FEBRUARY 2016 IT’S OUR 1 YEAR For a Jewish lifestyle in the know. ANNIVERSARY! DELICIOUS PARTY RECIPES SHOP YOUR CLOSET! 10 WAYS TO FAKE A CLEAN HOUSE + FAST, CHEAP, EFFECTIVE US $4.99 CAN $5.99 ALL NATURAL SOLUTIONS PROFESSIONAL ORGANIZER’S SECRETS TO RUNNING A SMOOTHER HOME MIDDLE-AGED & BACK IN THE WORKFORCE
FEBRUARY 2016  IT   S OUR  1 YEAR For a Jewish lifestyle in the know.  ANNIVERSARY  DELICIOUS PARTY RECIPES  SHOP YOUR CLO...
PESACH IN ISRAEL? plan it. WE’LL HELP YOU EDITOR Yitty Denciger ART & MARKETING Tzivia Cohen Miriam Reifman 14minds.com COPY EDITOR Lieba Bard-Wigdor PHOTOGRAPHY Shevy Gross @shevygphotography MANAGING EDITOR Darlene Fedele ADVERTISING Rachel Lebowitz rachel@fyimagazineny.com PHONE: 718.412.2442 WEBSITE: www.fyimagazineny.com E-MAIL: ads@fyimagazineny.com AD DEADLINES March Issue: Feb 19th R E N TA LS + A CT TTRA O G NS S D N AR IO EN C FO + A PA R T M R E LS TOU H OT TS FUNCTIONAL + C AT E R I The team at Plan-It Israel offers personalized, concierge-style itineraries. We’ll make sure your Pesach vacation in The Holy Land is one-of-a-kind. From luxury accommodations to gourmet food to memorable activities - you give us the call, we’ll give you the plan. ISRAEL 718.360.9445 info@planitisrael.com www.plantitisrael.com Published by FYI Magazine. All rights reserved. Reproduction in whole or in part in any form without prior written permission from the publisher is prohibited. The publisher reserves the right to edit all articles for clarity, space and editorial sensitivities. FYI Magazine assumes no responsibility for the content of articles or advertisements in the publication, nor for the connect of books that are referred to or excerpted herein. B E A U T I F U L 732.367.7515 205 CEDAR BRIDGE AVE | LAKEWOOD, NJ SALES@ICONPLUMBING.COM WWW.ICONPLUMBING.COM
PESACH IN ISRAEL   plan it. WE   LL HELP YOU  EDITOR Yitty Denciger ART   MARKETING Tzivia Cohen Miriam Reifman 14minds.co...
PESACH IN ISRAEL? plan it. WE’LL HELP YOU EDITOR Yitty Denciger ART & MARKETING Tzivia Cohen Miriam Reifman 14minds.com COPY EDITOR Lieba Bard-Wigdor PHOTOGRAPHY Shevy Gross @shevygphotography MANAGING EDITOR Darlene Fedele ADVERTISING Rachel Lebowitz rachel@fyimagazineny.com PHONE: 718.412.2442 WEBSITE: www.fyimagazineny.com E-MAIL: ads@fyimagazineny.com AD DEADLINES March Issue: Feb 19th R E N TA LS + A CT TTRA O G NS S D N AR IO EN C FO + A PA R T M R E LS TOU H OT TS FUNCTIONAL + C AT E R I The team at Plan-It Israel offers personalized, concierge-style itineraries. We’ll make sure your Pesach vacation in The Holy Land is one-of-a-kind. From luxury accommodations to gourmet food to memorable activities - you give us the call, we’ll give you the plan. ISRAEL 718.360.9445 info@planitisrael.com www.plantitisrael.com Published by FYI Magazine. All rights reserved. Reproduction in whole or in part in any form without prior written permission from the publisher is prohibited. The publisher reserves the right to edit all articles for clarity, space and editorial sensitivities. FYI Magazine assumes no responsibility for the content of articles or advertisements in the publication, nor for the connect of books that are referred to or excerpted herein. B E A U T I F U L 732.367.7515 205 CEDAR BRIDGE AVE | LAKEWOOD, NJ SALES@ICONPLUMBING.COM WWW.ICONPLUMBING.COM
PESACH IN ISRAEL   plan it. WE   LL HELP YOU  EDITOR Yitty Denciger ART   MARKETING Tzivia Cohen Miriam Reifman 14minds.co...
contents FEBRUARY 2016 10 | Your Voice #JoinTheDiscussion What is the most surprising question you've been asked? 45 Get A Handle On It Sharpen Your Appetite 53 | HOMEMAKING IN A HURRY 83 | CELEBRATE WITH US! 10 ways to fake a clean house 84 | Berry Natural Coconut Cupcakes 59 | TAKE A BREAK 107 | What's in my...? Bookshelf with Sukie Gross Beauty Guide 15 | MAKEUP MAVEN Drug Store Finds 18 | WARDROBE REHAB Shop your closet for new looks 24 | DIY Activity with your kids on a snowy day 107 Let loose while playing games 66 | 5 THINGS Not to tell your boss 28 | FOR LESS Products every mom needs. Cheese Frosting 87 | Blueberry Ginger Chamagne Shots In Your Business 69 | MIDDLE-AGED IN THE WORKFORCE How to get back in 72 | HOW THEY DID IT The inspiring story of the renowned Dini from Dini wigs 77 | MARKETING MAVEN Drive traffic to your site You Gotta Know 86 | Birthday Cookies with Cream 88 | Lemon Vanilla Layered Cake Featured 90 | ENERGY BOOSTER Do you feel tired even after a full nights sleep? Change that today 96 | SECRET SOLUTIONS Surprising uses for regular household products 102 | RUN A SMOOTHER ROUTINE Professional Organizer tips and tricks 34 | LAW AND LIFE To sue or not to sue? Fall in Love With Life 40 | THE DOCTOR WILL SEE YOU NOW How to Manage Croup 42 | LIVING AND THRIVING With Anxiety Disorder. 50 | FITNESS FAD Does rowing really work? 81 the blue one
contents FEBRUARY 2016  10   Your  Voice   JoinTheDiscussion What is the most surprising question you ve been asked   45  ...
contents FEBRUARY 2016 10 | Your Voice #JoinTheDiscussion What is the most surprising question you've been asked? 45 Get A Handle On It Sharpen Your Appetite 53 | HOMEMAKING IN A HURRY 83 | CELEBRATE WITH US! 10 ways to fake a clean house 84 | Berry Natural Coconut Cupcakes 59 | TAKE A BREAK 107 | What's in my...? Bookshelf with Sukie Gross Beauty Guide 15 | MAKEUP MAVEN Drug Store Finds 18 | WARDROBE REHAB Shop your closet for new looks 24 | DIY Activity with your kids on a snowy day 107 Let loose while playing games 66 | 5 THINGS Not to tell your boss 28 | FOR LESS Products every mom needs. Cheese Frosting 87 | Blueberry Ginger Chamagne Shots In Your Business 69 | MIDDLE-AGED IN THE WORKFORCE How to get back in 72 | HOW THEY DID IT The inspiring story of the renowned Dini from Dini wigs 77 | MARKETING MAVEN Drive traffic to your site You Gotta Know 86 | Birthday Cookies with Cream 88 | Lemon Vanilla Layered Cake Featured 90 | ENERGY BOOSTER Do you feel tired even after a full nights sleep? Change that today 96 | SECRET SOLUTIONS Surprising uses for regular household products 102 | RUN A SMOOTHER ROUTINE Professional Organizer tips and tricks 34 | LAW AND LIFE To sue or not to sue? Fall in Love With Life 40 | THE DOCTOR WILL SEE YOU NOW How to Manage Croup 42 | LIVING AND THRIVING With Anxiety Disorder. 50 | FITNESS FAD Does rowing really work? 81 the blue one
contents FEBRUARY 2016  10   Your  Voice   JoinTheDiscussion What is the most surprising question you ve been asked   45  ...
ENJOY THE CONVENIENCE OF MONTHLY HOME DELIVERY! we hear you! I am a Wife and Mother of Three Children ad subscription page to the magazinewith the cover and low introductory price ONLY $50 A Y E AR I totally relate to the question asked in this letter, as communicating about money and budgeting is still a challenge for me and my husband, even after 15-plus years of marriage. However, Mrs. Sternheim’s response assumes far too much about this particular couple’s relationship. The wife wrote this letter, and while she is seeking a solution and wants help, she never said that her husband is also looking for help or willing to make a change. The advice that was given depends upon a lot of active, mature participation from both spouses. If this couple has an understanding relationship with solid communication skills, then the advice is wonderful. Yet if their money arguments are just one symptom of their dysfunctional communication, then the given counsel will never work. R.L., Lakewood, NJ How to Properly Care for Your Wig SUBSCRIBE ONLINE NOW & SAVE $1O OFF OUR FULL PRICE!* Visit www.fyimagazineny.com I have been meaning to write since the first FYI issue, but just never had the chance to until now. Thank you so much for a great magazine with so much interesting and useful content! I especially loved the wig article. I was actually about to gift my children with a toy - a wig that has been bleached by the sun to the point where it is now bright red instead of the light brown I started out with. The article pointed out that I should consult with a color stylist and I am going to do that right away. Hopefully the wig can still be salvaged - it's the best one I have. You may have just saved me a lot of money and agmas nefesh, so thank you!  Keep up the good work! C.R.A. the beauty guide the truth behind Celiac Disease In the year 250 AD, Greek physician Aretaeus of Cappadocia wrote about a condition where “the stomach be irretentive of the food and if it pass through undigested and crude, and nothing ascends into the body...” He called this “the Koiliakos Affection.” WRITTEN BY CHAVY HELFGOTT 96 | fyimagazineny.com Can Giving Make You Rich? I’m an American who lives abroad and greatly misses the material comforts available back home. Josh Faizzaddeh’s informative, well-researched article “Can Giving Make You Rich?” reminded me that such comforts aren’t necessarily what bring happiness or meaning to one’s life. I was intrigued by the interesting aspects he wrote, regarding what makes a person successful and content. Faizzaddeh’s analysis and examples of how to achieve happiness and wealth, whether by adjusting one’s sense of perspective on life or by giving back financially, were eye-opening and inspiring. I also appreciated his tips on how to be financially charitable to others. Sarah Biderman *FULL PRICE:$60 7 | fyimagazineny.com 97 | fyimagazineny.com The Truth about Celiac Disease I found the article on celiac disease interesting and informative. I do feel, however, that the condition is possibly more complex than was presented. I would have preferred more focus on the fact that we all need to be eating the right foods, even those with celiac - for example, more fresh organic seasonal vegetables and fruit. Also, I think it’s important to note that the wheat and gluten we eat today is not the quality that it was many generations ago, and too much of it is not a good idea, even for people without celiac. I saw the poor quality of wheat first-hand recently, when I tried to sprout organic spelt grains and they did not sprout as they simply were “dead.” However, when I got my hands on a recommended good source of organic wheat grains, they sprouted easily. Thank you for an enjoyable read. Liat Levy ! CORRECTION: The fitness article in the January Issue was written by Rebecca Blue. Rebecca Blue is a certified personal trainer and the co-owner of Rounds Elite Fitness, a unique paleo fitness studio. rblue@yahoo.com
ENJOY THE CONVENIENCE OF MONTHLY HOME DELIVERY   we hear you  I am a Wife and Mother of Three Children  ad  subscription p...
ENJOY THE CONVENIENCE OF MONTHLY HOME DELIVERY! we hear you! I am a Wife and Mother of Three Children ad subscription page to the magazinewith the cover and low introductory price ONLY $50 A Y E AR I totally relate to the question asked in this letter, as communicating about money and budgeting is still a challenge for me and my husband, even after 15-plus years of marriage. However, Mrs. Sternheim’s response assumes far too much about this particular couple’s relationship. The wife wrote this letter, and while she is seeking a solution and wants help, she never said that her husband is also looking for help or willing to make a change. The advice that was given depends upon a lot of active, mature participation from both spouses. If this couple has an understanding relationship with solid communication skills, then the advice is wonderful. Yet if their money arguments are just one symptom of their dysfunctional communication, then the given counsel will never work. R.L., Lakewood, NJ How to Properly Care for Your Wig SUBSCRIBE ONLINE NOW & SAVE $1O OFF OUR FULL PRICE!* Visit www.fyimagazineny.com I have been meaning to write since the first FYI issue, but just never had the chance to until now. Thank you so much for a great magazine with so much interesting and useful content! I especially loved the wig article. I was actually about to gift my children with a toy - a wig that has been bleached by the sun to the point where it is now bright red instead of the light brown I started out with. The article pointed out that I should consult with a color stylist and I am going to do that right away. Hopefully the wig can still be salvaged - it's the best one I have. You may have just saved me a lot of money and agmas nefesh, so thank you!  Keep up the good work! C.R.A. the beauty guide the truth behind Celiac Disease In the year 250 AD, Greek physician Aretaeus of Cappadocia wrote about a condition where “the stomach be irretentive of the food and if it pass through undigested and crude, and nothing ascends into the body...” He called this “the Koiliakos Affection.” WRITTEN BY CHAVY HELFGOTT 96 | fyimagazineny.com Can Giving Make You Rich? I’m an American who lives abroad and greatly misses the material comforts available back home. Josh Faizzaddeh’s informative, well-researched article “Can Giving Make You Rich?” reminded me that such comforts aren’t necessarily what bring happiness or meaning to one’s life. I was intrigued by the interesting aspects he wrote, regarding what makes a person successful and content. Faizzaddeh’s analysis and examples of how to achieve happiness and wealth, whether by adjusting one’s sense of perspective on life or by giving back financially, were eye-opening and inspiring. I also appreciated his tips on how to be financially charitable to others. Sarah Biderman *FULL PRICE:$60 7 | fyimagazineny.com 97 | fyimagazineny.com The Truth about Celiac Disease I found the article on celiac disease interesting and informative. I do feel, however, that the condition is possibly more complex than was presented. I would have preferred more focus on the fact that we all need to be eating the right foods, even those with celiac - for example, more fresh organic seasonal vegetables and fruit. Also, I think it’s important to note that the wheat and gluten we eat today is not the quality that it was many generations ago, and too much of it is not a good idea, even for people without celiac. I saw the poor quality of wheat first-hand recently, when I tried to sprout organic spelt grains and they did not sprout as they simply were “dead.” However, when I got my hands on a recommended good source of organic wheat grains, they sprouted easily. Thank you for an enjoyable read. Liat Levy ! CORRECTION: The fitness article in the January Issue was written by Rebecca Blue. Rebecca Blue is a certified personal trainer and the co-owner of Rounds Elite Fitness, a unique paleo fitness studio. rblue@yahoo.com
ENJOY THE CONVENIENCE OF MONTHLY HOME DELIVERY   we hear you  I am a Wife and Mother of Three Children  ad  subscription p...
featured contributors Q&A WITH FOUR OF THIS MONTH’S TALENTED CONTRIBUTORS ROCHEL ABRAHAM Writer The most organized part of my home is...the living room area. Probably because it's the easiest place to clean up! I shake out the floor rug, line up the couch pillows, throw out any garbage, and voila! The messiest part of my home is...the inside of my dresser. There you can find the disguised mess! My secret to faking a clean home is...to pay attention to the general idea, and not get lost in the details. My goal is to have more of a generally organized home, rather than each detail perfect. My favorite go-to drug makeup is...Full ‘N Soft Mascara by Maybelline. It's great for length and volume, it's still subtle and not overly dramatic. LEAH DAVIDOWITZ MIRIAM TEITELBAUM Psychotherapist & Parenting Counselor Nutritionist The most organized part of my home is…to be honest, organization is a lifelong struggle for me! I put a lot of effort into making sure my entrance room/foyer is neat and clean at all times. The least organized part of my home is…the playroom and toy closet. Sometimes I pretend it isn't part of the house. My go-to trick to "faking" a clean home is…baby wipes(!) or Clorox wipes. They work wonders for the "We're five minutes away" phone calls from family members who like to surprise us. My favorite drugstore makeup is…Rimmel Mascara. I have yet to find a high-end mascara that comes close to the dark color and long-lasting, no-streak wear. The most organized part of my home is... the inside of my kitchen cabinets. Too bad nobody sees those. The least organized part of my home is… my bedroom dresser. It feels like everything ends up on there. My go-to trick to "faking" a clean home is...clearing the floor. I transfer things onto surfaces in organized groups. My favorite drugstore makeup is... Revlon ColorStay Overtime Lip Color it lasts a really long time. NISSI UNGER Writer The most organized part of my home is...My china closet. It’s small with very few pieces of silver in it and I almost never get to mess it up. The least organized part of my home is...My dining room table. It serves as my writing desk, kids’ playroom , a place where I fold laundry, and much more. My go-to trick to "faking" a clean home is... taking all of my stuff, including unfolded laundry, piles of books, my student’s papers, magazines and placing it on my bed. Then, I close the door to my bedroom, vacuum the floor, clean some surfaces and voila! Ready for guests. My favorite drugstore makeup is...CoverGirl Outlast.
featured contributors Q A WITH FOUR OF THIS MONTH   S TALENTED CONTRIBUTORS  ROCHEL ABRAHAM Writer  The most organized par...
featured contributors Q&A WITH FOUR OF THIS MONTH’S TALENTED CONTRIBUTORS ROCHEL ABRAHAM Writer The most organized part of my home is...the living room area. Probably because it's the easiest place to clean up! I shake out the floor rug, line up the couch pillows, throw out any garbage, and voila! The messiest part of my home is...the inside of my dresser. There you can find the disguised mess! My secret to faking a clean home is...to pay attention to the general idea, and not get lost in the details. My goal is to have more of a generally organized home, rather than each detail perfect. My favorite go-to drug makeup is...Full ‘N Soft Mascara by Maybelline. It's great for length and volume, it's still subtle and not overly dramatic. LEAH DAVIDOWITZ MIRIAM TEITELBAUM Psychotherapist & Parenting Counselor Nutritionist The most organized part of my home is…to be honest, organization is a lifelong struggle for me! I put a lot of effort into making sure my entrance room/foyer is neat and clean at all times. The least organized part of my home is…the playroom and toy closet. Sometimes I pretend it isn't part of the house. My go-to trick to "faking" a clean home is…baby wipes(!) or Clorox wipes. They work wonders for the "We're five minutes away" phone calls from family members who like to surprise us. My favorite drugstore makeup is…Rimmel Mascara. I have yet to find a high-end mascara that comes close to the dark color and long-lasting, no-streak wear. The most organized part of my home is... the inside of my kitchen cabinets. Too bad nobody sees those. The least organized part of my home is… my bedroom dresser. It feels like everything ends up on there. My go-to trick to "faking" a clean home is...clearing the floor. I transfer things onto surfaces in organized groups. My favorite drugstore makeup is... Revlon ColorStay Overtime Lip Color it lasts a really long time. NISSI UNGER Writer The most organized part of my home is...My china closet. It’s small with very few pieces of silver in it and I almost never get to mess it up. The least organized part of my home is...My dining room table. It serves as my writing desk, kids’ playroom , a place where I fold laundry, and much more. My go-to trick to "faking" a clean home is... taking all of my stuff, including unfolded laundry, piles of books, my student’s papers, magazines and placing it on my bed. Then, I close the door to my bedroom, vacuum the floor, clean some surfaces and voila! Ready for guests. My favorite drugstore makeup is...CoverGirl Outlast.
featured contributors Q A WITH FOUR OF THIS MONTH   S TALENTED CONTRIBUTORS  ROCHEL ABRAHAM Writer  The most organized par...
GREAT VALUE GREAT your voice TASTE #JoinTheDiscussion “I’m from Australia. After I moved to NY, several people asked me if the water flushes the opposite way down the toilet.” “When I bought my house someone asked me, "Did you really buy that house?? it's a matchbox!" Sima Neiman “If my blonde, blue-eyed, eight inches taller than me, twin brother and I were identical. Oh, and another time if we were engaged. (Yea, we seriously look nothing alike!)” Blemie Mantel Question for next month: If you had to name your single worst fear, what would it be? Text your answer to 516-331-1885! “On my kids being very skinny- ‘Where did they get it from??’ Um, thanks!” Chantzy Wolcowitz “My son’s (very wealthy) 3-year-old friend came over to my house for a play date and exclaimed, “Why do you live in a dollhouse? My playroom is bigger than your entire house!” “I once gave a speech about being diabetic, and afterward someone asked me why I'm not doing anything to get rid of it and when is my diabetes going away. Like it was a 24-hour stomach virus or something.” Tee Simpser Q: WHAT IS THE MOST SURPRISING QUESTION YOU’VE BEEN ASKED? “I brought my week-old newborn to the doctor, and they asked me if she had any allergies to medication. Like she came with a manual.” “When I was engaged, I was walking somewhere on Shabbos and bumped into an acquaintance. I said ‘Oh, did you hear that I recently got engaged?’ She said ‘Oh, FINALLY!’ UM, EXCUSE ME!!! I was so hurt at how rude that comment was!” Aviva Katz Irni Mirel Gold Distributed by: 10 | fyimagazineny.com 24/6 Foods LLC | 718-240-9040
GREAT  VALUE GREAT  your voice  TASTE   JoinTheDiscussion     I   m from Australia. After I moved to NY, several people as...
GREAT VALUE GREAT your voice TASTE #JoinTheDiscussion “I’m from Australia. After I moved to NY, several people asked me if the water flushes the opposite way down the toilet.” “When I bought my house someone asked me, "Did you really buy that house?? it's a matchbox!" Sima Neiman “If my blonde, blue-eyed, eight inches taller than me, twin brother and I were identical. Oh, and another time if we were engaged. (Yea, we seriously look nothing alike!)” Blemie Mantel Question for next month: If you had to name your single worst fear, what would it be? Text your answer to 516-331-1885! “On my kids being very skinny- ‘Where did they get it from??’ Um, thanks!” Chantzy Wolcowitz “My son’s (very wealthy) 3-year-old friend came over to my house for a play date and exclaimed, “Why do you live in a dollhouse? My playroom is bigger than your entire house!” “I once gave a speech about being diabetic, and afterward someone asked me why I'm not doing anything to get rid of it and when is my diabetes going away. Like it was a 24-hour stomach virus or something.” Tee Simpser Q: WHAT IS THE MOST SURPRISING QUESTION YOU’VE BEEN ASKED? “I brought my week-old newborn to the doctor, and they asked me if she had any allergies to medication. Like she came with a manual.” “When I was engaged, I was walking somewhere on Shabbos and bumped into an acquaintance. I said ‘Oh, did you hear that I recently got engaged?’ She said ‘Oh, FINALLY!’ UM, EXCUSE ME!!! I was so hurt at how rude that comment was!” Aviva Katz Irni Mirel Gold Distributed by: 10 | fyimagazineny.com 24/6 Foods LLC | 718-240-9040
GREAT  VALUE GREAT  your voice  TASTE   JoinTheDiscussion     I   m from Australia. After I moved to NY, several people as...
NO N I RO N SHIRTS BA C K I N ST O CK editor’s note AL S O A V AILABL E SLI M F IT AN D CL A S S I C FI T : yitty suggests I NE W! N O N IRO N O X F OR D SHIRT. t is our first anniversary! The year went by so quickly and it has been more amazing than I could’ve imagined. I honestly had no idea what to expect or what I was getting into, but I wouldn’t change the journey for anything. We are celebrating this one with you, because without you, we wouldn’t have FYI Magazine at all. My sincerest appreciation goes out to all of my supporters, readers, and fans, for always cheering me on. Thank you! I spend a lot of my time at the local post office and I have naturally become friends with the employees there. Laura is a particularly sweet middleaged Latvian woman, who goes out of her way to help me mail hundreds of magazines. Last week we were talking about our energy levels, or lack thereof, which seems to be a common theme with (almost!) everybody I know. Laura takes a quick brisk walk when she feels tired and it always rejuvenates her- even in the evening! It’s quite a simple thing to do, and I wouldn’t mind a few minutes alone anyway. Wouldn’t you? In the article “Energy, Wake Up,” learn what may be causing you to constantly feel tired and C M Y CM MY CY CMY K find ways to feel energized that work for you. The in-laws call to say they’ll be over in 5 minutes and the house is a mess what to do? I’m sure many of you have been in a similar situation and can relate to the frenzy that ensues. Read “10 Ways to Fake a Clean House” to gain some tips and tricks to help you clean the clutter in just a few minutes. This effective and inexpensive tool eliminates the constant trips to the pediatrician every time you suspect an ear infection page 29 Speaking of tips and tricks, did you know that you can use toothpaste to remove crayon marks from your toddler’s “wall art”? Or that Vaseline can remove makeup stains from clothes? Read these, plus many more hacks in the “All-Natural Solutions” article. Be sure to read and use our delicious party recipes, and send us a picture when you do! My personal favorite: the jelly shots. Try them out; you’ll see what I’m talking about. Here’s to many more years of abundant energy, knowledge, and celebrations! FOLLOW ME ON INSTAGRAM AND FACEBOOK! @FYIMAGAZINE SLIM FIT Brilliant. I mean just brilliant. This could be the solution to a better start to every day. page 26 Bathroom before and after like you’ve never seen. Learn how to use space wisely. page 22 You’ll be glad to know that playing games can increase memory and levels of relaxation. page 59
NO N I RO N SHIRTS BA C K I N ST O CK  editor   s note  AL S O A V AILABL E SLI M F IT AN D CL A S S I C FI T     yitty su...
NO N I RO N SHIRTS BA C K I N ST O CK editor’s note AL S O A V AILABL E SLI M F IT AN D CL A S S I C FI T : yitty suggests I NE W! N O N IRO N O X F OR D SHIRT. t is our first anniversary! The year went by so quickly and it has been more amazing than I could’ve imagined. I honestly had no idea what to expect or what I was getting into, but I wouldn’t change the journey for anything. We are celebrating this one with you, because without you, we wouldn’t have FYI Magazine at all. My sincerest appreciation goes out to all of my supporters, readers, and fans, for always cheering me on. Thank you! I spend a lot of my time at the local post office and I have naturally become friends with the employees there. Laura is a particularly sweet middleaged Latvian woman, who goes out of her way to help me mail hundreds of magazines. Last week we were talking about our energy levels, or lack thereof, which seems to be a common theme with (almost!) everybody I know. Laura takes a quick brisk walk when she feels tired and it always rejuvenates her- even in the evening! It’s quite a simple thing to do, and I wouldn’t mind a few minutes alone anyway. Wouldn’t you? In the article “Energy, Wake Up,” learn what may be causing you to constantly feel tired and C M Y CM MY CY CMY K find ways to feel energized that work for you. The in-laws call to say they’ll be over in 5 minutes and the house is a mess what to do? I’m sure many of you have been in a similar situation and can relate to the frenzy that ensues. Read “10 Ways to Fake a Clean House” to gain some tips and tricks to help you clean the clutter in just a few minutes. This effective and inexpensive tool eliminates the constant trips to the pediatrician every time you suspect an ear infection page 29 Speaking of tips and tricks, did you know that you can use toothpaste to remove crayon marks from your toddler’s “wall art”? Or that Vaseline can remove makeup stains from clothes? Read these, plus many more hacks in the “All-Natural Solutions” article. Be sure to read and use our delicious party recipes, and send us a picture when you do! My personal favorite: the jelly shots. Try them out; you’ll see what I’m talking about. Here’s to many more years of abundant energy, knowledge, and celebrations! FOLLOW ME ON INSTAGRAM AND FACEBOOK! @FYIMAGAZINE SLIM FIT Brilliant. I mean just brilliant. This could be the solution to a better start to every day. page 26 Bathroom before and after like you’ve never seen. Learn how to use space wisely. page 22 You’ll be glad to know that playing games can increase memory and levels of relaxation. page 59
NO N I RO N SHIRTS BA C K I N ST O CK  editor   s note  AL S O A V AILABL E SLI M F IT AN D CL A S S I C FI T     yitty su...
ATTENTION VENDORS: > Make your life more beautiful! the beauty guide YTT Register today for best location and 10% off discount - exp. Feb 14 SAVE THE DATE CoverGirl Outlast All Day Lip Color $9.99, This lipstick doesn’t come off until you take it off. Looks like you just put it on all day! 3.6.2016 THE BEST DRUGSTORE MAKEUP New this year! (You're not using) For further information or to reserve your booth today, visit www.yttexpo.com or call: Rachel Lehmann 732.905.7509 Frumi Malchi 732.901.4499 Rivky Peretz 732.370.6061 Your face is your most important feature; it’s what people see first, and most importantly, it’s what you see looking back at you in the mirror. Treat it well. Usually, this means expensive creams and makeup, but it doesn’t have to. You really can look amazing without breaking the bank. Here are FYI’s top drugstore makeup picks. N
ATTENTION VENDORS    Make your life more beautiful   the beauty guide  YTT Register today for best location and 10  off di...
ATTENTION VENDORS: > Make your life more beautiful! the beauty guide YTT Register today for best location and 10% off discount - exp. Feb 14 SAVE THE DATE CoverGirl Outlast All Day Lip Color $9.99, This lipstick doesn’t come off until you take it off. Looks like you just put it on all day! 3.6.2016 THE BEST DRUGSTORE MAKEUP New this year! (You're not using) For further information or to reserve your booth today, visit www.yttexpo.com or call: Rachel Lehmann 732.905.7509 Frumi Malchi 732.901.4499 Rivky Peretz 732.370.6061 Your face is your most important feature; it’s what people see first, and most importantly, it’s what you see looking back at you in the mirror. Treat it well. Usually, this means expensive creams and makeup, but it doesn’t have to. You really can look amazing without breaking the bank. Here are FYI’s top drugstore makeup picks. N
ATTENTION VENDORS    Make your life more beautiful   the beauty guide  YTT Register today for best location and 10  off di...
the beauty guide MAKEUP Rimmel Kohl Kajal Waterproof Eyeliner Maybelline FitMe Foundation Stick $8.99, It goes on so smooth and the texture is matte and silky without being dull or chalky-looking. It has a beautiful skin-like glow $4.49, Long lasting, waterproof smudgeproof liner. What more can you ask for? Revlon ColorStay Concealer CoverGirl LashBlast Mascara Great Lash Clear Mascara $6.85, Features a unique brush, which allows you to volumize every single lash NYX Finish Makeup Setting Spray $7.99, Comparable to MAC’s Fix Plus Spray. Use this as the very last step of your makeup routine, and you will be very happy $5.99, The ultimate lash primer which can also double as brow gel $9.99, Lift shadows and conceal redness and imperfections with this long-lasting formula that will stay put without creasing Milani Liquid Eyeliner $7.99, This eyeliner goes on smoothly and stays all day Maybelline Expertwear Palette, The Nudes Mark Powder Buff Foundation $11.99, So many uses for this palette, and the colors blend nicely and coordinate well with each other. For people not into makeup; just put on one shade and go $14, This is an amazing full-coverage foundation that makes your skin so smooth, and it won’t leave streaks on your jawline 16 | fyimagazineny.com 17 | fyimagazineny.com
the beauty guide  MAKEUP  Rimmel Kohl Kajal Waterproof Eyeliner  Maybelline FitMe Foundation Stick  8.99, It goes on so sm...
the beauty guide MAKEUP Rimmel Kohl Kajal Waterproof Eyeliner Maybelline FitMe Foundation Stick $8.99, It goes on so smooth and the texture is matte and silky without being dull or chalky-looking. It has a beautiful skin-like glow $4.49, Long lasting, waterproof smudgeproof liner. What more can you ask for? Revlon ColorStay Concealer CoverGirl LashBlast Mascara Great Lash Clear Mascara $6.85, Features a unique brush, which allows you to volumize every single lash NYX Finish Makeup Setting Spray $7.99, Comparable to MAC’s Fix Plus Spray. Use this as the very last step of your makeup routine, and you will be very happy $5.99, The ultimate lash primer which can also double as brow gel $9.99, Lift shadows and conceal redness and imperfections with this long-lasting formula that will stay put without creasing Milani Liquid Eyeliner $7.99, This eyeliner goes on smoothly and stays all day Maybelline Expertwear Palette, The Nudes Mark Powder Buff Foundation $11.99, So many uses for this palette, and the colors blend nicely and coordinate well with each other. For people not into makeup; just put on one shade and go $14, This is an amazing full-coverage foundation that makes your skin so smooth, and it won’t leave streaks on your jawline 16 | fyimagazineny.com 17 | fyimagazineny.com
the beauty guide  MAKEUP  Rimmel Kohl Kajal Waterproof Eyeliner  Maybelline FitMe Foundation Stick  8.99, It goes on so sm...
the beauty guide Shop your Closet FOR NEW LOOKS! 1 FASHION EDITOR BETTY GULKO YOU ALREADY OWN: LBD (LONG black dress) TRY ADDING: A long vest. This one is great, because it has the extra fringe at the end, which is still going strong… Here are just a few reasons why the long vest works so well: • Long vests create a long lean line • Perfect for hiding bellies and distracting attention away from them • Great to give you some extra warmth FASHION YOU ALREADY OWN: Pencil Skirt TRY ADDING: A fun sweater. a. This particular one is great fun and filled with lots of color. It’s cold, so you need a sweater, and pom poms are just fun and flirty. Oh, and grey is a really trendy color this season! b. This trend is still going well into winter and I'm so glad. A lace up front styled blouse can add such femininity to any bottom. Whether 2 you’re channeling BOHO vibes for a festival or looking for that holiday key piece to take you from day to night, this would be the piece to add. c. Finding a top with any kind of embellishment (as seen here with feathers) you'd be right on trend! It's the best inspired way to add texture to an ordinary top. Wear that cozy sweater you're craving to wear, yet still look cool. 3 b. a. YOU ALREADY OWN: White Blouse • Easy to layer • You can play with different fabrics, patterns, or colors TRY ADDING: A sleeveless top • You can create various looks depending on your vest. From edgy to bohemian to minimalist to casual chic. This can be fabulous with a leather top (as seen above) or even cotton. It can look ever so chic and classy. It pulls together a look that may be ordinary initially! c. 19 | fyimagazineny.com
the beauty guide  Shop your Closet  FOR NEW LOOKS   1  FASHION EDITOR BETTY GULKO  YOU ALREADY OWN  LBD  LONG black dress ...
the beauty guide Shop your Closet FOR NEW LOOKS! 1 FASHION EDITOR BETTY GULKO YOU ALREADY OWN: LBD (LONG black dress) TRY ADDING: A long vest. This one is great, because it has the extra fringe at the end, which is still going strong… Here are just a few reasons why the long vest works so well: • Long vests create a long lean line • Perfect for hiding bellies and distracting attention away from them • Great to give you some extra warmth FASHION YOU ALREADY OWN: Pencil Skirt TRY ADDING: A fun sweater. a. This particular one is great fun and filled with lots of color. It’s cold, so you need a sweater, and pom poms are just fun and flirty. Oh, and grey is a really trendy color this season! b. This trend is still going well into winter and I'm so glad. A lace up front styled blouse can add such femininity to any bottom. Whether 2 you’re channeling BOHO vibes for a festival or looking for that holiday key piece to take you from day to night, this would be the piece to add. c. Finding a top with any kind of embellishment (as seen here with feathers) you'd be right on trend! It's the best inspired way to add texture to an ordinary top. Wear that cozy sweater you're craving to wear, yet still look cool. 3 b. a. YOU ALREADY OWN: White Blouse • Easy to layer • You can play with different fabrics, patterns, or colors TRY ADDING: A sleeveless top • You can create various looks depending on your vest. From edgy to bohemian to minimalist to casual chic. This can be fabulous with a leather top (as seen above) or even cotton. It can look ever so chic and classy. It pulls together a look that may be ordinary initially! c. 19 | fyimagazineny.com
the beauty guide  Shop your Closet  FOR NEW LOOKS   1  FASHION EDITOR BETTY GULKO  YOU ALREADY OWN  LBD  LONG black dress ...
FASHION the beauty guide 4 HOME TO BUY: YOU ALREADY OWN: Blazer TRY PAIRING WITH: A Sleeveless Dress Just when you thought you couldn’t purchase that beautiful maxi dress, sigh, it has no sleeves.. fear no more! Simply add that structured blazer and voila – you’ve created a gorgeously curated look, super high fashion! Fringed Vest express.com, $59.90 Pom Pom Sweater selfridges.com, $445 Feather Pullover net-a-porter.com, $485 Lace Up Blouse nordstrom.com, $80 Leather Flair Top lyst.com, $495 Navy Tweed Pemplum Top polyvore.com, $350 Floral Print Dress nordstrom.com, $158 Balmain Blazer net-a-porter.com, $2,385 Leather Skirt whistles.com, $350 5 Geometric Pattern Sweater shein.com, $32 YOU ALREADY OWN: A-line skirt  TRY ADDING: Geometric Print Sweater This skirt reads more cool girl than school girl, so keep it fresh with a geometric printed sweater! The bold and colorful design will brighten up your look and allow for an interesting conversation. (geometric pattern sweater) Betty Gulko isan Orthodox, freelance fashionstylist based in NYC. She has been featured in the Huffington Post, E Online, and other media outlets. Her styling work has been featured in major ad campaigns. For styling or media inquiries, feel free to contact her at: bettygulko1@gmail.com. Follow her on Instagram for a daily dose of the #LifeOfaStylist @such.a.betty! 20 | fyimagazineny.com BATHROOM REMODEL BEFORE AND AFTER When deciding to do a remodel or an addition, it is always good to weigh your options. Educate yourself on the pricings of different finishes to decide whether an addition or space manipulation is best.
FASHION  the beauty guide  4  HOME  TO BUY  YOU ALREADY OWN  Blazer TRY PAIRING WITH  A Sleeveless Dress Just when you tho...
FASHION the beauty guide 4 HOME TO BUY: YOU ALREADY OWN: Blazer TRY PAIRING WITH: A Sleeveless Dress Just when you thought you couldn’t purchase that beautiful maxi dress, sigh, it has no sleeves.. fear no more! Simply add that structured blazer and voila – you’ve created a gorgeously curated look, super high fashion! Fringed Vest express.com, $59.90 Pom Pom Sweater selfridges.com, $445 Feather Pullover net-a-porter.com, $485 Lace Up Blouse nordstrom.com, $80 Leather Flair Top lyst.com, $495 Navy Tweed Pemplum Top polyvore.com, $350 Floral Print Dress nordstrom.com, $158 Balmain Blazer net-a-porter.com, $2,385 Leather Skirt whistles.com, $350 5 Geometric Pattern Sweater shein.com, $32 YOU ALREADY OWN: A-line skirt  TRY ADDING: Geometric Print Sweater This skirt reads more cool girl than school girl, so keep it fresh with a geometric printed sweater! The bold and colorful design will brighten up your look and allow for an interesting conversation. (geometric pattern sweater) Betty Gulko isan Orthodox, freelance fashionstylist based in NYC. She has been featured in the Huffington Post, E Online, and other media outlets. Her styling work has been featured in major ad campaigns. For styling or media inquiries, feel free to contact her at: bettygulko1@gmail.com. Follow her on Instagram for a daily dose of the #LifeOfaStylist @such.a.betty! 20 | fyimagazineny.com BATHROOM REMODEL BEFORE AND AFTER When deciding to do a remodel or an addition, it is always good to weigh your options. Educate yourself on the pricings of different finishes to decide whether an addition or space manipulation is best.
FASHION  the beauty guide  4  HOME  TO BUY  YOU ALREADY OWN  Blazer TRY PAIRING WITH  A Sleeveless Dress Just when you tho...
the beauty guide HOME BEFORE Micky Klein is the owner and interior designer at Brin-Klein Design, based in Miami Beach, Florida. She has clients in various states in the US and Canada. For more information or to contact Micky, email:brinkleindesign@gmail.com Instagram: @brinklein_design 22 | fyimagazineny.com I n most cases, your home can be manipulated using the existing space, creating a larger area for your remodel. This can also save money in the long run, because you will not need exterior finishings, which can add up quickly and create issues if the required products are no longer on the market. By knocking down walls or simply moving them, you will create a larger area to work with.   In this project, we took an existing walk-in closet and made it smaller, with detailed organization inside. The whole backside of the closet was then utilized inside the bathroom. This provided enough space for a self-standing tub, separate steam shower, and separate his/hers vanities. We used floating vanities to create depth, and placing the tub between them created a larger and wider feel. Light fixtures and tile are great ways to bring texture into your space. In this bathroom, we used a mixture of stone, porcelain, and glass tiles. The split-faced stone behind the tub has a shimmer, adding a little glam. To create a larger look, we chose 24”x24” porcelain Calcutta tiles for the floor. This allowed us to create a classic, contemporary backdrop. For the steam shower, we created a floorto-ceiling glass entry. This makes the shower feel larger, but also allows the door to be opened inward or outward, making the shower more accessible. The seat and niche inside the shower are quartz, a non-porous, easy-to-clean material. The shower walls and floor are 12”x12” glass mosaic sheets which create a seamless look. We chose a honed glass for the floor to eliminate slipping. The lighting elements were chosen for their functionality, as well as additional glam. A flush mount light fixture with hanging crystals was the perfect option for above the tub, creating a higher ceiling look, and sconces hung on the mirror by both vanities give a warm accent light. In addition, dimmers were installed for accomplishing the perfect relaxing atmosphere when desired. A good money-saving tip is to keep as much plumbing in the original area as possible. This allows for less floor breaking and drain moving. The toilet was kept in the original place, but we added a frosted floor-to-ceiling piece of glass for privacy. Since there was no space for a commode room, this was the best option. It tied together all the glass elements, creating an ultimate uniform design. fyi AFTER 23 | fyimagazineny.com
the beauty guide  HOME  BEFORE  Micky Klein is the owner and interior designer at Brin-Klein Design, based in Miami Beach,...
the beauty guide HOME BEFORE Micky Klein is the owner and interior designer at Brin-Klein Design, based in Miami Beach, Florida. She has clients in various states in the US and Canada. For more information or to contact Micky, email:brinkleindesign@gmail.com Instagram: @brinklein_design 22 | fyimagazineny.com I n most cases, your home can be manipulated using the existing space, creating a larger area for your remodel. This can also save money in the long run, because you will not need exterior finishings, which can add up quickly and create issues if the required products are no longer on the market. By knocking down walls or simply moving them, you will create a larger area to work with.   In this project, we took an existing walk-in closet and made it smaller, with detailed organization inside. The whole backside of the closet was then utilized inside the bathroom. This provided enough space for a self-standing tub, separate steam shower, and separate his/hers vanities. We used floating vanities to create depth, and placing the tub between them created a larger and wider feel. Light fixtures and tile are great ways to bring texture into your space. In this bathroom, we used a mixture of stone, porcelain, and glass tiles. The split-faced stone behind the tub has a shimmer, adding a little glam. To create a larger look, we chose 24”x24” porcelain Calcutta tiles for the floor. This allowed us to create a classic, contemporary backdrop. For the steam shower, we created a floorto-ceiling glass entry. This makes the shower feel larger, but also allows the door to be opened inward or outward, making the shower more accessible. The seat and niche inside the shower are quartz, a non-porous, easy-to-clean material. The shower walls and floor are 12”x12” glass mosaic sheets which create a seamless look. We chose a honed glass for the floor to eliminate slipping. The lighting elements were chosen for their functionality, as well as additional glam. A flush mount light fixture with hanging crystals was the perfect option for above the tub, creating a higher ceiling look, and sconces hung on the mirror by both vanities give a warm accent light. In addition, dimmers were installed for accomplishing the perfect relaxing atmosphere when desired. A good money-saving tip is to keep as much plumbing in the original area as possible. This allows for less floor breaking and drain moving. The toilet was kept in the original place, but we added a frosted floor-to-ceiling piece of glass for privacy. Since there was no space for a commode room, this was the best option. It tied together all the glass elements, creating an ultimate uniform design. fyi AFTER 23 | fyimagazineny.com
the beauty guide  HOME  BEFORE  Micky Klein is the owner and interior designer at Brin-Klein Design, based in Miami Beach,...
the beauty guide diy DIY Melted Crayon Art There will be snow days; yes, I know, - we’re dreading them too. But hey, we’ve come up with a great activity for you and the kids that would be perfect entertainment on such a day. Let your child’s imagination run wild with this one! You can create shapes and designs, and use any words you want on each canvas. Let ’s begin! YOU’LL NEED: - A canvas (any size) - Crayons - even broken ones - White glue - A blow dryer - Printed letters - Garbage Bags START by printing the words you want in the correct font and size. CUT them out. GLUE the letters on to the canvas in the desired area. CHOOSE the crayons you want to use. You may want to take out the browns, blacks, greys, and whites, and stay with the vibrant colors (think: ROYGBIV). GLUE the crayons on to the canvas, and let dry. PLACE the canvas on the floor, leaning on a wall. You’ll want the canvas to be a little slanted. Place garbage bags on the floor and wall near the canvas. TURN the blow dryer on the “hot” setting and hold the blow dryer over the crayons. They will begin to melt after a minute or so. *TIP: Point the blow dryer downward so as not to cause the melted crayon to splatter: it’ll melt straight down, which will be neater. BLOW DRY until you have your desired effect. PERFECT FRIES SLICER Cut a potato in perfect fries with just one step. Just place the potato on the metal grate and push down. It may be somewhat difficult to push; however, it easily beats cutting potatoes with a knife. amazon.com, $12 Let dry and hang t o enjoy! magic helpers Ingenious products that will make your day easier. 24 | fyimagazineny.com
the beauty guide  diy  DIY Melted Crayon Art There will be snow days  yes, I know, - we   re dreading them too. But hey, w...
the beauty guide diy DIY Melted Crayon Art There will be snow days; yes, I know, - we’re dreading them too. But hey, we’ve come up with a great activity for you and the kids that would be perfect entertainment on such a day. Let your child’s imagination run wild with this one! You can create shapes and designs, and use any words you want on each canvas. Let ’s begin! YOU’LL NEED: - A canvas (any size) - Crayons - even broken ones - White glue - A blow dryer - Printed letters - Garbage Bags START by printing the words you want in the correct font and size. CUT them out. GLUE the letters on to the canvas in the desired area. CHOOSE the crayons you want to use. You may want to take out the browns, blacks, greys, and whites, and stay with the vibrant colors (think: ROYGBIV). GLUE the crayons on to the canvas, and let dry. PLACE the canvas on the floor, leaning on a wall. You’ll want the canvas to be a little slanted. Place garbage bags on the floor and wall near the canvas. TURN the blow dryer on the “hot” setting and hold the blow dryer over the crayons. They will begin to melt after a minute or so. *TIP: Point the blow dryer downward so as not to cause the melted crayon to splatter: it’ll melt straight down, which will be neater. BLOW DRY until you have your desired effect. PERFECT FRIES SLICER Cut a potato in perfect fries with just one step. Just place the potato on the metal grate and push down. It may be somewhat difficult to push; however, it easily beats cutting potatoes with a knife. amazon.com, $12 Let dry and hang t o enjoy! magic helpers Ingenious products that will make your day easier. 24 | fyimagazineny.com
the beauty guide  diy  DIY Melted Crayon Art There will be snow days  yes, I know, - we   re dreading them too. But hey, w...
a closer look AUTOMATIC AIR FRESHENER This air freshener will never lose its scent, because it's an automatic spray that can be set for 9,18 or, 36 minutes. It also looks nice and can be used in any room to enhance the decor. walmart.com, $12 AT-HOME DRY CLEANING Say goodbye to those expensive dry-cleaning bills! Simply place up to four items in the Dryel bag along with a Dryel sheet in the dryer. Voila! Your clothes are good as new! Safe for most fabrics. amazon.com, $15 RUGGIE Do you ever hit “snooze” on your alarm clock and seemingly five minutes later, you’re late to work? Welcome, Ruggie. It is a plush rug that is also an alarm clock that won’t turn off until you step on it. Yes, you actually have to get out of bed! So once you’re already standing, you’ll be less inclined to go back to sleep. kickstarter.com, $79 LAZY TONGS Keep your counters clean from drips and drops with these cool tongs. Mix, flip, or toss just about anything, then rest them on the side of the pot- just where you want them. rachaelray.com, $15 26 | fyimagazineny.com AIR FRESHENER Who doesn’t love the smell of clean linen? Or lavender? Or both? Nothing is more inviting than being enveloped by a delicious aroma immediately when you step foot into a house. What wouldn’t you do to make this scent ever-present in your home? With the invention of air fresheners, this novelty is available at your fingertips! Stroll down the supermarket aisle and air fresheners abound. Scents that I bet you didn't even know existed with names that excite the imagination, beckon. Grab a bunch, stock up, and you’re good to go! WRITTEN BY RIVKY FOLLMAN Hold up for just a moment there. Once you discover that most air fresheners contain a volatile mix of carcinogens, such as formaldehyde and naphthalene; alongside toxins like toluene, xylene, and phthalates, as well as allergens and other nasty chemicals, you tend to think twice before taking one off the shelf. To top it off, while some air fresheners do contain chemicals that nix offensive odors, some simply cover the smell for a short period of time. Others film the nasal passages with oil to deaden your sense of smell, while others rather maliciously utilize nerve suppres- sants to stop your nose from doing its job! Because air fresheners are barely regulated, companies can get away with using hazardous chemicals without letting the public know of the dangers those chemicals pose - or even that they are inhaling these poisons altogether.   So…what to do about the vile odors that sometimes invade your home? For starters, deal with the stink at its source! Take out the trash, wash the dishes etc. Second, you can research to find out which air fresheners are lowest in bad chemical content and rely on those when necessary. There are 27 | fyimagazineny.com also plenty of DIY air fresheners online, from herb and citrus concoctions you can simmer on your stove top all day, to sprays you can make out of essential oils mixed with water and vodka, with lots of different options in between. Baking soda is a great absorbent for malodorous substances of all kinds. Keeping your home well-ventilated may not seem like a great option right now, but it will work wonders in warmer weather. Keep your home smelling fresh while keeping the people within it healthy! fyi
a closer look AUTOMATIC AIR FRESHENER  This air freshener will never lose its scent, because it s an automatic spray that ...
a closer look AUTOMATIC AIR FRESHENER This air freshener will never lose its scent, because it's an automatic spray that can be set for 9,18 or, 36 minutes. It also looks nice and can be used in any room to enhance the decor. walmart.com, $12 AT-HOME DRY CLEANING Say goodbye to those expensive dry-cleaning bills! Simply place up to four items in the Dryel bag along with a Dryel sheet in the dryer. Voila! Your clothes are good as new! Safe for most fabrics. amazon.com, $15 RUGGIE Do you ever hit “snooze” on your alarm clock and seemingly five minutes later, you’re late to work? Welcome, Ruggie. It is a plush rug that is also an alarm clock that won’t turn off until you step on it. Yes, you actually have to get out of bed! So once you’re already standing, you’ll be less inclined to go back to sleep. kickstarter.com, $79 LAZY TONGS Keep your counters clean from drips and drops with these cool tongs. Mix, flip, or toss just about anything, then rest them on the side of the pot- just where you want them. rachaelray.com, $15 26 | fyimagazineny.com AIR FRESHENER Who doesn’t love the smell of clean linen? Or lavender? Or both? Nothing is more inviting than being enveloped by a delicious aroma immediately when you step foot into a house. What wouldn’t you do to make this scent ever-present in your home? With the invention of air fresheners, this novelty is available at your fingertips! Stroll down the supermarket aisle and air fresheners abound. Scents that I bet you didn't even know existed with names that excite the imagination, beckon. Grab a bunch, stock up, and you’re good to go! WRITTEN BY RIVKY FOLLMAN Hold up for just a moment there. Once you discover that most air fresheners contain a volatile mix of carcinogens, such as formaldehyde and naphthalene; alongside toxins like toluene, xylene, and phthalates, as well as allergens and other nasty chemicals, you tend to think twice before taking one off the shelf. To top it off, while some air fresheners do contain chemicals that nix offensive odors, some simply cover the smell for a short period of time. Others film the nasal passages with oil to deaden your sense of smell, while others rather maliciously utilize nerve suppres- sants to stop your nose from doing its job! Because air fresheners are barely regulated, companies can get away with using hazardous chemicals without letting the public know of the dangers those chemicals pose - or even that they are inhaling these poisons altogether.   So…what to do about the vile odors that sometimes invade your home? For starters, deal with the stink at its source! Take out the trash, wash the dishes etc. Second, you can research to find out which air fresheners are lowest in bad chemical content and rely on those when necessary. There are 27 | fyimagazineny.com also plenty of DIY air fresheners online, from herb and citrus concoctions you can simmer on your stove top all day, to sprays you can make out of essential oils mixed with water and vodka, with lots of different options in between. Baking soda is a great absorbent for malodorous substances of all kinds. Keeping your home well-ventilated may not seem like a great option right now, but it will work wonders in warmer weather. Keep your home smelling fresh while keeping the people within it healthy! fyi
a closer look AUTOMATIC AIR FRESHENER  This air freshener will never lose its scent, because it s an automatic spray that ...
For Less MIXIE BOTTLE, target.com, $43.17 (pack of 2) A formula baby bottle that can be prepared now and mixed later. Perfect for when you’re on the go. No more messes and multiple containers. Scoop and place the formula in the compartment in the bottle. When you’re ready to use it, simply push the button on the bottle to release the formula. Great deals under $50! Mommy Magic! The art of mothering becomes easier with these fabulous finds. WIPES WARMER, amazon.com, $18.69 No more making your babies uncomfortable when you wipe them with cold wipes, in the freezing winter. Keep the wipes moist and warm in this nifty warmer, until you’re ready to use them. Happy baby, happy momma. Right? STROLLER HAND MUFF, citiministrollers.com, $39.95 This will be your favorite stroller accessory. Covered hands while pushing the stroller has never been this deliciously cozy. Never worry about misplacing gloves- especially since you may be prone to pulling them on and off with the frequent requests/issues of your little one! The fuzzy pile inside is super soft and cozy, and will keep your hands warm in all sorts of weather. scan to sho p TEETHING NECKLACE, chewbeads.com, $36.50 Your baby's teeth are going to emerge, and along with that their urge to nibble on everything, especially your jewelry. This 100% safe silicone necklace is fashionable and practical. It is simple and easy to wash and available in multiple colors and styles. 28 | fyimagazineny.com DR. MOM OTOSCOPE, amazon.com, $45.92 How many times have you been to the doctor because your child might have an ear infection? The amount of time and money spent on co-pays can surely be used elsewhere. Introducing the Dr. Mom Otoscope! Check your child at the first sign of illness and take him to the doctor only when necessary. Learn how to check ears by viewing detailed directions and videos online. If you have anyone who gets ear infections, this is a must-have. 29 | fyimagazineny.com
For Less  MIXIE BOTTLE, target.com,  43.17  pack of 2  A formula baby bottle that can be prepared now and mixed later. Per...
For Less MIXIE BOTTLE, target.com, $43.17 (pack of 2) A formula baby bottle that can be prepared now and mixed later. Perfect for when you’re on the go. No more messes and multiple containers. Scoop and place the formula in the compartment in the bottle. When you’re ready to use it, simply push the button on the bottle to release the formula. Great deals under $50! Mommy Magic! The art of mothering becomes easier with these fabulous finds. WIPES WARMER, amazon.com, $18.69 No more making your babies uncomfortable when you wipe them with cold wipes, in the freezing winter. Keep the wipes moist and warm in this nifty warmer, until you’re ready to use them. Happy baby, happy momma. Right? STROLLER HAND MUFF, citiministrollers.com, $39.95 This will be your favorite stroller accessory. Covered hands while pushing the stroller has never been this deliciously cozy. Never worry about misplacing gloves- especially since you may be prone to pulling them on and off with the frequent requests/issues of your little one! The fuzzy pile inside is super soft and cozy, and will keep your hands warm in all sorts of weather. scan to sho p TEETHING NECKLACE, chewbeads.com, $36.50 Your baby's teeth are going to emerge, and along with that their urge to nibble on everything, especially your jewelry. This 100% safe silicone necklace is fashionable and practical. It is simple and easy to wash and available in multiple colors and styles. 28 | fyimagazineny.com DR. MOM OTOSCOPE, amazon.com, $45.92 How many times have you been to the doctor because your child might have an ear infection? The amount of time and money spent on co-pays can surely be used elsewhere. Introducing the Dr. Mom Otoscope! Check your child at the first sign of illness and take him to the doctor only when necessary. Learn how to check ears by viewing detailed directions and videos online. If you have anyone who gets ear infections, this is a must-have. 29 | fyimagazineny.com
For Less  MIXIE BOTTLE, target.com,  43.17  pack of 2  A formula baby bottle that can be prepared now and mixed later. Per...
PRODUCT REVIEW Tried & Tested TIDBITS OF INFORMATION THAT’S GOOD TO KNOW WHEN IN A CONVERSATION WITH YOUR FRIENDS, KIDS, OR EVEN WITH YOURSELF! WRITTEN BY MIRIAM SCHWARTZMAN There’s nothing like the smell of fresh bread wafting through your home. You can have that smell every day with the use of a simple bread machine. See which bread machines ranked the top of our charts. USE YOUR BREAD MACHINE TO MAKE: n n Banana Bread n n Bagels n Chocolate Chip Bread Pasta Pastries n Rolls n Cake n n Meatloaf 2200 Pizza Dough 42 PERCENT $279 $69.45 Zojirushi Home Bakery Virtuoso Breadmaker THE GOOD: Gluten-Free setting, easy to use, sturdy construction, very quiet. THE BAD: Expensive. THE BOTTOM LINE: The best machine out there. $128 Sunbeam Programmable Breadmaker Panasonic Automatic Bread Maker THE GOOD: Easy to use and clean; steel construction. THE BAD: Loud, no specialty breads, no viewing window. THE BOTTOM LINE: Quality machine. 30 | fyimagazineny.com THE GOOD: Easy to use, consistent performance. THE BAD: Noisy, rattles and moves across the counter. THE BOTTOM LINE: Good for the money, basic. Burnt out? Ready to head for a vacation? A whopping 42% of Americans did not take even one vacation day in the entire year of 2014! (Data for 2015 has not been completed yet.) Interestingly, 15% of Americans did take more than 20 vacation days. I guess once you get a taste of it, there are never enough vacation days! It may be hard to chew on this, but Seattle’s famous Gum Wall (the germiest attraction in the USA) got a deep cleaning to get rid of its 2200 pounds (that’s no typo!) of gum—chewed gum, stuck to it! City workers spent three days steaming it off. The wall got its first bits of gum from theatergoers at the nearby Market Theater, and for 20 years, people stuck their chewed gum on this Seattle landmark. Tourists and locals turned it into an attraction, as they left their chewed-up gum and took selfies. When the gum got so thick that it began spilling over on nearby alley walls and pipes, and vermin made the wall their home, people nearby had enough and asked for it to be cleaned. Contractors cleaned it in the middle of November, for the first time in decades. Sadly, it didn’t last long. Just days after the wall was cleaned, people were already sticking their freshly-chewed gum onto it. 70 PERCENT 293 Math lovers unite! Larry King wrote in his USA Today column that there are 293 ways to make change for a dollar— and he was correct! Using only currently minted coins, there are 292 ways to make change for a dollar, plus the one-dollar coin. The Mathematical Association of America has the entire list of 293 combos on its website. 31 | fyimagazineny.com Around 70% of phone calls to 911 are made from a cell phone these days, not linking them to any address (like landlines are). It is expected that in a few years the number will be even higher, making it tougher for first responders to save a life if the location or address is not revealed by the caller before it is too late. The Federal Communications Commission wants that changed and has put new rules in place. By 2023, carriers like Sprint, AT&T and Verizon will be required to provide 911 operators with location information along with vertical location info—like, is the caller in the basement at the address or on the 19th floor? 3903 It’s hard to imagine how much high-fructose corn syrup we consume each day. According to the USDA, by around 2012, Americans were consuming over 3903% more of the sweetener than in the 1970s! It’s in ketchup, in all those snack bags your kids take to school, and in all the juices they drink! Check your labels and try to avoid this substance as much as possible. On a more positive note, Americans are now eating 1,000% more mangoes than they did 40 years ago.
PRODUCT REVIEW  Tried   Tested  TIDBITS OF INFORMATION THAT   S GOOD TO KNOW WHEN IN A CONVERSATION WITH YOUR FRIENDS, KID...
PRODUCT REVIEW Tried & Tested TIDBITS OF INFORMATION THAT’S GOOD TO KNOW WHEN IN A CONVERSATION WITH YOUR FRIENDS, KIDS, OR EVEN WITH YOURSELF! WRITTEN BY MIRIAM SCHWARTZMAN There’s nothing like the smell of fresh bread wafting through your home. You can have that smell every day with the use of a simple bread machine. See which bread machines ranked the top of our charts. USE YOUR BREAD MACHINE TO MAKE: n n Banana Bread n n Bagels n Chocolate Chip Bread Pasta Pastries n Rolls n Cake n n Meatloaf 2200 Pizza Dough 42 PERCENT $279 $69.45 Zojirushi Home Bakery Virtuoso Breadmaker THE GOOD: Gluten-Free setting, easy to use, sturdy construction, very quiet. THE BAD: Expensive. THE BOTTOM LINE: The best machine out there. $128 Sunbeam Programmable Breadmaker Panasonic Automatic Bread Maker THE GOOD: Easy to use and clean; steel construction. THE BAD: Loud, no specialty breads, no viewing window. THE BOTTOM LINE: Quality machine. 30 | fyimagazineny.com THE GOOD: Easy to use, consistent performance. THE BAD: Noisy, rattles and moves across the counter. THE BOTTOM LINE: Good for the money, basic. Burnt out? Ready to head for a vacation? A whopping 42% of Americans did not take even one vacation day in the entire year of 2014! (Data for 2015 has not been completed yet.) Interestingly, 15% of Americans did take more than 20 vacation days. I guess once you get a taste of it, there are never enough vacation days! It may be hard to chew on this, but Seattle’s famous Gum Wall (the germiest attraction in the USA) got a deep cleaning to get rid of its 2200 pounds (that’s no typo!) of gum—chewed gum, stuck to it! City workers spent three days steaming it off. The wall got its first bits of gum from theatergoers at the nearby Market Theater, and for 20 years, people stuck their chewed gum on this Seattle landmark. Tourists and locals turned it into an attraction, as they left their chewed-up gum and took selfies. When the gum got so thick that it began spilling over on nearby alley walls and pipes, and vermin made the wall their home, people nearby had enough and asked for it to be cleaned. Contractors cleaned it in the middle of November, for the first time in decades. Sadly, it didn’t last long. Just days after the wall was cleaned, people were already sticking their freshly-chewed gum onto it. 70 PERCENT 293 Math lovers unite! Larry King wrote in his USA Today column that there are 293 ways to make change for a dollar— and he was correct! Using only currently minted coins, there are 292 ways to make change for a dollar, plus the one-dollar coin. The Mathematical Association of America has the entire list of 293 combos on its website. 31 | fyimagazineny.com Around 70% of phone calls to 911 are made from a cell phone these days, not linking them to any address (like landlines are). It is expected that in a few years the number will be even higher, making it tougher for first responders to save a life if the location or address is not revealed by the caller before it is too late. The Federal Communications Commission wants that changed and has put new rules in place. By 2023, carriers like Sprint, AT&T and Verizon will be required to provide 911 operators with location information along with vertical location info—like, is the caller in the basement at the address or on the 19th floor? 3903 It’s hard to imagine how much high-fructose corn syrup we consume each day. According to the USDA, by around 2012, Americans were consuming over 3903% more of the sweetener than in the 1970s! It’s in ketchup, in all those snack bags your kids take to school, and in all the juices they drink! Check your labels and try to avoid this substance as much as possible. On a more positive note, Americans are now eating 1,000% more mangoes than they did 40 years ago.
PRODUCT REVIEW  Tried   Tested  TIDBITS OF INFORMATION THAT   S GOOD TO KNOW WHEN IN A CONVERSATION WITH YOUR FRIENDS, KID...
ON OUR BOOKSHELF ON OUR BOOKSHELF children’s book review Understanding Your Child’s Health Our reviews on the best children’s books, from classics to hot-new releases.  BY SUSAN K. SCHULMAN, MD REVIEW BY MATTIE WISEMAN Dr. Schulman is a well-known and much-loved pediatrician. She has been practicing medicine in Boro Park for over 30 years. Understanding Your Child’s Health is written clearly and concisely, in a straightforward no-nonsense tone. Dr. Schulman’s experience and sharp mind provide a thorough overview, exploring diverse topics of children’s health. The book starts with topics affecting newborns, such as the benefits of nursing, the challenges of GERD, and colic. Then it continues on a wide range of subjects, from choosing the correct shoes for your child, to teaching street safety, to fevers and colds. Understanding Your Child’s Health is a valuable parenting book with a unique viewpoint. While there are many great health and parenting books available, Dr. Schulman, having served a large Jewish Orthodox community for many years, is aware of the distinctive challenges that affect our specific demographic. Did you know that pediatric burn units in New York have a significantly higher percentage of Orthodox Jewish children admitted over any other ethnic group? I didn’t. But it makes The Day the Crayons Came Home Written by Drew Daywalt | Published by Philomel Books A sequel to the bestseller, The Day the Crayons Quit, this one takes storytelling to a whole new level. The text is mainly in the form of postcards, as the crayons write back to let their owner know that some of them have been lost, broken, or have simply run away. Some were forgotten on vacation, or under couches, or suffered terrible fates at the hands of household pets. The illustrations are marvelous and the humor in the series will captivate your children. sense. Between Shabbos candles, Chanukah candles, hot plates, urns, crock pots, and the like, the risk for burns is high. In her chapters on childproofing and child safety, Dr. Schulman addresses these important safety risks. A growing concern in America is child obesity. Dr. Schulman discusses the need for balanced nutrition and portion control where Shabbos and Yom Tov are concerned. She offers practical tips and information for parents on balancing health, without depriving children of their special Shabbos treats. When it comes to Purim, underage drinking is a concern. Dr. Schulman courageously addresses the issue. 32 | fyimagazineny.com Her section on dangerous cleaning agents and chemicals discusses their use in Pesach cleaning. Yeshiva brings to the forefront two key topics for raising adolescent boys. One is smoking, and the second, seldom-discussed, is  the need to increase English fluency with boys raised in primarily Yiddish-speaking environments. These chapters are a fantastic read, full of practical, easy-to-implement suggestions. Understanding Your Child’s Health is not a deep book. It will not make you an expert in any specific category. What is it then? A wonderful overview and reference for parents on a diverse range of health topics. It’s a perfect resource for Orthodox Jewish parents, and a great gift for soon-to-be parents.  I Love You Already Written by Jory John and Benji Davies Published by HarperCollins Bear and Duck have sort of an unlikely friendship. While Duck is outgoing and eager to please, Bear is more introverted and prefers quiet time alone. Can the two of them spend some quality time together without driving each other crazy? This humorous, well-illustrated book teaches introverts to be a little more forthcoming with their feelings, but it can also teach extroverts that just because someone wants to be alone sometimes,  it doesn't mean that he doesn't like you. 33 | fyimagazineny.com  Shira, My Design Sketchbook Written by Y. Nadell | Published by Mosaica Press This seven-part sketchbook (sequel to the previous book, Adina: My Design Sketchbook) is perfect for any girl to discover her talents in drawing and fashion. The illustrations and easy-to-follow instructions are appealing, exciting, and cute. Learn how to mix and match colors, draw facial features, draw and incorporate prints, and more. Give the gift of imagination and let her explore her own talents!
ON OUR BOOKSHELF  ON OUR BOOKSHELF  children   s book review  Understanding Your Child   s Health  Our reviews on the best...
ON OUR BOOKSHELF ON OUR BOOKSHELF children’s book review Understanding Your Child’s Health Our reviews on the best children’s books, from classics to hot-new releases.  BY SUSAN K. SCHULMAN, MD REVIEW BY MATTIE WISEMAN Dr. Schulman is a well-known and much-loved pediatrician. She has been practicing medicine in Boro Park for over 30 years. Understanding Your Child’s Health is written clearly and concisely, in a straightforward no-nonsense tone. Dr. Schulman’s experience and sharp mind provide a thorough overview, exploring diverse topics of children’s health. The book starts with topics affecting newborns, such as the benefits of nursing, the challenges of GERD, and colic. Then it continues on a wide range of subjects, from choosing the correct shoes for your child, to teaching street safety, to fevers and colds. Understanding Your Child’s Health is a valuable parenting book with a unique viewpoint. While there are many great health and parenting books available, Dr. Schulman, having served a large Jewish Orthodox community for many years, is aware of the distinctive challenges that affect our specific demographic. Did you know that pediatric burn units in New York have a significantly higher percentage of Orthodox Jewish children admitted over any other ethnic group? I didn’t. But it makes The Day the Crayons Came Home Written by Drew Daywalt | Published by Philomel Books A sequel to the bestseller, The Day the Crayons Quit, this one takes storytelling to a whole new level. The text is mainly in the form of postcards, as the crayons write back to let their owner know that some of them have been lost, broken, or have simply run away. Some were forgotten on vacation, or under couches, or suffered terrible fates at the hands of household pets. The illustrations are marvelous and the humor in the series will captivate your children. sense. Between Shabbos candles, Chanukah candles, hot plates, urns, crock pots, and the like, the risk for burns is high. In her chapters on childproofing and child safety, Dr. Schulman addresses these important safety risks. A growing concern in America is child obesity. Dr. Schulman discusses the need for balanced nutrition and portion control where Shabbos and Yom Tov are concerned. She offers practical tips and information for parents on balancing health, without depriving children of their special Shabbos treats. When it comes to Purim, underage drinking is a concern. Dr. Schulman courageously addresses the issue. 32 | fyimagazineny.com Her section on dangerous cleaning agents and chemicals discusses their use in Pesach cleaning. Yeshiva brings to the forefront two key topics for raising adolescent boys. One is smoking, and the second, seldom-discussed, is  the need to increase English fluency with boys raised in primarily Yiddish-speaking environments. These chapters are a fantastic read, full of practical, easy-to-implement suggestions. Understanding Your Child’s Health is not a deep book. It will not make you an expert in any specific category. What is it then? A wonderful overview and reference for parents on a diverse range of health topics. It’s a perfect resource for Orthodox Jewish parents, and a great gift for soon-to-be parents.  I Love You Already Written by Jory John and Benji Davies Published by HarperCollins Bear and Duck have sort of an unlikely friendship. While Duck is outgoing and eager to please, Bear is more introverted and prefers quiet time alone. Can the two of them spend some quality time together without driving each other crazy? This humorous, well-illustrated book teaches introverts to be a little more forthcoming with their feelings, but it can also teach extroverts that just because someone wants to be alone sometimes,  it doesn't mean that he doesn't like you. 33 | fyimagazineny.com  Shira, My Design Sketchbook Written by Y. Nadell | Published by Mosaica Press This seven-part sketchbook (sequel to the previous book, Adina: My Design Sketchbook) is perfect for any girl to discover her talents in drawing and fashion. The illustrations and easy-to-follow instructions are appealing, exciting, and cute. Learn how to mix and match colors, draw facial features, draw and incorporate prints, and more. Give the gift of imagination and let her explore her own talents!
ON OUR BOOKSHELF  ON OUR BOOKSHELF  children   s book review  Understanding Your Child   s Health  Our reviews on the best...
Base ad LAW AND LIFE 1 Thursday Event Host PROFESSIONAL REGRET? 03.03.16 12 – 7 pm 2007 - 2 01 6 ORLD Jewish AJCO ANNUAL CAMP&EXPO Conference The Marketplace for Supplies and Services to all Jewish Camps, Day Camps, Yeshivas, Girl Schools, Bungalow Colonies, Hotel Programs, Assisted Living & Senior Centers. FREE ADMISSION with online registration only jewishexpos.com/campexpo Open to men & women No strollers, babies or children under 16 CREDIT TO GO IN THERE FREE TRANSPORTATION I have a confession to make. I went to a top law school and received a first-rate education. I have worked as a litigator for the better part of the last decade and a half. I have litigated matters in state and federal courts around the country. I have successfully argued motions against former United States Supreme Court clerks and won. Yet, it is to my deepest regret, and frankly, personal shame, that I have yet to actually sue anyone’s pants off. Lakewood, Monsey, Williamsburg, Monroe oo s ideas trends NEW FEATURING: ■ Amusements & Attractions ■ Entertainment ■ Games & Recreation ■ Arts & Crafts ■ Kosher Food & Canteen ■ Premium Incentives ...and much more! BOOTH RESERVATIONS 718.633.0733 W W W. J E W I S H E X P O S . C O M JEWISHEXPOS@GMAIL.COM THE PALACE I BROOKLYN, NEW YORK Expo Sponsors Media Sponsors WRITTEN BY SCOTT J. FARRELL, ESQ. 34 | fyimagazineny.com !‫איר זעט עס? נאך טויזענטער מענטשן זעען עס יעדן אווענט‬ ‫אדווערטייזמענט‬ ‫קלאסיפייד‬ ‫ביזנעס‬ ‫שמחות‬ ‫מסיבות‬
Base ad LAW AND LIFE 1  Thursday  Event Host  PROFESSIONAL REGRET   03.03.16 12     7 pm  2007 - 2 01 6  ORLD  Jewish  AJC...
Base ad LAW AND LIFE 1 Thursday Event Host PROFESSIONAL REGRET? 03.03.16 12 – 7 pm 2007 - 2 01 6 ORLD Jewish AJCO ANNUAL CAMP&EXPO Conference The Marketplace for Supplies and Services to all Jewish Camps, Day Camps, Yeshivas, Girl Schools, Bungalow Colonies, Hotel Programs, Assisted Living & Senior Centers. FREE ADMISSION with online registration only jewishexpos.com/campexpo Open to men & women No strollers, babies or children under 16 CREDIT TO GO IN THERE FREE TRANSPORTATION I have a confession to make. I went to a top law school and received a first-rate education. I have worked as a litigator for the better part of the last decade and a half. I have litigated matters in state and federal courts around the country. I have successfully argued motions against former United States Supreme Court clerks and won. Yet, it is to my deepest regret, and frankly, personal shame, that I have yet to actually sue anyone’s pants off. Lakewood, Monsey, Williamsburg, Monroe oo s ideas trends NEW FEATURING: ■ Amusements & Attractions ■ Entertainment ■ Games & Recreation ■ Arts & Crafts ■ Kosher Food & Canteen ■ Premium Incentives ...and much more! BOOTH RESERVATIONS 718.633.0733 W W W. J E W I S H E X P O S . C O M JEWISHEXPOS@GMAIL.COM THE PALACE I BROOKLYN, NEW YORK Expo Sponsors Media Sponsors WRITTEN BY SCOTT J. FARRELL, ESQ. 34 | fyimagazineny.com !‫איר זעט עס? נאך טויזענטער מענטשן זעען עס יעדן אווענט‬ ‫אדווערטייזמענט‬ ‫קלאסיפייד‬ ‫ביזנעס‬ ‫שמחות‬ ‫מסיבות‬
Base ad LAW AND LIFE 1  Thursday  Event Host  PROFESSIONAL REGRET   03.03.16 12     7 pm  2007 - 2 01 6  ORLD  Jewish  AJC...
Creative problem solving, heading off disputes before they result in litigation, and analysis of the economic realities of litigation, are skills in my legal toolbox, which often resultin a happier client, and one with more money in his pocket– even if that means less money in mine. C andidly, successfully suing the pants off an opposing party is a difficult feat, accomplished only by a select cadre of attorneys. Put another way, it’s kind of like successfully obtaining the yellow jersey at the Tour de France despite riding your daughter’s Disney Princess tricycle; sure, it’s possible, but whose daughter is going to let them borrow her tricycle on a long international jaunt? Not many, I can promise you that.   This feat (suing pants off, not riding your daughter’s Disney Princess tricycle in the Tour de France) can earn you the adulation of your clients and the enmity of your adversaries. Except when the adversaries whose pants you have sued off are perjurers. In that case, they are just grateful that you saved their life, or at the very least, you prevented what could have been very serious injuries. You know- on account of the lying. Ironically, much like the baseball player who is often walked and has less opportunity to hit a grand slam home run, one factor that may be inhibiting my “sue your pants off” statistics is that I regularly advise clients not to sue. Why?  Any number of reasons. While I cannot predict the future (see supra, n.1) I can, with complete confidence, state that litigation is always three things: uncertain, expensive, and uncertain. Indeed, given that the resolution of such disputes necessarily depends on factors out of my control – e.g., the actions and reactions of opposing parties, counsel, and when applicable, the Court, jury, arbitrator or mediator; and the merits and evidence in a given case – “uncertain” may be an understatement! Such uncertainty makes it impossi- ble to predict the length and cost of a particular matter any more than, to borrow another baseball analogy, I could predict the length of an MLB game before the first pitch is thrown. A case could settle before inception or after years of litigation, with wildly disparate attendant costs; there is simply no way of knowing whether a particular case might “go into extra innings.”   In light of the foregoing, it is my experience that many disputes can be resolved amicably, without having to involve the court system. Creative problem solving, heading off disputes before they result in litigation, and analysis of the economic realities of litigation, are skills in my legal toolbox, which often result in a happier client, and one with more money in his pocket – even if that means less money in mine. That being said, there are many cases that do merit judicial intervention, and I don’t shy away from a fight. This is my first article in what will be a series of my regular observations about law and life. Have a question? Shoot me an email at the address listed below, and I’ll do my best to weigh in on the topic in a future article. fyi Scott J. Farrell, Esq. is Of Counsel with Miller Law Offices, PLLC, located in Lawrence, New York, where he handles both civil litigation and corporate law, as well as corporate and securities class action litigation, and shareholder derivative matter. He also counsels the firm’s clients on complex electronic discovery matters. Scott can be reached at scott@ millerlawofficespllc.com. 36 | fyimagazineny.com fall in love with life Sweet Talk SIX SWEETNERS SUMMED UP You know that your artificial sweetener does not contain any calories, which makes you smile as you sprinkle it into your coffee. Yet how much do you know about what it does contain? From the glorious debut of artificial sweeteners, their general safety became a hot topic. Yet despite all the stormy controversy whirling around, consumers should be reassured by the tight regulation by the FDA (Food and Drug Administration) on sugar substitutes. Additionally, according to the National Cancer Institute, none of the FDA-approved sweeteners have demonstrated a credible, scientific association with serious illness or disease. N WRITTEN BY D. BURACK
Creative problem solving, heading off disputes before they result in litigation, and analysis of the economic realities of...
Creative problem solving, heading off disputes before they result in litigation, and analysis of the economic realities of litigation, are skills in my legal toolbox, which often resultin a happier client, and one with more money in his pocket– even if that means less money in mine. C andidly, successfully suing the pants off an opposing party is a difficult feat, accomplished only by a select cadre of attorneys. Put another way, it’s kind of like successfully obtaining the yellow jersey at the Tour de France despite riding your daughter’s Disney Princess tricycle; sure, it’s possible, but whose daughter is going to let them borrow her tricycle on a long international jaunt? Not many, I can promise you that.   This feat (suing pants off, not riding your daughter’s Disney Princess tricycle in the Tour de France) can earn you the adulation of your clients and the enmity of your adversaries. Except when the adversaries whose pants you have sued off are perjurers. In that case, they are just grateful that you saved their life, or at the very least, you prevented what could have been very serious injuries. You know- on account of the lying. Ironically, much like the baseball player who is often walked and has less opportunity to hit a grand slam home run, one factor that may be inhibiting my “sue your pants off” statistics is that I regularly advise clients not to sue. Why?  Any number of reasons. While I cannot predict the future (see supra, n.1) I can, with complete confidence, state that litigation is always three things: uncertain, expensive, and uncertain. Indeed, given that the resolution of such disputes necessarily depends on factors out of my control – e.g., the actions and reactions of opposing parties, counsel, and when applicable, the Court, jury, arbitrator or mediator; and the merits and evidence in a given case – “uncertain” may be an understatement! Such uncertainty makes it impossi- ble to predict the length and cost of a particular matter any more than, to borrow another baseball analogy, I could predict the length of an MLB game before the first pitch is thrown. A case could settle before inception or after years of litigation, with wildly disparate attendant costs; there is simply no way of knowing whether a particular case might “go into extra innings.”   In light of the foregoing, it is my experience that many disputes can be resolved amicably, without having to involve the court system. Creative problem solving, heading off disputes before they result in litigation, and analysis of the economic realities of litigation, are skills in my legal toolbox, which often result in a happier client, and one with more money in his pocket – even if that means less money in mine. That being said, there are many cases that do merit judicial intervention, and I don’t shy away from a fight. This is my first article in what will be a series of my regular observations about law and life. Have a question? Shoot me an email at the address listed below, and I’ll do my best to weigh in on the topic in a future article. fyi Scott J. Farrell, Esq. is Of Counsel with Miller Law Offices, PLLC, located in Lawrence, New York, where he handles both civil litigation and corporate law, as well as corporate and securities class action litigation, and shareholder derivative matter. He also counsels the firm’s clients on complex electronic discovery matters. Scott can be reached at scott@ millerlawofficespllc.com. 36 | fyimagazineny.com fall in love with life Sweet Talk SIX SWEETNERS SUMMED UP You know that your artificial sweetener does not contain any calories, which makes you smile as you sprinkle it into your coffee. Yet how much do you know about what it does contain? From the glorious debut of artificial sweeteners, their general safety became a hot topic. Yet despite all the stormy controversy whirling around, consumers should be reassured by the tight regulation by the FDA (Food and Drug Administration) on sugar substitutes. Additionally, according to the National Cancer Institute, none of the FDA-approved sweeteners have demonstrated a credible, scientific association with serious illness or disease. N WRITTEN BY D. BURACK
Creative problem solving, heading off disputes before they result in litigation, and analysis of the economic realities of...
ADVANTAME SACCHARIN DO THEY HELP WITH WEIGHT LOSS? This is the million-dollar question. Artificial sweeteners boast very few calories, if any, and therefore many people turn to them in order to eat more while gaining less. However, their effectiveness for dieting and weight control is widely disputed. Beth Warren, MS, RDN, CDN, registered dietitian with a private practice in Brooklyn, NY, argues against the effectiveness of sweeteners for dieting. “Artificial sweeteners have been proven multiple times NOT to help with weight loss. It is still a huge misconception. Because they are often 600 times sweeter than sugar or more, they don’t trick the brain into thinking it’s not having something sweet. As a result, they’ll trigger you to eat more calories per meal or snack, just like sugar.” When it comes to children, Warren is strongly opposed to incorporating artificial sweeteners into their foods. “If you get children used to the intense sweetness, it will be harder to satisfy their sweet tooth with controlled food choices, which will follow them as they grow older.”    CHOOSE YOUR SWEETENER Most common artificial sweeteners are composed of a combination of chemicals and natural substances derived from herbs or sugar. Each one differs in its respective composition and attributes. Let’s take a close look at six favored sweeteners on the market and see what they’re all about. APARTAME Developed in 1965, aspartame has FDA approval as a nutritive sweetener, because it contains about 4 calories per gram. Made from the amino acids aspartic acid and phenylalanine, it is approximately 200 times sweeter than sugar, so tiny amounts pack a sweet punch. Sold primarily as NutraSweet, Equal, and Sugar Twin, it is a familiar table sweetener and found in a wide range of prepared foods. Not stable under heat, it is generally inappropriate for baked goods. With over 100 studies concluding that aspartame is safe to use, it’s one of the most comprehensively studied food products. According to the FDA, aspartame poses a health risk only for people who suffer from phenylketonuria (PKU). As for health benefits, a study at the Oklahoma Medical Research Foundation discovered that aspartame is effective in relieving pain from osteoarthritis, multiple sclerosis, and sickle-cell anemia, as published on WebMD. 38 | fyimagazineny.com The oldest artificial sweetener around, saccharin was discovered accidentally in 1879, when a professor at Johns Hopkins University forgot to wash his hands. With a residue of benzoic sulfinide on his hands, he took a bite of bread and was pleasantly surprised to taste a sweet roll! He patented the compound in 1886. Approved by the U.S. FDA as a non-nutritive sweetener, saccharin is calorie-free and 200-700 times sweeter than regular sugar. It is commonly used  for stirring into beverages, in cooking, and in many processed foods. During baking, saccharin does not react like sugar, and finished products have a different texture or volume. Brand names include Sweet’N Low, Sweet Twin, and Necta Sweet. Studies conducted in the early 1970s showed a correlation between saccharin and bladder cancer in laboratory rats. In response, Congress ordered warning labels to be printed on food products containing saccharin. Additional research was ordered, and after more than 30 studies, it was found that the lab rat results didn’t apply to human biology. In 2000, the National Toxicology Program of the National Institutes of Health stated that warning labels should be removed, and saccharin was taken off the list of potential carcinogens. A newbie on the scene, advantame was approved for use by the FDA as a non-nutritive, general purpose sugar substitute in 2014. (At present, the FDA declares it is not for use in poultry and meat.) Data from 37 animal and human studies was analyzed to identify any possible toxic effects on body systems. Water-soluble, advantame is a white crystalline powder composed of vanillin and aspartame. Heat stable and approximately 20,000 times sweeter than table sugar, advantame is well suited for baking. Billed as having no aftertaste, it is currently being tested by food manufacturers as an alternative to high-fructose corn syrup. In the same family as aspartame, advantame also contains phenylalanine; however, its potency allows miniscule amounts to be highly effective, and therefore the FDA deems it safe for people with PKU. MONK FRUIT Native to Southern China and New Zealand, all-natural monk fruit is reputed to be 100-250 times sweeter than cane sugar, with no calories. Luo han guo, a gourd-like fruit, is steeped into a tea to derive the monk fruit extract. Fans of monk fruit praise the authentic sugary taste, with no artificial undertones or aftertaste. It has already been incorporated successfully into some new diet sodas, and it’s converted well into baked goods. Generally recognized as safe by the FDA, monk fruit may also have positive health benefits. In a 2011 study conducted at Rutgers University, anti-inflammatory effects were noted in mogroside (a derivative of glycosine cucurbitane) which gives the monk fruit its sweetness. Another study conducted at Yamagata University School of Medicine and published in 1996, demonstrated that mogrosides possess antioxidant properties. SUCRALOSE The production process for sucralose starts with plain table sugar. On the sugar molecule, three hydrogen-oxygen groupings are replaced with three chlorine atoms, which create an intensely sweet compound that cannot be broken down. Most sucralose passes straight through the body without being absorbed. Approved for use in all food and beverage categories by the FDA in 1999, sucralose is certified for use in over 80 countries. These approvals didn’t come swiftly, as the FDA reviewed more than 110 studies on its safety. Known as a general purpose sweetener, it is found in a wide diversity of foods. Sucralose remains stable under heat, so it works well for baking. Sold primarily as Splenda, it is a whopping 600 times sweeter than sugar. STEVIOL GLYCOSIDES South American natives have been enhancing their food with Stevia rebaudiana leaves, a plant related to chrysanthemums, for hundreds of years. Steviol glycosides, the naturally sweet components of these leaves, are extracted, filtered and refined to make Stevia, as it is commonly known. This highly-purified form is generally recognized as safe (GRAS) by the FDA, yet the crude extracts and whole leaves are not.   Stevia has 200- 400 times the sweetness of sugar and contains no calories or artificial ingredients. Entirely natural, it’s available in liquid or powdered form, and many major U.S. beverage companies use it in diet soft drinks and flavored waters. It stands up well under heat, making it appropriate for cooking, but it doesn’t brown or caramelize like sugar does. Public taste tests are inconclusive – some people report a refreshing, minty taste, while others find it bitter. You may be familiar with Truvia, the green packets that added a whole new playing color into the market competition of pink, blue and yellow. Marketed as a stevia-based sugar substitute, Truvia was developed by The Coca-Cola Company and Cargill and is made from erythritol and stevia leaf extracts. It is also generally recognized as safe by the FDA. 39 | fyimagazineny.com TO USE, OR NOT TO USE? In her practice and in her book, Living a Real Life with Real Food: How to Get Health, Lose Weight and Stay Energized: The Kosher Way, Warren doesn’t recommend including artificial sweeteners in any long-term plan for healthy individuals. “If anything, sweeteners should be used to transition onto more whole food options without a lot of sugar, for people battling diabetes or insulin resistance. In addition, not all sugar substitutes are created equal; natural like monk fruit are often better than synthetic sugar substitutes.” Some individuals are sensitive to the ingredients in particular sweeteners, and they have reported side effects, such as stomachaches, bloating, and headaches. In this case, a dose of common sense is the remedy. If you experience negative side effects from a particular sweetener, don’t use it. To wrap it up, artificial sweeteners can safely lessen the empty calories from each meal – when used smartly and in moderation. But for the average person with no specific health conditions, there’s no reason to ban sugar. fyi
ADVANTAME  SACCHARIN  DO THEY HELP WITH WEIGHT LOSS  This is the million-dollar question. Artificial sweeteners boast very...
ADVANTAME SACCHARIN DO THEY HELP WITH WEIGHT LOSS? This is the million-dollar question. Artificial sweeteners boast very few calories, if any, and therefore many people turn to them in order to eat more while gaining less. However, their effectiveness for dieting and weight control is widely disputed. Beth Warren, MS, RDN, CDN, registered dietitian with a private practice in Brooklyn, NY, argues against the effectiveness of sweeteners for dieting. “Artificial sweeteners have been proven multiple times NOT to help with weight loss. It is still a huge misconception. Because they are often 600 times sweeter than sugar or more, they don’t trick the brain into thinking it’s not having something sweet. As a result, they’ll trigger you to eat more calories per meal or snack, just like sugar.” When it comes to children, Warren is strongly opposed to incorporating artificial sweeteners into their foods. “If you get children used to the intense sweetness, it will be harder to satisfy their sweet tooth with controlled food choices, which will follow them as they grow older.”    CHOOSE YOUR SWEETENER Most common artificial sweeteners are composed of a combination of chemicals and natural substances derived from herbs or sugar. Each one differs in its respective composition and attributes. Let’s take a close look at six favored sweeteners on the market and see what they’re all about. APARTAME Developed in 1965, aspartame has FDA approval as a nutritive sweetener, because it contains about 4 calories per gram. Made from the amino acids aspartic acid and phenylalanine, it is approximately 200 times sweeter than sugar, so tiny amounts pack a sweet punch. Sold primarily as NutraSweet, Equal, and Sugar Twin, it is a familiar table sweetener and found in a wide range of prepared foods. Not stable under heat, it is generally inappropriate for baked goods. With over 100 studies concluding that aspartame is safe to use, it’s one of the most comprehensively studied food products. According to the FDA, aspartame poses a health risk only for people who suffer from phenylketonuria (PKU). As for health benefits, a study at the Oklahoma Medical Research Foundation discovered that aspartame is effective in relieving pain from osteoarthritis, multiple sclerosis, and sickle-cell anemia, as published on WebMD. 38 | fyimagazineny.com The oldest artificial sweetener around, saccharin was discovered accidentally in 1879, when a professor at Johns Hopkins University forgot to wash his hands. With a residue of benzoic sulfinide on his hands, he took a bite of bread and was pleasantly surprised to taste a sweet roll! He patented the compound in 1886. Approved by the U.S. FDA as a non-nutritive sweetener, saccharin is calorie-free and 200-700 times sweeter than regular sugar. It is commonly used  for stirring into beverages, in cooking, and in many processed foods. During baking, saccharin does not react like sugar, and finished products have a different texture or volume. Brand names include Sweet’N Low, Sweet Twin, and Necta Sweet. Studies conducted in the early 1970s showed a correlation between saccharin and bladder cancer in laboratory rats. In response, Congress ordered warning labels to be printed on food products containing saccharin. Additional research was ordered, and after more than 30 studies, it was found that the lab rat results didn’t apply to human biology. In 2000, the National Toxicology Program of the National Institutes of Health stated that warning labels should be removed, and saccharin was taken off the list of potential carcinogens. A newbie on the scene, advantame was approved for use by the FDA as a non-nutritive, general purpose sugar substitute in 2014. (At present, the FDA declares it is not for use in poultry and meat.) Data from 37 animal and human studies was analyzed to identify any possible toxic effects on body systems. Water-soluble, advantame is a white crystalline powder composed of vanillin and aspartame. Heat stable and approximately 20,000 times sweeter than table sugar, advantame is well suited for baking. Billed as having no aftertaste, it is currently being tested by food manufacturers as an alternative to high-fructose corn syrup. In the same family as aspartame, advantame also contains phenylalanine; however, its potency allows miniscule amounts to be highly effective, and therefore the FDA deems it safe for people with PKU. MONK FRUIT Native to Southern China and New Zealand, all-natural monk fruit is reputed to be 100-250 times sweeter than cane sugar, with no calories. Luo han guo, a gourd-like fruit, is steeped into a tea to derive the monk fruit extract. Fans of monk fruit praise the authentic sugary taste, with no artificial undertones or aftertaste. It has already been incorporated successfully into some new diet sodas, and it’s converted well into baked goods. Generally recognized as safe by the FDA, monk fruit may also have positive health benefits. In a 2011 study conducted at Rutgers University, anti-inflammatory effects were noted in mogroside (a derivative of glycosine cucurbitane) which gives the monk fruit its sweetness. Another study conducted at Yamagata University School of Medicine and published in 1996, demonstrated that mogrosides possess antioxidant properties. SUCRALOSE The production process for sucralose starts with plain table sugar. On the sugar molecule, three hydrogen-oxygen groupings are replaced with three chlorine atoms, which create an intensely sweet compound that cannot be broken down. Most sucralose passes straight through the body without being absorbed. Approved for use in all food and beverage categories by the FDA in 1999, sucralose is certified for use in over 80 countries. These approvals didn’t come swiftly, as the FDA reviewed more than 110 studies on its safety. Known as a general purpose sweetener, it is found in a wide diversity of foods. Sucralose remains stable under heat, so it works well for baking. Sold primarily as Splenda, it is a whopping 600 times sweeter than sugar. STEVIOL GLYCOSIDES South American natives have been enhancing their food with Stevia rebaudiana leaves, a plant related to chrysanthemums, for hundreds of years. Steviol glycosides, the naturally sweet components of these leaves, are extracted, filtered and refined to make Stevia, as it is commonly known. This highly-purified form is generally recognized as safe (GRAS) by the FDA, yet the crude extracts and whole leaves are not.   Stevia has 200- 400 times the sweetness of sugar and contains no calories or artificial ingredients. Entirely natural, it’s available in liquid or powdered form, and many major U.S. beverage companies use it in diet soft drinks and flavored waters. It stands up well under heat, making it appropriate for cooking, but it doesn’t brown or caramelize like sugar does. Public taste tests are inconclusive – some people report a refreshing, minty taste, while others find it bitter. You may be familiar with Truvia, the green packets that added a whole new playing color into the market competition of pink, blue and yellow. Marketed as a stevia-based sugar substitute, Truvia was developed by The Coca-Cola Company and Cargill and is made from erythritol and stevia leaf extracts. It is also generally recognized as safe by the FDA. 39 | fyimagazineny.com TO USE, OR NOT TO USE? In her practice and in her book, Living a Real Life with Real Food: How to Get Health, Lose Weight and Stay Energized: The Kosher Way, Warren doesn’t recommend including artificial sweeteners in any long-term plan for healthy individuals. “If anything, sweeteners should be used to transition onto more whole food options without a lot of sugar, for people battling diabetes or insulin resistance. In addition, not all sugar substitutes are created equal; natural like monk fruit are often better than synthetic sugar substitutes.” Some individuals are sensitive to the ingredients in particular sweeteners, and they have reported side effects, such as stomachaches, bloating, and headaches. In this case, a dose of common sense is the remedy. If you experience negative side effects from a particular sweetener, don’t use it. To wrap it up, artificial sweeteners can safely lessen the empty calories from each meal – when used smartly and in moderation. But for the average person with no specific health conditions, there’s no reason to ban sugar. fyi
ADVANTAME  SACCHARIN  DO THEY HELP WITH WEIGHT LOSS  This is the million-dollar question. Artificial sweeteners boast very...
HOW TO MANAGE CROUP WHAT IS CROUP? Croup is a viral disease of the upper respiratory tract. It is caused by several different viruses, such as Respiratory Syncytial Virus (RSV), Influenza and Parainfluenza Viruses, Adenovirus and Rhinovirus. Prior to the vaccine era, Diphtheria was also a common cause of severe croup. Children with croup will have the usual symptoms of a cold (i.e. runny nose, fever, and increased mucus production) along with a characteristic barky cough. Although croup usually resolves on its own, about 5-10% of children affected by it require hospitalization. As a pediatric resident at Cohen Children’s Hospital, I vividly remember croup as one of the most frequent reasons for late night and early morning visits to the Emergency Room. WRITTEN BY DR. DAVID SIMAI WHY DOES CROUP AFFECT YOUNG CHILDREN? Viruses that cause croup result in swelling and mucus production of the upper airways. As adults, our upper airways are large and have a lot of excess capacity to accommodate swelling caused by infections. But in the small airways of infants, the same thickness of swelling will lead to 50-80% narrowing of their tracheas (breathing pipes). Hence, children affected by the croup feel that they are “breathing through a straw.” 40 | fyimagazineny.com CREDIT TO GO IN THERE CREDIT TO GO IN THERE HOW TO DEAL WITH CROUP: When your child wakes you up with a croupy cough, first and foremost, try to assess his breathing. If he appears to be gasping for air, call for medical help immediately! If he is not gasping for air, but does have a barky cough, you have a few options. As a word of caution, if your child has a heart condition or a very high fever, he may not be able to handle any of the following solutions. You should call your physician and ask for help. 1. Steam Shower – turn on the hot water in the shower and make the bathroom nice and steamy. Hold your child there for 10-15 minutes. Do not worry about taking him out from a warm shower to a cooler room. Usually, the steam shower will alleviate most “croupy” coughs. 2. A Stroll Outside – if you feel that your neighborhood is safe, take your child for a quick stroll outside. Otherwise, take him for a car ride and leave the windows open. Many times, parents would bring their child to the emergency room and frantically describe how horrible their child’s croup was; however, when we observed the child, he was already better. The dramatic improvement was credited to the car ride – the humid air in the car cured the croup. 3. The Croup Paradox – even though hot steam works to treat croup, the opposite also works: holding the child next to an open freezer for a few minutes. Personally, I have never tried this one with my kids, but it is a method accepted by many parents and physicians. Why does it work? The cool vapor makes it easier for the child to breathe. 4. Prevention - if you hear your child’s cough during the daytime, assume that it will be significantly worse at night. Why? Because the air is much drier and more irritating to the child. Therefore, I often suggest leaving the bedroom window open an inch or two, or using a cool mist humidifier overnight. If you have tried one of these methods and your child appears worse, please seek immediate help. He may have an underlying medical condition that requires him to receive oxygen, or his croup may be unusually severe and may necessitate immediate medical intervention. 41 | fyimagazineny.com WILL MY CHILD DEVELOP CROUP AGAIN? The answer is most likely yes. Most children develop croup until the age of 3-4 years old. As long as the child’s airways are narrow and soft, the above-mentioned viruses will cause significant swelling that will result in croup. At 3 years of age, the airways harden and widen enough to withstand the viral swelling. There are always exceptions, however. I have personally witnessed several kids that were older than 8 years and required hospitalizations for croup. Also, premature infants or infants that were intubated have extra sensitive upper airways and may develop croup for longer periods. If your child develops croup repeatedly, your physician may decide to prescribe a rescue medicine that will quickly reduce the swelling in your child’s upper airways and save you the trip to the emergency room. WEATHER ALERT The causative viruses I mentioned above are present at different seasons. At each season, however, there are always one or two offending viruses present in the air. As I write this article, the weather is noticeably colder outside. This will prompt many parents to heat their houses and will dry the air therein. So keep attuned to your child’s cough and if you hear that “bark,” please take the preventive measures I mentioned to keep your child healthy and keep you well rested! fyi Dr. David Simai is a board certified pediatricianin his private practice in Cedarhust, NY. He is also an attending physician at LIJ-Cohen Children's Hospital, North Shore Manhasset University Hospital and South Nassau Community Hospital. drsimaipediatrics@gmail.com
HOW TO  MANAGE CROUP  WHAT IS CROUP  Croup is a viral disease of the upper respiratory tract. It is caused by several diff...
HOW TO MANAGE CROUP WHAT IS CROUP? Croup is a viral disease of the upper respiratory tract. It is caused by several different viruses, such as Respiratory Syncytial Virus (RSV), Influenza and Parainfluenza Viruses, Adenovirus and Rhinovirus. Prior to the vaccine era, Diphtheria was also a common cause of severe croup. Children with croup will have the usual symptoms of a cold (i.e. runny nose, fever, and increased mucus production) along with a characteristic barky cough. Although croup usually resolves on its own, about 5-10% of children affected by it require hospitalization. As a pediatric resident at Cohen Children’s Hospital, I vividly remember croup as one of the most frequent reasons for late night and early morning visits to the Emergency Room. WRITTEN BY DR. DAVID SIMAI WHY DOES CROUP AFFECT YOUNG CHILDREN? Viruses that cause croup result in swelling and mucus production of the upper airways. As adults, our upper airways are large and have a lot of excess capacity to accommodate swelling caused by infections. But in the small airways of infants, the same thickness of swelling will lead to 50-80% narrowing of their tracheas (breathing pipes). Hence, children affected by the croup feel that they are “breathing through a straw.” 40 | fyimagazineny.com CREDIT TO GO IN THERE CREDIT TO GO IN THERE HOW TO DEAL WITH CROUP: When your child wakes you up with a croupy cough, first and foremost, try to assess his breathing. If he appears to be gasping for air, call for medical help immediately! If he is not gasping for air, but does have a barky cough, you have a few options. As a word of caution, if your child has a heart condition or a very high fever, he may not be able to handle any of the following solutions. You should call your physician and ask for help. 1. Steam Shower – turn on the hot water in the shower and make the bathroom nice and steamy. Hold your child there for 10-15 minutes. Do not worry about taking him out from a warm shower to a cooler room. Usually, the steam shower will alleviate most “croupy” coughs. 2. A Stroll Outside – if you feel that your neighborhood is safe, take your child for a quick stroll outside. Otherwise, take him for a car ride and leave the windows open. Many times, parents would bring their child to the emergency room and frantically describe how horrible their child’s croup was; however, when we observed the child, he was already better. The dramatic improvement was credited to the car ride – the humid air in the car cured the croup. 3. The Croup Paradox – even though hot steam works to treat croup, the opposite also works: holding the child next to an open freezer for a few minutes. Personally, I have never tried this one with my kids, but it is a method accepted by many parents and physicians. Why does it work? The cool vapor makes it easier for the child to breathe. 4. Prevention - if you hear your child’s cough during the daytime, assume that it will be significantly worse at night. Why? Because the air is much drier and more irritating to the child. Therefore, I often suggest leaving the bedroom window open an inch or two, or using a cool mist humidifier overnight. If you have tried one of these methods and your child appears worse, please seek immediate help. He may have an underlying medical condition that requires him to receive oxygen, or his croup may be unusually severe and may necessitate immediate medical intervention. 41 | fyimagazineny.com WILL MY CHILD DEVELOP CROUP AGAIN? The answer is most likely yes. Most children develop croup until the age of 3-4 years old. As long as the child’s airways are narrow and soft, the above-mentioned viruses will cause significant swelling that will result in croup. At 3 years of age, the airways harden and widen enough to withstand the viral swelling. There are always exceptions, however. I have personally witnessed several kids that were older than 8 years and required hospitalizations for croup. Also, premature infants or infants that were intubated have extra sensitive upper airways and may develop croup for longer periods. If your child develops croup repeatedly, your physician may decide to prescribe a rescue medicine that will quickly reduce the swelling in your child’s upper airways and save you the trip to the emergency room. WEATHER ALERT The causative viruses I mentioned above are present at different seasons. At each season, however, there are always one or two offending viruses present in the air. As I write this article, the weather is noticeably colder outside. This will prompt many parents to heat their houses and will dry the air therein. So keep attuned to your child’s cough and if you hear that “bark,” please take the preventive measures I mentioned to keep your child healthy and keep you well rested! fyi Dr. David Simai is a board certified pediatricianin his private practice in Cedarhust, NY. He is also an attending physician at LIJ-Cohen Children's Hospital, North Shore Manhasset University Hospital and South Nassau Community Hospital. drsimaipediatrics@gmail.com
HOW TO  MANAGE CROUP  WHAT IS CROUP  Croup is a viral disease of the upper respiratory tract. It is caused by several diff...
quest ion: I have anxiety and it makes my life so difficult. It really does. It's painful and hard. I wake up with it every day and the never ending "What if" uncertainty follows me around until I rest my head every night. I feel broken, like my body is failing me. I am seeking therapy and I am on medication, and it has been tremendously helpful to me. I have accepted my anxiety, but I have a really hard time because it's so looked down upon to have mental illness in our society. I am afraid to tell people about my condition, even family members, because I just don't think they will get it and there is a stigma attached to it. People with mental illness are looked at differently- they are believed to be weird and different, as if they possibly have horns. They're not and they don't, but this is the reality I have to live with. Anxiety is a huge part of who I am, and it made me who I am today. I want to share it, yet I am afraid. I feel like the closest to me don't really know me. How do I deal with this? Rocheli Sternheim is a licensed clinical social worker practicing in Lakewood N.J. Rocheli is passionate about helping people help themselves. Email your questions to info@fyimagazine.com. 42 | fyimagazineny.com 43 | fyimagazineny.com
quest ion   I have  anxiety  and it makes my life so difficult. It really does. It s painful and hard. I wake up with it e...
quest ion: I have anxiety and it makes my life so difficult. It really does. It's painful and hard. I wake up with it every day and the never ending "What if" uncertainty follows me around until I rest my head every night. I feel broken, like my body is failing me. I am seeking therapy and I am on medication, and it has been tremendously helpful to me. I have accepted my anxiety, but I have a really hard time because it's so looked down upon to have mental illness in our society. I am afraid to tell people about my condition, even family members, because I just don't think they will get it and there is a stigma attached to it. People with mental illness are looked at differently- they are believed to be weird and different, as if they possibly have horns. They're not and they don't, but this is the reality I have to live with. Anxiety is a huge part of who I am, and it made me who I am today. I want to share it, yet I am afraid. I feel like the closest to me don't really know me. How do I deal with this? Rocheli Sternheim is a licensed clinical social worker practicing in Lakewood N.J. Rocheli is passionate about helping people help themselves. Email your questions to info@fyimagazine.com. 42 | fyimagazineny.com 43 | fyimagazineny.com
quest ion   I have  anxiety  and it makes my life so difficult. It really does. It s painful and hard. I wake up with it e...
answer: You have a lot of courage to deal with your condition and seek help. No denial on your part, and I respect that. In your question, I'm hearing two different issues that need to be addressed. The first is that you are living with a tremendous amount of shame and you feel like you are a fraud to those who know you, because they think you are "normal" and don't realize how "defective" you really are. You have internalized a negative sense of self and don't feel true to yourself when you portray yourself to others who don't pick up on this negative part of you. The second part of your question seems to be that you would like to tell those who are close to you about your condition, because your biggest dream is that they will be non-judgmental and supportive of you, but you fear they will probably not offer the support you crave. You are so desperate for people to know that you have anxiety. You are ashamed, feeling you are not the real “you” if people don't figure out that you have an anxiety disorder. You probably feel "not real" because of the deep shame, and if people treat you as if you don't have this flaw, it doesn't resonate with how you feel about yourself. When you think of yourself in the context of your problem with anxiety, what is your belief about yourself? I will give you a few examples, and you may pick the one or a few that feel right to you: "I'm flawed," "I'm not normal," "I'm unlovable," "I will never be good enough" are some common negative beliefs. Once you can pinpoint what your negative belief is, try to think of what you would rather believe about yourself. It can be "I am strong in spite of my anxiety," or "I am a good person, because I try my best." Choose something that resonates with you and your aspirations, and own it. Your beliefs were created by your childhood experiences as well as the messages you received from those around you. They were sustained by the people or factors in your environment and your relationships to them. Now you are an adult:  you are an independent person and an independent thinker, and I bet you have achieved some things that can help you see yourself as a competent and strong person. You can choose to dispose of whatever belief causes you to feel shame and replace it with a positive and probably more truthful belief about yourself. Try to find evidence in your daily life and behavior to support your new belief, and it will grow. There will be less room for the shame and negative self-belief. The fact that most people who are close to you don't know that you have an anxiety disorder can actually support a more positive belief about yourself: Ex. "I am strong, I have terrible anxiety, yet I have achieved so much good that those who are closest to me don't even realize it." Now how’s that for tremendous self-control and strength of character? You can picture your self beliefs as monsters that grow bigger the more that you feed them, and disappear when starved. For example, If you believe that you are unlovable, you will notice only events that support that belief. You will discard acts of kindness people perform toward you by assuming they felt bad that you're such a "nebach," so they decided to be nice. On the other hand, If you believe that you are a well-liked person, you will enjoy the act of kindness and it will reinforce your belief that people like you. Start believing you are bigger than your anxiety and pick a self-belief that you want to adopt and nourish. Now find evidence throughout your day and feed that belief. It will grow. 44 | fyimagazineny.com Practically speaking, I didn't really answer your question about telling people who are close to you about your anxiety, but I hope you have a new perspective on whether you actually need to tell people to feel authentic. It may be a good idea to pick one or two friends with whom you can just be uninhibited and vent your frustration upon them. You may have a rosy vision of all of your family and friends giving support and making you feel okay. The truth is that everyone has challenges and can relate to them, but people get scared when trying to support a person with mental illness, because of lack of education and just not knowing what to say or do. You know what your family is like and you know your friends. You could probably tell who would be supportive and who would make you feel worse. Treatment for mental illness is progressing at a rapid pace, because of the explosion of neuroscience research. There is so much out there to help you. With a skilled therapist, you can literally make biological changes to the way your brain reacts to stress. I wish you a lot of hatzlocha in your journey towards emotional health. fyi 5 Nutrition Trends You Thought Were Healthy But Aren’t It’s easy to get hooked on nutrition trends that are popular and look enticing. Don’t be fooled, though; many of those fads do not live up to their hype. Read on to uncover the deficiencies of some common nutrition trends. 2 Juicing 1 Paleo Diet Otherwise known as the Caveman's diet, the Paleo diet has earned a vast amount of attention recently. In essence, this plan allows only foods that were obtainable by our ancestors, and excludes all foods accessible beyond that point. As such, all grains, dairy, beans/ legumes, starchy vegetables, sugary foods, and more are off limits. First off, after eliminating the do-not-eat list, not a whole lot of foods remain! Being so limited in your food choices takes the fun out of eating. You may find your energy levels decreasing. Cutting out such a large percentage of nutritious food categories is not a great idea, and probably unsustainable as well.  45 | fyimagazineny.com This hip trend is practiced in varying degrees - from a daily juice drink, to a full-blown juice cleansing diet. On an individual scale, juices are not recommended when used in place of a whole fruit or vegetable. You lose out on the fiber and other nutrients, and load up on the sugar and calories. In a juice-exclusive diet, consuming all your calories from one food group leads to deficiency in other essential nutrient groups, and muscle loss may result. Additionally, the likelihood of sticking to it is small. Don’t forget that your body contains its own natural cleansing system in the kidneys, liver, and colon. Therefore, a cleansing diet is entirely unnecessary.
answer  You have a lot of courage to deal with your condition and seek help. No denial on your part, and I respect that. I...
answer: You have a lot of courage to deal with your condition and seek help. No denial on your part, and I respect that. In your question, I'm hearing two different issues that need to be addressed. The first is that you are living with a tremendous amount of shame and you feel like you are a fraud to those who know you, because they think you are "normal" and don't realize how "defective" you really are. You have internalized a negative sense of self and don't feel true to yourself when you portray yourself to others who don't pick up on this negative part of you. The second part of your question seems to be that you would like to tell those who are close to you about your condition, because your biggest dream is that they will be non-judgmental and supportive of you, but you fear they will probably not offer the support you crave. You are so desperate for people to know that you have anxiety. You are ashamed, feeling you are not the real “you” if people don't figure out that you have an anxiety disorder. You probably feel "not real" because of the deep shame, and if people treat you as if you don't have this flaw, it doesn't resonate with how you feel about yourself. When you think of yourself in the context of your problem with anxiety, what is your belief about yourself? I will give you a few examples, and you may pick the one or a few that feel right to you: "I'm flawed," "I'm not normal," "I'm unlovable," "I will never be good enough" are some common negative beliefs. Once you can pinpoint what your negative belief is, try to think of what you would rather believe about yourself. It can be "I am strong in spite of my anxiety," or "I am a good person, because I try my best." Choose something that resonates with you and your aspirations, and own it. Your beliefs were created by your childhood experiences as well as the messages you received from those around you. They were sustained by the people or factors in your environment and your relationships to them. Now you are an adult:  you are an independent person and an independent thinker, and I bet you have achieved some things that can help you see yourself as a competent and strong person. You can choose to dispose of whatever belief causes you to feel shame and replace it with a positive and probably more truthful belief about yourself. Try to find evidence in your daily life and behavior to support your new belief, and it will grow. There will be less room for the shame and negative self-belief. The fact that most people who are close to you don't know that you have an anxiety disorder can actually support a more positive belief about yourself: Ex. "I am strong, I have terrible anxiety, yet I have achieved so much good that those who are closest to me don't even realize it." Now how’s that for tremendous self-control and strength of character? You can picture your self beliefs as monsters that grow bigger the more that you feed them, and disappear when starved. For example, If you believe that you are unlovable, you will notice only events that support that belief. You will discard acts of kindness people perform toward you by assuming they felt bad that you're such a "nebach," so they decided to be nice. On the other hand, If you believe that you are a well-liked person, you will enjoy the act of kindness and it will reinforce your belief that people like you. Start believing you are bigger than your anxiety and pick a self-belief that you want to adopt and nourish. Now find evidence throughout your day and feed that belief. It will grow. 44 | fyimagazineny.com Practically speaking, I didn't really answer your question about telling people who are close to you about your anxiety, but I hope you have a new perspective on whether you actually need to tell people to feel authentic. It may be a good idea to pick one or two friends with whom you can just be uninhibited and vent your frustration upon them. You may have a rosy vision of all of your family and friends giving support and making you feel okay. The truth is that everyone has challenges and can relate to them, but people get scared when trying to support a person with mental illness, because of lack of education and just not knowing what to say or do. You know what your family is like and you know your friends. You could probably tell who would be supportive and who would make you feel worse. Treatment for mental illness is progressing at a rapid pace, because of the explosion of neuroscience research. There is so much out there to help you. With a skilled therapist, you can literally make biological changes to the way your brain reacts to stress. I wish you a lot of hatzlocha in your journey towards emotional health. fyi 5 Nutrition Trends You Thought Were Healthy But Aren’t It’s easy to get hooked on nutrition trends that are popular and look enticing. Don’t be fooled, though; many of those fads do not live up to their hype. Read on to uncover the deficiencies of some common nutrition trends. 2 Juicing 1 Paleo Diet Otherwise known as the Caveman's diet, the Paleo diet has earned a vast amount of attention recently. In essence, this plan allows only foods that were obtainable by our ancestors, and excludes all foods accessible beyond that point. As such, all grains, dairy, beans/ legumes, starchy vegetables, sugary foods, and more are off limits. First off, after eliminating the do-not-eat list, not a whole lot of foods remain! Being so limited in your food choices takes the fun out of eating. You may find your energy levels decreasing. Cutting out such a large percentage of nutritious food categories is not a great idea, and probably unsustainable as well.  45 | fyimagazineny.com This hip trend is practiced in varying degrees - from a daily juice drink, to a full-blown juice cleansing diet. On an individual scale, juices are not recommended when used in place of a whole fruit or vegetable. You lose out on the fiber and other nutrients, and load up on the sugar and calories. In a juice-exclusive diet, consuming all your calories from one food group leads to deficiency in other essential nutrient groups, and muscle loss may result. Additionally, the likelihood of sticking to it is small. Don’t forget that your body contains its own natural cleansing system in the kidneys, liver, and colon. Therefore, a cleansing diet is entirely unnecessary.
answer  You have a lot of courage to deal with your condition and seek help. No denial on your part, and I respect that. I...
4 Organic Produce All the rage these days, organic produce refers to crops that have been treated in an environmentally friendly way. Organic foods may be better for the environment, but not necessarily for the consumer. No convincing evidence exists to support the claim that organic items are more nutritious than their non-organic counterparts. The health media will attempt to have you associate the term "organic" with "nutritious." To start, there is nothing wrong with going organic. If you are an environmentalist and can afford it, go ahead. A small amount of research on a small number of foods found that the organic variety contained more nutrients. Research at this point is not plentiful enough to provide a definitive argument either way, though the evidence currently available indicates there are no significant differences between organic and non-organic foods. Rest assured that pesticide-treated produce conforms to guidelines which ensure safe levels of pesticide.   3 Protein Supplements Don’t let the protein supplement and shake companies fool you into believing that you need their products to stay healthy and strong. All those ads for protein shakes, supplements, and powders, are doing you a disservice. Protein is one nutrient that Americans are known to consume in excess. Throughout the course of a normal day, you are likely to get more protein than you need, without even trying! In fact, too much protein can have negative effects. Possible consequences include compromised liver and kidney function, dehydration, and weight gain. 5 Weight Loss Drugs To all those looking for a magic weight loss solution: there is none! Real, maintainable weight loss cannot be achieved with the pop of a pill. The FDA has approved selected weight loss drugs, but don’t get too excited. Along with the weight loss, multiple side effects may occur. Also, there’s no certainty you will lose as much weight as you had hoped. Although minimal weight loss can yield health benefits, other health risks may develop. In addition, keeping the weight off is a job you may not be able to uphold. As with anything in life, if you want to lose the weight, you have to work for it. Aim to consume fewer calories than you burn, and strive to incorporate physical activity into your daily routine. Resale boutique looking to purchase high end new K used children's clothing Initial Proceeds can go to a charity of your choice or your very own pocket. sales@lamarang.com or visit lamarang.com   •  •  • •       •  •  • • • •                     Miriam Shonek is a registered dietitian nutritionist in the Five Towns area. Focused on providing personalized nutritional care, she assists clients in achieving weight loss goals, as well as creating diet plans for a variety of medical conditions. She can be reached at mshoneknutrition@gmail.com. For a quick response email           
4  Organic Produce  All the rage these days, organic produce refers to crops that have been treated in an environmentally ...
4 Organic Produce All the rage these days, organic produce refers to crops that have been treated in an environmentally friendly way. Organic foods may be better for the environment, but not necessarily for the consumer. No convincing evidence exists to support the claim that organic items are more nutritious than their non-organic counterparts. The health media will attempt to have you associate the term "organic" with "nutritious." To start, there is nothing wrong with going organic. If you are an environmentalist and can afford it, go ahead. A small amount of research on a small number of foods found that the organic variety contained more nutrients. Research at this point is not plentiful enough to provide a definitive argument either way, though the evidence currently available indicates there are no significant differences between organic and non-organic foods. Rest assured that pesticide-treated produce conforms to guidelines which ensure safe levels of pesticide.   3 Protein Supplements Don’t let the protein supplement and shake companies fool you into believing that you need their products to stay healthy and strong. All those ads for protein shakes, supplements, and powders, are doing you a disservice. Protein is one nutrient that Americans are known to consume in excess. Throughout the course of a normal day, you are likely to get more protein than you need, without even trying! In fact, too much protein can have negative effects. Possible consequences include compromised liver and kidney function, dehydration, and weight gain. 5 Weight Loss Drugs To all those looking for a magic weight loss solution: there is none! Real, maintainable weight loss cannot be achieved with the pop of a pill. The FDA has approved selected weight loss drugs, but don’t get too excited. Along with the weight loss, multiple side effects may occur. Also, there’s no certainty you will lose as much weight as you had hoped. Although minimal weight loss can yield health benefits, other health risks may develop. In addition, keeping the weight off is a job you may not be able to uphold. As with anything in life, if you want to lose the weight, you have to work for it. Aim to consume fewer calories than you burn, and strive to incorporate physical activity into your daily routine. Resale boutique looking to purchase high end new K used children's clothing Initial Proceeds can go to a charity of your choice or your very own pocket. sales@lamarang.com or visit lamarang.com   •  •  • •       •  •  • • • •                     Miriam Shonek is a registered dietitian nutritionist in the Five Towns area. Focused on providing personalized nutritional care, she assists clients in achieving weight loss goals, as well as creating diet plans for a variety of medical conditions. She can be reached at mshoneknutrition@gmail.com. For a quick response email           
4  Organic Produce  All the rage these days, organic produce refers to crops that have been treated in an environmentally ...
Beineinu: Sharing Information for Special Needs WRITTEN BY DEBBIE BURACK 48 | fyimagazineny.com Founded by parents and staffed by volunteers, Beineinu helps families around the globe and provides information to a range of professionals. This exceptional non-profit organization is all about bringing everyone together. B eineinu is the ultimate pool of resources for anyone touched by a special-needs child or adult. Whether one is coping with mental, physical, behavioral, or developmental challenges, this organization helps connect the dots that lead to assistance or a solution. At present, its online database contains approximately 3,000 pages of information. Content expands daily, as new information is uploaded regularly. Tabs lead to listings for medical information, support groups, government programs, funding, safety, and many more resources. Subject categories also include personal accounts regarding international doctors and treatments. People are encouraged to share anything that has benefited them, be it a reassuring experience, a practical tip, a news nugget, or a scientific research paper. Another important feature of the website is the Chizuk and Inspiration Library. Many families have praised these writings, attesting that the collection kept them sane while they sat in the hospital for days on end. In addition, support and advice are distributed through emailed newsletters, an active calendar of events and a phone hotline. It is impossible to accurately count how many people utilize Beineinu. To illustrate how far-reaching its services are, the Special Needs Shadchanim-USA webpage already boasts close to 8,000 hits! Another well-used service is the Zichron Yehuda Equipment Exchange, which finds new homes for expensive medical equipment and supplies. Special requests are always incoming, and the heartfelt benevolence of donors and volunteers has helped fulfill many of these needs. Golda Turner, one of the original founders, was mulling the idea for years before Beineinu was formally launched in 2008. “My own son, Meir Efraim, is a 30-year-old young man who has cerebral palsy. When he was younger, there was no case management, no early intervention, no Jewish special ed schools… that all started a few years later. The best way to find out about any services was through other parents- if you could find them!” As Golda raised her son, she made a hobby out of collecting any tidbit that could possibly help another family. Way before Beineinu went digital, she was already compiling her database. One day she encountered a mother of a 12-year-boy with cerebral palsy. This child had a tight fist in one hand, and although he managed well in school, he was extremely self-conscious. No less than three orthopedists recommended surgery to loosen the tight muscle contractures. However, the family’s insurance company denied the claim. Golda’s experience with CP led her to suggest a different course of action. “I asked a few questions about the boy’s fingers, which made me think that he might not actually need surgery. I explained how to test the fingers and show the proof to the orthopedist, and I told her about other options. Sure enough, the unnecessary surgery was cancelled and the other options did the job.” For Golda, this incident drove home the need to find an effective means for parents to share all their valuable information. It was time for Beineinu to take public shape. Shortly thereafter, she noticed a classified ad seeking parents to volunteer to speak with other families coping with a similar diagnosis. At this point, Deena, a fellow mother in Israel, was in the midst of collating an international parent list. After a few brainstorming sessions together, the two women had a plan. They joined forces to create a global parent-to-parent organization, and in the collaborative spirit of our Jewish community, Beineinu was born. “Our goal was (and is) to ease the way for fellow Jewish families dealing with special needs. Our program had two objectives:  to pull all of the thousands of pieces of the special needs puzzle together in one place… and to use parent power to help families get the information and assistance that they sorely need,” Golda explains. Through Siyata d’Shmaya, everything progressed. “Whenever we needed something, it miraculously dropped into our laps,” Golda recalls. From building the website to the official designation of Beineinu as a non-profit organization, and volunteers were the driving force. “We see time and time again how HaKadosh Baruch Hu paves the way… A parent was looking for information about a social skills group to help his daughter, who has a very rare diagnosis. Less than a week later, we received a call from a family looking for a parent match, whose child was just diagnosed with the exact same rare disorder.” More than just a supportive shoulder to cry on, Beineinu strives always to go the extra mile. Composed of an international group of sister organizations, it is often able to push forward when 49 | fyimagazineny.com other organizations get caught in red tape. For example, when Hurricane Sandy wreaked havoc, Beineinu assisted a number of special needs families who had been displaced. Its members found sponsorship and organized a Bar Mitzvah in Israel for a disabled American child. An expensive cancer drug produced in the U.S. was donated to a seriously ill patient in Israel. The list goes on. Transporting wheelchair-bound individuals to family Simchos and other destinations poses many challenges. Beineinu recently received a donation of $10,000 as a down payment for a large, wheelchair-accessible van with two wheelchair tie-downs, and its members are now fundraising to cover the remainder of the cost. Beineinu’s original vision was to assist families who have children with special needs. Yet this was too limited a scope for the large heart of this unique, compassionate organization. “We soon realized that kids grow up and become adults with needs… And there are so many people dealing with serious medical issues as well,” Golda shares. “So we have expanded to trying to help whoever we can, in any way that we can.” fyi TO JOIN, DONATE OR VOLUNTEER, PLEASE VISIT:  WWW.BEINEINU.ORG OR CONTACT: GOLDA P. TURNER U.S. OFFICE: 347-743-4900  GOLDA@BEINEINU.ORG 
Beineinu  Sharing Information for Special Needs WRITTEN BY DEBBIE BURACK  48   fyimagazineny.com  Founded by parents and s...
Beineinu: Sharing Information for Special Needs WRITTEN BY DEBBIE BURACK 48 | fyimagazineny.com Founded by parents and staffed by volunteers, Beineinu helps families around the globe and provides information to a range of professionals. This exceptional non-profit organization is all about bringing everyone together. B eineinu is the ultimate pool of resources for anyone touched by a special-needs child or adult. Whether one is coping with mental, physical, behavioral, or developmental challenges, this organization helps connect the dots that lead to assistance or a solution. At present, its online database contains approximately 3,000 pages of information. Content expands daily, as new information is uploaded regularly. Tabs lead to listings for medical information, support groups, government programs, funding, safety, and many more resources. Subject categories also include personal accounts regarding international doctors and treatments. People are encouraged to share anything that has benefited them, be it a reassuring experience, a practical tip, a news nugget, or a scientific research paper. Another important feature of the website is the Chizuk and Inspiration Library. Many families have praised these writings, attesting that the collection kept them sane while they sat in the hospital for days on end. In addition, support and advice are distributed through emailed newsletters, an active calendar of events and a phone hotline. It is impossible to accurately count how many people utilize Beineinu. To illustrate how far-reaching its services are, the Special Needs Shadchanim-USA webpage already boasts close to 8,000 hits! Another well-used service is the Zichron Yehuda Equipment Exchange, which finds new homes for expensive medical equipment and supplies. Special requests are always incoming, and the heartfelt benevolence of donors and volunteers has helped fulfill many of these needs. Golda Turner, one of the original founders, was mulling the idea for years before Beineinu was formally launched in 2008. “My own son, Meir Efraim, is a 30-year-old young man who has cerebral palsy. When he was younger, there was no case management, no early intervention, no Jewish special ed schools… that all started a few years later. The best way to find out about any services was through other parents- if you could find them!” As Golda raised her son, she made a hobby out of collecting any tidbit that could possibly help another family. Way before Beineinu went digital, she was already compiling her database. One day she encountered a mother of a 12-year-boy with cerebral palsy. This child had a tight fist in one hand, and although he managed well in school, he was extremely self-conscious. No less than three orthopedists recommended surgery to loosen the tight muscle contractures. However, the family’s insurance company denied the claim. Golda’s experience with CP led her to suggest a different course of action. “I asked a few questions about the boy’s fingers, which made me think that he might not actually need surgery. I explained how to test the fingers and show the proof to the orthopedist, and I told her about other options. Sure enough, the unnecessary surgery was cancelled and the other options did the job.” For Golda, this incident drove home the need to find an effective means for parents to share all their valuable information. It was time for Beineinu to take public shape. Shortly thereafter, she noticed a classified ad seeking parents to volunteer to speak with other families coping with a similar diagnosis. At this point, Deena, a fellow mother in Israel, was in the midst of collating an international parent list. After a few brainstorming sessions together, the two women had a plan. They joined forces to create a global parent-to-parent organization, and in the collaborative spirit of our Jewish community, Beineinu was born. “Our goal was (and is) to ease the way for fellow Jewish families dealing with special needs. Our program had two objectives:  to pull all of the thousands of pieces of the special needs puzzle together in one place… and to use parent power to help families get the information and assistance that they sorely need,” Golda explains. Through Siyata d’Shmaya, everything progressed. “Whenever we needed something, it miraculously dropped into our laps,” Golda recalls. From building the website to the official designation of Beineinu as a non-profit organization, and volunteers were the driving force. “We see time and time again how HaKadosh Baruch Hu paves the way… A parent was looking for information about a social skills group to help his daughter, who has a very rare diagnosis. Less than a week later, we received a call from a family looking for a parent match, whose child was just diagnosed with the exact same rare disorder.” More than just a supportive shoulder to cry on, Beineinu strives always to go the extra mile. Composed of an international group of sister organizations, it is often able to push forward when 49 | fyimagazineny.com other organizations get caught in red tape. For example, when Hurricane Sandy wreaked havoc, Beineinu assisted a number of special needs families who had been displaced. Its members found sponsorship and organized a Bar Mitzvah in Israel for a disabled American child. An expensive cancer drug produced in the U.S. was donated to a seriously ill patient in Israel. The list goes on. Transporting wheelchair-bound individuals to family Simchos and other destinations poses many challenges. Beineinu recently received a donation of $10,000 as a down payment for a large, wheelchair-accessible van with two wheelchair tie-downs, and its members are now fundraising to cover the remainder of the cost. Beineinu’s original vision was to assist families who have children with special needs. Yet this was too limited a scope for the large heart of this unique, compassionate organization. “We soon realized that kids grow up and become adults with needs… And there are so many people dealing with serious medical issues as well,” Golda shares. “So we have expanded to trying to help whoever we can, in any way that we can.” fyi TO JOIN, DONATE OR VOLUNTEER, PLEASE VISIT:  WWW.BEINEINU.ORG OR CONTACT: GOLDA P. TURNER U.S. OFFICE: 347-743-4900  GOLDA@BEINEINU.ORG 
Beineinu  Sharing Information for Special Needs WRITTEN BY DEBBIE BURACK  48   fyimagazineny.com  Founded by parents and s...
THE NEWEST FITNESS FAD Rebecca Blue is a certified personal trainer and the co-owner of Rounds Elite Fitness, a unique paleo fitness studio. rblue@yahoo.com 50 | fyimagazineny.com D o you remember when Spin class first became the coolest, most innovative fitness trend? Well, move on over. Walk, maybe even run, past the ellipticals and treadmills directly to the slick rowing machine that was once collecting dust in the corner of your local gym, but now takes center space. The Indoor Rower rocks! There is no doubt about it; no other piece of cardio equipment works the body harder. Rowing requires equal effort from the upper and lower body, and it uses more than 80% of your muscles in every stroke. It crushes calories through extreme cardiovascular fitness and muscular endurance, blasting out repetition after repetition. Using these rowers, you will advance to the next level of fitness and your physique will be in tip-top shape. Rowing works the body from shoulders to calves. Proper form is essential for the full-body cardio experience which works core, back, arms and legs with no impact or stress at all on the major muscles and joints, such as our hips, knees, and back. This new wave of cardio exercise is so appealing, because it’s ideal for people of all ages, sizes, and fitness levels. The explosive power exerted through your legs, core, and arms, is sure to burn over 50% more fat and calories than most other forms of cardio exercise do. The nation is exploding with more and more Rowing studios that offer unique Rowing-based classes, where you’re on and off the Rower, incorporating intervals of strength and core exercises that are exciting and effective. The different Rowing strokes taught in these classes also make a more interesting workout. These classes and studios are now surpassing many of the Spin studios, and clients are showing great results. If you exercise regimentally at home or in a gym, and have no interest in group fitness classes, try a training schedule on your own. Rowing at different intervals will keep the heart rate elevated and burn burn burn. fyi 51 | fyimagazineny.com EXAMPLE: n Monday and Thursday: Row 1000 meters for 3 minutes, then add a 1-minute Interval of 750 meters; repeat consecutively until you reach 30 minutes. n Wednesday and Friday: Row 1000 meters for 2 minutes, then row 500 meters for 2 minutes and repeat consecutively until you reach 30 minutes. n Any kind of interval performed on the Rower will prove to be a great total body workout.
THE NEWEST FITNESS FAD  Rebecca Blue is a certified personal trainer and the co-owner of Rounds Elite Fitness, a unique pa...
THE NEWEST FITNESS FAD Rebecca Blue is a certified personal trainer and the co-owner of Rounds Elite Fitness, a unique paleo fitness studio. rblue@yahoo.com 50 | fyimagazineny.com D o you remember when Spin class first became the coolest, most innovative fitness trend? Well, move on over. Walk, maybe even run, past the ellipticals and treadmills directly to the slick rowing machine that was once collecting dust in the corner of your local gym, but now takes center space. The Indoor Rower rocks! There is no doubt about it; no other piece of cardio equipment works the body harder. Rowing requires equal effort from the upper and lower body, and it uses more than 80% of your muscles in every stroke. It crushes calories through extreme cardiovascular fitness and muscular endurance, blasting out repetition after repetition. Using these rowers, you will advance to the next level of fitness and your physique will be in tip-top shape. Rowing works the body from shoulders to calves. Proper form is essential for the full-body cardio experience which works core, back, arms and legs with no impact or stress at all on the major muscles and joints, such as our hips, knees, and back. This new wave of cardio exercise is so appealing, because it’s ideal for people of all ages, sizes, and fitness levels. The explosive power exerted through your legs, core, and arms, is sure to burn over 50% more fat and calories than most other forms of cardio exercise do. The nation is exploding with more and more Rowing studios that offer unique Rowing-based classes, where you’re on and off the Rower, incorporating intervals of strength and core exercises that are exciting and effective. The different Rowing strokes taught in these classes also make a more interesting workout. These classes and studios are now surpassing many of the Spin studios, and clients are showing great results. If you exercise regimentally at home or in a gym, and have no interest in group fitness classes, try a training schedule on your own. Rowing at different intervals will keep the heart rate elevated and burn burn burn. fyi 51 | fyimagazineny.com EXAMPLE: n Monday and Thursday: Row 1000 meters for 3 minutes, then add a 1-minute Interval of 750 meters; repeat consecutively until you reach 30 minutes. n Wednesday and Friday: Row 1000 meters for 2 minutes, then row 500 meters for 2 minutes and repeat consecutively until you reach 30 minutes. n Any kind of interval performed on the Rower will prove to be a great total body workout.
THE NEWEST FITNESS FAD  Rebecca Blue is a certified personal trainer and the co-owner of Rounds Elite Fitness, a unique pa...
“If you are always trying to be normal, you will never know how amazing you can be.” - Maya Angelou “Success doesn’t come to you. You must go to it.” otes Qu Positive s Affirmation that and ire nsp i “WHATEVER YOU ARE, BE A GOOD ONE.” “Be the change you want to see in the world.” -Mahatma Gandhi -Abraham Lincoln “In order to succeed, we must first believe that we can.” “You can’t start the next chapter of your life if you keep rereading the last one.” 52 | fyimagazineny.com How to Fake a Clean Home Top ten tips when short on time N WRITTEN BY ROCHEL ABRAHAM
   If you are always trying to be normal, you will never know how amazing you can be.    - Maya Angelou     Success doesn ...
“If you are always trying to be normal, you will never know how amazing you can be.” - Maya Angelou “Success doesn’t come to you. You must go to it.” otes Qu Positive s Affirmation that and ire nsp i “WHATEVER YOU ARE, BE A GOOD ONE.” “Be the change you want to see in the world.” -Mahatma Gandhi -Abraham Lincoln “In order to succeed, we must first believe that we can.” “You can’t start the next chapter of your life if you keep rereading the last one.” 52 | fyimagazineny.com How to Fake a Clean Home Top ten tips when short on time N WRITTEN BY ROCHEL ABRAHAM
   If you are always trying to be normal, you will never know how amazing you can be.    - Maya Angelou     Success doesn ...
N FIRST IMPRESSIONS You know how you will size someone up within seconds of meeting her? That few-second encounter has your inner radar intuiting who this person is and if she jives with who you are. Homes are like that too. They’re like those books we’re told not to judge by the cover, but discard anyway when they look unappealing.  When you are hosting an event or party, or just a couple of guests, it’s more about the at-a-glance picture seen upon walk-in. TIP 1: Worry less about what goes on inside the cabinets, and more about the counters. For a quick cleanup, wash the counters and put things out of sight. This is when you and the dishwasher bond. It becomes a great area to store things in for emergency cleanup. A verage scene in the average house ten minutes before Shabbos (and any other occasion, really): Mother is frantically running around, scooping up toys, socks, and cleaning supplies, all the while shouting messages to whomever might be in the vicinity about turning off the oven, putting the food away, turning the lights on, turning the other lights off, and putting the tissues in the bathroom. And don’t forget to brush your hair and iron your shirt, because Shabbos is coming, and so are the guests. Code blue. Guests! And the moment arrives. The time has come, the doorbell rings, and as the door is swung open, mother and children are looking perfect and the house is glowing in its aura of precision as the guests eye the rooms with awe! And nobody would’ve known of any chaos a mere ten minutes earlier! Keeping a clean house is something we may strive for all the time; however, it also proves a most difficult task, as we women run on the hamster wheel of the week, with always more dishes, laundry, and diapers! So when we have the occasional (or for some, frequent) appearance of an outsider, or need to host an event, we may wonder how we can possibly navigate it calmly. Fear not, because although perfection is unattainable (sorry for all who thought otherwise), faking a clean house is very attainable! And it’s not as bad as it sounds! With these home hacks, you can lie back (well, almost) and practically watch the mess disappear on its own…and who knows? You might be getting a call from the guest, post-party, asking you to share your secret. 54 | fyimagazineny.com TIP 2: Have some large colorful pillows propped on the couch. People are drawn to a pop of color, and their attention will be subconsciously diverted away from the small couch stains to the decorative pillows. TIP 3: Sweep, don’t mop. Reserve your mopping for when you have more time. A quick, thorough sweep can do the gist of the trick when short on time. N PILES, PILES, PILES Consolidate first, organize next. So when you’re short on time, don’t get nit-picky about what goes where, but first get everything somewhere. This frees up the space, and allows you to focus on any crucial tasks. TIP 4: Have a handy junk bin that doubles as a décor piece. Perhaps a wicker basket by the doorway, or a bench with a trunk beneath. That way when you are short on time, (or want to get to bed before the clock strikes midnight) you can throw all that random clutter in the box. And don’t worry: when you’re ready to sort, it will be there waiting. TIP 5: Another great method of pile-moving is to move piles of dirty laundry taking up space in the laundry room… to the dryer. Gulp. Temporarily, of course. This is great when you want to get rid of the laundry from the bedrooms, but are not quite ready to throw in all the loads. N TURN A BLIND EYE …And then there’s the mess that’s just there. The clock is ticking, and all you can do is turn a blind eye. But even then, you don’t need to fret just yet. TIP 6: Turn a blind eye on your blinds. To conceal dust on your blinds, turn them the opposite way. TIP 7: Roll out the red carpet. No time to mop? No need to mope. An area rug is the perfect way to cover over the large portion of the main room. If you will be using the rug only in desperate situations, choose one that is light and easy to transport and store. TIP 8: Close-it! Closets should be closed! Any guest coming will not (should not) be snooping in your closets, and when closed, they will 55 | fyimagazineny.com give the rooms a polished look and hide the mess behind those walls. N MAGICAL SCENTS At a recent visit to a friend’s house, I kept being drawn to some delicious aroma of fresh laundry. I asked her about it (knowing she doesn’t have a washing machine in her apartment), and she pointed easily at the scented plug-in that smelled like Tide. There’s nothing to draw a guest’s attention away from the mess more than a delicious fragrance. A great smell will have her asking what’s in the oven, instead of noticing the dirt on your floors. Go for a light scent, as some people can be sensitive to strong smells. TIP 9: Bake something with cinnamon to fill the house with a pleasant aroma. TIP 10: Light a scented candle before the guests arrive. We women are often overworked and underpaid… and we all deserve to be cut some slack sometime. Sure, we wish we had a Mary Poppins or Cinderella. But our next best bet is leaving that thing called stress at the doorstep, and before we say hello to the guest, we can usher in a mindset of “faking it until you make it,” which is okay, too! fyi
N FIRST IMPRESSIONS You know how you will size someone up within seconds of meeting her  That few-second encounter has you...
N FIRST IMPRESSIONS You know how you will size someone up within seconds of meeting her? That few-second encounter has your inner radar intuiting who this person is and if she jives with who you are. Homes are like that too. They’re like those books we’re told not to judge by the cover, but discard anyway when they look unappealing.  When you are hosting an event or party, or just a couple of guests, it’s more about the at-a-glance picture seen upon walk-in. TIP 1: Worry less about what goes on inside the cabinets, and more about the counters. For a quick cleanup, wash the counters and put things out of sight. This is when you and the dishwasher bond. It becomes a great area to store things in for emergency cleanup. A verage scene in the average house ten minutes before Shabbos (and any other occasion, really): Mother is frantically running around, scooping up toys, socks, and cleaning supplies, all the while shouting messages to whomever might be in the vicinity about turning off the oven, putting the food away, turning the lights on, turning the other lights off, and putting the tissues in the bathroom. And don’t forget to brush your hair and iron your shirt, because Shabbos is coming, and so are the guests. Code blue. Guests! And the moment arrives. The time has come, the doorbell rings, and as the door is swung open, mother and children are looking perfect and the house is glowing in its aura of precision as the guests eye the rooms with awe! And nobody would’ve known of any chaos a mere ten minutes earlier! Keeping a clean house is something we may strive for all the time; however, it also proves a most difficult task, as we women run on the hamster wheel of the week, with always more dishes, laundry, and diapers! So when we have the occasional (or for some, frequent) appearance of an outsider, or need to host an event, we may wonder how we can possibly navigate it calmly. Fear not, because although perfection is unattainable (sorry for all who thought otherwise), faking a clean house is very attainable! And it’s not as bad as it sounds! With these home hacks, you can lie back (well, almost) and practically watch the mess disappear on its own…and who knows? You might be getting a call from the guest, post-party, asking you to share your secret. 54 | fyimagazineny.com TIP 2: Have some large colorful pillows propped on the couch. People are drawn to a pop of color, and their attention will be subconsciously diverted away from the small couch stains to the decorative pillows. TIP 3: Sweep, don’t mop. Reserve your mopping for when you have more time. A quick, thorough sweep can do the gist of the trick when short on time. N PILES, PILES, PILES Consolidate first, organize next. So when you’re short on time, don’t get nit-picky about what goes where, but first get everything somewhere. This frees up the space, and allows you to focus on any crucial tasks. TIP 4: Have a handy junk bin that doubles as a décor piece. Perhaps a wicker basket by the doorway, or a bench with a trunk beneath. That way when you are short on time, (or want to get to bed before the clock strikes midnight) you can throw all that random clutter in the box. And don’t worry: when you’re ready to sort, it will be there waiting. TIP 5: Another great method of pile-moving is to move piles of dirty laundry taking up space in the laundry room… to the dryer. Gulp. Temporarily, of course. This is great when you want to get rid of the laundry from the bedrooms, but are not quite ready to throw in all the loads. N TURN A BLIND EYE …And then there’s the mess that’s just there. The clock is ticking, and all you can do is turn a blind eye. But even then, you don’t need to fret just yet. TIP 6: Turn a blind eye on your blinds. To conceal dust on your blinds, turn them the opposite way. TIP 7: Roll out the red carpet. No time to mop? No need to mope. An area rug is the perfect way to cover over the large portion of the main room. If you will be using the rug only in desperate situations, choose one that is light and easy to transport and store. TIP 8: Close-it! Closets should be closed! Any guest coming will not (should not) be snooping in your closets, and when closed, they will 55 | fyimagazineny.com give the rooms a polished look and hide the mess behind those walls. N MAGICAL SCENTS At a recent visit to a friend’s house, I kept being drawn to some delicious aroma of fresh laundry. I asked her about it (knowing she doesn’t have a washing machine in her apartment), and she pointed easily at the scented plug-in that smelled like Tide. There’s nothing to draw a guest’s attention away from the mess more than a delicious fragrance. A great smell will have her asking what’s in the oven, instead of noticing the dirt on your floors. Go for a light scent, as some people can be sensitive to strong smells. TIP 9: Bake something with cinnamon to fill the house with a pleasant aroma. TIP 10: Light a scented candle before the guests arrive. We women are often overworked and underpaid… and we all deserve to be cut some slack sometime. Sure, we wish we had a Mary Poppins or Cinderella. But our next best bet is leaving that thing called stress at the doorstep, and before we say hello to the guest, we can usher in a mindset of “faking it until you make it,” which is okay, too! fyi
N FIRST IMPRESSIONS You know how you will size someone up within seconds of meeting her  That few-second encounter has you...
The Value of Teaching our Children VALUES Growing up, how many times did we hear our parents say, “Choose your friends wisely… Stay away from bad influences… Don’t watch that”? If you are a parent, chances are you get it now, and you too fear that peers and social media, will interfere with the principles and values you have worked tirelessly to teach your children. Nevertheless, research demonstrates that no matter how strong these cultural forces, most children and teenagers point to their parents as the primary source of their values. 56 | fyimagazineny.com These findings are comforting to today’s parents who face a far greater challenge than our parents did. With social media as a platform for anyone to express a variety of views and beliefs, children are now exposed to ideas they would not have otherwise come across. That being said, it is never too early to introduce children to the values and beliefs that are important to your family. Values include both what you are passionate about, such as family, education, and religious beliefs, as well as important character traits. These include compassion, a strong work ethic, or honesty. Instilling values into our children lays the foundation for them to become good citizens. Quite frankly, we’re not fulfilling our responsibilities as parents if we don’t try to instill solid morals in our children. Parents who have developed a strong connection with their children, will have an easier time teaching values. Their children have been raised affectionately and they are more likely to treat others kindly. Children who are given lots of love and emotional attention are more likely to respond compassionately to others, even from an early age. Yet, this is not a given. We still need to articulate our values to ourselves and then our kids. It is an ongoing process, and values have to be modeled over and over in the course of daily life. A great way to teach values is to share daily encounters of kind acts you have performed throughout the day. Scenarios of how a parent chose to act honestly rather than dishonestly, even though it was a difficult choice, also serve as a great teaching tool. muffins-N-moms is an interactive educational parenting workshop facilitated by Chaya Guttman, LCSW, and Leah Davidowitz, LCSW. Follow @muffinsnmoms_parenting for your daily dose of parenting tidbits and humor. muffinsmoms@gmail.com SOME FURTHER IDEAS OF HOW WE CAN TEACH OUR CHILDREN VALUES EFFECTIVELY ARE: J Instead of rattling off do’s and don’t’s, make it applicable to his world. Our children’s lives are full of value-based decisions. Should your six-year old tell his teacher about another child who is being bullied? Handling these decisions is what develops values. This is the parents’ opportunity to aid growth by helping him come to a thoughtful decision. J Talk, talk and talk. Come to the dinner table armed with a good question or two to begin a meaningful value-based discussion. Share a personal dilemma you came across today in your own life and ask for thoughts and ideas. Read books together that are rich with character-building lessons. Have a discussion about what you just read. Does she think the character made the right decision? Why or why not? J Be mindful of what you are modeling to your children: We all know the famous expression “It’s not what you say, it’s what you do.” If you talk about honesty to your child, but then lie to his teacher about who completed the project (it was you up all night gluing the stars onto the board -not him), it only confuses your child. He learns that lying/ cheating is okay when it suits one’s needs. Even in instances when you are not necessarily modeling the best example, you can use that as an opportunity to tell your children, “Well, I shouldn’t have gotten so upset when that other driver took my parking space.” It may sound a 57 | fyimagazineny.com little awkward at first to have these kinds of conversations. The more you do it, the more natural it becomes over time. J Talk openly and clearly about why you made the decisions you made: In an age-appropriate way, communicate to your child why you have decided to volunteer for a specific organization, giving up two hours of your time per week. If possible, allow your child to accompany you to the charitable function of your choosing (the nursing home, food pantry etc.) J Recognize and congratulate your child when you see her practicing a value that is important to you: Reinforcing acts and behaviors that demonstrate the family’s values is an excellent way to encourage your child. For example: “I was so happy to see you offer your grandmother a chair!” or “It was so great how you figured out the homework assignment on your own!” We are living in the era of the busy-bee, techno-gadget, I-can’tbe-bored-for-one-second attitude. We must not forget the significance of just plain TALK. Talk with your children in a conversational light-hearted way about what’s right and wrong, and what constitutes good behavior and what doesn’t. Let us resolve to make the time we have with our children really count. They are turning to us to guide them. Let’s not let them down! fyi
The Value of Teaching our Children  VALUES Growing up, how many times did we hear our parents say,    Choose your friends ...
The Value of Teaching our Children VALUES Growing up, how many times did we hear our parents say, “Choose your friends wisely… Stay away from bad influences… Don’t watch that”? If you are a parent, chances are you get it now, and you too fear that peers and social media, will interfere with the principles and values you have worked tirelessly to teach your children. Nevertheless, research demonstrates that no matter how strong these cultural forces, most children and teenagers point to their parents as the primary source of their values. 56 | fyimagazineny.com These findings are comforting to today’s parents who face a far greater challenge than our parents did. With social media as a platform for anyone to express a variety of views and beliefs, children are now exposed to ideas they would not have otherwise come across. That being said, it is never too early to introduce children to the values and beliefs that are important to your family. Values include both what you are passionate about, such as family, education, and religious beliefs, as well as important character traits. These include compassion, a strong work ethic, or honesty. Instilling values into our children lays the foundation for them to become good citizens. Quite frankly, we’re not fulfilling our responsibilities as parents if we don’t try to instill solid morals in our children. Parents who have developed a strong connection with their children, will have an easier time teaching values. Their children have been raised affectionately and they are more likely to treat others kindly. Children who are given lots of love and emotional attention are more likely to respond compassionately to others, even from an early age. Yet, this is not a given. We still need to articulate our values to ourselves and then our kids. It is an ongoing process, and values have to be modeled over and over in the course of daily life. A great way to teach values is to share daily encounters of kind acts you have performed throughout the day. Scenarios of how a parent chose to act honestly rather than dishonestly, even though it was a difficult choice, also serve as a great teaching tool. muffins-N-moms is an interactive educational parenting workshop facilitated by Chaya Guttman, LCSW, and Leah Davidowitz, LCSW. Follow @muffinsnmoms_parenting for your daily dose of parenting tidbits and humor. muffinsmoms@gmail.com SOME FURTHER IDEAS OF HOW WE CAN TEACH OUR CHILDREN VALUES EFFECTIVELY ARE: J Instead of rattling off do’s and don’t’s, make it applicable to his world. Our children’s lives are full of value-based decisions. Should your six-year old tell his teacher about another child who is being bullied? Handling these decisions is what develops values. This is the parents’ opportunity to aid growth by helping him come to a thoughtful decision. J Talk, talk and talk. Come to the dinner table armed with a good question or two to begin a meaningful value-based discussion. Share a personal dilemma you came across today in your own life and ask for thoughts and ideas. Read books together that are rich with character-building lessons. Have a discussion about what you just read. Does she think the character made the right decision? Why or why not? J Be mindful of what you are modeling to your children: We all know the famous expression “It’s not what you say, it’s what you do.” If you talk about honesty to your child, but then lie to his teacher about who completed the project (it was you up all night gluing the stars onto the board -not him), it only confuses your child. He learns that lying/ cheating is okay when it suits one’s needs. Even in instances when you are not necessarily modeling the best example, you can use that as an opportunity to tell your children, “Well, I shouldn’t have gotten so upset when that other driver took my parking space.” It may sound a 57 | fyimagazineny.com little awkward at first to have these kinds of conversations. The more you do it, the more natural it becomes over time. J Talk openly and clearly about why you made the decisions you made: In an age-appropriate way, communicate to your child why you have decided to volunteer for a specific organization, giving up two hours of your time per week. If possible, allow your child to accompany you to the charitable function of your choosing (the nursing home, food pantry etc.) J Recognize and congratulate your child when you see her practicing a value that is important to you: Reinforcing acts and behaviors that demonstrate the family’s values is an excellent way to encourage your child. For example: “I was so happy to see you offer your grandmother a chair!” or “It was so great how you figured out the homework assignment on your own!” We are living in the era of the busy-bee, techno-gadget, I-can’tbe-bored-for-one-second attitude. We must not forget the significance of just plain TALK. Talk with your children in a conversational light-hearted way about what’s right and wrong, and what constitutes good behavior and what doesn’t. Let us resolve to make the time we have with our children really count. They are turning to us to guide them. Let’s not let them down! fyi
The Value of Teaching our Children  VALUES Growing up, how many times did we hear our parents say,    Choose your friends ...
TAKE A BREAK: THE NAME OF THE GAME To get even more amazing visuals, follow us: Book your event at: www.michicas.com  845-426-0747  events@michicas.com Somewhere in a deep postpartum fog brought on by lack of sleep, nighttime feedings, and probably hormones, I rediscovered the simple pleasure of a good crossword puzzle. CREDIT TO GO IN THERE WRITTEN BY MALKA WINNER 59 | fyimagazineny.com
TAKE A BREAK   THE NAME OF THE GAME  To get even more amazing visuals, follow us  Book your event at  www.michicas.com    ...
TAKE A BREAK: THE NAME OF THE GAME To get even more amazing visuals, follow us: Book your event at: www.michicas.com  845-426-0747  events@michicas.com Somewhere in a deep postpartum fog brought on by lack of sleep, nighttime feedings, and probably hormones, I rediscovered the simple pleasure of a good crossword puzzle. CREDIT TO GO IN THERE WRITTEN BY MALKA WINNER 59 | fyimagazineny.com
TAKE A BREAK   THE NAME OF THE GAME  To get even more amazing visuals, follow us  Book your event at  www.michicas.com    ...
I t had been years since I’d done one, but after solving my first, I did another and another. Crosswords soon became a daily indulgence that I found myself craving. I loved the feeling of completion when all those little squares were filled in. I loved how focused I was when working on them, giving my over-exhausted mind a break from all other thoughts. And most of all, I loved seeing proof that I still had a few brain cells left in my worn and weary noggin! PLAYTIME BRAIN TRAINING: FACT OR FICTION You’ve probably heard that brain While we often think of games teasers and math puzzles are good for quite literally as child’s play, brain your brain – so good, in fact, that this teasers, math puzzles, word games activity can help prevent Alzheimer’s and many card, party, and board and slow the onset of age-related games, can be great fun for adults, dementia. Sounds like something that makes sense. But is it true? too. Who said playing is only for Research on the topic hasn’t kids? Taking some time out for a provided clear indications. Most studies game – even just one Sudoku of the matter have had ambiguous puzzle, crossword or word chalresults, and most evidence is anecdotlenge – is a totally worthwhile al. The Journal of Experimental investment in yourself. Psychology, for instance, found no correlation between doing crossword Focusing on solving such puzzles and slowing age-related puzzles takes your mind off the cognition issues. Yet a different study many other things going on in a game like Mancala, Uno, or Set showed that doing crossword puzzles your life, from mundane thoughts to play with your children, or helped people improve their memory. to major stressors. It’s a great The Mayo Clinic did a study showing that indulge in a Boggle, chess, or distraction. older people who played brain-training Scrabble match with your friends games were able to improve their Neuroscientists say that solving or spouse. Play a party game or auditory-processing speeds by as much puzzles stimulates different parts even make one up. as 58 percent. But the control group, of the brain; in essence, you’re Playing games makes a person which engaged in a more traditional giving one part of your brain a laugh. If you’ve ever played learning program, had results that were break and exercising another. almost as good. In fact, other studies Taboo, charades, Apples to Crosswords access the language have shown that any form of exercise, Apples, Two Truths and a Lie, or learning, and socialization, have positive and memory areas, whereas the like with a bunch of friends, effects on the brain. jigsaws activate the parietal lobes. you know what I’m talking about! Whether or not game-playing is truly Adults do very little just for the How many new words have good for the brain hasn’t been proven sake of having fun. Playing a game with certainty. But one thing’s for sure: you learned from Scrabble, when is a way of increasing mindfulness it certainly can’t hurt! another player insisted someof the fun in your life. thing was indeed a dictionary People crave feelings of compleword? What about from crosstion. We want to finish folding all the laundry. We words? Playing games contributes to learning. want to wash all the dishes. Unfortunately, we don’t They’re convenient. Unlike many other forms of get that sense of completion nearly as often as we’d destressing (think: yoga, exercise, taking a bath and like. Solving word games and brain puzzles really so on), you can do a crossword or other game wherevdoes give us that taste of completion – and it does so er you are with whatever time you have. You can pretty easily. start a puzzle while sitting in a waiting room, pick it Doing puzzles, from jigsaws to crosswords, causes up while waiting in line at the grocery store, and a release of dopamine, the “happy hormone.” finish it at night with a cup of tea. How’s that for If you choose to play a game with family or convenience? friends, it’s also a great opportunity to bond. Choose 60 | fyimagazineny.com GAMES FOR ONE You’ve got a pen, a paper and a little time. What game should you play? This isn’t a riddle – just a few suggestions. LAUGHTER GUARANTEED Whether you’re getting together with old friends and looking for an ice-breaker or just a little release, these fun games are sure to have everyone laughing. Who Am I? Tape a note to each person’s back that assigns her a new “identity,” be it the name of an actual person, a condition (pregnant, sick with the flu, etc.) or a personality trait (nonstop talker, really shy person, and the like). No one can see her own identity, but everyone else can – and now she must guess who she is based on how her friends talk to her and what they say. Don’t give it away!
 Sticker Stalker. Everyone gets a sheet containing the same number of stickers, but with different colors or patterns. Now each player has to try to stick her stickers onto someone else without that person noticing. The first person to use up her stickers wins.
 Drawn Out. Kind of like broken telephone with a pen and paper, you’ll need a spiral notebook for this one. On the first page, write a funny phrase and pass it to the next player. She reads that phrase, flips the page, and draws a picture of it. The next player sees the picture, flips the page, and writes down what she sees. The notebook is passed around until everyone’s had a chance to write or draw. Then compare the first phrase to the last, and try to figure out the communication breakdown.
 Coffee Pot. One player is sent out of the room and everyone else picks a secret word (it should be fairly common and easily WORD BRIDGES. Start with a word and turn it into another by changing only one letter. Then change that word by changing another letter. How many “bridges” can you cross? Bonus points for making the first and last word related. (Example: Wood-Food-Ford-Fore-Fire)
 ANAGRAMS. Write down a word and see how many other words you can find within it using the given letters. (Example: Incredible: edible, credible, bridge, dice, ride, decibel ...)
 ALPHABET LISTS. Write down every letter of the alphabet. Choose a category: food, places, people, animals, etc., and try to think of something or someone for each letter.
Of course there are loads of such games online and accessible through various apps. So what are you waiting for? Let the games begin! guessable). The first player comes back in and tries to guess the word after each player gives clues that use the words “coffee pot” in place of the hidden word. For example, if the hidden word is “car,” you might say, “I don’t like when people hit my coffeepot.” Or, “I like really fast coffee pots.” Of course, you might end up just laughing instead!
fyi 61 | fyimagazineny.com
I  t had been years since I   d done one, but after solving my first, I did another and another. Crosswords soon became a ...
I t had been years since I’d done one, but after solving my first, I did another and another. Crosswords soon became a daily indulgence that I found myself craving. I loved the feeling of completion when all those little squares were filled in. I loved how focused I was when working on them, giving my over-exhausted mind a break from all other thoughts. And most of all, I loved seeing proof that I still had a few brain cells left in my worn and weary noggin! PLAYTIME BRAIN TRAINING: FACT OR FICTION You’ve probably heard that brain While we often think of games teasers and math puzzles are good for quite literally as child’s play, brain your brain – so good, in fact, that this teasers, math puzzles, word games activity can help prevent Alzheimer’s and many card, party, and board and slow the onset of age-related games, can be great fun for adults, dementia. Sounds like something that makes sense. But is it true? too. Who said playing is only for Research on the topic hasn’t kids? Taking some time out for a provided clear indications. Most studies game – even just one Sudoku of the matter have had ambiguous puzzle, crossword or word chalresults, and most evidence is anecdotlenge – is a totally worthwhile al. The Journal of Experimental investment in yourself. Psychology, for instance, found no correlation between doing crossword Focusing on solving such puzzles and slowing age-related puzzles takes your mind off the cognition issues. Yet a different study many other things going on in a game like Mancala, Uno, or Set showed that doing crossword puzzles your life, from mundane thoughts to play with your children, or helped people improve their memory. to major stressors. It’s a great The Mayo Clinic did a study showing that indulge in a Boggle, chess, or distraction. older people who played brain-training Scrabble match with your friends games were able to improve their Neuroscientists say that solving or spouse. Play a party game or auditory-processing speeds by as much puzzles stimulates different parts even make one up. as 58 percent. But the control group, of the brain; in essence, you’re Playing games makes a person which engaged in a more traditional giving one part of your brain a laugh. If you’ve ever played learning program, had results that were break and exercising another. almost as good. In fact, other studies Taboo, charades, Apples to Crosswords access the language have shown that any form of exercise, Apples, Two Truths and a Lie, or learning, and socialization, have positive and memory areas, whereas the like with a bunch of friends, effects on the brain. jigsaws activate the parietal lobes. you know what I’m talking about! Whether or not game-playing is truly Adults do very little just for the How many new words have good for the brain hasn’t been proven sake of having fun. Playing a game with certainty. But one thing’s for sure: you learned from Scrabble, when is a way of increasing mindfulness it certainly can’t hurt! another player insisted someof the fun in your life. thing was indeed a dictionary People crave feelings of compleword? What about from crosstion. We want to finish folding all the laundry. We words? Playing games contributes to learning. want to wash all the dishes. Unfortunately, we don’t They’re convenient. Unlike many other forms of get that sense of completion nearly as often as we’d destressing (think: yoga, exercise, taking a bath and like. Solving word games and brain puzzles really so on), you can do a crossword or other game wherevdoes give us that taste of completion – and it does so er you are with whatever time you have. You can pretty easily. start a puzzle while sitting in a waiting room, pick it Doing puzzles, from jigsaws to crosswords, causes up while waiting in line at the grocery store, and a release of dopamine, the “happy hormone.” finish it at night with a cup of tea. How’s that for If you choose to play a game with family or convenience? friends, it’s also a great opportunity to bond. Choose 60 | fyimagazineny.com GAMES FOR ONE You’ve got a pen, a paper and a little time. What game should you play? This isn’t a riddle – just a few suggestions. LAUGHTER GUARANTEED Whether you’re getting together with old friends and looking for an ice-breaker or just a little release, these fun games are sure to have everyone laughing. Who Am I? Tape a note to each person’s back that assigns her a new “identity,” be it the name of an actual person, a condition (pregnant, sick with the flu, etc.) or a personality trait (nonstop talker, really shy person, and the like). No one can see her own identity, but everyone else can – and now she must guess who she is based on how her friends talk to her and what they say. Don’t give it away!
 Sticker Stalker. Everyone gets a sheet containing the same number of stickers, but with different colors or patterns. Now each player has to try to stick her stickers onto someone else without that person noticing. The first person to use up her stickers wins.
 Drawn Out. Kind of like broken telephone with a pen and paper, you’ll need a spiral notebook for this one. On the first page, write a funny phrase and pass it to the next player. She reads that phrase, flips the page, and draws a picture of it. The next player sees the picture, flips the page, and writes down what she sees. The notebook is passed around until everyone’s had a chance to write or draw. Then compare the first phrase to the last, and try to figure out the communication breakdown.
 Coffee Pot. One player is sent out of the room and everyone else picks a secret word (it should be fairly common and easily WORD BRIDGES. Start with a word and turn it into another by changing only one letter. Then change that word by changing another letter. How many “bridges” can you cross? Bonus points for making the first and last word related. (Example: Wood-Food-Ford-Fore-Fire)
 ANAGRAMS. Write down a word and see how many other words you can find within it using the given letters. (Example: Incredible: edible, credible, bridge, dice, ride, decibel ...)
 ALPHABET LISTS. Write down every letter of the alphabet. Choose a category: food, places, people, animals, etc., and try to think of something or someone for each letter.
Of course there are loads of such games online and accessible through various apps. So what are you waiting for? Let the games begin! guessable). The first player comes back in and tries to guess the word after each player gives clues that use the words “coffee pot” in place of the hidden word. For example, if the hidden word is “car,” you might say, “I don’t like when people hit my coffeepot.” Or, “I like really fast coffee pots.” Of course, you might end up just laughing instead!
fyi 61 | fyimagazineny.com
I  t had been years since I   d done one, but after solving my first, I did another and another. Crosswords soon became a ...
Domestic Science YOUR HOMEMAKING PROBLEMS, SOLVED “The most important work you will ever do will be within the walls of your own home.” WRITTEN BY RAIZY FRIED Q. I find that my knives get dull very quickly; how can I prevent the need to constantly replace them? Q. What is the best way to clean fresh fruit or vegetables? I find that just water might not always be enough for harsh chemicals on the peels. Wash produce with a mixture of baking soda and water to remove any lingering gunk from the grocery store shelves. Plus, this DIY cleanser is cheaper and more environmentally friendly than packaged fruit and vegetable cleansers. A dull knife is a cook's worst enemy and easily the most dangerous tool you can have in your kitchen. Thankfully, keeping your knives in good condition isn't terribly difficult, and you probably already have the required tools. Turn an old cup upside down. Run the knife blade across the bottom of it, first on one side and then the other. You will be surprised at how sharp it gets. It's quick, easy, and cheap. To round up the question though, typically the problem with knives isn't that they're not sharp- it's that they're not straight. You can easily straighten your knife with the bottom of a ceramic bowl or cup, running the blade against the rough portion. Take care of your knives, too- straighten regularly, and bring to a sharpener every six months or so. Q. I know this happens to many: red wine or grape juice spills on a white shirt. What’s the best way to tackle those stains? You’ll never guess what tableside staple is great for getting rid of red wine stains. Pour a pile of salt onto the stain immediately, then watch as the salt absorbs the liquid. Leave it overnight, then take your shirt to the cleaners in the morning. Fun fact: Salt is also a great way to clean up raw eggs if you drop them, as it soaks up all the sticky, gooey egg white. 62 | fyimagazineny.com Q. I really dislike working with fresh garlic, since my hands stink from garlic for the rest of the day. Even with soap, a hint of garlic smell seems to linger forever.   Oh, how I can relate. Many people tend to use frozen garlic cubes for this reason alone, to avoid this smelly issue. Since we both know that the frozen cubes don’t compare to fresh, here are some great tricks to remove the smell from your hands. Enjoy your garlic and your hands too. 1) Grab a stainless steel pot or spoon and rub your hands against the metal under cold water. The theory behind this trick is that the sulfuric compounds in garlic bind to the ions on stainless steel surfaces, lifting away the tiny particles of garlic from your hands. The cold water helps by shrinking your pores to keep the garlic oils out. 2) Pour a little salt or baking soda on hands and rub them together. Rinse with water. 3) Squeeze toothpaste or pour a small amount of mouthwash on one palm, then rub hands together. Rinse with water. Q. Hey, ever find that your cutting board keeps slipping on your counter top? It happens quite often, and I find it so frustrating. Any hacks? This is the oldest trick in the book; always lay a damp paper towel or a thin cotton towel under your cutting board. The resulting friction will keep that cutting board in place, which is all the better when you're dicing tomatoes, chopping onions, or otherwise, putting your fingers at risk. 63 | fyimagazineny.com Q. It’s breakfast and I forgot to let the butter sit out and soften. I want it soft, to spread it on bread, but FAST. No one really has time on rushed mornings to set out a stick of butter to soften at room temperature. If you want spreadable butter for bread (or to bake cookies), simply cut the butter into pieces and set them on a plate. Warm a cup in the microwave, turn it upside down over the butter, and let the heat do the rest.
Domestic Science YOUR HOMEMAKING PROBLEMS, SOLVED     The most important work you will ever do will be within the walls of...
Domestic Science YOUR HOMEMAKING PROBLEMS, SOLVED “The most important work you will ever do will be within the walls of your own home.” WRITTEN BY RAIZY FRIED Q. I find that my knives get dull very quickly; how can I prevent the need to constantly replace them? Q. What is the best way to clean fresh fruit or vegetables? I find that just water might not always be enough for harsh chemicals on the peels. Wash produce with a mixture of baking soda and water to remove any lingering gunk from the grocery store shelves. Plus, this DIY cleanser is cheaper and more environmentally friendly than packaged fruit and vegetable cleansers. A dull knife is a cook's worst enemy and easily the most dangerous tool you can have in your kitchen. Thankfully, keeping your knives in good condition isn't terribly difficult, and you probably already have the required tools. Turn an old cup upside down. Run the knife blade across the bottom of it, first on one side and then the other. You will be surprised at how sharp it gets. It's quick, easy, and cheap. To round up the question though, typically the problem with knives isn't that they're not sharp- it's that they're not straight. You can easily straighten your knife with the bottom of a ceramic bowl or cup, running the blade against the rough portion. Take care of your knives, too- straighten regularly, and bring to a sharpener every six months or so. Q. I know this happens to many: red wine or grape juice spills on a white shirt. What’s the best way to tackle those stains? You’ll never guess what tableside staple is great for getting rid of red wine stains. Pour a pile of salt onto the stain immediately, then watch as the salt absorbs the liquid. Leave it overnight, then take your shirt to the cleaners in the morning. Fun fact: Salt is also a great way to clean up raw eggs if you drop them, as it soaks up all the sticky, gooey egg white. 62 | fyimagazineny.com Q. I really dislike working with fresh garlic, since my hands stink from garlic for the rest of the day. Even with soap, a hint of garlic smell seems to linger forever.   Oh, how I can relate. Many people tend to use frozen garlic cubes for this reason alone, to avoid this smelly issue. Since we both know that the frozen cubes don’t compare to fresh, here are some great tricks to remove the smell from your hands. Enjoy your garlic and your hands too. 1) Grab a stainless steel pot or spoon and rub your hands against the metal under cold water. The theory behind this trick is that the sulfuric compounds in garlic bind to the ions on stainless steel surfaces, lifting away the tiny particles of garlic from your hands. The cold water helps by shrinking your pores to keep the garlic oils out. 2) Pour a little salt or baking soda on hands and rub them together. Rinse with water. 3) Squeeze toothpaste or pour a small amount of mouthwash on one palm, then rub hands together. Rinse with water. Q. Hey, ever find that your cutting board keeps slipping on your counter top? It happens quite often, and I find it so frustrating. Any hacks? This is the oldest trick in the book; always lay a damp paper towel or a thin cotton towel under your cutting board. The resulting friction will keep that cutting board in place, which is all the better when you're dicing tomatoes, chopping onions, or otherwise, putting your fingers at risk. 63 | fyimagazineny.com Q. It’s breakfast and I forgot to let the butter sit out and soften. I want it soft, to spread it on bread, but FAST. No one really has time on rushed mornings to set out a stick of butter to soften at room temperature. If you want spreadable butter for bread (or to bake cookies), simply cut the butter into pieces and set them on a plate. Warm a cup in the microwave, turn it upside down over the butter, and let the heat do the rest.
Domestic Science YOUR HOMEMAKING PROBLEMS, SOLVED     The most important work you will ever do will be within the walls of...
‫בס״ד‬ SHOP OVER 100 CURATED VENDORS IN THE HIPPEST VENUE AROUND. OUTFIT YOURSELF. YOUR KIDS. YOUR HOME. THIS IS NOT YOUR ORDINARY MARKET. FEATURED VENDORS Ami • Ana and Ava • B. Rand • B|Urban • Baby Elaine • Bandits of Colour • Birch • Blossom Bleu • Buttons and Bows • Byrd LLC Cavalier • C’est Moi • Classique Pearls • CocoArt • Couture off The Rack • Dezigner Shoes • Dott • Eyes and Optics • FYI Halo Luxe, Halo Uptown • iKIPPAH • It’s All a Gift • Jacqueline & Jac • Jewels by Lids and Sis • Junees • Linear by Rachel Riss Lucite Ladies • Marisel New York • Maya’s Place • Mishpacha • Mod Movement • My Favorite Perfume • My Mother’s Armoire Noir Signature Gifts • Panda and Cub • Park Lee App • Pashmina Collection • Pish Posh Baby • Project 6 • Red Carpet by Goldy Rene Klein Tablecloths • Riding Hoods • Rivet and Rose • Robin Beth Design • Sarah’s Boutique • Sary Wigs • Skinny Shirt SM Stitches • Teela NYC • The Frock NYC • The People’s Clothing • The Pink Rack • The Runway • The Yellow Door Three Bows • Tinx NYC • TWIGS, Gold Leaf by TWIGS • Two Aliens NY • Two Blonde Friends of Rodan and Fields Undercover Water Wear • Urban Pops • Vases and Things • Vision and Hart • Wilson Street • Worth New York Wukogals • Zelda Wigs Inc. • Zicci Bea • ZXO • and more to come! See ohrnaavaevents.com for an updated vendor list. SUNDAY, MARCH 27: 11 AM – 10 PM + MONDAY, MARCH 28: 11 AM – 5 PM +View our auction of selective prizes with bonus gifts! Admission: $25 or prepay online for $20. Valet parking available. ohrnaavaevents.com office@theanelisgroup.com @BrooklynMRKT Produced by the Anelis Group for Founded in Loving Memory of Naava Katlowitz, ‫ע׳׳ה‬ MEDIA SPONSORS MARCH 27-28 64 | fyimagazineny.com BROOKLYN EXPO CENTER 72 NOBLE ST., BROOKLYN PLATINUM SPONSORS
                SHOP OVER 100 CURATED VENDORS IN THE HIPPEST VENUE AROUND.  OUTFIT YOURSELF. YOUR KIDS. YOUR HOME. THIS IS...
‫בס״ד‬ SHOP OVER 100 CURATED VENDORS IN THE HIPPEST VENUE AROUND. OUTFIT YOURSELF. YOUR KIDS. YOUR HOME. THIS IS NOT YOUR ORDINARY MARKET. FEATURED VENDORS Ami • Ana and Ava • B. Rand • B|Urban • Baby Elaine • Bandits of Colour • Birch • Blossom Bleu • Buttons and Bows • Byrd LLC Cavalier • C’est Moi • Classique Pearls • CocoArt • Couture off The Rack • Dezigner Shoes • Dott • Eyes and Optics • FYI Halo Luxe, Halo Uptown • iKIPPAH • It’s All a Gift • Jacqueline & Jac • Jewels by Lids and Sis • Junees • Linear by Rachel Riss Lucite Ladies • Marisel New York • Maya’s Place • Mishpacha • Mod Movement • My Favorite Perfume • My Mother’s Armoire Noir Signature Gifts • Panda and Cub • Park Lee App • Pashmina Collection • Pish Posh Baby • Project 6 • Red Carpet by Goldy Rene Klein Tablecloths • Riding Hoods • Rivet and Rose • Robin Beth Design • Sarah’s Boutique • Sary Wigs • Skinny Shirt SM Stitches • Teela NYC • The Frock NYC • The People’s Clothing • The Pink Rack • The Runway • The Yellow Door Three Bows • Tinx NYC • TWIGS, Gold Leaf by TWIGS • Two Aliens NY • Two Blonde Friends of Rodan and Fields Undercover Water Wear • Urban Pops • Vases and Things • Vision and Hart • Wilson Street • Worth New York Wukogals • Zelda Wigs Inc. • Zicci Bea • ZXO • and more to come! See ohrnaavaevents.com for an updated vendor list. SUNDAY, MARCH 27: 11 AM – 10 PM + MONDAY, MARCH 28: 11 AM – 5 PM +View our auction of selective prizes with bonus gifts! Admission: $25 or prepay online for $20. Valet parking available. ohrnaavaevents.com office@theanelisgroup.com @BrooklynMRKT Produced by the Anelis Group for Founded in Loving Memory of Naava Katlowitz, ‫ע׳׳ה‬ MEDIA SPONSORS MARCH 27-28 64 | fyimagazineny.com BROOKLYN EXPO CENTER 72 NOBLE ST., BROOKLYN PLATINUM SPONSORS
                SHOP OVER 100 CURATED VENDORS IN THE HIPPEST VENUE AROUND.  OUTFIT YOURSELF. YOUR KIDS. YOUR HOME. THIS IS...
5 THINGS NEVER TO TELL YOUR BOSS WRITTEN BY NISSI UNGER It’s great to be honest with your employer, but it’s important to remember that negativity and unwillingness to cooperate can land you without an employer at all. Lynn Taylor, a national workplace expert and the author of Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job, agrees. “There are certain comments and questions based on negative perspectives that can set you back with your boss. If they continue unabated, these phrases can sabotage an otherwise great job.”  DON’T SAY: “IT’S NOT MY FAULT.” DO SAY: “HOW CAN WE WORK TO MAKE THIS RIGHT?” Make sure that mistakes at the workplace don’t turn you into a whining teen. Even if it isn't entirely your fault, or conditions forced you to do something that didn’t end nicely, bite the bullet and assume responsibility for your actions. Show your boss that you are sincere and ask for help in fixing the situation you created. If you are really being blamed wrongly for something you didn’t do, you can still sound professional. How about: “Let’s get to the bottom of this and investigate together what really went awry.” Chances are if you don’t sound whiny but stay composed and ask your boss for help, she will quickly come to her own conclusion of your innocence. 66 | fyimagazineny.com DON’T SAY “THAT’S NOT POSSIBLE” OR “I CAN’T.”
 DO DO SAY “WHEN OR HOW IT COULD BE MADE POSSIBLE” No boss wants to hear that what he assigned is not possible. Just reframe, rethink the task, and tell your boss when it could get done. For example, rather than saying, “I can’t review this entire portfolio by Monday,” say, “I could definitely get this done by Wednesday, or if you brought in some freelance help, I could meet the deadline by Monday.” When your boss or manager gives you a seemingly impossible task, think, “How can I solve this? What do I need to make this work possible? Another day? Additional co-workers on the job?” Then reframe and tell whoever’s in charge how you are willing to problem-solve with their help. It’s not only high school teachers who hate hearing the words “I can’t.” This phrase shows both a lack of confidence and unwillingness to take chances- neither of which will endear you to management, says Taylor. DON’T SAY: “BUT WE’VE ALWAYS DONE IT THIS WAY.”  DO SAY: “LET’S MAKE IT WORK BY…”
 Transitions and change are always difficult. If your management changes or you get a new CEO at the company, he may want to try new ways of doing things. Want to be fired ASAP? Make sure to tell him, “We do it this way, because this is how it has always been done here.” If you are called into a meeting to brainstorm for new ideas, stay open to change. If you are concerned about a new idea’s workability, say, “I think that in order for this to work, we will need…” Don’t become famous as the person who kills every new suggestion with negativity.  N I W qu ob RIG ILL DON’ es od an t y H T T RY T K be d g ion ha s NO , tt er et a bu the AWA TO of n t if Y.” FIN W.” 
 a sa f th ans you nsw DO y i an w UT e r pr e r t ng ju , y om o “I st ou is ev do s n’ hr ar e to er y t k ug e m t ry no g i w. ng uch ” an d DON’T SAY: “I WAS NEVER TOLD TO DO THAT.”
 DO SAY: “ I’M SORRY, I WASN’T AWARE I HAD TO DO THAT.” Aliza Licht, Donna Karan’s PR guru and author of Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media says, “This way, you’re not taking the blame for something that isn’t your fault, but you’re not pointing the finger back at your boss.” Nobody likes to be blamed for things, especially your boss. You don’t need to take the blame, but keeping things respectful are sure to get you promoted, while becoming the “killjoy” at the office will ensure you stay at the bottom rung of the corporate ladder. 67 | fyimagazineny.com DO N SA ’T SA Y: “I Y: “
5 THINGS NEVER TO TELL YOUR BOSS WRITTEN BY NISSI UNGER  It   s great to be honest with your employer, but it   s importan...
5 THINGS NEVER TO TELL YOUR BOSS WRITTEN BY NISSI UNGER It’s great to be honest with your employer, but it’s important to remember that negativity and unwillingness to cooperate can land you without an employer at all. Lynn Taylor, a national workplace expert and the author of Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job, agrees. “There are certain comments and questions based on negative perspectives that can set you back with your boss. If they continue unabated, these phrases can sabotage an otherwise great job.”  DON’T SAY: “IT’S NOT MY FAULT.” DO SAY: “HOW CAN WE WORK TO MAKE THIS RIGHT?” Make sure that mistakes at the workplace don’t turn you into a whining teen. Even if it isn't entirely your fault, or conditions forced you to do something that didn’t end nicely, bite the bullet and assume responsibility for your actions. Show your boss that you are sincere and ask for help in fixing the situation you created. If you are really being blamed wrongly for something you didn’t do, you can still sound professional. How about: “Let’s get to the bottom of this and investigate together what really went awry.” Chances are if you don’t sound whiny but stay composed and ask your boss for help, she will quickly come to her own conclusion of your innocence. 66 | fyimagazineny.com DON’T SAY “THAT’S NOT POSSIBLE” OR “I CAN’T.”
 DO DO SAY “WHEN OR HOW IT COULD BE MADE POSSIBLE” No boss wants to hear that what he assigned is not possible. Just reframe, rethink the task, and tell your boss when it could get done. For example, rather than saying, “I can’t review this entire portfolio by Monday,” say, “I could definitely get this done by Wednesday, or if you brought in some freelance help, I could meet the deadline by Monday.” When your boss or manager gives you a seemingly impossible task, think, “How can I solve this? What do I need to make this work possible? Another day? Additional co-workers on the job?” Then reframe and tell whoever’s in charge how you are willing to problem-solve with their help. It’s not only high school teachers who hate hearing the words “I can’t.” This phrase shows both a lack of confidence and unwillingness to take chances- neither of which will endear you to management, says Taylor. DON’T SAY: “BUT WE’VE ALWAYS DONE IT THIS WAY.”  DO SAY: “LET’S MAKE IT WORK BY…”
 Transitions and change are always difficult. If your management changes or you get a new CEO at the company, he may want to try new ways of doing things. Want to be fired ASAP? Make sure to tell him, “We do it this way, because this is how it has always been done here.” If you are called into a meeting to brainstorm for new ideas, stay open to change. If you are concerned about a new idea’s workability, say, “I think that in order for this to work, we will need…” Don’t become famous as the person who kills every new suggestion with negativity.  N I W qu ob RIG ILL DON’ es od an t y H T T RY T K be d g ion ha s NO , tt er et a bu the AWA TO of n t if Y.” FIN W.” 
 a sa f th ans you nsw DO y i an w UT e r pr e r t ng ju , y om o “I st ou is ev do s n’ hr ar e to er y t k ug e m t ry no g i w. ng uch ” an d DON’T SAY: “I WAS NEVER TOLD TO DO THAT.”
 DO SAY: “ I’M SORRY, I WASN’T AWARE I HAD TO DO THAT.” Aliza Licht, Donna Karan’s PR guru and author of Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media says, “This way, you’re not taking the blame for something that isn’t your fault, but you’re not pointing the finger back at your boss.” Nobody likes to be blamed for things, especially your boss. You don’t need to take the blame, but keeping things respectful are sure to get you promoted, while becoming the “killjoy” at the office will ensure you stay at the bottom rung of the corporate ladder. 67 | fyimagazineny.com DO N SA ’T SA Y: “I Y: “
5 THINGS NEVER TO TELL YOUR BOSS WRITTEN BY NISSI UNGER  It   s great to be honest with your employer, but it   s importan...
The Challenges Middle-Aged Women Face Returning to the Workforce No one knows where life’s journey will lead. Even the most ambitious, career-driven 22-year-old can’t predict what life experience will create a sudden detour down the road. Such detours off the career track are most common among women.  N WRITTEN BY RACHEL SEGAL
The Challenges Middle-Aged Women Face Returning to the Workforce No one knows where life   s journey will lead. Even the m...
The Challenges Middle-Aged Women Face Returning to the Workforce No one knows where life’s journey will lead. Even the most ambitious, career-driven 22-year-old can’t predict what life experience will create a sudden detour down the road. Such detours off the career track are most common among women.  N WRITTEN BY RACHEL SEGAL
The Challenges Middle-Aged Women Face Returning to the Workforce No one knows where life   s journey will lead. Even the m...
I t’s not a new phenomenon. For decades, women, whether highly-educated and professionally successful, just starting out, or those without a college degree, have either left the workforce or have delayed their entry into it to stay home and raise families. The high costs of daycare and afternoon childcare is a large part of the reason behind this decision. In some cases, even after their kids have all grown, some women continue to stay at home to care for elderly parents. Employers aren’t amused by resumes that try to cutely describe years spent at home taking care of the family But what happens when, after a decade or more, these women decide it’s time to make another detour in life’s journey and they want to head back into the workforce? Now middle-aged, they find that returning to a career is challenging and may be full of disappointment and compromise; however, there are ways to make the road back to work a little less bumpy. THE CHALLENGES What exactly are the challenges facing these women who are trying to return to work? “Obviously computer proficiency, and continuing to raise their families at the same time,” says Rita Shabot, Director of the Brooklyn-based Career Services Network, a non-profit organization focusing on job placement. “The real challenge is that if these women had no work experience or advanced degree before, then their starting salaries 70 | fyimagazineny.com won’t even cover childcare, so they have to work around their children’s school schedules.” For those women who’ve held jobs before taking time off to start their families, life in the workforce has continued at a much faster pace than when they were last a part of it.  Technology is more advanced. The digital age has revolutionized how companies communicate with their employees and clients. Chances are, the specific jobs these women once had are not done in the same way anymore. Therefore, it’s no surprise that a lack of updated computer skills is a big disadvantage to middle-aged women who have been away from an office environment for an extended period. While taking a refresher computer course can help, it still may not be enough to help them compete in today’s job market. This is because younger competitors have a vast amount of technical know-how and are social media savvy.    Another obstacle is a lack of recent professional experience, which is something their competition will have on their resumes. Employers are not interested in how well middle-aged women have multi-tasked their family duties. They will only see an applicant with a resume gap. HOW TO GET BACK IN There are a number of ways that middle-aged women can make their transition back to the workforce a little smoother. First and foremost, it helps to lower one’s expectations. To ease back into the workforce, they should consider taking a job that is less intense and less challenging – even if it means less money – than what they originally wanted. “Even though these women have been raising kids, running auctions for tzedakah, organizing huge celebra- tions, arranging therapies for many kids, informally counseling at-risk kids, even helping their husband in his business for 20 years, they often have to start small again in the workforce and rise slowly, as though they were newbies,” says a New York-based job counseling professional.   In her experience, women who start out lower on the career ladder when they re-enter the job market find themselves advancing much higher and faster compared to women who waste time not taking jobs, because they are too “beginner-level.” Starting out in a doctor’s or dentist’s office can be a good first job, because it is less intensely, computer-oriented than other types of jobs. Plus, in these environments, people skills are valued. After a year, they can move on to something else. When it comes to resumes, employers aren’t amused by resumes that try to cutely describe years spent at home taking care of the family. Instead, it helps to document real community or volunteer activities that were done during the time away from work. Emphasizing leadership roles and achievements in helping a business or organization, is recommended. Signing up for computer classes is also beneficial, especially those that teach bookkeeping/accounting or graphics programs. Today, there is a wide variety of classes online; even YouTube offers free tutorials. Getting familiar with social media is a must, as is setting up a LinkedIn profile for networking. Women who are middle-aged or older can also raise their employment chances by making themselves available in the afternoon hours, when younger mothers can’t work.  Lastly, it helps to dress for interviews in a contemporary manner. THE CHALLENGES DON’T STOP AFTER FINDING A JOB The challenges don’t stop once middle-aged women find jobs. Adjusting to their new work environment may require developing a thick skin regarding their age. Younger employees have been known to be impatient when training their older co-workers, especially in computer tasks, which come naturally to today’s technology-adept Millennials.   Of course, the biggest challenge facing women who have returned to work is how to juggle demands of job and family. “The challenge of a working mother is like no other,” says Rita Shabot. “Ivanka Trump once likened a working mother’s life to a scale in a science lab. We are always trying to keep the scale even. Even when it’s in balance, a second later, it’s off-balance again. The babysitter quits. Your kids gets sick. The carpool fizzles out. It is a dance every day.” According to Shabot, this perennial challenge is no easier today than it was 20 years ago. “It can be done; you just have to be hyper-organized and have a good support system at home if you want it to work. It really does take a village.” Shabot also stresses the importance of finding the right work and life balance. “It’s fulfilling to have a career, but our priority is family. You really can have it all. Just understand that it is going to be a challenge. Also, find work that you love. That makes a difference.” fyi 71 | fyimagazineny.com TIPS FOR YOUNGER WOMEN CURRENTLY AT HOME: Despite the challenges middle-aged women face returning to work, their younger counterparts aren’t afraid to follow in their footsteps and leave careers behind. Nor should they be. Here are some tips for younger women who are currently at home raising families: • Keep fresh and upto-date with current computer programs. • Stay connected with the latest trends in social media and graphics. • Consider selling things on eBay and Amazon, which will provide transferable computer and marketing skills. • Consider working from home - even just a few hours a week. Part-time or freelance work will prevent resume gaps and keep you employable. • Network online through social media and in your community. • Volunteer and document your experiences on your resume.
I  t   s not a new phenomenon. For decades, women, whether highly-educated and professionally successful, just starting ou...
I t’s not a new phenomenon. For decades, women, whether highly-educated and professionally successful, just starting out, or those without a college degree, have either left the workforce or have delayed their entry into it to stay home and raise families. The high costs of daycare and afternoon childcare is a large part of the reason behind this decision. In some cases, even after their kids have all grown, some women continue to stay at home to care for elderly parents. Employers aren’t amused by resumes that try to cutely describe years spent at home taking care of the family But what happens when, after a decade or more, these women decide it’s time to make another detour in life’s journey and they want to head back into the workforce? Now middle-aged, they find that returning to a career is challenging and may be full of disappointment and compromise; however, there are ways to make the road back to work a little less bumpy. THE CHALLENGES What exactly are the challenges facing these women who are trying to return to work? “Obviously computer proficiency, and continuing to raise their families at the same time,” says Rita Shabot, Director of the Brooklyn-based Career Services Network, a non-profit organization focusing on job placement. “The real challenge is that if these women had no work experience or advanced degree before, then their starting salaries 70 | fyimagazineny.com won’t even cover childcare, so they have to work around their children’s school schedules.” For those women who’ve held jobs before taking time off to start their families, life in the workforce has continued at a much faster pace than when they were last a part of it.  Technology is more advanced. The digital age has revolutionized how companies communicate with their employees and clients. Chances are, the specific jobs these women once had are not done in the same way anymore. Therefore, it’s no surprise that a lack of updated computer skills is a big disadvantage to middle-aged women who have been away from an office environment for an extended period. While taking a refresher computer course can help, it still may not be enough to help them compete in today’s job market. This is because younger competitors have a vast amount of technical know-how and are social media savvy.    Another obstacle is a lack of recent professional experience, which is something their competition will have on their resumes. Employers are not interested in how well middle-aged women have multi-tasked their family duties. They will only see an applicant with a resume gap. HOW TO GET BACK IN There are a number of ways that middle-aged women can make their transition back to the workforce a little smoother. First and foremost, it helps to lower one’s expectations. To ease back into the workforce, they should consider taking a job that is less intense and less challenging – even if it means less money – than what they originally wanted. “Even though these women have been raising kids, running auctions for tzedakah, organizing huge celebra- tions, arranging therapies for many kids, informally counseling at-risk kids, even helping their husband in his business for 20 years, they often have to start small again in the workforce and rise slowly, as though they were newbies,” says a New York-based job counseling professional.   In her experience, women who start out lower on the career ladder when they re-enter the job market find themselves advancing much higher and faster compared to women who waste time not taking jobs, because they are too “beginner-level.” Starting out in a doctor’s or dentist’s office can be a good first job, because it is less intensely, computer-oriented than other types of jobs. Plus, in these environments, people skills are valued. After a year, they can move on to something else. When it comes to resumes, employers aren’t amused by resumes that try to cutely describe years spent at home taking care of the family. Instead, it helps to document real community or volunteer activities that were done during the time away from work. Emphasizing leadership roles and achievements in helping a business or organization, is recommended. Signing up for computer classes is also beneficial, especially those that teach bookkeeping/accounting or graphics programs. Today, there is a wide variety of classes online; even YouTube offers free tutorials. Getting familiar with social media is a must, as is setting up a LinkedIn profile for networking. Women who are middle-aged or older can also raise their employment chances by making themselves available in the afternoon hours, when younger mothers can’t work.  Lastly, it helps to dress for interviews in a contemporary manner. THE CHALLENGES DON’T STOP AFTER FINDING A JOB The challenges don’t stop once middle-aged women find jobs. Adjusting to their new work environment may require developing a thick skin regarding their age. Younger employees have been known to be impatient when training their older co-workers, especially in computer tasks, which come naturally to today’s technology-adept Millennials.   Of course, the biggest challenge facing women who have returned to work is how to juggle demands of job and family. “The challenge of a working mother is like no other,” says Rita Shabot. “Ivanka Trump once likened a working mother’s life to a scale in a science lab. We are always trying to keep the scale even. Even when it’s in balance, a second later, it’s off-balance again. The babysitter quits. Your kids gets sick. The carpool fizzles out. It is a dance every day.” According to Shabot, this perennial challenge is no easier today than it was 20 years ago. “It can be done; you just have to be hyper-organized and have a good support system at home if you want it to work. It really does take a village.” Shabot also stresses the importance of finding the right work and life balance. “It’s fulfilling to have a career, but our priority is family. You really can have it all. Just understand that it is going to be a challenge. Also, find work that you love. That makes a difference.” fyi 71 | fyimagazineny.com TIPS FOR YOUNGER WOMEN CURRENTLY AT HOME: Despite the challenges middle-aged women face returning to work, their younger counterparts aren’t afraid to follow in their footsteps and leave careers behind. Nor should they be. Here are some tips for younger women who are currently at home raising families: • Keep fresh and upto-date with current computer programs. • Stay connected with the latest trends in social media and graphics. • Consider selling things on eBay and Amazon, which will provide transferable computer and marketing skills. • Consider working from home - even just a few hours a week. Part-time or freelance work will prevent resume gaps and keep you employable. • Network online through social media and in your community. • Volunteer and document your experiences on your resume.
I  t   s not a new phenomenon. For decades, women, whether highly-educated and professionally successful, just starting ou...
HOW THEY DID IT Dini’s story is an interesting one: originally from Israel, she arrived in the United States just over nine years ago, and has gone on to achieve name recognition within the world of shaitel-wearers across the world. How did she accomplish this, and what have been the keys to her success? AGAINST ALL ODDS Many wig companies offer shaitels (differing in both quality and price) to the frum community. Dini Wigs are known for their natural look, the quality of their hair, and their beautiful styles- as well as the fact that they are manufactured in the United States, in their Boro Park, Pomona, and Monsey factories. While Dini initially declined to be interviewed for this story, we insisted that our audience would really appreciate hearing from her, so she graciously acquiesced to our request. WRITTEN BY JOSEPH J SHERMAN 72 | fyimagazineny.com FIRST, LET ME ASK A SIMPLE QUESTION: “WHY WIGS?” Dini: I always knew that I wanted to be a shaitel macher. At the age of two I would play with my mother's shaitel, calling it “wiggy” as I made it pretty. And when I was ten years old or so, nothing was more interesting to me than going to watch the shaitel macher create wigs. It seemed so magical!     In school, I was not a great student, nor was I “Miss Popular.” Shaitels, the way I saw them, would be the canvas upon which I was going to show the world that I, Dini, can accomplish something special. Shaitels was how I wanted to prove to myself, to my classmates, and to the world at large, that I am very talented in my own way and can do something unique. Now, I don't mean to imply that I am better than anyone else by saying that. There’s truth to the statement that even as adults, we are all kids inside, each wanting to prove our worth to the world. In my case, it’s not being the best at algebra or being a computer whiz. My talent that Hashem gave me is giving a new look, an improved self-confidence to those who need it - to each and every woman that sits in my chair, or buys the wig that has my name on it, wherever in the world they may be. IN ISRAEL, EVEN BEFORE YOU HAD YOUR OWN BRAND, YOU WERE A WELL-KNOWN SHAITEL MACHER. HOW WAS IT ADJUSTING TO LIFE IN THE UNITED STATES? Dini: When I left Israel and walked off the plane in the US, I was in total culture shock. In Israel, my name was well known and I was very popular. I had been dubbed “the queen of shaitels.”  People knew that if you buy a wig from Dini, it’s the best one money can buy. But in America? Nobody knew who I was. My business grew in baby steps, little by little. One person who knew me from Israel bought a wig from me, and then she brought a friend, and that friend brought another friend. Eventually I moved into a store in Monsey and after a few years, we moved into a much bigger space with room for machines and for all the factory employees and wig stylists to work in. I truly believe that Hashem has guided me every step along the way. HOW AND WHEN DID DINI THE SHAITEL MACHER BECOME DINI, THE BRAND? Dini: The big shift happened when I stopped selling other brands and focused on my own brand. I was able to control the process as I was deciding which was the best hair on the market, and manufacturing the wigs locally in my own factory. I saw what customers liked and added my skill and knowledge to create the perfect wig: a comfortable, luxurious wig which would blow away any other wig, because of how amazing and comfortable they are. I knew that I could put it all together in a marvelous way. That was seven years ago. I had a vision of what I was going to be and Hashem has blessed me to make it happen. 73 | fyimagazineny.com THE BUSINESS IS A FAMILY ONE, WITH YOUR HUSBAND AND CHILDREN WORKING WITH YOU ALL DAY, EVERY DAY. HOW DOES WORK IMPACT YOUR FAMILY LIFE, BEING SO INTERTWINED? Dini: My family and I work together the entire week, and we make sure everything is perfect to keep the clients happy. Customer service is everything, especially for a company like ours where a large portion of clientele comes from word of mouth! At work, there is always something that needs improvement. My husband manages the accounting and marketing of the business, and our kids work with us. My daughter-in-law sells our wigs to other shaitel machers… and we treat the rest of the workers here like family too! However, on Shabbos, we’ve made a conscious decision that no business gets discussed. At all. And so, Shabbos is truly a day of real menucha (rest) and we spend time with family, as family, doing family things - business is not part of the equation! And here’s a bonus to that: I am much more creative on Monday because I see everything in a different light, because of the “weekend off,” which gives me so much clarity to see things with a fresh approach. GREAT BUSINESSES ARE BUILT BY GREAT PEOPLE. HOW DO YOU IDENTIFY AND DEVELOP TOP TALENT? Dini: I criticize my work, because I want to be the best. I am a perfectionist and I expect the people who work with me to be the same. When people come to work for me, I look at their talent.
HOW THEY DID IT  Dini   s story is an interesting one  originally from Israel, she arrived in the United States just over ...
HOW THEY DID IT Dini’s story is an interesting one: originally from Israel, she arrived in the United States just over nine years ago, and has gone on to achieve name recognition within the world of shaitel-wearers across the world. How did she accomplish this, and what have been the keys to her success? AGAINST ALL ODDS Many wig companies offer shaitels (differing in both quality and price) to the frum community. Dini Wigs are known for their natural look, the quality of their hair, and their beautiful styles- as well as the fact that they are manufactured in the United States, in their Boro Park, Pomona, and Monsey factories. While Dini initially declined to be interviewed for this story, we insisted that our audience would really appreciate hearing from her, so she graciously acquiesced to our request. WRITTEN BY JOSEPH J SHERMAN 72 | fyimagazineny.com FIRST, LET ME ASK A SIMPLE QUESTION: “WHY WIGS?” Dini: I always knew that I wanted to be a shaitel macher. At the age of two I would play with my mother's shaitel, calling it “wiggy” as I made it pretty. And when I was ten years old or so, nothing was more interesting to me than going to watch the shaitel macher create wigs. It seemed so magical!     In school, I was not a great student, nor was I “Miss Popular.” Shaitels, the way I saw them, would be the canvas upon which I was going to show the world that I, Dini, can accomplish something special. Shaitels was how I wanted to prove to myself, to my classmates, and to the world at large, that I am very talented in my own way and can do something unique. Now, I don't mean to imply that I am better than anyone else by saying that. There’s truth to the statement that even as adults, we are all kids inside, each wanting to prove our worth to the world. In my case, it’s not being the best at algebra or being a computer whiz. My talent that Hashem gave me is giving a new look, an improved self-confidence to those who need it - to each and every woman that sits in my chair, or buys the wig that has my name on it, wherever in the world they may be. IN ISRAEL, EVEN BEFORE YOU HAD YOUR OWN BRAND, YOU WERE A WELL-KNOWN SHAITEL MACHER. HOW WAS IT ADJUSTING TO LIFE IN THE UNITED STATES? Dini: When I left Israel and walked off the plane in the US, I was in total culture shock. In Israel, my name was well known and I was very popular. I had been dubbed “the queen of shaitels.”  People knew that if you buy a wig from Dini, it’s the best one money can buy. But in America? Nobody knew who I was. My business grew in baby steps, little by little. One person who knew me from Israel bought a wig from me, and then she brought a friend, and that friend brought another friend. Eventually I moved into a store in Monsey and after a few years, we moved into a much bigger space with room for machines and for all the factory employees and wig stylists to work in. I truly believe that Hashem has guided me every step along the way. HOW AND WHEN DID DINI THE SHAITEL MACHER BECOME DINI, THE BRAND? Dini: The big shift happened when I stopped selling other brands and focused on my own brand. I was able to control the process as I was deciding which was the best hair on the market, and manufacturing the wigs locally in my own factory. I saw what customers liked and added my skill and knowledge to create the perfect wig: a comfortable, luxurious wig which would blow away any other wig, because of how amazing and comfortable they are. I knew that I could put it all together in a marvelous way. That was seven years ago. I had a vision of what I was going to be and Hashem has blessed me to make it happen. 73 | fyimagazineny.com THE BUSINESS IS A FAMILY ONE, WITH YOUR HUSBAND AND CHILDREN WORKING WITH YOU ALL DAY, EVERY DAY. HOW DOES WORK IMPACT YOUR FAMILY LIFE, BEING SO INTERTWINED? Dini: My family and I work together the entire week, and we make sure everything is perfect to keep the clients happy. Customer service is everything, especially for a company like ours where a large portion of clientele comes from word of mouth! At work, there is always something that needs improvement. My husband manages the accounting and marketing of the business, and our kids work with us. My daughter-in-law sells our wigs to other shaitel machers… and we treat the rest of the workers here like family too! However, on Shabbos, we’ve made a conscious decision that no business gets discussed. At all. And so, Shabbos is truly a day of real menucha (rest) and we spend time with family, as family, doing family things - business is not part of the equation! And here’s a bonus to that: I am much more creative on Monday because I see everything in a different light, because of the “weekend off,” which gives me so much clarity to see things with a fresh approach. GREAT BUSINESSES ARE BUILT BY GREAT PEOPLE. HOW DO YOU IDENTIFY AND DEVELOP TOP TALENT? Dini: I criticize my work, because I want to be the best. I am a perfectionist and I expect the people who work with me to be the same. When people come to work for me, I look at their talent.
HOW THEY DID IT  Dini   s story is an interesting one  originally from Israel, she arrived in the United States just over ...
shaitels and the customer will be happy. A woman might have five wigs and she wants another one. I have to think: What else can I give her to make this one special in its own way- and to make the client feel special in a new way?”     I can tell in an hour if a girl has what it takes to work with me. If a girl doesn't know how to blow-dry a wig, it does not mean she can't succeed. If she loves working with shaitels, I can teach her how to do the job. If you love what you do, you will do the best job. The knowledge will come, but you can’t put a talent into a person. YOU DESCRIBE YOUR SALON AS AN OASIS AND A PLACE THAT’S ALLOWED YOU TO FEEL COMFORTABLE IN YOUR  OWN SKIN, EVEN WHEN IN A FOREIGN COUNTRY AND CULTURE. HOW DID YOU TRANSFORM A SALON INTO SUCH A MAGICAL PLACE? Dini: It’s not just about wigs; it’s a world of making people happy. It is a place where I can do good for people with the talents that I have. I even have a lexicon. I say do the “Dini Pinch” and the wig will look better. The “Dini Pinch” is a technique that I developed for making shaitels look great by squeezing the finger slightly between the hair.  This way we create beautiful, fashionable ing the face of the business, the name of the business, and the one sitting and styling the wigs. The kids know that at work, I’m the boss and at home, he is the boss with “famous Dini” subordinate to the Abba in our family life.   INNOVATION IS A MAJOR THEME FOR LEADING BUSINESSES. HOW DO YOU KEEP THINGS NEW? Dini: Three to four times a year, we do a wig photo shoot with real models. The photos are used for ads. I like to upgrade my looks often. This is why people want to copy what we do. The market is fast-paced, and the marketing of every business needs to be with the times, and it must be freshened at the ever-faster rate of today’s wired world and news cycles. And as we grow and build, even what was done a short time ago can seem to age quickly. Also, it feels like a lot of responsibility and I don't want to let people down. It is hard, because if you don't always go up, you will go down. I am constantly reinventing my styles and getting excited over things. I love every detail.   WHAT ADVICE CAN YOU GIVE TO WOMEN WHO ARE IN A SIMILAR “ROLE REVERSAL” SITUATION? Dini: Always remember to respect yourself and your husband. We are a team and we both know that without the other, it will not work. Because I am the one who “makes the money,” I can feel powerful, and this power can cause me to lose focus on what’s really important in life. I always promised myself that I will never be a snob and remember where I came from. I am still the same little Dini, doing a cheshbon hanefesh (personal accounting) every once in awhile. Asking gedolim for guidance helps one keep the proper frame of mind in business, as well as in all other areas of life.   WHAT WERE THE PERSONAL CHALLENGES THAT YOU FACED ON YOUR PATH TO SUCCESS? Dini: When you are successful in business, it is easy to get caught up in the high of fame. You have to humble yourself and remember that it is all from Hashem. If Hashem did not want it to happen, it would not happen.   When the kids were growing up, they knew that I was the famous, busy, breadwinner. My husband does a fantastic job in growing the business and taking care of the company as a company; however, he is not seen as much as I am- be- 74 | fyimagazineny.com WHAT PROJECTS ARE YOU WORKING ON FOR THE FUTURE? Dini: I want to educate women on how to look better and take care of the wigs. I am making a series of videos and accessories. We’ve also been working on upgrading our website yet again, including our logo, marketing materials, online marketing, and more. Baruch Hashem, it’s hard to focus on all the future projects when there’s so much going on with the growth of the business itself. But, with the help of Hashem, we will succeed. fyi DEAR MAURICE, I enjoy your articles and I hope you can help me. To email your questions to Maurice please email info@fyimagazine.com Maurice Stein is an internationally renowned success coach. His debut book, Turn Around Your Business by 5 PM, has helped turn many struggling businesses around. askmaurice.com I run a small business with four employees- one of them I hired only seven months ago. I can’t say she is doing anything bad, but she is definitely not an employee that I would want to keep. So I made the tough decision to fire her; however, I cannot get myself to do it, since she hasn’t done anything wrong. She is just slow in doing her task and that just doesn’t work in my business. My question to you is: what’s the right way and the best way to fire an employee? Looking forward to your answer. S. Green 75 | fyimagazineny.com
shaitels and the customer will be happy. A woman might have five wigs and she wants another one. I have to think  What els...
shaitels and the customer will be happy. A woman might have five wigs and she wants another one. I have to think: What else can I give her to make this one special in its own way- and to make the client feel special in a new way?”     I can tell in an hour if a girl has what it takes to work with me. If a girl doesn't know how to blow-dry a wig, it does not mean she can't succeed. If she loves working with shaitels, I can teach her how to do the job. If you love what you do, you will do the best job. The knowledge will come, but you can’t put a talent into a person. YOU DESCRIBE YOUR SALON AS AN OASIS AND A PLACE THAT’S ALLOWED YOU TO FEEL COMFORTABLE IN YOUR  OWN SKIN, EVEN WHEN IN A FOREIGN COUNTRY AND CULTURE. HOW DID YOU TRANSFORM A SALON INTO SUCH A MAGICAL PLACE? Dini: It’s not just about wigs; it’s a world of making people happy. It is a place where I can do good for people with the talents that I have. I even have a lexicon. I say do the “Dini Pinch” and the wig will look better. The “Dini Pinch” is a technique that I developed for making shaitels look great by squeezing the finger slightly between the hair.  This way we create beautiful, fashionable ing the face of the business, the name of the business, and the one sitting and styling the wigs. The kids know that at work, I’m the boss and at home, he is the boss with “famous Dini” subordinate to the Abba in our family life.   INNOVATION IS A MAJOR THEME FOR LEADING BUSINESSES. HOW DO YOU KEEP THINGS NEW? Dini: Three to four times a year, we do a wig photo shoot with real models. The photos are used for ads. I like to upgrade my looks often. This is why people want to copy what we do. The market is fast-paced, and the marketing of every business needs to be with the times, and it must be freshened at the ever-faster rate of today’s wired world and news cycles. And as we grow and build, even what was done a short time ago can seem to age quickly. Also, it feels like a lot of responsibility and I don't want to let people down. It is hard, because if you don't always go up, you will go down. I am constantly reinventing my styles and getting excited over things. I love every detail.   WHAT ADVICE CAN YOU GIVE TO WOMEN WHO ARE IN A SIMILAR “ROLE REVERSAL” SITUATION? Dini: Always remember to respect yourself and your husband. We are a team and we both know that without the other, it will not work. Because I am the one who “makes the money,” I can feel powerful, and this power can cause me to lose focus on what’s really important in life. I always promised myself that I will never be a snob and remember where I came from. I am still the same little Dini, doing a cheshbon hanefesh (personal accounting) every once in awhile. Asking gedolim for guidance helps one keep the proper frame of mind in business, as well as in all other areas of life.   WHAT WERE THE PERSONAL CHALLENGES THAT YOU FACED ON YOUR PATH TO SUCCESS? Dini: When you are successful in business, it is easy to get caught up in the high of fame. You have to humble yourself and remember that it is all from Hashem. If Hashem did not want it to happen, it would not happen.   When the kids were growing up, they knew that I was the famous, busy, breadwinner. My husband does a fantastic job in growing the business and taking care of the company as a company; however, he is not seen as much as I am- be- 74 | fyimagazineny.com WHAT PROJECTS ARE YOU WORKING ON FOR THE FUTURE? Dini: I want to educate women on how to look better and take care of the wigs. I am making a series of videos and accessories. We’ve also been working on upgrading our website yet again, including our logo, marketing materials, online marketing, and more. Baruch Hashem, it’s hard to focus on all the future projects when there’s so much going on with the growth of the business itself. But, with the help of Hashem, we will succeed. fyi DEAR MAURICE, I enjoy your articles and I hope you can help me. To email your questions to Maurice please email info@fyimagazine.com Maurice Stein is an internationally renowned success coach. His debut book, Turn Around Your Business by 5 PM, has helped turn many struggling businesses around. askmaurice.com I run a small business with four employees- one of them I hired only seven months ago. I can’t say she is doing anything bad, but she is definitely not an employee that I would want to keep. So I made the tough decision to fire her; however, I cannot get myself to do it, since she hasn’t done anything wrong. She is just slow in doing her task and that just doesn’t work in my business. My question to you is: what’s the right way and the best way to fire an employee? Looking forward to your answer. S. Green 75 | fyimagazineny.com
shaitels and the customer will be happy. A woman might have five wigs and she wants another one. I have to think  What els...
ASK MAURICE Once you hire someone, it is your responsibility and moral obligation to do whatever you can to make it work. For you to determine if the person is really slow, you want to set real clear expectations which are realistic, and then you can measure if this employee is really slow or it just 'feels' slow. The next question is: can you help this employee be up to speed by offering her training or coaching. Sometimes a person needs a little push or training and they will be fine. Once you hire someone, it is your responsibility and moral obligation to do whatever you can to make it work. Another important point to remember is that company cannot operate solely with the best and fastest employees, as you need a healthy balance between top employees and the other average employees. The next step is to have an open conversation with the employee, and to share your concerns by asking how they feel about their position and what they think could be done to solve your issue. If they come up with a good solution that 76 | fyimagazineny.com they feel would help, or they suggest that they don't like their position and would rather do another job in the company, try to make it work. Only after all of this is done, can you get to the conclusion of whether or not the employee has to go. When you are at that stage, the best way to go about firing an employee is by having an open conversation with the them, where you share with them some compliments of what you like about them and the issues you are having with them, and what you tried to do to solve them, although nothing has worked. It's ok to tell them that, as the owner, you take responsibility for the fact that you couldn't make it work. It's okay to send them away without making them feel bad or at fault, and just because you are right to fire them, it doesn't mean they are wrong. It just was not a good match. You should offer them a severance package of as much as you feel comfortable, as it helps a lot for the employee leaving to know that you they have their pay for a few weeks while they look for another job. According to the experts, it is recommended that when you decide to let a person go, they should not stay in the company, but leave right away, because their negativity and fear will affect the other people at the company. So even if you pay them for another 3-6 months, you still don't want them sitting in the company. It will cost you more when they 'work' in the company than by paying them for sitting at home. Never fire a person via email or on the phone, and try to do the firing on your own. Once you have decided that the person has to go, just do it and don't look back- it's not healthy for you or for your other employees to keep thinking about it and continuously feel guilty. Make it a great day! Maurice 1ST GUY “HOW MUCH DOES IT COST?” 2ND GUY “IT’S FREE.” 1ST GUY “I’LL TAKE 2 OF THEM!! ”Who doesn’t love getting something for free? Follow the steps in this article to get free traffic to your website. These marketing tactics are used by professional agencies and they charge big bucks for doing them. Yes, it will take work and time on your part. If it were free and required no effort,then “you get what you pay for.”   GET FREE TRAFFIC TO YOUR WEBSITE CREDIT TO GO IN THERE DEAR S. GREEN Thanks for a great question. While your question wasn't whether you should fire him, but how you should go about it, I would like to focus on that question first. Firing an employee is never easy, as you are hurting a human being. While in some cases it turns out to be for the good of everyone involved, in some cases the person cannot recover from it. So the first question to ask yourself is "do I really have to fire this person?” Let's take a closer look at the issue. There are four types of employees: 1) Valued employees, who add value to the company with their work and their contribution to overall growth of the company. 2) Hard-working employees, who work hard and do a great job. 3) Average employees, who do a lousy job and they end up costing more than they produce. 4) Energy- zapping employees, who create a bad environment by creating conflict and they are always complaining or manipulating others. Any employee that fits into the 4th category should be fired immediately at any cost, because the cost of the company per day for having them around will always be much more than the severance package it will cost you to get rid of them. From your description, however, it seems that your employee would fit into the third category, which means that they are not doing any damage while being there, but they are not profitable to the company if you take into consideration all the time you and others have to spend getting her to do things right. The first step should be to determine if the person is really slow or you just haven’t clicked with her yet, and you are making an emotional decision to fire her, instead of working on strengthening the working relationship. 77 | fyimagazineny.com
ASK MAURICE  Once you hire someone, it is your responsibility and moral obligation to do whatever you can to make it work....
ASK MAURICE Once you hire someone, it is your responsibility and moral obligation to do whatever you can to make it work. For you to determine if the person is really slow, you want to set real clear expectations which are realistic, and then you can measure if this employee is really slow or it just 'feels' slow. The next question is: can you help this employee be up to speed by offering her training or coaching. Sometimes a person needs a little push or training and they will be fine. Once you hire someone, it is your responsibility and moral obligation to do whatever you can to make it work. Another important point to remember is that company cannot operate solely with the best and fastest employees, as you need a healthy balance between top employees and the other average employees. The next step is to have an open conversation with the employee, and to share your concerns by asking how they feel about their position and what they think could be done to solve your issue. If they come up with a good solution that 76 | fyimagazineny.com they feel would help, or they suggest that they don't like their position and would rather do another job in the company, try to make it work. Only after all of this is done, can you get to the conclusion of whether or not the employee has to go. When you are at that stage, the best way to go about firing an employee is by having an open conversation with the them, where you share with them some compliments of what you like about them and the issues you are having with them, and what you tried to do to solve them, although nothing has worked. It's ok to tell them that, as the owner, you take responsibility for the fact that you couldn't make it work. It's okay to send them away without making them feel bad or at fault, and just because you are right to fire them, it doesn't mean they are wrong. It just was not a good match. You should offer them a severance package of as much as you feel comfortable, as it helps a lot for the employee leaving to know that you they have their pay for a few weeks while they look for another job. According to the experts, it is recommended that when you decide to let a person go, they should not stay in the company, but leave right away, because their negativity and fear will affect the other people at the company. So even if you pay them for another 3-6 months, you still don't want them sitting in the company. It will cost you more when they 'work' in the company than by paying them for sitting at home. Never fire a person via email or on the phone, and try to do the firing on your own. Once you have decided that the person has to go, just do it and don't look back- it's not healthy for you or for your other employees to keep thinking about it and continuously feel guilty. Make it a great day! Maurice 1ST GUY “HOW MUCH DOES IT COST?” 2ND GUY “IT’S FREE.” 1ST GUY “I’LL TAKE 2 OF THEM!! ”Who doesn’t love getting something for free? Follow the steps in this article to get free traffic to your website. These marketing tactics are used by professional agencies and they charge big bucks for doing them. Yes, it will take work and time on your part. If it were free and required no effort,then “you get what you pay for.”   GET FREE TRAFFIC TO YOUR WEBSITE CREDIT TO GO IN THERE DEAR S. GREEN Thanks for a great question. While your question wasn't whether you should fire him, but how you should go about it, I would like to focus on that question first. Firing an employee is never easy, as you are hurting a human being. While in some cases it turns out to be for the good of everyone involved, in some cases the person cannot recover from it. So the first question to ask yourself is "do I really have to fire this person?” Let's take a closer look at the issue. There are four types of employees: 1) Valued employees, who add value to the company with their work and their contribution to overall growth of the company. 2) Hard-working employees, who work hard and do a great job. 3) Average employees, who do a lousy job and they end up costing more than they produce. 4) Energy- zapping employees, who create a bad environment by creating conflict and they are always complaining or manipulating others. Any employee that fits into the 4th category should be fired immediately at any cost, because the cost of the company per day for having them around will always be much more than the severance package it will cost you to get rid of them. From your description, however, it seems that your employee would fit into the third category, which means that they are not doing any damage while being there, but they are not profitable to the company if you take into consideration all the time you and others have to spend getting her to do things right. The first step should be to determine if the person is really slow or you just haven’t clicked with her yet, and you are making an emotional decision to fire her, instead of working on strengthening the working relationship. 77 | fyimagazineny.com
ASK MAURICE  Once you hire someone, it is your responsibility and moral obligation to do whatever you can to make it work....
SOCIAL MEDIA Create Your Own Social Group: Create a group where your current customers (or anyone else who joins) can discuss topics relevant to your business. Once again, be helpful and supportive in answering questions and giving advice. Having an engaged community of your existing customers will lead to 1) happier customers, 2) exposure to your customer’s relatives, friends, anyone in their circles, etc.; 3) prospects who research your business online feeling more comfortable and confident in doing business with you, since they see an engaged social presence; 4) people who search online for something relevant to your business coming across your group, which leads to added traffic and sales. For example: if you sell kitchenware, you can start a group related to cooking. Sponsor a Giveaway: Find a social media group or page with an audience that would fit your target market. This generally won’t work if the owner is a competitor. Reach out to the group manager and offer to sponsor your product as a giveaway contest for their audience. Require participants to like and share the post, or visit your site and join your own audience, etc. This could lead to a huge amount of exposure for only the cost of a single item. For example: if you sell gardening tools, you can sponsor a free tool giveaway to a group of gardeners. fyi Baruch Leifer is a professional digital marketing specialist. His experience includes directing the SEM department of a large marketing firm as well as heading the marketing department of an Inc 500 travel company. For inquiries contact baruchleifer@outlook.com. GUEST BLOGGING Find blogs related to your industry and ask to post as a guest. You can find bloggers that welcome guest posts by searching Google for keywords relevant to your business and adding + “guest post” to the end. Make sure to create good content that this blogger will actually want to post on his site. For example: if you sell luxury travel services, you can do a Google search for luxury travel + “guest post.” Q & A SITES / FORUM SITES On Question & Answer sites, such as quora.com, you can find people asking questions relevant to your business, that you can answer. Responding to these questions is a great way to build your “expert” image. Forum sites are great for this as well. Be helpful; add value and they will come. 78 | fyimagazineny.com WHICH FACTORS CONTRIBUTED TO BRINGING YOU WHERE YOU ARE TODAY? I would say that both, my general life experiences and previous vocational experiences, served as a springboard for my present career. I've always had a marketing bent, even as a child. I was constantly finding myself in the position of promoter in school, whether it was selling doughnuts to raise money for a good cause, or working on school retreats and yearbooks, I was always exercising my marketing acumen without really knowing what "marketing" was.    I enjoy connecting with people, which is why my original field of choice was psychology and education. My love for teaching and passion for influencing others brought me to my first job, teaching 8th grade girls in Be’er Hagola, a Kiruv School. In hindsight I realize that the choice to do that was coming from a natural affinity to my current business: understanding the psychology of people and their needs is heart and core of any successful marketing campaign. I loved every moment of being able to channel my creative energy, while at the same time making a difference. Google My Business (GMB) Every local business must have a GMB page. This will enable your website to get visibility on Google Search, Google Maps and Google+ (Google Plus). Customers will also be able to leave a review of your business. Local business reviews receive higher rankings in search results. Signing up for Google My Business is free and easy to do by visiting google.com/ business. Yelp Yelp.com is the largest online review site and is a musthave. Although local businesses will see the greatest impact, all businesses could benefit from it. Yelp has about 150 million monthly visitors, and its organic rankings are generally high. Signing up is once again free and easy; visit biz.yelp.com. Once your listing is set up, ask your satisfied customers to leave good reviews. CREATIVE MARKETING; A SUCCESSFUL JOURNEY Angie’s List This listing is for service-based businesses only. Creating the listing is free; users (customers) pay a monthly fee. Visit angieslistbusinesscenter.com to claim your listing. WRITTEN BY BARBARA PENN CREDIT TO GO IN THERE you can join groups related to running or exercise. Share your knowledge on the topic, especially anything related to the actual shoes such as which shoe brands are better for certain activities or which are more comfortable, etc. OTHER IDEAS Join Social Media Groups: Join groups on platforms, such as Facebook or LinkedIn. Find groups that relate to your business or contain people who would be your target market. You don’t want the group to be an exact match to your business because then you may not be the “expert” in the group. Become an active member. Respond to questions, offer advice, share helpful content. DO NOT SELL!! The purpose of engaging these groups is to position yourself as an expert in the industry, not to spam them. Monitor the group for posts relevant to your business and then be helpful, NOT salesy. Don’t focus on selling to this one person. Focus on the several hundred people that will see your response and think “This girl knows what she’s talking about! She must be an expert!” Continue proving your value and it will attract them to your page or website, where you try to sell to them.  For example: if you sell running shoes, LISTINGS If the pulse of a business can be defined by its interplay with its community of clients, then perhaps we can say that its heart lies in successful marketing. In this issue, we brought the marketing concept to center stage; our spotlight is on Elisheva Perlman, a successful marketing professional for over a decade. Elisheva is the founder and creative director of The Anelis Group, a company responsible for helping businesses promote their unique message by means of brilliant design and creative marketing techniques. 79 | fyimagazineny.com WHAT YOU DO NOW IN MARKETING IS VERY DIFFERENT THAN TEACHING. My vocation as a teacher never hampered my entrepreneurial spirit; I believe that even within the classroom walls, marketing techniques can enhance the concepts illustrated by presenting them through creative means. A teacher should want to understand her audience and present her subject through a creative angle that will leave a lasting impression on her students. At that time, my target market was non-religious girls, so I was challenged to present my lessons through innovative channels that would inspire and excite. After a couple of years of teaching, I accepted a position as Director of Programing at NCSY, an international kiruv organization. I was once again challenged to intrigue the non-affiliated by using creative, out-ofthe-box approaches. At that time I wanted to further my academic career and decided to go back to school, despite having been in the field for
SOCIAL MEDIA  Create Your Own Social Group  Create a group where your current customers  or anyone else who joins  can dis...
SOCIAL MEDIA Create Your Own Social Group: Create a group where your current customers (or anyone else who joins) can discuss topics relevant to your business. Once again, be helpful and supportive in answering questions and giving advice. Having an engaged community of your existing customers will lead to 1) happier customers, 2) exposure to your customer’s relatives, friends, anyone in their circles, etc.; 3) prospects who research your business online feeling more comfortable and confident in doing business with you, since they see an engaged social presence; 4) people who search online for something relevant to your business coming across your group, which leads to added traffic and sales. For example: if you sell kitchenware, you can start a group related to cooking. Sponsor a Giveaway: Find a social media group or page with an audience that would fit your target market. This generally won’t work if the owner is a competitor. Reach out to the group manager and offer to sponsor your product as a giveaway contest for their audience. Require participants to like and share the post, or visit your site and join your own audience, etc. This could lead to a huge amount of exposure for only the cost of a single item. For example: if you sell gardening tools, you can sponsor a free tool giveaway to a group of gardeners. fyi Baruch Leifer is a professional digital marketing specialist. His experience includes directing the SEM department of a large marketing firm as well as heading the marketing department of an Inc 500 travel company. For inquiries contact baruchleifer@outlook.com. GUEST BLOGGING Find blogs related to your industry and ask to post as a guest. You can find bloggers that welcome guest posts by searching Google for keywords relevant to your business and adding + “guest post” to the end. Make sure to create good content that this blogger will actually want to post on his site. For example: if you sell luxury travel services, you can do a Google search for luxury travel + “guest post.” Q & A SITES / FORUM SITES On Question & Answer sites, such as quora.com, you can find people asking questions relevant to your business, that you can answer. Responding to these questions is a great way to build your “expert” image. Forum sites are great for this as well. Be helpful; add value and they will come. 78 | fyimagazineny.com WHICH FACTORS CONTRIBUTED TO BRINGING YOU WHERE YOU ARE TODAY? I would say that both, my general life experiences and previous vocational experiences, served as a springboard for my present career. I've always had a marketing bent, even as a child. I was constantly finding myself in the position of promoter in school, whether it was selling doughnuts to raise money for a good cause, or working on school retreats and yearbooks, I was always exercising my marketing acumen without really knowing what "marketing" was.    I enjoy connecting with people, which is why my original field of choice was psychology and education. My love for teaching and passion for influencing others brought me to my first job, teaching 8th grade girls in Be’er Hagola, a Kiruv School. In hindsight I realize that the choice to do that was coming from a natural affinity to my current business: understanding the psychology of people and their needs is heart and core of any successful marketing campaign. I loved every moment of being able to channel my creative energy, while at the same time making a difference. Google My Business (GMB) Every local business must have a GMB page. This will enable your website to get visibility on Google Search, Google Maps and Google+ (Google Plus). Customers will also be able to leave a review of your business. Local business reviews receive higher rankings in search results. Signing up for Google My Business is free and easy to do by visiting google.com/ business. Yelp Yelp.com is the largest online review site and is a musthave. Although local businesses will see the greatest impact, all businesses could benefit from it. Yelp has about 150 million monthly visitors, and its organic rankings are generally high. Signing up is once again free and easy; visit biz.yelp.com. Once your listing is set up, ask your satisfied customers to leave good reviews. CREATIVE MARKETING; A SUCCESSFUL JOURNEY Angie’s List This listing is for service-based businesses only. Creating the listing is free; users (customers) pay a monthly fee. Visit angieslistbusinesscenter.com to claim your listing. WRITTEN BY BARBARA PENN CREDIT TO GO IN THERE you can join groups related to running or exercise. Share your knowledge on the topic, especially anything related to the actual shoes such as which shoe brands are better for certain activities or which are more comfortable, etc. OTHER IDEAS Join Social Media Groups: Join groups on platforms, such as Facebook or LinkedIn. Find groups that relate to your business or contain people who would be your target market. You don’t want the group to be an exact match to your business because then you may not be the “expert” in the group. Become an active member. Respond to questions, offer advice, share helpful content. DO NOT SELL!! The purpose of engaging these groups is to position yourself as an expert in the industry, not to spam them. Monitor the group for posts relevant to your business and then be helpful, NOT salesy. Don’t focus on selling to this one person. Focus on the several hundred people that will see your response and think “This girl knows what she’s talking about! She must be an expert!” Continue proving your value and it will attract them to your page or website, where you try to sell to them.  For example: if you sell running shoes, LISTINGS If the pulse of a business can be defined by its interplay with its community of clients, then perhaps we can say that its heart lies in successful marketing. In this issue, we brought the marketing concept to center stage; our spotlight is on Elisheva Perlman, a successful marketing professional for over a decade. Elisheva is the founder and creative director of The Anelis Group, a company responsible for helping businesses promote their unique message by means of brilliant design and creative marketing techniques. 79 | fyimagazineny.com WHAT YOU DO NOW IN MARKETING IS VERY DIFFERENT THAN TEACHING. My vocation as a teacher never hampered my entrepreneurial spirit; I believe that even within the classroom walls, marketing techniques can enhance the concepts illustrated by presenting them through creative means. A teacher should want to understand her audience and present her subject through a creative angle that will leave a lasting impression on her students. At that time, my target market was non-religious girls, so I was challenged to present my lessons through innovative channels that would inspire and excite. After a couple of years of teaching, I accepted a position as Director of Programing at NCSY, an international kiruv organization. I was once again challenged to intrigue the non-affiliated by using creative, out-ofthe-box approaches. At that time I wanted to further my academic career and decided to go back to school, despite having been in the field for
SOCIAL MEDIA  Create Your Own Social Group  Create a group where your current customers  or anyone else who joins  can dis...
ative group, and for that I’m immensely thankful. Today, they are the heart and soul of my client base here at The Anelis Group, where I continue creating some of their events. a number of years. When I chanced upon reading material about a marketing course in Parson's School, I was struck by the thought that I had really been marketing all those years and didn't even know it. I decided to attend Parson's School of Design and the Lubin School of Business, where I received a degree in graphic design and marketing. WOW! I UNDERSTAND THAT BEFORE YOU STARTED YOUR OWN COMPANY, YOU WORKED FOR OHR NAAVA. HOW DID YOU GET INVOLVED IN OHR NAAVA? One of my friends, Daphne (Peled) Hanson, addressed her concern over the lack of a cohesive spiritual community for single girls and young women. Passionate about doing something about it, she contacted Rabbi Wallerstein and asked him if he would be willing to start up a program for young women. He agreed and fully jumped on board. Once they opened the program, they needed help reaching out and appealing to their target community, so they turned to me as a volunteer. When they realized the organization needed to grow to a new level, I was asked to join the team and brand the organization. I was eventually appointed as the chief marketing officer of the organization. I found working for Ohr Naava and helping the program expand to be an immensely gratifying experience. It was the catalyst and learning curve that eventually allowed me to start my current cre- CAN YOU GIVE ME AN EXAMPLE OF AN EFFECTIVE MARKETING INITIATIVE WHICH HELPED THE PROGRAM GAIN THE ACCLAIM THAT IT HAS TODAY? Two things. Lots of Siyata Dishmaya and out-of-the-box events. We utilized events as a forum for branding the organization. Together with a team of exceptional volunteers, we initiated an event called the Brooklyn MRKT, which gave the community’s business women a place to showcase their companies, and the proceeds of the program went to benefit Ohr Naava. It filled a void within the community; women needed a place to showcase their work and the Brooklyn MRKT provided them that exposure. It was a home-run, because the business owners gained creative marketing, the charity gained funds, and the consumers connected the event to Ohr Naava. WHAT IS THE SINGLE MOST IMPORTANT THING YOU THINK BUSINESSES SHOULD KNOW REGARDING MARKETING? It works! You just need to know which method is best for your business model and to figure out what makes your company unique. Don’t take the cookie-cutter version of promoting your business; rather, figure out a custom plan that’s right just for you. For some companies, print ads will be the most successful way to drive new customers; for some, it will be charity collaborations; for others, it will be utilizing social media. It entails sitting down and thinking about how to relay your company's message through a unique angle and what would be the best way to present it. The most important thing you can do for your company is to analyze what makes you unique and who are the people who you are mainly looking to attract, and then zero in on them. Make sure every marketing decision 80 | fyimagazineny.com you make helps you come one step closer to reaching that specific client base. The more you can really make your company or service specific and shine in that method, the more you will craft your marketing message around your niche. For example, when creating the Anelis Group, I realized that our niche is creating experiential events from a marketing angle, which make people connect to a message or a brand. That is where we shine and where our primary focus is. Once we zeroed in on that, it became crystal clear what we want to focus on and what we are able to offer our clients. Today a large part of our business model is offering consulting services to companies where we figure out what is the best creative game plan for them, and then collaborating with others to make it happen. BEFORE WE GO, IS THERE ANYTHING ELSE YOU'D LIKE TO SHARE WITH US? Because my career was built upon my own experiences, interests, and passions, I firmly believe that when deciding on a career path, you should first explore the subjects that you have a passion for, and then see if it can be applied to any field. I truly believe in the saying that when you love what you do, you never work a day in your life; however, I am also an avid believer that your natural aptitude can be further developed by educating yourself - by going to school, taking courses in that field, connecting yourself to those who are mavens in the field and learning from them or subscribing to publications and newsletters. I'm always looking to build upon what I already know and gain even more insight. Once a week, I reserve time to just read and to immerse myself in creative exploration through books, magazines, and new sites. My continuous learning is essential to my ability to bring a fresh perspective to my clients and to the events I run. fyi FAMILY MATTERS: When Money Matters Josh Faizzadeh provides practical advice and guidance for success to individuals, families and small businesses. Josh dedicated his professional life to the financial well-being of his clients. josh_faizzadeh@strategiesforwealth.com Providing financial assistance for children (or other family members) is a common practice, one that many households gladly consider, because the benefits often extend far beyond financial outcomes. Especially when traditional lenders are unwilling or unable to extend credit, family loans can be a creative solution to financial dilemmas or opportunities.     81 | fyimagazineny.com As private transactions, these arrangements offer great flexibility. Children, as the borrowers, may incur lower interest costs and/or negotiate a favorable payment schedule. Parents not only have the satisfaction of helping someone they love, but the interest from the loan might exceed what the funds would earn if they remained in a savings account or other low-risk financial instrument.
ative group, and for that I   m immensely thankful. Today, they are the heart and soul of my client base here at The Aneli...
ative group, and for that I’m immensely thankful. Today, they are the heart and soul of my client base here at The Anelis Group, where I continue creating some of their events. a number of years. When I chanced upon reading material about a marketing course in Parson's School, I was struck by the thought that I had really been marketing all those years and didn't even know it. I decided to attend Parson's School of Design and the Lubin School of Business, where I received a degree in graphic design and marketing. WOW! I UNDERSTAND THAT BEFORE YOU STARTED YOUR OWN COMPANY, YOU WORKED FOR OHR NAAVA. HOW DID YOU GET INVOLVED IN OHR NAAVA? One of my friends, Daphne (Peled) Hanson, addressed her concern over the lack of a cohesive spiritual community for single girls and young women. Passionate about doing something about it, she contacted Rabbi Wallerstein and asked him if he would be willing to start up a program for young women. He agreed and fully jumped on board. Once they opened the program, they needed help reaching out and appealing to their target community, so they turned to me as a volunteer. When they realized the organization needed to grow to a new level, I was asked to join the team and brand the organization. I was eventually appointed as the chief marketing officer of the organization. I found working for Ohr Naava and helping the program expand to be an immensely gratifying experience. It was the catalyst and learning curve that eventually allowed me to start my current cre- CAN YOU GIVE ME AN EXAMPLE OF AN EFFECTIVE MARKETING INITIATIVE WHICH HELPED THE PROGRAM GAIN THE ACCLAIM THAT IT HAS TODAY? Two things. Lots of Siyata Dishmaya and out-of-the-box events. We utilized events as a forum for branding the organization. Together with a team of exceptional volunteers, we initiated an event called the Brooklyn MRKT, which gave the community’s business women a place to showcase their companies, and the proceeds of the program went to benefit Ohr Naava. It filled a void within the community; women needed a place to showcase their work and the Brooklyn MRKT provided them that exposure. It was a home-run, because the business owners gained creative marketing, the charity gained funds, and the consumers connected the event to Ohr Naava. WHAT IS THE SINGLE MOST IMPORTANT THING YOU THINK BUSINESSES SHOULD KNOW REGARDING MARKETING? It works! You just need to know which method is best for your business model and to figure out what makes your company unique. Don’t take the cookie-cutter version of promoting your business; rather, figure out a custom plan that’s right just for you. For some companies, print ads will be the most successful way to drive new customers; for some, it will be charity collaborations; for others, it will be utilizing social media. It entails sitting down and thinking about how to relay your company's message through a unique angle and what would be the best way to present it. The most important thing you can do for your company is to analyze what makes you unique and who are the people who you are mainly looking to attract, and then zero in on them. Make sure every marketing decision 80 | fyimagazineny.com you make helps you come one step closer to reaching that specific client base. The more you can really make your company or service specific and shine in that method, the more you will craft your marketing message around your niche. For example, when creating the Anelis Group, I realized that our niche is creating experiential events from a marketing angle, which make people connect to a message or a brand. That is where we shine and where our primary focus is. Once we zeroed in on that, it became crystal clear what we want to focus on and what we are able to offer our clients. Today a large part of our business model is offering consulting services to companies where we figure out what is the best creative game plan for them, and then collaborating with others to make it happen. BEFORE WE GO, IS THERE ANYTHING ELSE YOU'D LIKE TO SHARE WITH US? Because my career was built upon my own experiences, interests, and passions, I firmly believe that when deciding on a career path, you should first explore the subjects that you have a passion for, and then see if it can be applied to any field. I truly believe in the saying that when you love what you do, you never work a day in your life; however, I am also an avid believer that your natural aptitude can be further developed by educating yourself - by going to school, taking courses in that field, connecting yourself to those who are mavens in the field and learning from them or subscribing to publications and newsletters. I'm always looking to build upon what I already know and gain even more insight. Once a week, I reserve time to just read and to immerse myself in creative exploration through books, magazines, and new sites. My continuous learning is essential to my ability to bring a fresh perspective to my clients and to the events I run. fyi FAMILY MATTERS: When Money Matters Josh Faizzadeh provides practical advice and guidance for success to individuals, families and small businesses. Josh dedicated his professional life to the financial well-being of his clients. josh_faizzadeh@strategiesforwealth.com Providing financial assistance for children (or other family members) is a common practice, one that many households gladly consider, because the benefits often extend far beyond financial outcomes. Especially when traditional lenders are unwilling or unable to extend credit, family loans can be a creative solution to financial dilemmas or opportunities.     81 | fyimagazineny.com As private transactions, these arrangements offer great flexibility. Children, as the borrowers, may incur lower interest costs and/or negotiate a favorable payment schedule. Parents not only have the satisfaction of helping someone they love, but the interest from the loan might exceed what the funds would earn if they remained in a savings account or other low-risk financial instrument.
ative group, and for that I   m immensely thankful. Today, they are the heart and soul of my client base here at The Aneli...
DO IT RIGHT, AND GET IT IN WRITING! INTEREST: KNOWING THE CEILING AND THE FLOOR These transactions may be all in the family, but family loans – even interest-free ones – are subject to state laws and Internal Revenue Service regulations. From the government’s perspective, lending money doesn’t make you a bank, and personal loans are not the same as institutional loans. There are limits – both maximums and minimums – to the interest that can be charged, as well as some unique tax issues that do not apply to loans involving traditional lenders. Many states have Usury Limits, which set the maximum interest rates for personal loans. These limits vary widely from state to state. Some have a fixed rate (such as 10%), others tie the rate to a fluctuating number, such as the Federal Reserve Discount Rate (e.g., “5% above current FRDR”), while a few states have no restrictions at all. And while it is not uncommon for unsecured loans and credit cards from banks to exceed 10%, several states have usury limits between 7% and 9% annually for personal loans – with no exceptions. If Usury Limits place a ceiling on personal loans, IRS regulations mandate a floor. Personal loans must include a minimum interest equal to the IRS’ Applicable Federal Rate (AFR). These rates are published monthly, and vary by the length of the loan (less than 3 years, 3-9 years, or longer than 9 years). In December 2014, the AFR for long-term loans was 2.74%. It is obvious, but worth repeating: The particulars of a family loan agreement need to be in writing, and must conform to appropriate contractual standards. Working from a few scratches on a napkin and handshake is asking for trouble. There are many templates available online to use as a starting point, but the specific details should be completed or reviewed by a professional. Family financing can be an integral part of multi-generational financial alliances, but the terms must comply with the laws for usury, income, and gift taxes.   INTEREST-FREE LOANS No-interest lenders must consider not only imputed interest, but also annual gift tax limits. Since the borrower did not pay the imputed interest based on the AFR, the lender is considered to have “gifted” the forgone interest to the borrower. If gifts to one person exceed the annual exclusion (currently $14,000/yr.), the lender may incur a gift tax assessment. The gift tax calculation also applies to below-market or no-interest loans in default, where the IRS may consider an uncollected balance as a gift (instead of a non-business bad debt that could be deducted on the lender’s tax return). These personal loan regulations and the accompanying tax costs, usually have minimal or no financial impact on small intra-family lending arrangements. While most tax and legal sources strongly recommend charging the AFR for family loans under all circumstances, they also acknowledge the imputed interest and gift tax issues are negligible if the aggregate amount of loans between the lender and borrower is less than $10,000. But for larger transactions, such as those involving real estate purchases, no-interest or below-AFR loans penalize the lender twice: first by imputing interest, and then by applying the borrower’s unpaid interest towards the lender’s annual per- person tax-free gift limit. fyi 82 | fyimagazineny.com party food
DO IT RIGHT, AND GET IT IN WRITING   INTEREST  KNOWING THE CEILING AND THE FLOOR These transactions may be all in the fami...
DO IT RIGHT, AND GET IT IN WRITING! INTEREST: KNOWING THE CEILING AND THE FLOOR These transactions may be all in the family, but family loans – even interest-free ones – are subject to state laws and Internal Revenue Service regulations. From the government’s perspective, lending money doesn’t make you a bank, and personal loans are not the same as institutional loans. There are limits – both maximums and minimums – to the interest that can be charged, as well as some unique tax issues that do not apply to loans involving traditional lenders. Many states have Usury Limits, which set the maximum interest rates for personal loans. These limits vary widely from state to state. Some have a fixed rate (such as 10%), others tie the rate to a fluctuating number, such as the Federal Reserve Discount Rate (e.g., “5% above current FRDR”), while a few states have no restrictions at all. And while it is not uncommon for unsecured loans and credit cards from banks to exceed 10%, several states have usury limits between 7% and 9% annually for personal loans – with no exceptions. If Usury Limits place a ceiling on personal loans, IRS regulations mandate a floor. Personal loans must include a minimum interest equal to the IRS’ Applicable Federal Rate (AFR). These rates are published monthly, and vary by the length of the loan (less than 3 years, 3-9 years, or longer than 9 years). In December 2014, the AFR for long-term loans was 2.74%. It is obvious, but worth repeating: The particulars of a family loan agreement need to be in writing, and must conform to appropriate contractual standards. Working from a few scratches on a napkin and handshake is asking for trouble. There are many templates available online to use as a starting point, but the specific details should be completed or reviewed by a professional. Family financing can be an integral part of multi-generational financial alliances, but the terms must comply with the laws for usury, income, and gift taxes.   INTEREST-FREE LOANS No-interest lenders must consider not only imputed interest, but also annual gift tax limits. Since the borrower did not pay the imputed interest based on the AFR, the lender is considered to have “gifted” the forgone interest to the borrower. If gifts to one person exceed the annual exclusion (currently $14,000/yr.), the lender may incur a gift tax assessment. The gift tax calculation also applies to below-market or no-interest loans in default, where the IRS may consider an uncollected balance as a gift (instead of a non-business bad debt that could be deducted on the lender’s tax return). These personal loan regulations and the accompanying tax costs, usually have minimal or no financial impact on small intra-family lending arrangements. While most tax and legal sources strongly recommend charging the AFR for family loans under all circumstances, they also acknowledge the imputed interest and gift tax issues are negligible if the aggregate amount of loans between the lender and borrower is less than $10,000. But for larger transactions, such as those involving real estate purchases, no-interest or below-AFR loans penalize the lender twice: first by imputing interest, and then by applying the borrower’s unpaid interest towards the lender’s annual per- person tax-free gift limit. fyi 82 | fyimagazineny.com party food
DO IT RIGHT, AND GET IT IN WRITING   INTEREST  KNOWING THE CEILING AND THE FLOOR These transactions may be all in the fami...
Berry Natural – Coconut Cupcakes DINI KLIEN | DINI DELIVERS Which kid doesn’t love cupcakes? And when they’re studded with healthy coconut flakes and topped with a naturally-colored and flavored frosting, you can feel slightly better about serving them to your kids. They’re fun for kids and sophisticated enough for adults. I’d say they’re a winner! I like to keep a few staple ingredients handy in my pantry that I can easily add to pancakes, muffins, cupcakes, oatmeal, etc. to give them added health benefits.  Ground flax seeds, hemp seeds, ground chia seeds, and flaked coconut don’t add too much extra flavor (when added in small amounts) or change the recipe too much, but simply give an extra boost of healthy omega-3’s and make for a healthier dish that you can feel better about feeding to your family. 1 1/3 cups granulated sugar ¾ cup butter, softened 1 ½ teaspoons almond extract 3 eggs 1 ¼ cups milk 2 ¼ cups all-purpose flour 2 ½ teaspoons baking powder ¼ teaspoon salt ½ cup unsweetened flaked coconut YIELDS: 15 CUPCAKES PREHEAT oven to 350 degrees and line muffin tins with cupcake liners. IN A STAND MIXER on medium speed, beat together the sugar and butter until pale yellow and fluffy. Scrape down sides of the bowl occasionally. BEAT in the almond extract and eggs until well blended. IN A MEDIUM BOWL, mix together the flour, baking powder, and salt. ADD the dry mixture to the butter mixture, alternating with the milk and beating until smooth. ADD in the coconut and mix for a few more seconds. POUR batter into muffin liners, ¾ full. BAKE for 22-25 minutes until a toothpick inserted comes out clean. Let cool completely. Tips for Finishing Your Cupcakes: • Frost the cupcakes with blueberry frosting using a knife, spatula, or offset spatula. • To create a “piping bag” for decorating, simply fill a large Ziploc bag with frosting and cut a hole of the desired size in one corner. You can even use specialty piping bag tips in your Ziploc “piping bag.”   • Top cupcakes with fresh blueberries for an even more sophisticated presentation.   • Fill a Ziploc bag with blueberry preserves, snip a small hole in the corner, and squeeze it right in the top center of each cupcake to fill. Then frost your cupcake with the blueberry frosting for a double hit of blueberry flavor and special surprise in the center! • Instead of freeze-dried blueberries, you can substitute any other freezedried fruit you like, such as raspberries and strawberries. They are available with a hechsher in many grocery stores such as Trader Joe’s and Fairway and can easily be ordered on amazon.com. Very Naturally Blueberry Frosting We all know that processed food is bad for us, but have you ever thought that the color of your food could be so unhealthy? Food coloring is added to provide a more appealing look. Although colorings may look pretty and help food companies boost sales, these carcinogenic chemicals have been proven to cause all sorts of problems, including allergic reactions, ADHD, and cancer.  I like to replace food coloring with the natural coloring and flavor of freeze-dried fruit. Not only is this frosting healthier, but it makes for a delicious and unique cake topper. 1 1/2 cups freeze-dried blueberries 1/2 cup (1 stick) butter 3 cups powdered sugar 1-2 tablespoons milk to thin out frosting PLACE the freeze-dried berries into a food processor and pulse until the blueberries are a fine powder. SET aside. CREAM the butter in a stand mixer until smooth, and slowly add the powdered sugar and milk. MIX well and then add the blueberry powder. BLEND until smooth. 84 | fyimagazineny.com 85 | fyimagazineny.com
Berry Natural     Coconut Cupcakes DINI KLIEN   DINI DELIVERS Which kid doesn   t love cupcakes  And when they   re studde...
Berry Natural – Coconut Cupcakes DINI KLIEN | DINI DELIVERS Which kid doesn’t love cupcakes? And when they’re studded with healthy coconut flakes and topped with a naturally-colored and flavored frosting, you can feel slightly better about serving them to your kids. They’re fun for kids and sophisticated enough for adults. I’d say they’re a winner! I like to keep a few staple ingredients handy in my pantry that I can easily add to pancakes, muffins, cupcakes, oatmeal, etc. to give them added health benefits.  Ground flax seeds, hemp seeds, ground chia seeds, and flaked coconut don’t add too much extra flavor (when added in small amounts) or change the recipe too much, but simply give an extra boost of healthy omega-3’s and make for a healthier dish that you can feel better about feeding to your family. 1 1/3 cups granulated sugar ¾ cup butter, softened 1 ½ teaspoons almond extract 3 eggs 1 ¼ cups milk 2 ¼ cups all-purpose flour 2 ½ teaspoons baking powder ¼ teaspoon salt ½ cup unsweetened flaked coconut YIELDS: 15 CUPCAKES PREHEAT oven to 350 degrees and line muffin tins with cupcake liners. IN A STAND MIXER on medium speed, beat together the sugar and butter until pale yellow and fluffy. Scrape down sides of the bowl occasionally. BEAT in the almond extract and eggs until well blended. IN A MEDIUM BOWL, mix together the flour, baking powder, and salt. ADD the dry mixture to the butter mixture, alternating with the milk and beating until smooth. ADD in the coconut and mix for a few more seconds. POUR batter into muffin liners, ¾ full. BAKE for 22-25 minutes until a toothpick inserted comes out clean. Let cool completely. Tips for Finishing Your Cupcakes: • Frost the cupcakes with blueberry frosting using a knife, spatula, or offset spatula. • To create a “piping bag” for decorating, simply fill a large Ziploc bag with frosting and cut a hole of the desired size in one corner. You can even use specialty piping bag tips in your Ziploc “piping bag.”   • Top cupcakes with fresh blueberries for an even more sophisticated presentation.   • Fill a Ziploc bag with blueberry preserves, snip a small hole in the corner, and squeeze it right in the top center of each cupcake to fill. Then frost your cupcake with the blueberry frosting for a double hit of blueberry flavor and special surprise in the center! • Instead of freeze-dried blueberries, you can substitute any other freezedried fruit you like, such as raspberries and strawberries. They are available with a hechsher in many grocery stores such as Trader Joe’s and Fairway and can easily be ordered on amazon.com. Very Naturally Blueberry Frosting We all know that processed food is bad for us, but have you ever thought that the color of your food could be so unhealthy? Food coloring is added to provide a more appealing look. Although colorings may look pretty and help food companies boost sales, these carcinogenic chemicals have been proven to cause all sorts of problems, including allergic reactions, ADHD, and cancer.  I like to replace food coloring with the natural coloring and flavor of freeze-dried fruit. Not only is this frosting healthier, but it makes for a delicious and unique cake topper. 1 1/2 cups freeze-dried blueberries 1/2 cup (1 stick) butter 3 cups powdered sugar 1-2 tablespoons milk to thin out frosting PLACE the freeze-dried berries into a food processor and pulse until the blueberries are a fine powder. SET aside. CREAM the butter in a stand mixer until smooth, and slowly add the powdered sugar and milk. MIX well and then add the blueberry powder. BLEND until smooth. 84 | fyimagazineny.com 85 | fyimagazineny.com
Berry Natural     Coconut Cupcakes DINI KLIEN   DINI DELIVERS Which kid doesn   t love cupcakes  And when they   re studde...
Sprinkle Sugar Cookies with Cream Cheese Frosting/Birthday Cookies Blueberry Ginger Champagne Shots LEAH NAGEL | TRUFFLES AND TRENDS Nothing says “party” like alcohol, and the ultimate party drink is - you got it - Jell-O shots! Since we are all adults now, I decided to make this recipe a little more sophisticated by using champagne - the ultimate celebratory alcohol, and adding in some blueberries and ginger for spunk and flavor. To make these celebratory shots for kids, use sparkling white grape juice instead of champagne. Fresh blueberries are really the ideal choice here, as they have the best burst and flavor. If you are in a pinch, you can use frozen. For the cookies: 2 sticks butter, softened 1 ½ cups granulated sugar 1 whole egg + 1 egg yolk 1 tablespoon vanilla extract 3 cups flour 1 tablespoon cornstarch ¾ teaspoon baking soda 1 teaspoon baking powder ½ teaspoon salt ¾ cup sprinkles + more for garnishing For the cream cheese frosting: 2 sticks butter, softened 8 oz. cream cheese, softened 1 ½ cups confectioner's sugar 2 teaspoons vanilla extract ¼ teaspoon salt Candles, for decorating To make the cookies: PREHEAT oven to 350 F. Line two baking sheets with parchment paper. CREAM the butter and sugar until light and fluffy. ADD the egg, yolk, and vanilla extract, and cream mixture until fluffy again. STIR together the flour, cornstarch, baking soda, baking powder, and salt, and add to wet mixture, mixing until just combined. Stir in sprinkles last. ROLL large balls of dough between the palms of your hands and space evenly onto baking sheets. BAKE cookies for 9-12 minutes (depending on size), or until the edges are just set. To make the cream cheese frosting: BEAT the butter and cream cheese together. Once smooth, add in the rest of the ingredients and beat until smooth and fluffy. SHUSHY TURIN | COOKING IN HEELS 3 tablespoons unflavored gelatin powder, or Jell-O 2 cups cold water 1 cup sugar 1/2 cups cold champagne 1 ½ cups cold ginger ale 1 1/2 cups fresh blueberries 1 teaspoon fresh grated ginger, or 1/3 teaspoon dried ginger INSERT an open star tip into a piping bag. FILL with frosting. PIPE a spiral design onto each cookie. GARNISH frosting with some sprinkles, then insert candle into center of the frosting of each cookie. 86 | fyimagazineny.com 87 | fyimagazineny.com IN A SAUCEPAN, sprinkle the gelatin evenly over the cold water and allow the gelatin to absorb the water for 2 minutes. BRING the water to a boil over high heat, and stir until the gelatin is fully dissolved. REMOVE from heat. TRANSFER the gelatin mixture to a bowl, add the sugar and ginger, and stir until the sugar is dissolved. STIR in the champagne and ginger ale. POUR into individual molds, or shot cups to fill halfway. ADD in enough blueberries to fill approximately ½ inch of the top of the cup. REFRIGERATE until firm (about 2-4 hours depending on size). UNMOLD and serve. IF YOU WISH to keep the Jell-O in the glass, run a knife along the edges of the Jell-O to release it a little so that the Jell-O can easily be popped into the mouth. Inspired by a Hello Jell-O! Recipe
Sprinkle Sugar Cookies with Cream Cheese Frosting Birthday Cookies  Blueberry Ginger Champagne Shots  LEAH NAGEL   TRUFFLE...
Sprinkle Sugar Cookies with Cream Cheese Frosting/Birthday Cookies Blueberry Ginger Champagne Shots LEAH NAGEL | TRUFFLES AND TRENDS Nothing says “party” like alcohol, and the ultimate party drink is - you got it - Jell-O shots! Since we are all adults now, I decided to make this recipe a little more sophisticated by using champagne - the ultimate celebratory alcohol, and adding in some blueberries and ginger for spunk and flavor. To make these celebratory shots for kids, use sparkling white grape juice instead of champagne. Fresh blueberries are really the ideal choice here, as they have the best burst and flavor. If you are in a pinch, you can use frozen. For the cookies: 2 sticks butter, softened 1 ½ cups granulated sugar 1 whole egg + 1 egg yolk 1 tablespoon vanilla extract 3 cups flour 1 tablespoon cornstarch ¾ teaspoon baking soda 1 teaspoon baking powder ½ teaspoon salt ¾ cup sprinkles + more for garnishing For the cream cheese frosting: 2 sticks butter, softened 8 oz. cream cheese, softened 1 ½ cups confectioner's sugar 2 teaspoons vanilla extract ¼ teaspoon salt Candles, for decorating To make the cookies: PREHEAT oven to 350 F. Line two baking sheets with parchment paper. CREAM the butter and sugar until light and fluffy. ADD the egg, yolk, and vanilla extract, and cream mixture until fluffy again. STIR together the flour, cornstarch, baking soda, baking powder, and salt, and add to wet mixture, mixing until just combined. Stir in sprinkles last. ROLL large balls of dough between the palms of your hands and space evenly onto baking sheets. BAKE cookies for 9-12 minutes (depending on size), or until the edges are just set. To make the cream cheese frosting: BEAT the butter and cream cheese together. Once smooth, add in the rest of the ingredients and beat until smooth and fluffy. SHUSHY TURIN | COOKING IN HEELS 3 tablespoons unflavored gelatin powder, or Jell-O 2 cups cold water 1 cup sugar 1/2 cups cold champagne 1 ½ cups cold ginger ale 1 1/2 cups fresh blueberries 1 teaspoon fresh grated ginger, or 1/3 teaspoon dried ginger INSERT an open star tip into a piping bag. FILL with frosting. PIPE a spiral design onto each cookie. GARNISH frosting with some sprinkles, then insert candle into center of the frosting of each cookie. 86 | fyimagazineny.com 87 | fyimagazineny.com IN A SAUCEPAN, sprinkle the gelatin evenly over the cold water and allow the gelatin to absorb the water for 2 minutes. BRING the water to a boil over high heat, and stir until the gelatin is fully dissolved. REMOVE from heat. TRANSFER the gelatin mixture to a bowl, add the sugar and ginger, and stir until the sugar is dissolved. STIR in the champagne and ginger ale. POUR into individual molds, or shot cups to fill halfway. ADD in enough blueberries to fill approximately ½ inch of the top of the cup. REFRIGERATE until firm (about 2-4 hours depending on size). UNMOLD and serve. IF YOU WISH to keep the Jell-O in the glass, run a knife along the edges of the Jell-O to release it a little so that the Jell-O can easily be popped into the mouth. Inspired by a Hello Jell-O! Recipe
Sprinkle Sugar Cookies with Cream Cheese Frosting Birthday Cookies  Blueberry Ginger Champagne Shots  LEAH NAGEL   TRUFFLE...
FEATURES OPENER IT'S INCREDIBLE Lemon Creme Cake what uses you can find in the simple products. We ' r e h e r e t o h e l p y o u SABRINA OVADIA | THE BEE'S KITCHEN A homemade cake with delicate citrus cream between each layer creates the perfect dessert for a celebration. For the cake layers: 3 1/2 cups of flour 2 cups sugar 1/2 cup canola oil 1 tablespoon vanilla extract 4 eggs, separated 2 1/2 teaspoon baking powder 1 cup of milk or soy milk To make the layers: IN A LARGE BOWL, mix the oil and sugar. ADD the egg yolks and beat on medium speed. INCORPORATE flour, milk, baking powder and vanilla extract. SET aside. IN A SEPARATE BOWL, beat the egg whites until a peak forms. Slowly fold them into the prepared batter. NATURAL SOLUTIONS (PAGE 90)... For the lemon cream: 1/2 cup lemon juice 2 eggs 4 egg yolks 3/4 cup sugar 5 tablespoons of butter of margarine 1 container of vanilla frosting GREASE three 9-inch round cake baking pans. In each one, pour in 1/3 of the batter and cook on 350 F for 20-25 minutes. 88 | fyimagazineny.com Make the lemon cream: IN A BOWL, beat the eggs and the egg yolks, add the sugar and the lemon juice. POUR in a large pan over a medium fire, add the butter and stir gently for about 5 minutes until bubbles start to appear. To assemble the cake: SPREAD the lemon cream between cake layers and cover the cake with frosting. DECORATE with lemon zest. Boost your energy levels and TRANSFORM YOUR BODY into a fatigue fighting machine (page 96)... Plus, engross yourself in Organizer's to a secret smoother methods ro u t i n e and CHANGE YOUR LIFE (PAGE 102)...
FEATURES OPENER  IT S INCREDIBLE  Lemon Creme Cake  what uses you can find in the simple products.  We   r e h e r e t o h...
FEATURES OPENER IT'S INCREDIBLE Lemon Creme Cake what uses you can find in the simple products. We ' r e h e r e t o h e l p y o u SABRINA OVADIA | THE BEE'S KITCHEN A homemade cake with delicate citrus cream between each layer creates the perfect dessert for a celebration. For the cake layers: 3 1/2 cups of flour 2 cups sugar 1/2 cup canola oil 1 tablespoon vanilla extract 4 eggs, separated 2 1/2 teaspoon baking powder 1 cup of milk or soy milk To make the layers: IN A LARGE BOWL, mix the oil and sugar. ADD the egg yolks and beat on medium speed. INCORPORATE flour, milk, baking powder and vanilla extract. SET aside. IN A SEPARATE BOWL, beat the egg whites until a peak forms. Slowly fold them into the prepared batter. NATURAL SOLUTIONS (PAGE 90)... For the lemon cream: 1/2 cup lemon juice 2 eggs 4 egg yolks 3/4 cup sugar 5 tablespoons of butter of margarine 1 container of vanilla frosting GREASE three 9-inch round cake baking pans. In each one, pour in 1/3 of the batter and cook on 350 F for 20-25 minutes. 88 | fyimagazineny.com Make the lemon cream: IN A BOWL, beat the eggs and the egg yolks, add the sugar and the lemon juice. POUR in a large pan over a medium fire, add the butter and stir gently for about 5 minutes until bubbles start to appear. To assemble the cake: SPREAD the lemon cream between cake layers and cover the cake with frosting. DECORATE with lemon zest. Boost your energy levels and TRANSFORM YOUR BODY into a fatigue fighting machine (page 96)... Plus, engross yourself in Organizer's to a secret smoother methods ro u t i n e and CHANGE YOUR LIFE (PAGE 102)...
FEATURES OPENER  IT S INCREDIBLE  Lemon Creme Cake  what uses you can find in the simple products.  We   r e h e r e t o h...
Energy Wake Up! Why am I tired? Ha! What a question. I’m tired because I have half a billion items on my to-do list, two kids with the flu, one who needs speech therapy twice a week, and a baby who doesn’t believe in sleeping more than two hours at a stretch. WRITTEN BY DINI HARRIS 90 | fyimagazineny.com 91 | fyimagazineny.com
Energy Wake Up  Why am I tired  Ha  What a question. I   m tired because I have half a billion items on my to-do list, two...
Energy Wake Up! Why am I tired? Ha! What a question. I’m tired because I have half a billion items on my to-do list, two kids with the flu, one who needs speech therapy twice a week, and a baby who doesn’t believe in sleeping more than two hours at a stretch. WRITTEN BY DINI HARRIS 90 | fyimagazineny.com 91 | fyimagazineny.com
Energy Wake Up  Why am I tired  Ha  What a question. I   m tired because I have half a billion items on my to-do list, two...
ENERGY 4 INTAKE O Of course I have to drag myself out of bed every morning, and obviously, when the coffee wears off, I find myself thinking only of closing my eyes for five minutes on the couch. Sounds familiar? Many women drag themselves through the day, accomplishing what they need to do without verve or zest. They know they’re unenergetic, but are convinced that they’re doomed to sleepwalk through life. While it’s true that most women have many responsibilities, it’s no reason to deny the need to feel energized. Just the opposite: with more energy, you would be able to knock things off your to-do list at a faster rate; and more importantly, you would feel more animated and have a happier, more positive frame of mind to share with your family. DISORDERS AND DEFICIENCIES So how can you get enough energy to keep you bouncing through the day? The first stop on your energy quest should be to your doctor’s office. There may be physical reasons why you are feeling so tired. Your doctor can order blood tests to check for common ills, such as iron deficiency or a thyroid disorder, which can cause fatigue.   You are what you eat: Maybe this statement is boring, because it’s been oft-repeated; but it’s still a stark truism. If you eat nutritious foods, you will feel energetic and if you consistently eat foods that are lacking nutrients, you will consistently be sluggish. Sometimes when we’re tired, we think of chocolate. And a chocolate bar does give us an energy boost, because it spikes our blood sugar; however, this spike is sustained for only about half an hour, then our energy level bangs right back down- sometimes even lower than it was before, leaving us fatigued and irritable. You want to keep your sugar levels stable in order to maintain a constant level of energy. If you  eat a large amount of food, your body has to focus on digesting it, leaving less energy for you to perform your daily tasks. On the other hand, if you skip meals, your blood sugar levels will drop, leaving you listless. Dr. Shmuel Shields, nutritionist and author of L’Chaim: 18 Chapters to Live By, suggests eating three light-to-moderate meals and two healthy snacks per day. This will prevent blood sugar highs and lows, and will sustain your energy level. He also suggests combining complex carbohydrates with protein in order to get the best energy punch from your food. “Some great choices,” he says, “are yogurt and fresh fruit, peanut butter on wholegrain crackers, eggs and whole wheat-toast or oatmeal with 92 | fyimagazineny.com Intake You are what you eat, if you eat nutritious foods, you will feel energetic almonds or ground flaxseed.” Tired out and looking for a fast pick-me-up? Nuts are an easily-digested protein that can provide quick energy without a subsequent blood sugar low. Other healthy snacks include strawberries, tomatoes, cantaloupes, mangoes, and oatmeal. Put some healthy snacks in your pocketbook, so you’ll have them when you’re out of the house for an extended period of time. Eat a snack every three hours to keep your blood sugar steady and stabilize your energy level. Say goodbye to coming home exhausted after a morning of running errands! DRINK TO YOUR ENERGY “We lose about a liter and a half of water while sleeping,” says Dena Basya Estrin, nutritional coach and author of Everyday Wholeness: Self Coaching for the Jewish Family, “so, rehydrating yourself is the first thing you should do in the morning.” In other words, drink, drink, and drink some more. Drink when you wake up to rehydrate yourself, and drink through the day to keep your Breathe Hold air in for a few seconds and let it out slowly
ENERGY 4  INTAKE  O  Of course I have to drag myself out of bed every morning, and obviously, when the coffee wears off, I...
ENERGY 4 INTAKE O Of course I have to drag myself out of bed every morning, and obviously, when the coffee wears off, I find myself thinking only of closing my eyes for five minutes on the couch. Sounds familiar? Many women drag themselves through the day, accomplishing what they need to do without verve or zest. They know they’re unenergetic, but are convinced that they’re doomed to sleepwalk through life. While it’s true that most women have many responsibilities, it’s no reason to deny the need to feel energized. Just the opposite: with more energy, you would be able to knock things off your to-do list at a faster rate; and more importantly, you would feel more animated and have a happier, more positive frame of mind to share with your family. DISORDERS AND DEFICIENCIES So how can you get enough energy to keep you bouncing through the day? The first stop on your energy quest should be to your doctor’s office. There may be physical reasons why you are feeling so tired. Your doctor can order blood tests to check for common ills, such as iron deficiency or a thyroid disorder, which can cause fatigue.   You are what you eat: Maybe this statement is boring, because it’s been oft-repeated; but it’s still a stark truism. If you eat nutritious foods, you will feel energetic and if you consistently eat foods that are lacking nutrients, you will consistently be sluggish. Sometimes when we’re tired, we think of chocolate. And a chocolate bar does give us an energy boost, because it spikes our blood sugar; however, this spike is sustained for only about half an hour, then our energy level bangs right back down- sometimes even lower than it was before, leaving us fatigued and irritable. You want to keep your sugar levels stable in order to maintain a constant level of energy. If you  eat a large amount of food, your body has to focus on digesting it, leaving less energy for you to perform your daily tasks. On the other hand, if you skip meals, your blood sugar levels will drop, leaving you listless. Dr. Shmuel Shields, nutritionist and author of L’Chaim: 18 Chapters to Live By, suggests eating three light-to-moderate meals and two healthy snacks per day. This will prevent blood sugar highs and lows, and will sustain your energy level. He also suggests combining complex carbohydrates with protein in order to get the best energy punch from your food. “Some great choices,” he says, “are yogurt and fresh fruit, peanut butter on wholegrain crackers, eggs and whole wheat-toast or oatmeal with 92 | fyimagazineny.com Intake You are what you eat, if you eat nutritious foods, you will feel energetic almonds or ground flaxseed.” Tired out and looking for a fast pick-me-up? Nuts are an easily-digested protein that can provide quick energy without a subsequent blood sugar low. Other healthy snacks include strawberries, tomatoes, cantaloupes, mangoes, and oatmeal. Put some healthy snacks in your pocketbook, so you’ll have them when you’re out of the house for an extended period of time. Eat a snack every three hours to keep your blood sugar steady and stabilize your energy level. Say goodbye to coming home exhausted after a morning of running errands! DRINK TO YOUR ENERGY “We lose about a liter and a half of water while sleeping,” says Dena Basya Estrin, nutritional coach and author of Everyday Wholeness: Self Coaching for the Jewish Family, “so, rehydrating yourself is the first thing you should do in the morning.” In other words, drink, drink, and drink some more. Drink when you wake up to rehydrate yourself, and drink through the day to keep your Breathe Hold air in for a few seconds and let it out slowly
ENERGY 4  INTAKE  O  Of course I have to drag myself out of bed every morning, and obviously, when the coffee wears off, I...
system lubricated. A body that does not receive enough fluids will be sluggish. Dehydration is one of the main reasons for chronic fatigue, and it’s so easily remedied. Eight cups a day is the minimum amount of water you should be drinking. Note the word “water” – not tea, diet soda, or coffee. Estrin suggests putting a full pitcher of water on your counter every day. When the pitcher is empty, you’ll know you’ve succeeded in downing your daily water requirement. MOVE IT! It’s counterintuitive, but it works: When you’re feeling tired, go out for a walk. Recently, many studies have been made regarding the ability of exercise to fight fatigue, and they all came up with the same result: Exercise gets the body moving and wakes people up. This was true across the board, whether the study focused on healthy adults, diabetics, people with heart disease, or those who were chronically fatigued. Exercise works in the long and short term. Incorporate a regular aerobic routine into your schedule at least three times a week, and you’ll feel more energetic throughout the day. When you’re particularly fatigued, like when you’re battling your closing eyelids when sitting at the computer or trying to concentrate on a sedate task, don’t continue working while half-asleep. Instead, go brisk walking for 15 minutes. You’ll come back energized and will finish up the job in a jiffy. Interestingly, people in studies who did mildly intense aerobics felt this upsurge more than the people who did intensive aerobics. This means you don’t have to run in order to get the animating results of exercise. Brisk walking is enough; moreover, it doesn’t require equipment. You can do it whenever and wherever you are - though maybe you should explain this to your boss before you brisk walk out of the weekly staff meeting. LAUGH A LOT Living life isn’t easy. Our biggest blessings are often accompanied by our biggest worries. Think: kids, job, house. We love our kids, but sometimes they’re fresh to their teachers (and parents). We appreciate having a job that helps cover the bills, but it’s not always easy dealing with our boss. It’s great having a roof above our heads, especially in the snow, but fixing the boiler when it breaks can be a financial headache. When problems crop up, we tend to worry about them. This is called STRESS. Our preoccupation with troubles depletes our energy reserves and leaves us exhausted. We have to de-stress so we can maintain our joie de vivre and remain invigorated despite the 94 | fyimagazineny.com curveballs. A great way to reduce stress is to exercise – sound familiar? Reread the above section. Another easy way to reduce stress is by breathing deeply. Suck in air through your nose very slowly. Hold this air in for a few seconds. Then let it out slowly. Do this a few times and you’ll start to feel your head clearing. Other ways to de-stress include anything that makes you happy: calling a friend on the telephone, reading a good book, turning on slow peaceful music, or music with a beat to help you dance your stress away. Sometimes we feel too fatigued to even contemplate making changes to our lifestyle. We are too overwhelmed to think about healthier eating or fitting a half-hour of exercise into our already-packed routine. We’re too tired to make this superhuman effort to get more energy. Don’t give in to this feeling! Energy is precious. You do have legitimate reasons to be tired, but you owe it to yourself and your loved ones to be your liveliest and most vibrant self. fyi FAST, CHEAP, EFFECTIVE ALL NATURAL SOLUTIONS What do you use your toothpaste for? Well, you’re probably thinking that that’s a weird question. I mean, for all good intentions and purposes, wasn’t toothpaste invented as a teeth cleaner? That is its most common use, but do you know how many amazing things you can do with toothpaste besides brushing your teeth? And not just toothpaste! Your house is filled with a treasure trove of goodies and you don’t even know it! Take a look at these common household items and become Mrs. Practical by using them in the most interesting ways imaginable. WRITTEN BY MIRIAM W.
system lubricated. A body that does not receive enough fluids will be sluggish. Dehydration is one of the main reasons for...
system lubricated. A body that does not receive enough fluids will be sluggish. Dehydration is one of the main reasons for chronic fatigue, and it’s so easily remedied. Eight cups a day is the minimum amount of water you should be drinking. Note the word “water” – not tea, diet soda, or coffee. Estrin suggests putting a full pitcher of water on your counter every day. When the pitcher is empty, you’ll know you’ve succeeded in downing your daily water requirement. MOVE IT! It’s counterintuitive, but it works: When you’re feeling tired, go out for a walk. Recently, many studies have been made regarding the ability of exercise to fight fatigue, and they all came up with the same result: Exercise gets the body moving and wakes people up. This was true across the board, whether the study focused on healthy adults, diabetics, people with heart disease, or those who were chronically fatigued. Exercise works in the long and short term. Incorporate a regular aerobic routine into your schedule at least three times a week, and you’ll feel more energetic throughout the day. When you’re particularly fatigued, like when you’re battling your closing eyelids when sitting at the computer or trying to concentrate on a sedate task, don’t continue working while half-asleep. Instead, go brisk walking for 15 minutes. You’ll come back energized and will finish up the job in a jiffy. Interestingly, people in studies who did mildly intense aerobics felt this upsurge more than the people who did intensive aerobics. This means you don’t have to run in order to get the animating results of exercise. Brisk walking is enough; moreover, it doesn’t require equipment. You can do it whenever and wherever you are - though maybe you should explain this to your boss before you brisk walk out of the weekly staff meeting. LAUGH A LOT Living life isn’t easy. Our biggest blessings are often accompanied by our biggest worries. Think: kids, job, house. We love our kids, but sometimes they’re fresh to their teachers (and parents). We appreciate having a job that helps cover the bills, but it’s not always easy dealing with our boss. It’s great having a roof above our heads, especially in the snow, but fixing the boiler when it breaks can be a financial headache. When problems crop up, we tend to worry about them. This is called STRESS. Our preoccupation with troubles depletes our energy reserves and leaves us exhausted. We have to de-stress so we can maintain our joie de vivre and remain invigorated despite the 94 | fyimagazineny.com curveballs. A great way to reduce stress is to exercise – sound familiar? Reread the above section. Another easy way to reduce stress is by breathing deeply. Suck in air through your nose very slowly. Hold this air in for a few seconds. Then let it out slowly. Do this a few times and you’ll start to feel your head clearing. Other ways to de-stress include anything that makes you happy: calling a friend on the telephone, reading a good book, turning on slow peaceful music, or music with a beat to help you dance your stress away. Sometimes we feel too fatigued to even contemplate making changes to our lifestyle. We are too overwhelmed to think about healthier eating or fitting a half-hour of exercise into our already-packed routine. We’re too tired to make this superhuman effort to get more energy. Don’t give in to this feeling! Energy is precious. You do have legitimate reasons to be tired, but you owe it to yourself and your loved ones to be your liveliest and most vibrant self. fyi FAST, CHEAP, EFFECTIVE ALL NATURAL SOLUTIONS What do you use your toothpaste for? Well, you’re probably thinking that that’s a weird question. I mean, for all good intentions and purposes, wasn’t toothpaste invented as a teeth cleaner? That is its most common use, but do you know how many amazing things you can do with toothpaste besides brushing your teeth? And not just toothpaste! Your house is filled with a treasure trove of goodies and you don’t even know it! Take a look at these common household items and become Mrs. Practical by using them in the most interesting ways imaginable. WRITTEN BY MIRIAM W.
system lubricated. A body that does not receive enough fluids will be sluggish. Dehydration is one of the main reasons for...
toothpaste Clean DVDs and CDs Do you have dirty/ scratched DVDs and CDs that make kids laugh and/ or cry when you try to play them? If a disc won’t play, squeeze a small amount of toothpaste onto it. Use a soft cloth and rub it in gently,  focusing especially on scratches. Rinse thoroughly and buff dry. Clean foggy headlights Squeeze a bit of toothpaste onto a soft cloth. Rub it into the headlight, rinse, and buff dry. It will help to remove the dirt and fill in the dings to lessen or eliminate the haze. (This also works on foggy goggles.) Clean food odors from hands When you work with certain foods (like onions, garlic, fish) your hands usually have a lingering smell. Wash them with a dab of toothpaste and then rinse. The smell will be gone! Treat bites Small bug bites can be soothed with a dab of toothpaste. Many pastes contain an antiseptic which can help the bite heal faster. Remove price tag glue When removing a price tag or label from glassware, toothpaste is great for getting rid of the stubborn goo residue. Just scrub and rinse Nurture Nails Woke up with a bad zit on your cheek? Put a small amount on any pimple and leave for a few hours/overnight. Wash it off and watch the blemish slowly shrink away. Repeat as needed. Want to freshen up your nails cheaply and effectively? Simply brush them as you would your teeth! They are, after all, made from the same substance. The mild abrasive in the paste will work to exfoliate and shine up dull nails instantly. Clean your jewelry Chrome Polish Treat Pimples/Acne N REMOVE CRAYO ON THE WALLS d fun with the Your toddler ha aste is a crayons? Toothp that can gentle cleaner ring without remove the colo int. af fecting the pa 96 | fyimagazineny.com Rub a small amount of toothpaste into the jewelry and leave overnight. Rinse thoroughly and buff dry. This works especially well on tarnished silver (instead of expensive polish). Avoid using on plated jewelry, and don’t use it on pearls or gemstones, as it can remove the pearl finishes and leave stones looking cloudy. Clean a Burned or Dirty Iron Squeeze a small amount of toothpaste on the toothbrush and scrub the offensive spot on the metal portion of the iron. Use a soft, damp cloth to buff clean. (Make sure the iron is unplugged, please!) 97 | fyimagazineny.com The mild abrasive in toothpaste is gentle, yet effective at cleaning and polishing chrome. So go ahead! Shine up your towel racks and faucets, cheaply and easily! Sneaker Cleaner If you’ve got sneakers with white trim, or that were white once upon a time, simply brush around the shoes with a bit of toothpaste and an old brush to make them look new again.
toothpaste Clean DVDs and CDs  Do you have dirty  scratched DVDs and CDs that make kids laugh and  or cry when you try to ...
toothpaste Clean DVDs and CDs Do you have dirty/ scratched DVDs and CDs that make kids laugh and/ or cry when you try to play them? If a disc won’t play, squeeze a small amount of toothpaste onto it. Use a soft cloth and rub it in gently,  focusing especially on scratches. Rinse thoroughly and buff dry. Clean foggy headlights Squeeze a bit of toothpaste onto a soft cloth. Rub it into the headlight, rinse, and buff dry. It will help to remove the dirt and fill in the dings to lessen or eliminate the haze. (This also works on foggy goggles.) Clean food odors from hands When you work with certain foods (like onions, garlic, fish) your hands usually have a lingering smell. Wash them with a dab of toothpaste and then rinse. The smell will be gone! Treat bites Small bug bites can be soothed with a dab of toothpaste. Many pastes contain an antiseptic which can help the bite heal faster. Remove price tag glue When removing a price tag or label from glassware, toothpaste is great for getting rid of the stubborn goo residue. Just scrub and rinse Nurture Nails Woke up with a bad zit on your cheek? Put a small amount on any pimple and leave for a few hours/overnight. Wash it off and watch the blemish slowly shrink away. Repeat as needed. Want to freshen up your nails cheaply and effectively? Simply brush them as you would your teeth! They are, after all, made from the same substance. The mild abrasive in the paste will work to exfoliate and shine up dull nails instantly. Clean your jewelry Chrome Polish Treat Pimples/Acne N REMOVE CRAYO ON THE WALLS d fun with the Your toddler ha aste is a crayons? Toothp that can gentle cleaner ring without remove the colo int. af fecting the pa 96 | fyimagazineny.com Rub a small amount of toothpaste into the jewelry and leave overnight. Rinse thoroughly and buff dry. This works especially well on tarnished silver (instead of expensive polish). Avoid using on plated jewelry, and don’t use it on pearls or gemstones, as it can remove the pearl finishes and leave stones looking cloudy. Clean a Burned or Dirty Iron Squeeze a small amount of toothpaste on the toothbrush and scrub the offensive spot on the metal portion of the iron. Use a soft, damp cloth to buff clean. (Make sure the iron is unplugged, please!) 97 | fyimagazineny.com The mild abrasive in toothpaste is gentle, yet effective at cleaning and polishing chrome. So go ahead! Shine up your towel racks and faucets, cheaply and easily! Sneaker Cleaner If you’ve got sneakers with white trim, or that were white once upon a time, simply brush around the shoes with a bit of toothpaste and an old brush to make them look new again.
toothpaste Clean DVDs and CDs  Do you have dirty  scratched DVDs and CDs that make kids laugh and  or cry when you try to ...
alcohol FIX STUCK ZIPPER Zipper keeps on getting stuck? Apply some Vaseline to the zipper teeth and run the zipper up and down a few times. Easily fixed!
 HEAL COLD SORES If you’re suffering from painful and annoying cold sores, dab some alcohol directly on them to promote healing. SORE MUSCLES Too much exercise? Charlie Horse? Sore muscles can be very painful. Rub some alcohol on them to relieve pain. STERILIZER Some personal household items may be used by more than one person and it’s important to keep them as clean as possible. Use alcohol to sterilize things like thermometers and tweezers. vaseline HAIRSPRAY BUILD-UP When you use hairspray, it doesn’t go only on the few hairs you intended to spritz. To remove spray buildup from mirrors and countertops, spray the area with alcohol and wipe clean. It disappears like magic. CUTICLES Vaseline can also be used on cuticles. Apply a small quantity every day for beautiful nails. Besides some random household uses, Vaseline is a number-one beauty product. Keep a small bottle in your makeup bag to take advantage of its many attributes. CHAPPED LIPS Forget expensive lip balms. For softer lips, use Vaseline. It heals chapped lips by stopping the evaporation process, which causes drying. MAKEUP REMOVER Out of makeup remover? Vaseline is natural and effective for removing all makeup. Also works great on makeup accidents, like a mascara smudge. SENSITIVE EARS Do you have sensitive ears and you can’t wear just any type of earrings? Do they have to be made of gold, silver, or hypoallergenic stainless steel? Buy some Vaseline, apply it to the earring stud, and say goodbye to allergies. MAKEUP STAINS On that note, you can use Vaseline to remove makeup stains from your clothes. FACIAL MOISTURIZER After cleansing your face, you can replace the regular face cream with Vaseline. Apply Vaseline on your cheeks in circular motions and the skin will retain its moisture. This is not recommended if you have oily skin. REVAMP LEATHER Applying Vaseline on leather goods restores the shine and gives them new life. Try rubbing some on bags, boots, couches, etc. They will look new and bright. FEET SOFTENER To soften skin on feet, rub them with Vaseline at bedtime and wrap them up in a pair of socks. The petroleum jelly will absorb into your skin, and the next morning, your feet will feel soft! 98 | fyimagazineny.com CREDIT TO GO IN THERE SUNBURN RELIEF If you’re suffering from sunburn, apply Vaseline on the affected skin to add moisture and prevent peeling. WINDSHIELD CLEANER Ever had the pleasure on an icy morning of greeting car windows  covered with frost, with nothing to remove it properly? Fill a spray bottle with alcohol and just spray it on. Keep it in the trunk- it won’t freeze! REMOVE PAINT AND INK STAINS If your favorite shirt gets an ink stain, there’s no need for hysterics. Soak the stain with alcohol for a few minutes, then launder as usual. GRANITE CLEANER Vinegar and other acidic cleaners corrode granite, so use alcohol instead. The best  granite countertop cleaner is made from 1/4 cup rubbing alcohol, 3 drops of dish detergent, and 1 cup of water. CLEAN DRY-ERASE BOARDS  Attention teachers: Rather than purchasing expensive dry- erase board cleaner, just spray rubbing alcohol on the board, and wipe away the marks with a paper towel. This works wonders if a permanent marker was used by mistake (or as a prank). STAINLESS STEEL CLEANER Stainless steel may be the latest in sophisticated appliances, but  fingerprints will easily smudge it. Alcohol is a great way to remove fingerprints and other smudges, and it dries to a streak-free shine. NAIL POLISH REMOVER Rubbing alcohol works great as a nail polish remover. TICK REMOVAL If you’ve had experience with ticks, you know how stubbornly they cling to the skin. Ticks hate alcohol and will immediately loosen their grip. Before pulling a tick off, dab the critter with rubbing alcohol. Then, grab the tick as close to the skin as possible and pull it straight out. Dab again with alcohol to disinfect the wound. REJUVENATE DRIED-OUT SHARPIES: Pour some rubbing alcohol into the Sharpie cap and then dip the tip of the Sharpie into it. Let it sit until you can see a bit of ink swirling out, then put the empty cap back on the Sharpie and let it stand for 15 minutes, tip side down. Many markers will miraculously start working after this treatment (but not all).
 99 | fyimagazineny.com
alcohol  FIX STUCK ZIPPER Zipper keeps on getting stuck  Apply some Vaseline to the zipper teeth and run the zipper up and...
alcohol FIX STUCK ZIPPER Zipper keeps on getting stuck? Apply some Vaseline to the zipper teeth and run the zipper up and down a few times. Easily fixed!
 HEAL COLD SORES If you’re suffering from painful and annoying cold sores, dab some alcohol directly on them to promote healing. SORE MUSCLES Too much exercise? Charlie Horse? Sore muscles can be very painful. Rub some alcohol on them to relieve pain. STERILIZER Some personal household items may be used by more than one person and it’s important to keep them as clean as possible. Use alcohol to sterilize things like thermometers and tweezers. vaseline HAIRSPRAY BUILD-UP When you use hairspray, it doesn’t go only on the few hairs you intended to spritz. To remove spray buildup from mirrors and countertops, spray the area with alcohol and wipe clean. It disappears like magic. CUTICLES Vaseline can also be used on cuticles. Apply a small quantity every day for beautiful nails. Besides some random household uses, Vaseline is a number-one beauty product. Keep a small bottle in your makeup bag to take advantage of its many attributes. CHAPPED LIPS Forget expensive lip balms. For softer lips, use Vaseline. It heals chapped lips by stopping the evaporation process, which causes drying. MAKEUP REMOVER Out of makeup remover? Vaseline is natural and effective for removing all makeup. Also works great on makeup accidents, like a mascara smudge. SENSITIVE EARS Do you have sensitive ears and you can’t wear just any type of earrings? Do they have to be made of gold, silver, or hypoallergenic stainless steel? Buy some Vaseline, apply it to the earring stud, and say goodbye to allergies. MAKEUP STAINS On that note, you can use Vaseline to remove makeup stains from your clothes. FACIAL MOISTURIZER After cleansing your face, you can replace the regular face cream with Vaseline. Apply Vaseline on your cheeks in circular motions and the skin will retain its moisture. This is not recommended if you have oily skin. REVAMP LEATHER Applying Vaseline on leather goods restores the shine and gives them new life. Try rubbing some on bags, boots, couches, etc. They will look new and bright. FEET SOFTENER To soften skin on feet, rub them with Vaseline at bedtime and wrap them up in a pair of socks. The petroleum jelly will absorb into your skin, and the next morning, your feet will feel soft! 98 | fyimagazineny.com CREDIT TO GO IN THERE SUNBURN RELIEF If you’re suffering from sunburn, apply Vaseline on the affected skin to add moisture and prevent peeling. WINDSHIELD CLEANER Ever had the pleasure on an icy morning of greeting car windows  covered with frost, with nothing to remove it properly? Fill a spray bottle with alcohol and just spray it on. Keep it in the trunk- it won’t freeze! REMOVE PAINT AND INK STAINS If your favorite shirt gets an ink stain, there’s no need for hysterics. Soak the stain with alcohol for a few minutes, then launder as usual. GRANITE CLEANER Vinegar and other acidic cleaners corrode granite, so use alcohol instead. The best  granite countertop cleaner is made from 1/4 cup rubbing alcohol, 3 drops of dish detergent, and 1 cup of water. CLEAN DRY-ERASE BOARDS  Attention teachers: Rather than purchasing expensive dry- erase board cleaner, just spray rubbing alcohol on the board, and wipe away the marks with a paper towel. This works wonders if a permanent marker was used by mistake (or as a prank). STAINLESS STEEL CLEANER Stainless steel may be the latest in sophisticated appliances, but  fingerprints will easily smudge it. Alcohol is a great way to remove fingerprints and other smudges, and it dries to a streak-free shine. NAIL POLISH REMOVER Rubbing alcohol works great as a nail polish remover. TICK REMOVAL If you’ve had experience with ticks, you know how stubbornly they cling to the skin. Ticks hate alcohol and will immediately loosen their grip. Before pulling a tick off, dab the critter with rubbing alcohol. Then, grab the tick as close to the skin as possible and pull it straight out. Dab again with alcohol to disinfect the wound. REJUVENATE DRIED-OUT SHARPIES: Pour some rubbing alcohol into the Sharpie cap and then dip the tip of the Sharpie into it. Let it sit until you can see a bit of ink swirling out, then put the empty cap back on the Sharpie and let it stand for 15 minutes, tip side down. Many markers will miraculously start working after this treatment (but not all).
 99 | fyimagazineny.com
alcohol  FIX STUCK ZIPPER Zipper keeps on getting stuck  Apply some Vaseline to the zipper teeth and run the zipper up and...
vinegar CLEAN MIRRORS Spritz white vinegar onto mirrors and clean with paper towels for a streak-free (and ammonia-free!) shine. FRESHEN CONTAINERS If your plastic food storage containers are stained or have odors, simply wipe them out with a cloth soaked in vinegar. LEMON SUBSTITUTE Out of lemons? Don’t fret! Use 1/4 tablespoon of vinegar to replace 1 tablespoon of lemon juice. UNCLOGGING DRAINS Heat white vinegar, then pour 2-3 teaspoons of baking soda down the drain and follow with the heated vinegar. Instant de-greaser and unclogger! CLEAN NO-WAX FLOORS When washing the floor, use a solution of 1 cup vinegar per gallon of water for a shinier surface. KEEP COLORS FROM RUNNING Soak new colored clothing in vinegar before washing to ensure that the colors stay locked into the fabric, and to prevent color running disasters. FRESHEN TOWELS Remove the smell from old or mildewed towels by adding a bit of vinegar to the wash cycle. MICROWAVE CLEANER Grimy microwave? Loosen stuck-on food particles by boiling 1/2 cup of water and 1/2 cup of white vinegar in a microwave-safe bowl. Wipe down with a rag. REMOVE CORROSION OR CHEMICAL BUILD-UP ON SHOWERHEADS AND FAUCETS Put some vinegar in a bag and attach it to the showerhead or faucet with a rubber band. Let it soak overnight to unclog and fix up. FLUFFY RICE Improve your culinary skills by adding a teaspoon of vinegar to the boiling water. COFFEE-MACHINE CLEANER This one’s for you, coffee lovers! Do you have a Keurig or similar single-cup coffee maker? Run 2 cups of white vinegar through it monthly to keep mineral deposits from forming and help your coffee machine run to its full potential. BRIGHTEN YOUR WHITES To make your brights brighter, add 1/2 cup vinegar to the rinse cycle. CLEAN RUSTED TOOLS Left the hammer out in the rain? Soak rusty tools, bolts, and more in diluted vinegar before wiping them clean. Surely now you’ll look at your standard household items with new respect. Enjoy trying these handy new tips and be sure to let us know how pleasantly surprised you were with the results! fyi 100 | fyimagazineny.com MAKE FLOWERS IN A VASE LAST LONGER Use two tablespoons of vinegar and three tablespoons of sugar in a vase of warm water to preserve your buds. 101 | fyimagazineny.com
vinegar CLEAN MIRRORS Spritz white vinegar onto mirrors and clean with paper towels for a streak-free  and ammonia-free   ...
vinegar CLEAN MIRRORS Spritz white vinegar onto mirrors and clean with paper towels for a streak-free (and ammonia-free!) shine. FRESHEN CONTAINERS If your plastic food storage containers are stained or have odors, simply wipe them out with a cloth soaked in vinegar. LEMON SUBSTITUTE Out of lemons? Don’t fret! Use 1/4 tablespoon of vinegar to replace 1 tablespoon of lemon juice. UNCLOGGING DRAINS Heat white vinegar, then pour 2-3 teaspoons of baking soda down the drain and follow with the heated vinegar. Instant de-greaser and unclogger! CLEAN NO-WAX FLOORS When washing the floor, use a solution of 1 cup vinegar per gallon of water for a shinier surface. KEEP COLORS FROM RUNNING Soak new colored clothing in vinegar before washing to ensure that the colors stay locked into the fabric, and to prevent color running disasters. FRESHEN TOWELS Remove the smell from old or mildewed towels by adding a bit of vinegar to the wash cycle. MICROWAVE CLEANER Grimy microwave? Loosen stuck-on food particles by boiling 1/2 cup of water and 1/2 cup of white vinegar in a microwave-safe bowl. Wipe down with a rag. REMOVE CORROSION OR CHEMICAL BUILD-UP ON SHOWERHEADS AND FAUCETS Put some vinegar in a bag and attach it to the showerhead or faucet with a rubber band. Let it soak overnight to unclog and fix up. FLUFFY RICE Improve your culinary skills by adding a teaspoon of vinegar to the boiling water. COFFEE-MACHINE CLEANER This one’s for you, coffee lovers! Do you have a Keurig or similar single-cup coffee maker? Run 2 cups of white vinegar through it monthly to keep mineral deposits from forming and help your coffee machine run to its full potential. BRIGHTEN YOUR WHITES To make your brights brighter, add 1/2 cup vinegar to the rinse cycle. CLEAN RUSTED TOOLS Left the hammer out in the rain? Soak rusty tools, bolts, and more in diluted vinegar before wiping them clean. Surely now you’ll look at your standard household items with new respect. Enjoy trying these handy new tips and be sure to let us know how pleasantly surprised you were with the results! fyi 100 | fyimagazineny.com MAKE FLOWERS IN A VASE LAST LONGER Use two tablespoons of vinegar and three tablespoons of sugar in a vase of warm water to preserve your buds. 101 | fyimagazineny.com
vinegar CLEAN MIRRORS Spritz white vinegar onto mirrors and clean with paper towels for a streak-free  and ammonia-free   ...
Professional Organizer’s Secrets to a Smoother Routine Are you drowning in laundry and lists of to do’s, running around like a chicken without a head, and trying to figure out how to keep up with all the chores and errands that make up the running of your house? Do you wonder how some moms actually get to go out? Something has to give. H ere, Professional Organizer Mindy Neuschloss gives us her proven techniques of running your home smoothly, which yield amazing results time and again, so that you can even have a day to yourself. Yes, you read that right - a day just for yourself, where you can get your weekly “me” time, be it for a spa, time out with friends, or window shopping. Whatever floats your boat. Imagine that… Imagine no more! Read these tips to get your week falling into place easily and effectively. Why do you need a routine? While every household runs differently, some routines that are common to everyone: laundry, cleaning, basic shopping, and errands. In order for these routines to run seamlessly week by week, you need to make sure that: A) There is some advance setup, especially if you are a working mom. B) You decide when, what, and to whom (cleaning help or kids) to delegate tasks you do not want to, cannot, or do not have the time to do yourself. When your routines work on a schedule, life is so much simpler as tasks fall into place on their given days, and everyone involved knows what to do when. 103 | fyimagazineny.com Do you need a routine?
Professional Organizer   s Secrets to a  Smoother Routine Are you drowning in laundry and lists of to do   s, running arou...
Professional Organizer’s Secrets to a Smoother Routine Are you drowning in laundry and lists of to do’s, running around like a chicken without a head, and trying to figure out how to keep up with all the chores and errands that make up the running of your house? Do you wonder how some moms actually get to go out? Something has to give. H ere, Professional Organizer Mindy Neuschloss gives us her proven techniques of running your home smoothly, which yield amazing results time and again, so that you can even have a day to yourself. Yes, you read that right - a day just for yourself, where you can get your weekly “me” time, be it for a spa, time out with friends, or window shopping. Whatever floats your boat. Imagine that… Imagine no more! Read these tips to get your week falling into place easily and effectively. Why do you need a routine? While every household runs differently, some routines that are common to everyone: laundry, cleaning, basic shopping, and errands. In order for these routines to run seamlessly week by week, you need to make sure that: A) There is some advance setup, especially if you are a working mom. B) You decide when, what, and to whom (cleaning help or kids) to delegate tasks you do not want to, cannot, or do not have the time to do yourself. When your routines work on a schedule, life is so much simpler as tasks fall into place on their given days, and everyone involved knows what to do when. 103 | fyimagazineny.com Do you need a routine?
Professional Organizer   s Secrets to a  Smoother Routine Are you drowning in laundry and lists of to do   s, running arou...
1. Plan your cleaning routine Customize this to fit your schedule and needs. N Take advantage of the help; pay them to do the work you wouldn’t do for any money in the world. N Use a simple bi-weekly system that can change your life. Choose a 2-3 hour slot (for bigger households, 6-7 hours will do). This doesn’t include your weekly cleaning routine. Have your cleaning lady or yourself concentrate on things that need doing once every two weeks, such as the oven, walls, changing linen, fridge, etc. These jobs do not need to be done weekly, so rotate them. N The other cleaning days are devoted to simple weekly cleaning, such as your kitchen, toilets, and floors. Maintaining this rigid but convenient system maximizes the use of the cleaning help, because they know what they are expected to do on each given day and can put their full energy into the task at hand, instead of jumping around the house on little tasks, taking up time but not getting much done. This way the heavy jobs are sure to be taken care of, while smaller chores fill in any remaining time.   Obviously, work this out to suit Shabbos • sort, soak and begin washing laundry • clean dining room and wash dishes from shabbos Sunday • finish wash & hang laundry • wash pots from fridge from shabbos Monday • clean basic house (floors, bathroom, kitchen, etc) • fold laundry Tuesday Day off! :) Wednesday Thursday • errands • finish wash and hang laundry • iron • rotation cleaning day (fridge, change linen in 2 bedrooms) Friday An example weekly schedule if doing laundry twice a week. • basic cleaning for shabbos • fold laundry • cook for shabbos • sort, soak, and wash your needs and/or financial situation. A smaller household might not need as many hours as stated in the above paragraph. N Basic cleanliness and order is easy if you’ve completed the “yes-no-maybe” system, because you don’t have extra objects around your home, thus shortening your basic daily cleanup. Make it a priority to teach your children to do a basic morning routine, like straightening their beds, pulling up the shades, putting pajamas on their hooks, etc. If they do these tasks, there shouldn’t be much left for you to do in the bedrooms. N PRO TIP: when you clean up a room, put anything that does not belong at the door, instead of going back and forth unnecessarily. Instead, take the pile once the room is done and then put the items away. 104 | fyimagazineny.com 2. he T laundry routine Wash ‘n’ Fold/Iron You can implement this once or twice a week, according to your needs and wants. Start by sorting the laundry on say, Motzei Shabbos. Sort it into: 1. Regular piles according to your color system. 2. A pile of undergarments and tzitzit, which should preferably be put into mesh bags. 3. A pile that needs to be soaked. Turning to laundry now. Attention, those of you who find yourself washing laundry Every. Single. Day. And wishing you wouldn’t spend every spare minute in the second busiest room in your home. There is a simple system that can change your life: Sort, Soak, Once you have sorted your laundry, put it back into the hamper, pile upon pile, so the room still looks tidy. Soak the presorted pile immediately in a designated basin. N PRO TIP: A great soap bar Mindy highly recommends that lifts all kinds of stains, is the Fels Naptha Laundry Bar and Stain Remover (similar to the Octagon Bar, if any of you remember that far back.) Wash Sunday is washing and drying day. Whenever you get the chance, run to the laundry room, put a pile into the washing machine and another in the dryer, and so on. Remember to soak and spot wash as you go. Every single load should be laundered by Sunday night. Fold/Iron By the end of Monday, all the laundry should be folded and put away by the cleaning lady, your kids, or yourself. This is not as daunting a task as it may sound; time yourself and you might be delightfully surprised to find that all that folding takes no more than an hour! Before you start folding, grab anything that is hanging, but 105 | fyimagazineny.com needs to be folded and add it to your pile, so you don’t have to keep running back and forth.   If you prefer leaving the ironing for a different day, simply move all the hangers into a neat section, so the laundry room looks tidy. For an even nicer effect, put your hangers in order of size. If you are planning to do laundry twice a week, begin the, Sort Soak ‘n’ Wash by mid-Wednesday. This way your hanging laundry will be dry by Thursday. By Thursday night, you should have all the laundry should once again folded and stored.
1. Plan your cleaning routine  Customize this to fit your schedule and needs. N Take advantage of the help  pay them to do...
1. Plan your cleaning routine Customize this to fit your schedule and needs. N Take advantage of the help; pay them to do the work you wouldn’t do for any money in the world. N Use a simple bi-weekly system that can change your life. Choose a 2-3 hour slot (for bigger households, 6-7 hours will do). This doesn’t include your weekly cleaning routine. Have your cleaning lady or yourself concentrate on things that need doing once every two weeks, such as the oven, walls, changing linen, fridge, etc. These jobs do not need to be done weekly, so rotate them. N The other cleaning days are devoted to simple weekly cleaning, such as your kitchen, toilets, and floors. Maintaining this rigid but convenient system maximizes the use of the cleaning help, because they know what they are expected to do on each given day and can put their full energy into the task at hand, instead of jumping around the house on little tasks, taking up time but not getting much done. This way the heavy jobs are sure to be taken care of, while smaller chores fill in any remaining time.   Obviously, work this out to suit Shabbos • sort, soak and begin washing laundry • clean dining room and wash dishes from shabbos Sunday • finish wash & hang laundry • wash pots from fridge from shabbos Monday • clean basic house (floors, bathroom, kitchen, etc) • fold laundry Tuesday Day off! :) Wednesday Thursday • errands • finish wash and hang laundry • iron • rotation cleaning day (fridge, change linen in 2 bedrooms) Friday An example weekly schedule if doing laundry twice a week. • basic cleaning for shabbos • fold laundry • cook for shabbos • sort, soak, and wash your needs and/or financial situation. A smaller household might not need as many hours as stated in the above paragraph. N Basic cleanliness and order is easy if you’ve completed the “yes-no-maybe” system, because you don’t have extra objects around your home, thus shortening your basic daily cleanup. Make it a priority to teach your children to do a basic morning routine, like straightening their beds, pulling up the shades, putting pajamas on their hooks, etc. If they do these tasks, there shouldn’t be much left for you to do in the bedrooms. N PRO TIP: when you clean up a room, put anything that does not belong at the door, instead of going back and forth unnecessarily. Instead, take the pile once the room is done and then put the items away. 104 | fyimagazineny.com 2. he T laundry routine Wash ‘n’ Fold/Iron You can implement this once or twice a week, according to your needs and wants. Start by sorting the laundry on say, Motzei Shabbos. Sort it into: 1. Regular piles according to your color system. 2. A pile of undergarments and tzitzit, which should preferably be put into mesh bags. 3. A pile that needs to be soaked. Turning to laundry now. Attention, those of you who find yourself washing laundry Every. Single. Day. And wishing you wouldn’t spend every spare minute in the second busiest room in your home. There is a simple system that can change your life: Sort, Soak, Once you have sorted your laundry, put it back into the hamper, pile upon pile, so the room still looks tidy. Soak the presorted pile immediately in a designated basin. N PRO TIP: A great soap bar Mindy highly recommends that lifts all kinds of stains, is the Fels Naptha Laundry Bar and Stain Remover (similar to the Octagon Bar, if any of you remember that far back.) Wash Sunday is washing and drying day. Whenever you get the chance, run to the laundry room, put a pile into the washing machine and another in the dryer, and so on. Remember to soak and spot wash as you go. Every single load should be laundered by Sunday night. Fold/Iron By the end of Monday, all the laundry should be folded and put away by the cleaning lady, your kids, or yourself. This is not as daunting a task as it may sound; time yourself and you might be delightfully surprised to find that all that folding takes no more than an hour! Before you start folding, grab anything that is hanging, but 105 | fyimagazineny.com needs to be folded and add it to your pile, so you don’t have to keep running back and forth.   If you prefer leaving the ironing for a different day, simply move all the hangers into a neat section, so the laundry room looks tidy. For an even nicer effect, put your hangers in order of size. If you are planning to do laundry twice a week, begin the, Sort Soak ‘n’ Wash by mid-Wednesday. This way your hanging laundry will be dry by Thursday. By Thursday night, you should have all the laundry should once again folded and stored.
1. Plan your cleaning routine  Customize this to fit your schedule and needs. N Take advantage of the help  pay them to do...
Grocery • honey • oil • paprika • canned mushrooms • 9" plastic plates Phone Calls • Dr. Katz: dentist appt for kids • Rowenta iron warranty • Poland Spring order refil • offer sara shabbos food for Aufruf Local Errands Things to do around the house • Shoe repair Goldy • cleaning lady do inside oven • hand blender • sew button on shabbos shirt • refill glue gun sticks • rechargable batteries • Eichler's • Amazing Savings • take pic of kids holding Chanuka gift from Bubby • prepare iron to return to Bed Bath & Beyond • warm socks for kids 3. Shopping and Errands Now that your house is clean and your laundry is done, you need to figure out the rest of your routine, namely shopping and errands. The best way to keep yourself organized here is by maintaining a list on your fridge or phone. The top five categories that people need to take care of are: 1. Errands, 2. Groceries, 3. Phone Calls, 4. Local Shopping, and 5. An example to-do list with categories. Things To Do Around the House. Make a column for each item on your list. Now whenever you remember something that needs to be done, jot it down on the list. Need to return those library books on time? Scribble a note in the “errands” column. Almost out of milk?  Jot it down on your grocery list right away so you don’t forget! Any phone calls you need to make should be on the list, complete with the phone number, to minimize your work. “Local shopping” would include shoes that need to be taken in for taps, a skirt that needs to go to the seamstress, etc. “Things To Do Around the House” is where you remind yourself to sew that button, tell the cleaning lady to clean the oven, etc.   106 | fyimagazineny.com Organization is the art of knowing what you should do and when you should do it. Writing down all this information frees up space in your brain so that you can concentrate better on wanted or needed areas. It also frees you from having to constantly run out for some errand or other; wait for the items on the list to accumulate, then take care of all items in a column in a single afternoon. Organization is the art of knowing what you should do and when you should do it.  If you follow these tips, customized to your needs, your home will be organized, your life smoother, and your breathing easier. fyi Mindy Neuschloss has been a professional organizer for eight years and has changed the lives of many of her clients. She can be reached at mindythemaven@gmail.com What ’s on my… Sukey Gross’s writing hand must ache. Her accomplishments to date include authoring numerous short stories, nine YA novels, a published serial in a teen magazine, and another on the way. She's also a ninth-grade English Language Arts instructor for Reenas Bais Yaakov in Highland Park/ Edison, NJ, and has taught almost every grade from nursery through seminary. In addition, she gives creative writing workshops to high schoolers in the Lakewood  community and lectures to elementary school students about the trials and excitement of being a writer. Slow down a moment, Sukey, and tell us about your love of books. WITH SUKEY GROSS WRITTEN BY CHAIA FRISHMAN ALSO ON HER BOOKSHELF: The Rivkah Gross Academy Series (by Sukey) J BOOKSHELF DETAILS:   I have many bookshelves in my house. This 50-year old one is in my husband's study. We got it from a congregant of my husband's shul when we lived in Boston. I am extremely orderly and the bookshelf is a reflection of me. The only time I don't know where a book is, is when I lend it out. THE BOOK I DIDN'T PUBLISH: "Seeds." Since married, we have lived in Dallas, Phoenix, and Boston. The last 30 years have found us in Lakewood. I wrote vignettes for myself of those experiences that have yet to become a book. But anything I experienced somehow becomes part of a character or a setting in another book. FAMILIAL DUTY: Of course I had to read the books my mother Chana Stavsky and sister Esti Florans wrote. At first I started reading them out of a sense of duty, but after only a few pages, I was greatly impressed with their writing skills.  HISTORICAL INSPIRATIONS: I loved The Kingdom Didn't Fall by Meir Baram, which is a historical novel set during Churban Bayis Sheini. I read it on Tisha B’Av after chatzos. I am also a fan of Legacy of Gold by Raphael Sackville - it’s nice to read. It gives a Jewish historical perspective with characters from England and Melbourne. LOVE ME SOME KIDS’ BOOKS. Who else loved The Bobbsey Twins, Hardy Boys, Nancy Drew, and Trixie Belden? I don’t just love writing children’s books.  MY BABY: Passport to Russia was my first novel.  My books are also my children - I love each one for its individualism. 107 | fyimagazineny.com The Lower East Side Series (also by Sukey) J J A Time to Live J A Time To Heal Tomorrow May Be Too Late J Conquer the Darkness J J Lift Me Higher J Set Me Free From Their Daughter’s Hearts  J
Grocery     honey     oil     paprika     canned mushrooms      9  plastic plates  Phone Calls      Dr. Katz  dentist appt...
Grocery • honey • oil • paprika • canned mushrooms • 9" plastic plates Phone Calls • Dr. Katz: dentist appt for kids • Rowenta iron warranty • Poland Spring order refil • offer sara shabbos food for Aufruf Local Errands Things to do around the house • Shoe repair Goldy • cleaning lady do inside oven • hand blender • sew button on shabbos shirt • refill glue gun sticks • rechargable batteries • Eichler's • Amazing Savings • take pic of kids holding Chanuka gift from Bubby • prepare iron to return to Bed Bath & Beyond • warm socks for kids 3. Shopping and Errands Now that your house is clean and your laundry is done, you need to figure out the rest of your routine, namely shopping and errands. The best way to keep yourself organized here is by maintaining a list on your fridge or phone. The top five categories that people need to take care of are: 1. Errands, 2. Groceries, 3. Phone Calls, 4. Local Shopping, and 5. An example to-do list with categories. Things To Do Around the House. Make a column for each item on your list. Now whenever you remember something that needs to be done, jot it down on the list. Need to return those library books on time? Scribble a note in the “errands” column. Almost out of milk?  Jot it down on your grocery list right away so you don’t forget! Any phone calls you need to make should be on the list, complete with the phone number, to minimize your work. “Local shopping” would include shoes that need to be taken in for taps, a skirt that needs to go to the seamstress, etc. “Things To Do Around the House” is where you remind yourself to sew that button, tell the cleaning lady to clean the oven, etc.   106 | fyimagazineny.com Organization is the art of knowing what you should do and when you should do it. Writing down all this information frees up space in your brain so that you can concentrate better on wanted or needed areas. It also frees you from having to constantly run out for some errand or other; wait for the items on the list to accumulate, then take care of all items in a column in a single afternoon. Organization is the art of knowing what you should do and when you should do it.  If you follow these tips, customized to your needs, your home will be organized, your life smoother, and your breathing easier. fyi Mindy Neuschloss has been a professional organizer for eight years and has changed the lives of many of her clients. She can be reached at mindythemaven@gmail.com What ’s on my… Sukey Gross’s writing hand must ache. Her accomplishments to date include authoring numerous short stories, nine YA novels, a published serial in a teen magazine, and another on the way. She's also a ninth-grade English Language Arts instructor for Reenas Bais Yaakov in Highland Park/ Edison, NJ, and has taught almost every grade from nursery through seminary. In addition, she gives creative writing workshops to high schoolers in the Lakewood  community and lectures to elementary school students about the trials and excitement of being a writer. Slow down a moment, Sukey, and tell us about your love of books. WITH SUKEY GROSS WRITTEN BY CHAIA FRISHMAN ALSO ON HER BOOKSHELF: The Rivkah Gross Academy Series (by Sukey) J BOOKSHELF DETAILS:   I have many bookshelves in my house. This 50-year old one is in my husband's study. We got it from a congregant of my husband's shul when we lived in Boston. I am extremely orderly and the bookshelf is a reflection of me. The only time I don't know where a book is, is when I lend it out. THE BOOK I DIDN'T PUBLISH: "Seeds." Since married, we have lived in Dallas, Phoenix, and Boston. The last 30 years have found us in Lakewood. I wrote vignettes for myself of those experiences that have yet to become a book. But anything I experienced somehow becomes part of a character or a setting in another book. FAMILIAL DUTY: Of course I had to read the books my mother Chana Stavsky and sister Esti Florans wrote. At first I started reading them out of a sense of duty, but after only a few pages, I was greatly impressed with their writing skills.  HISTORICAL INSPIRATIONS: I loved The Kingdom Didn't Fall by Meir Baram, which is a historical novel set during Churban Bayis Sheini. I read it on Tisha B’Av after chatzos. I am also a fan of Legacy of Gold by Raphael Sackville - it’s nice to read. It gives a Jewish historical perspective with characters from England and Melbourne. LOVE ME SOME KIDS’ BOOKS. Who else loved The Bobbsey Twins, Hardy Boys, Nancy Drew, and Trixie Belden? I don’t just love writing children’s books.  MY BABY: Passport to Russia was my first novel.  My books are also my children - I love each one for its individualism. 107 | fyimagazineny.com The Lower East Side Series (also by Sukey) J J A Time to Live J A Time To Heal Tomorrow May Be Too Late J Conquer the Darkness J J Lift Me Higher J Set Me Free From Their Daughter’s Hearts  J
Grocery     honey     oil     paprika     canned mushrooms      9  plastic plates  Phone Calls      Dr. Katz  dentist appt...