www.GRAMMY.com GRAMMYs In My District: Social Media Kit 2016 BEST PRACTICES AND TIPS TO JOIN THE CONVERSATION ON SOCIAL MEDIA We encourage you to show your support and educate your followers about the issues that impact music creators by posting 3-5 tweets throughout your visits to your Member of Congress. Below are a few suggestions and tips to get you started. Feel free to reach out to The Recording Academy's resident social media aficionado Lindsay Gabler with any additional questions: lindsay.gabler@grammy.com. CREATE ANTICIPATION Take a moment to share your excitement about GRAMMYs in My District and let your Member of Congress (MOC) know that you're looking forward to meeting him/her the next day.  Such an honor to participate in #GIMD supporting my fellow music creators!  Looking forward to meeting @MyRep & joining my fellow music creators tomorrow for #GIMD to protect the rights of music makers  Today, music is everywhere. It's easy to take for granted. But we can't afford to let that happen. #SupportMusic #GIMD REINFORCE THE MESSAGE On GIMD Day, before you head into the meeting with your rep, take some time to share photos in and around the office building and with your fellow music creators.  Just arrived @MyRep's office for #GIMD to discuss legislation that supports music makers  Today we're meeting @MyRep to increase for support music creators, because we deserve to be paid for our work #GIMD  Speaking with @MyRep today about updating laws to end the free ride of big media companies #GIMD #SupportMusic After you leave your legislator’s office, be sure to follow up with another Tweet thanking him/her for meeting with you: /GRAMMYAdvocacy /GRAMMYAdvocacy #GRAMMYsOnTheHill
www.GRAMMY.com  GRAMMYs In My District  Social Media Kit 2016 BEST PRACTICES AND TIPS TO JOIN THE CONVERSATION ON SOCIAL M...
2  Great discussion at #GIMD with @MyRep about music industry regulation #SupportMusic  .@MyRep, thanks again for meeting with us today to protect music creators #GIMD  Technology is the future of how we access music. How we compensate music creators is stuck in the past. @MyRep #SupportMusic #GIMD Note: If you took a photo with your MOC, be sure to attach it to your tweet. KEEP IT GOING When you return home, don’t let your MOC forget about you. Tweeting links to information about the policy and regulatory issues that impact you and others in the industry is a great way to reinforce your message.  .@MyRep, take a look at this article about the importance of protecting the rights of music makers [Insert link from paper] #GIMD #SupportMusic  Hope @MyRep will join other members of Congress in supporting creators’ rights https://www.grammy.org/recordingacademy/advocacy/issues #SupportMusic  Lots of reasons for @MyRep to help catch us up to the new music economy. https://www.grammy.org/recordingacademy/advocacy/blog #SupportMusic [or link to specific blog post or article from local newspaper]
2      Great discussion at  GIMD with  MyRep about music industry regulation  SupportMusic       . MyRep, thanks again for...
3 BEST PRACTICES FOR TWITTER ADVOCACY If you're just getting started on Twitter, here are some best practices to help you utilize the platform to its fullest. Don’t forget to follow GRAMMY Advocacy on Facebook.com/GRAMMYAdvocacy and Twitter.com/GRAMMYAdvocacy, so you can retweet and reshare key messages. EXPAND YOUR REACH BY ADDING A PERIOD BEFORE THE @HANDLE We encourage you to add a period before the @handle when speaking to your MOC or fellow advocates, so that your tweet will show up in the feeds of all of your collective followers. If you don’t, it will only show up in the stream of the person you are tweeting. .@MyRep, all music services should compensate artists under uniform standards reflecting fair market value. #FairPlayFairPay INCREASE YOUR ENGAGEMENT BY SHARING PHOTOS Learn about creators’ rights www.grammy.org #SupportMusic Tweets with photos garner 5X more retweets . You can add up to four photos per tweet (each photo takes up 23 of the 140 characters allotted per tweet). Of course, the better the snap, the better the engagement. Tips: 1) Include people (you, fellow advocates, MOC), 2) Post action shots (e.g. walking in front of Capitol, talking to MOC, etc.), 3) Avoid blurry or grainy shots, especially selfies. ALWAYS INCLUDE A HASHTAG Use hashtags to insert your tweet into relevant conversations that are already happening on Twitter. #GIMD is the official hashtag of the event. You can also include #SupportMusic and #FairPayFairPlay to bring awareness to creator issues. .@MyRep thanks for standing up for creators rights #SupportMusic #GIMD QUOTE AND RETWEET FELLOW ADVOCATES Our work today is crucial so all music creators can be treated fairly! #GRAMMYsOnTheHill By retweeting other music advocates, you help move their pro-creator messages to the top of the Twitter conversation. Click the “Retweet” button and add your own comment to the original tweet. Looking for a great source of highly retweetable posts? Follow @GRAMMYAdvocacy for the latest.
3  BEST PRACTICES FOR TWITTER ADVOCACY If you re just getting started on Twitter, here are some best practices to help you...
All music creators should be treated fairly #GIMD /GRAMMYAdvocacy /GRAMMYAdvocacy #GRAMMYsOnTheHill
All music creators should be treated fairly  GIMD   GRAMMYAdvocacy   GRAMMYAdvocacy  GRAMMYsOnTheHill
5 I support #FairPlayFairPay because creators deserve to be paid for their work #GIMD
5  I support  FairPlayFairPay because creators deserve to be paid for their work  GIMD
6 I support our music-makers #GIMD
6  I support our music-makers  GIMD
7 Technology is the future of how we access music. How we compensate music creators is stuck in the past. I #SupportMusic now.
7  Technology is the future of how we access music. How we compensate music creators is stuck in the past. I  SupportMusic...
8 Today, music is everywhere. It's easy to take for granted. But we can’t afford to let that happen. #SupportMusic #GIMD
8  Today, music is everywhere. It s easy to take for granted. But we can   t afford to let that happen.  SupportMusic  GIM...