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This add shows that smoking is a nasty habit and it need to stop. Smoking is only killing you and not helping you at all. People who are addicted they can be helped all they need to do is talk to their doctor and get a proscription to help stop your addiction.

I do think that this message is successful 

https://www.google.com/search?q=smoking+needs+to+stop&rlz=1C1DXCT_enUS474&source=lnms&tbm=isch&sa=X&ved=0ahUKEwig18jqn9XXAhUkct8KHWpFB7cQ_AUICigB&biw=1920&bih=1012#imgrc=h3wgkYUYZqVFUM:

This add wants you to shop at Publix. Where Shopping Is A Pleasure. 

This shows you will get good customer servos no matter what Publix you are shopping at.  

I do think that they could do a better job of advertizing there company, or atleast change their company slogan.

https://www.google.com/search?rlz=1C1DXCT_enUS474&biw=1920&bih=963&tbm=isch&sa=1&ei=BgkXWpmzI6fF_Qaf1o-YCA&q=publix&oq=publix&gs_l=psy-ab.3..0l10.187954.190722.0.190917.6.5.0.1.1.0.65.294.5.5.0....0...1c.1.64.psy-ab..0.6.303...0i67k1.0.H9WELwY-PnY#imgrc=HXntTfOcLzQtnM: