. In 2011, she is proud to
have been the first female American speaker to address the Saudi Arabian Airlines national
Her books include: “Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game
Changers that Made the Difference” (McGraw-Hill); and “Brain Tattoos: Creating Unique Brands
That Stick in Your Customers' Minds” (AMACOM).
Karen is a regular branding commentator on FOX TV and has been featured in other business
and marketing print, broadcast and online media outlets, including NBC, Bloomberg TV, CBS's
Early Show, the New York Times, the New York Post, Fast Company, Miami Herald, The Boston
Globe and NPR.
Garrett Speakers Showcase
If you’re interested in learning more about our highlighted speakers, please contact us at 972.513.0054.
Hilarious Delivery &and ever-present high-tech gadgets are gobbling it up. In
Rich Business Content
Our time is under attack. Meetings, email
the Age of Overload, the American workforce is so fried it belongs in the food court of a county fair.
Innovation and creativity are withering beneath relentless, reactive busyness – and most companies
are in passionate denial about the costs of ignoring the norms that rob them of optimal results. Juliet
Funt and WhiteSpace® offer a solution.
Juliet is the owner and founder of WhiteSpace at Work, a training and consulting shop that
partners with companies from the Fortune 2000 to the Fortune 100, helping them reclaim their
Productivity, Creativity and Engagement in the Age of Overload.
And though she wows audiences every day as a high-impact, high-energy speaker, her deeper mission is to show companies
how to use WhiteSpace to change patterns and behaviors holding them back. When starved for WhiteSpace, employees are exhausted, disengaged, overwhelmed, unproductive and distracted. With WhiteSpace, Productivity, Creativity and Engagement root
Juliet successfully blends high-impact content and a keen understanding of clients' needs in her programs and consulting work.
Her clients span a wide array of industries, from financial services to technology, manufacturing to the
military; from intimate executive workshops to audiences as large as 7,000. Juliet's unique blend of charisma, humor and tough love gives her the uncanny ability to connect with people at all levels, compelling
them to make real, lasting change.
Simon T. Bailey
Inspiring Brilliant Action!
Simon T. Bailey is a Leadership Catalyst who aspires to inspire 10% of the world’s population to find
their passion and release their brilliance. He equips individuals and organizations with practical
tools and solutions. He provides actionable takeaways that go beyond feel-good content and
produce sustainable results.
His insights are based on his work with 1,000 organizations on six continents.
After working as Sales Director at the world-renowned Disney Institute, Simon founded Brilliance
Institute, which designs and delivers its own proprietary curriculum for personal and professional
development. The result of this work is increased productivity, personal accountability, customer
retention and good old-fashioned happiness.
Meeting & Conventions Magazine cited him as one of the best keynote speakers ever heard or used putting him in the category
with Bill Gates, General Colin Powell, and Tony Robbins. Simon has impacted the lives of more than 1 million+ people with his
counsel and coaching from the C-Suite to the front lines for clients including Verizon, Chevron, Nationwide, Society of Human
Resource Management and The Conference Board with his forward-thinking, practical, interactive sessions and action-oriented
Shift Your Brilliance – Harness the Power of You, Inc.
Release Your Leadership Brilliance
Own The Moment!
Content Development & Cohesive Messaging:
The Importance Of Collaborating With Your CEO
By Patty Stern, CMP
DMM Group/Patty Stern Creative
Many years ago, I planned a series of “Sales Rally” events
throughout the state of Texas for a major cell phone provider.
The meetings were focused on the CEO and the top three
executives presenting new company information to sales people in
the retail stores. This was their opportunity for a “rah-rah” session
to keep employee morale up and increase sales forecasts.
I was appointed to work alongside the CEO’s “number two” and was
extremely fortunate to have direct access to the CEO throughout
the content development process.
We came up with a sports theme for the events. I hired a
professional scriptwriter. We spent weeks sorting through
company information to cull out the most important highlights for the
CEO to communicate during his presentations. The script was more
than 100 pages long.
During the development process, we opened up online registration
for the events and embedded two questions for the sales people to
(optionally) respond to:
1) What are your best practices for customer service or sales?
2) What can management provide to help you be the best sales
We experienced a tremendous response...and the responses were
a catalyst that changed our entire game plan (no pun intended)!
Responses showed that sales people were struggling with selling
higher end products. They didn’t feel confident in their product
knowledge and it was affecting sales goals. Additionally, they didn’t
believe they were delivering a high enough level of customer
service to intelligently answer all the product questions.
After reading through all of the replies, I was able to discern that
the “script” we wrote didn’t accurately match up to the issues the
sales people had concerns about.
I forwarded the responses to the CEO’s “number two” with a
request to get the information in the hands of the CEO, which
unfortunately was declined. The situation lay dormant...but not for
During a rehearsal with the CEO and the executives, I waited until
we took a break. The CEO was sitting across from me and I said “I
have information that you really need to take a look at”. I handed
him the document with all the responses.
I took a huge risk that day for disregarding the direction of
“number two” , who didn’t want to share this information with the
CEO but I couldn’t knowingly allow the client to move forward
and present incorrect information to the audience.
The risk paid off and we wrote an entire new script.
The employees had provided us with every “hot button” issue to
address during the presentation with their responses!
As a result of being brave enough to share the information and
patient enough to rewrite an entire show from scratch, the CEO
was able to take the stage with confidence and truly connected
with his audience during the presentation.
Because they responded to issues that mattered, the executive
team dazzled each and every person by demonstrating they
understood their challenges and were able to offer new solutions
to help each person successfully meet (and exceed) sales
Part of the presentation was an announcement for a new series
of training sessions to be rolled out to educate the sales teams
about the new, high-end products.
Did the crowd go wild? Yes.
Were they impressed that the executive team understood
and respected their concerns? Yes.
Did they even realize that they had actually supplied the
executives with the presented information? No.
What’s the message behind this story? Well it’s two-fold:
Message One: If you’re working directly with internal executives
to develop content, be certain the CEO is aware of what’s being
presented and help the CEO be successful by asking a lot of
questions to get to the heart of the message. What I’ve learned
is that a CEO is only as strong as his or her “inner circle”.
As a meeting planner, if you KNOW there are key points the
CEO must address, be tenacious to make sure the CEO gets
this information in-hand.
Message Two: If you’ve engaged a professional speaker to
deliver a keynote message, communicate to the CEO an
expectation for him or her to visit directly with the speaker and/or
speaker bureau point of contact to ensure the over riding
messaging complements the CEO’s goals and is delivered in a
memorable fashion that drives the mindset of the entire
I watched him flip from page to page, very engaged in his reading
as he delved further and further into the information. With great affect,
he put the document down on the table and looked up at me.
Looking directly into his eyes, I stated, “We need to start all over
again, don’t we?”
The CEO nodded his head and simply said “Yes, we do”.