GRAMMYs In My District: Social Media Kit 2016
BEST PRACTICES AND TIPS TO JOIN THE CONVERSATION ON SOCIAL MEDIA
We encourage you to show your support and educate your followers about the issues that impact music creators by
posting 3-5 tweets throughout your visits to your Member of Congress.
Below are a few suggestions and tips to get you started. Feel free to reach out to The Recording Academy's resident
social media aficionado Lindsay Gabler with any additional questions: email@example.com.
Take a moment to share your excitement about GRAMMYs in My District and let your Member of Congress (MOC)
know that you're looking forward to meeting him/her the next day.
Such an honor to participate in #GIMD
supporting my fellow music creators!
Looking forward to meeting @MyRep &
joining my fellow music creators tomorrow for
#GIMD to protect the rights of music makers
Today, music is everywhere. It's easy to take
for granted. But we can't afford to let that
happen. #SupportMusic #GIMD
REINFORCE THE MESSAGE
On GIMD Day, before you head into the meeting with your rep, take some time to share photos in and around the
office building and with your fellow music creators.
Just arrived @MyRep's office for #GIMD to
discuss legislation that supports music makers
Today we're meeting @MyRep to increase for
support music creators, because we deserve to
be paid for our work #GIMD
Speaking with @MyRep today about updating
laws to end the free ride of big media
companies #GIMD #SupportMusic
After you leave your legislator’s office, be sure to follow up with another Tweet thanking him/her for meeting with you:
Great discussion at #GIMD with @MyRep
about music industry regulation
.@MyRep, thanks again for meeting with us
today to protect music creators #GIMD
Technology is the future of how we access
music. How we compensate music creators is
stuck in the past. @MyRep #SupportMusic
Note: If you took a photo with your MOC, be sure to attach it to your tweet.
KEEP IT GOING
When you return home, don’t let your MOC forget about you. Tweeting links to information about the policy and
regulatory issues that impact you and others in the industry is a great way to reinforce your message.
.@MyRep, take a look at this article about the
importance of protecting the rights of music
makers [Insert link from paper] #GIMD
Hope @MyRep will join other members of
Congress in supporting creators’ rights
Lots of reasons for @MyRep to help catch us up
to the new music economy.
https://www.grammy.org/recordingacademy/advocacy/blog #SupportMusic [or link
to specific blog post or article from local
BEST PRACTICES FOR TWITTER ADVOCACY
If you're just getting started on Twitter, here are some best practices to help you utilize the platform to its fullest. Don’t
forget to follow GRAMMY Advocacy on Facebook.com/GRAMMYAdvocacy and Twitter.com/GRAMMYAdvocacy, so
you can retweet and reshare key messages.
EXPAND YOUR REACH BY ADDING A PERIOD BEFORE THE
We encourage you to add a period before the @handle when
speaking to your MOC or fellow advocates, so that your tweet will
show up in the feeds of all of your collective followers. If you don’t, it
will only show up in the stream of the person you are tweeting.
.@MyRep, all music services should
compensate artists under uniform standards
reflecting fair market value. #FairPlayFairPay
INCREASE YOUR ENGAGEMENT BY SHARING PHOTOS
Learn about creators’ rights
Tweets with photos garner 5X more retweets . You can add up to
four photos per tweet (each photo takes up 23 of the 140 characters
allotted per tweet). Of course, the better the snap, the better the
Tips: 1) Include people (you, fellow advocates, MOC), 2) Post action
shots (e.g. walking in front of Capitol, talking to MOC, etc.), 3) Avoid
blurry or grainy shots, especially selfies.
ALWAYS INCLUDE A HASHTAG
Use hashtags to insert your tweet into relevant conversations that are
already happening on Twitter. #GIMD is the official hashtag of the
event. You can also include #SupportMusic and #FairPayFairPlay to
bring awareness to creator issues.
.@MyRep thanks for standing up for creators
rights #SupportMusic #GIMD
QUOTE AND RETWEET FELLOW ADVOCATES
Our work today is crucial so all music creators can be
treated fairly! #GRAMMYsOnTheHill
By retweeting other music advocates, you help move their
pro-creator messages to the top of the Twitter conversation.
Click the “Retweet” button and add your own comment to
the original tweet. Looking for a great source of highly
retweetable posts? Follow @GRAMMYAdvocacy for the
All music creators should be
treated fairly #GIMD
I support #FairPlayFairPay
because creators deserve to be
paid for their work #GIMD
I support our music-makers
Technology is the future of how
we access music. How we
compensate music creators is
stuck in the past. I
Today, music is everywhere. It's
easy to take for granted. But we
can’t afford to let that happen.