Business Summary Worksheet
Company: Simplebooklet LLC
Contact name: Scott Brownlee
Phone number: 941-600-8159
Describe your business (idea) in one or two sentences:
We’re Instagram for brochures, flyers, catalogs, and documents.
Turn your documents, brochures, flyers, newsletters and more into professional-looking, interactive web
booklets your customers want to flip, social posts they want to click, and emails they want to read.
Every simplebooklet you make has an easy to remember web address you can post, pin, tweet, share, email
and embed anywhere.
All of these small businesses produce paper based brochures, newsletters, and flyers about their products
or activities. Cost to produce is expensive and distribution is limited. Because this content is paper based,
there is a disconnect with the growing number of customers who rely on web and mobile devices to
communicate and interact with these businesses.
We believe this paper based content can be repurposed and optimized for viewing on digital devices with
very little effort on the part of the small business. For a 5 minute effort, a small business can extend the
investment in that brochure from an audience of 1000 to an audience of 100000. At the same time, support
those customers who want to consume their content on the devices they carry with them everyday.
Do you have a written business plan- Yes or No? No
Is your idea related to:
X Digital Arts
Other Industry: _______________________________________________________
Current Revenue: x Less than $500K $500K - $2MM More than $2MM
EBITDA: x Less than 10% 10-25% More than 25%
Debt: x Yes No
Debt Type: SBL x Private VC Other