This book is an essential read if you're selling your property and includes seven mistakes that are easily made and how to avoid them

7 By Ken Watson Watson Real Estate Selling Your Home The Seven Most Costly Mistakes And How to Avoid Them 1
7  By Ken Watson, Watson Real Estate  Selling Your Home   The Seven Most Costly Mistakes   And How to Avoid Them   1
Selling your home The 7 most costly mistakes and how to avoid them About the author Ken Watson has been involved as a Property Consultant in the Manawatu for well over 30 years He has been involved in literally thousands of property sales both as a Company Principal and a Property Consultant He has had an extremely successful career both as a Consultant and a Business Owner Together with his two sons Marcus and Greg they have celebrated over 20 years of being in business under the Watson Real Estate brand Ken s wife Tanya is also the Chief Executive Officer of the company Being a regular contributor in the media he is well known for his strong ethical stance within the industry Trust is a major factor in his working life and he is widely regarded in many circles as a man of impeccable reputation and never scared to make his feelings apparent With a wide knowledge and experience of the Real Estate Profession he simply loves helping people through stressful times with the added aim of securing a premium price for the house seller 2
Selling your home  The 7 most costly mistakes  and how to avoid them   About the author Ken Watson has been involved as a ...
By Ken Watson Watson Real Estate Effective Business Unit Ken is presently working in an Effective Business Unit with Ashleigh Key and Charles Allen Devised and working fantastically well in Australian Real Estate circles it forms a system that is highly successful The system splits the Property Consultants role in to 3 evenly so that all clients being sellers or buyers receive an excellent level of service With vast experience of the industry Ken concentrates on listing properties for sale and giving out excellent advice to sellers Ashleigh s expertise is in the area of Communication Marketing using our 3D camera and arranging professional photography etc Charles works specifically with buyers and has a large database of clients who are ready to buy when the right property comes along In his early day s in Real Estate Ken conducted all of the above and it was virtually impossible to offer the same level of service that his clients enjoy today 3
By Ken Watson, Watson Real Estate  Effective Business Unit  Ken is presently working in an Effective Business Unit with As...
Selling your home The 7 most costly mistakes and how to avoid them Our 3D Modelling Camera Recently imported from America at considerable cost this latest piece of innovative Technology is changing the face of Real Estate marketing in the Manawatu We are the first Property Consultants in the city to secure this camera and we are very proud of the amazing results that are delighting our clients To see exactly what this camera achieves please go to our website page www heretothere nz BRING YOUR PROPERTY TO LIFE A 3D VIRTUAL OPEN HOME LIKE NO OTHER Introducing a new revolutionary experience for both sellers and buyers with our brand new 3D modelling camera Imported from the USA this camera creates a High Definition showcase of your property like never before SELLERS Stand out from the crowd and engage your buyers with a realistic 3D showcase BUYERS Fully immerse yourself in an interactive model of property it s so real it s like being there Ashleigh s role in our Effective Business Unit is to create a tailor made marketing package to ensure you receive an outstanding result Contact Charles Ashleigh Ken today and tap into their experience passion and unique marketing style 0 6 3 53 7 274 4 0 2 7 3 41 217 3 w w w h e r e t o t h e r e n z
Selling your home  The 7 most costly mistakes  and how to avoid them   Our 3D Modelling Camera  Recently imported from Ame...
By Ken Watson Watson Real Estate Introduction I spent 20 years in the banking industry before moving on to a long term stint in this wonderful profession called Real Estate I began my working life in Nelson and then moving on by promotion I worked in Wanganui Palmerston North Masterton and then back to Palmerston North where I still reside Leaving a senior role in the bank I fell upon the occupation of Real Estate and simply fell in love with helping people With those various moves I made with the bank I bought and sold homes on numerous occasions Looking back now I realise that I was quite naive in those early days and like many people I made a few mistakes along the way The first big mistake I made was the purchase of my first home in Wanganui in 1973 The house was a comfortable family home but it was right across the road from a busy railway line and so when I subsequently moved to Palmerston North I had to rent out my home as I could not sell it A couple of years later a football friend of mine purchased the home from me and removed a very stressful time for our family of four As you can well imagine I did not make the same mistake for a second time In retrospect it made me realise that people in general do not buy and sell property that often throughout their lives and it is essential to receive guidance from a Property Consultant you can trust This can literally save you thousands of dollars and gave me the impetus to write this booklet on the seven most costly mistakes you can make when selling a home and how to avoid them Please take on board my experience and knowledge and avoid making the type of mistake I made early on in my life 5
By Ken Watson, Watson Real Estate  Introduction  I spent 20 years in the banking industry before moving on to a long term ...
Selling your home The 7 most costly mistakes and how to avoid them Great marketing is not essential to sell a house but it is essential to obtain a premium price 6
Selling your home  The 7 most costly mistakes  and how to avoid them      Great marketing is not essential to sell a house...
1 By Ken Watson Watson Real Estate Costly Mistake 1 Ineffective or no strategy Selling real estate is simple Selling real estate for a premium price is more complex As the process unfolds the seller and Property Consultant must be aligned on a clear strategy to obtain the best possible price All too often the Property Consultant or owner do not have a defined strategy to get the best possible dollar for the property High prices do not come from putting up a sign and running an open home High prices are obtained through clever thinking and a clearly defined strategy Because most properties including investment properties are purchased emotionally the psychology of buyer behaviour has an enormous impact upon the price that they pay No buyer wants to pay too much and every buyer likes the idea of buying well So how can you make sure that the buyer is stretched to their absolute maximum when buying your home There are two essential factors that must occur for you to achieve that premium of ten twenty or even fifty thousand dollars Firstly you or your Property Consultant must negotiate from a position of owner power and secondly you must have created competing buyer interest Regardless of how you are at negotiation it is difficult to get buyers to pay a premium if only one buyer is offering Typically that leads to a tug of war situation us vs them If a buyer is thinking that they are the only interested party then they will invariably offer low and be difficult to lift up They hold the power Alternatively a competitive situation between multiple buyers ensures that the focus of the buyer shifts from beating you down to your lowest dollar to focusing on beating other interested parties The only certain way to create multiple interest and offers from several buyers is to run a comprehensive marketing campaign Now don t get me wrong here extensive marketing is not essential to sell a house but it is essential to obtain a premium price and will form part of a superior selling strategy Middle Ground Owner Buyer A Tug of war situation typically this means meeting in the middle Very much in favour of owner Owner Multiple Buyers 7
1  By Ken Watson, Watson Real Estate  Costly Mistake 1  Ineffective or no strategy  Selling real estate is simple. Selling...
Selling your home The 7 most costly mistakes and how to avoid them Quite simply obtaining a premium sale price comes down to creating competition amongst buyers vying to own your home The marketing plan and the marketing strategy are absolutely critical in adding as many buyers to the competitive pool as possible Then the Property Consultants real job begins managing this multiple buyer interest to squeeze the highest possible dollar for you as an owner Having a Property Consultant that uses a clearly defined strategy to create competition amongst buyers is absolutely critical and the alternative could mean missing out on tens of thousands of dollars without ever knowing it What is a Premium Price The best measure of a premium sale price is when you have multiple offers and the highest is a much much higher figure than the next closest offer The highest premium I have seen over another offer both offers were acceptable to the owner was 50 000 That means that if the highest offer did not exist then the owner would have been quite happy to accept the next offer which was 50 000 lower So it is worth getting it right Obviously this is a reasonably extreme example but I see premiums on a daily basis between 20 000 and 50 000 8 If you would like a free personal consultation on the best strategy for generating a premium price on your home or investment please call me anytime on 021 438 346 or email us at ken watsonrealestate co nz
Selling your home  The 7 most costly mistakes  and how to avoid them   Quite simply obtaining a premium sale price comes d...
2 By Ken Watson Watson Real Estate Costly Mistake 2 Badly executed or no advertising Marketing of your home is crucial to obtaining a top price The purpose of marketing and advertising is purely to sell the viewing not the house Focus on getting people to make an appointment to view the home or at least phone the Property Consultant rather than trying to sell the entire house in an ad Advertising space offers you an excellent return for the money invested but only if the content is of good quality The key factors to avoiding poorly executed marketing are Create Emotional Advertisements People don t buy land and buildings they buy a perceived emotional experience of enjoying the home When creating your advertisements make sure that they create a picture in the mind of the reader of living in the home Here s a little test Imagine a friend rings you from overseas who has never seen your home They ask you to describe it to them As you describe it you ll be describing the experience of living there not a description of the home For example instead of saying well it s four double bedrooms with good sun and we have a fireplace you d probably say something like the kids love having their own bedroom each we have four and in summer we enjoy barbecues on the deck until 9 o clock soaking up the evening sun During winter we love relaxing in front of the open fire Yes it does take more space to paint an emotive picture but it generates a lot more buyer activity Prime Positioning This is not something that every Property Consultant appreciates but is a critical part of advertising Realestate co nz is recognised as the very best platform for advertising and selling houses in New Zealand Showcase listings they appear at the top of the page create multiple hits on this internet site and immediately generates interest and viewing of a property As the internet gets stronger and stronger in the advertising field it is essential to use it to it s optimum Sell the Negatives If your home possesses some obvious negative attributes then state them up front in the advertising and turn them around so that the buyer accepts them and derives a benefit from them For example Poor access often means great privacy A less desirable area should mean a lot of house for your money In bad condition means huge potential to add value through renovating 9
2  By Ken Watson, Watson Real Estate  Costly Mistake 2  Badly executed  or no  advertising  Marketing of your home is cruc...
Selling your home The 7 most costly mistakes and how to avoid them Appeal to Buyers Natural Instincts Use your real reasons for selling as a tool to attract buyers the more urgent your sale the better and create a buying frenzy A skilled Property Consultant knows once the buyers are competing against each other they will soon realise they have to pay more than everyone else to actually own the home of their dreams Make sure that you have an expert Property Consultant who knows how to use a buyer s natural instincts to get them emotionally hooked on the property and then ensure they pay their absolute maximum price using psychology competition and urgency Signage Street signage can be critical in getting people inside your home Just imagine how the majority of buyers operate They pick up the Property Weekly on a Thursday morning and make a long list of possible homes to see 10 Then they take a drive past to see what the homes look like If they like what they see then they ll come back for the open home on Sunday or arrange an appointment So unless your home has fantastic street appeal consider a colour sign with some nice photos of inside rooms or outdoor courtyards But for goodness sake don t put a photo of the front of the house on the sign if it can already be seen from the road As an alternative if you live near a busy road arrange for your sign to be placed where the passing traffic can see it
Selling your home  The 7 most costly mistakes  and how to avoid them   Appeal to Buyers    Natural Instincts  Use your rea...
3 By Ken Watson Watson Real Estate Costly Mistake 3 Poor Presentation Buyers purchase property emotionally rather than rationally Most buyers know within two minutes of entering a home if they like it or not This gut instinct is hard to influence but your best chance is in the way you present your home I see many homes that actively minimise emotional appeal rather than maximise it This topic alone could fill an entire report so I will just touch on it here I offer all of my clients detailed step by step instructions on creating emotional appeal Because this is absolutely critical in achieving a premium price I urge you to contact me for a free consultation Poor presentation is a mistake that can and does cost homeowners many many thousands of dollar Here are some key tips to help you improve presentation Repair Signs of any Leaks Often I find that home owners repair the cause of a leak eg fix the roof without fixing the stains on inside walls and ceilings This damage is extremely off putting to purchasers as they assume that the original cause has not been fixed Some plaster and paint are an excellent investment in this area Minimise Any Damp Smells A damp problem is one of the biggest turn offs when people are viewing a home If possible it is obviously preferable to rectify the cause of such a problem Most dampness is caused by lack of air flow rather than lack of sun Digging out a bank behind a basement wall can often fix this for a few hundred dollars To mask the smell of damp it is necessary to create a more pleasant smell as an alternative One of the most effective ways is to have a little oil burner and candle lit during the open home Other effective tools are the smell of a hot bread maker or hot coffee brewing Maximise Sunshine and Warmth Ensure your home is getting the most sunlight possible by pruning or removing trees or plants If you can maximise a view that is blocked by the trees this could potentially unlock tens of thousands of dollars in your selling price You may be able to strike a deal with your neighbours if the trees are on their property Always show the home during hours of good sun All purchasers want sun Make sure that your open home time is during a period of the day when the sun is streaming into your living area This should also be noted for any personal viewing and an attempt made to bring people through at an appropriate time If the open home is during a cold Manawatu southerly get the house warm and toasty to create that comforting and emotionally appealing cosiness buyers will love it 11
3  By Ken Watson, Watson Real Estate  Costly Mistake 3  Poor Presentation  Buyers purchase property emotionally rather tha...
Selling your home The 7 most costly mistakes and how to avoid them Use Furniture to Showcase the Space Without fail rooms look smaller without furniture This particularly applies to bedrooms An empty double bedroom will consistently attract comments that it is only a single If you can borrow a double bed and a dresser to show that they fit comfortably in the room In today s market most buyers are seeking double rooms even for their children Get On side With Other Influences If another party can impact on the selling of your property then try and get their support If it is tenanted then offer them a small rental discount during the marketing in exchange for open homes and an agreement that they will keep it tidy Maybe drop them in a small gift or if you think it will help offer a bonus if the house sells for a good price This works wonders when prospective purchasers start asking them questions about sun or dampness If your neighbours like loud music old cars or long lawns then get them on your team also Mow their lawns or shout them brunch during the Open Homes so they and their car disappear for a little while 12 Look at the Property From the Eyes of a Purchaser The presentation of your home reflects on the level of care and maintenance you have provided it over the years and no one wants to live in a house that hasn t been looked after You wouldn t sell your car without having it professionally groomed or at least washing and vacuuming it would you The same reasoning applies to your home as well The best thing to do is to try and look at your home from the perspective of a buyer and see what needs to be fixed up Mow the lawns weed the garden sweep the paths and ensure that all shrubs and bushes are trimmed and neat If you can afford to buy some nice pot plants you can place them along paths and on decks and patios to add to the appeal Clear all visible and unnecessary rubbish toys and general junk from your home both inside and outside Use the sale as an excuse for a spring clean Fix up any obvious maintenance issues such as loose towel rails etc Go round the house and make a list of everything that needs doing You should water blast the paths gates and fences Also wash the exterior of your house down it s amazing what a difference this can make Hiring a water blaster is cheap and very effective The street appeal of your home is crucial to first impressions
Selling your home  The 7 most costly mistakes  and how to avoid them   Use Furniture to Showcase the Space  Without fail, ...
4 By Ken Watson Watson Real Estate Costly Mistake 4 Choosing a poor negotiator This can be top of the list when considering the maximum sale price you achieve for your property I have seen a number of instances where the choice of the Property Consultant to sell a house has potentially cost the seller thousands of dollars This is a skill set that is often overlooked by the seller and it is critically important that the Property Consultant is able to demonstrate negotiating ability in it s highest form Obtaining multiple offers on a particular property is a skill set in it s self and as I have mentioned earlier it is expert marketing skills that will see this eventuate I sold a property recently where I had two buyers desperately keen to secure it At 10am in the morning the first couple placed an offer of 455 000 on the home and they were made aware that a second offer was coming in that afternoon and they were advised to come in with their best offer as the opportunity to negotiate may not be available They decided that this was their best offer When the second couple came in at 2pm they were advised that an offer has been made on the property that morning By the way the sellers expectations were around 450 000 and they would certainly have signed an offer at this level The second couple initially made an offer of 465 000 but they simply did not want to miss out so they put a line through the first offer and increased it to 471 000 Fifteen minutes later after two further increases were made they settled at 481 000 as their final and best offer Of course it is essential that neither party was aware of the offer that the other had made so the final call on either offer was left entirely in the hands of the buyers Of course the sellers were over the moon with the final outcome Where only one offer is on the table then the negotiating skills of the Property Consultant are even more important We work for the seller of course so expertise and knowledge of how to secure the very best price is worth potentially thousands of dollars to the seller The most successful Property Consultants are doing this sort of negotiating with every buyer that will make an offer on your home Negotiating is not about using deceit to push someone into the wrong decision it is about using logic to help someone into the right decision I cannot emphasize enough how important it is that your Property Consultant when selling your home is an expert negotiator You must have a consultant who will strive to get the highest price possible from EVERY buyer A poor negotiator will cost you thousands of dollars 13
4  By Ken Watson, Watson Real Estate  Costly Mistake 4  Choosing a poor negotiator  This can be top of the list when consi...
Selling your home The 7 most costly mistakes and how to avoid them Costly Mistake 4 Four golden rules 1 Be Very Wary of the Conventional They start Low You Start High Approach This will not result in you achieving the best price At best you will probably end up somewhere in the middle You must use the leverage of competitive interest to get buyers to offer their best price right from the start To do this the buyer must perceive that they are competing against another buyer rather than simply offering you a low price to test the water The resulting competitive interest drives the final sale price above all expectations 2 Ensure That Your Property Consultant is Totally Focused on Getting You The Best Price Some Property Consultants are more interested in getting the deal together than getting a premium price Given that you are paying all of the fees and the purchaser is paying none then you can quite rightly expect that the role of the Property Consultant is to get you the highest possible price available in the market Beware of inexperienced or desperate Property Consultants They care far too much about getting their commission to be able to negotiate nonchalantly from a position of control You need a Property Consultant that understands the fundamentals of expert negotiation and has the experience to use it Top Property Consultants are not financially reliant on your real estate deal and will negotiate solely on your behalf in the knowledge that this is what will lead to repeat and referral business 14 3 Think Laterally in the Negotiation All too often people negotiate purely on price Most buyers are less interested in the price and more interested in affordability usually determined by deposit and repayments With first home buyers for example a small financial gift from a parent or grandparent can add significantly to the amount that they can borrow Alternatively it is not unusual for a family member to go guarantor for a young couple who are desperately keen to secure their first home A warning Often well meaning third parties try and assist you with your house sale In particular lawyers accountants and relatives Whilst they are usually very well meaning they often misadvise if they have not been involved in your entire sale process This includes lawyers family members friends etc 4 Don t Let the Sun go Down on an Offer House buying is a very emotional game Emotions run very hot and cold and so do buyers Whenever possible do not allow offers to sit overnight without response Buyers will often wake up the next day and think what have I done This is called buyers remorse and can set in very quickly If the offer is unaccepted they can then withdraw it verbally at any time and you ve probably lost them for good You are much better off to either accept the best offer assuming that you re happy with it or re negotiate immediately before buyers remorse sets in
Selling your home  The 7 most costly mistakes  and how to avoid them   Costly Mistake 4  Four golden rules 1  Be Very Wary...
5 By Ken Watson Watson Real Estate Costly Mistake 5 Selling to a one off buyer We have all heard of someone who has been asked to sell by someone out of the blue maybe a neighbour or even a real estate Property Consultant with a specific buyer even though their house was not actively being marketed People in this situation often sell believing they got a great price or possibly saved on commission or hassle through a quick sale On the surface negotiating a one off deal with family members a real estate Property Consultants client or neighbours can seem like the perfect way to avoid the selling process that people perceive to be stressful and uncertain But the truth is that the only true way to ensure that you receive the best the market has to offer is to ensure that a competitive situation is created through expert marketing and negotiating Real estate Property Consultant often approach potential sellers directly claiming they have the perfect buyer for their home and asking if they would consider a sale at the right price They may well have a buyer and may well believe they are doing the right thing for all parties but through my own personal experience this is not the case and you will nearly always get more money from taking it to the market A loss will be intangible if you sell without a proper competition generating strategy you will never know how much your home is worth on the open market It is simply too risky to accept an offer without doing this Through experience I know that if someone is definitely the perfect buyer the buyer who will pay the highest price then they should be placed in competition with as many other buyers as possible to ensure they are forced to put their best foot forward rather then entering into a negotiation process that inevitably ends in both parties meeting in the middle I can t even count the number of times I have heard people brag about the great price they got because they purchased privately off the neighbour or through some other quick deal Buyers always have a reason why they MUST have the negotiations finished before any marketing campaign is completed they are going away or have another property they also like and must act quickly Don t be fooled by this It is often a ploy and you should seek expert advice from a Property Consultant If you are approached by a friend or anyone wanting to buy your home please think twice before committing to anything I am always available for obligation free advice at any time 15
5  By Ken Watson, Watson Real Estate  Costly Mistake 5  Selling to a one-off buyer  We have all heard of someone who has b...
Selling your home The 7 most costly mistakes and how to avoid them If your Property Consultant is telling you that the buyer MUST have an answer from you before tender date who has the position of control The buyer does 16
Selling your home  The 7 most costly mistakes  and how to avoid them      If your Property Consultant is telling you that ...
6 By Ken Watson Watson Real Estate Costly Mistake 6 Accepting offers too early We talked at the start about the importance of maintaining the negotiating power with you as the owner All too often I see a poorly thought out process which does not allow the Property Consultant to maximise the result no matter how good they are Typically this occurs when the chosen sales process does not push buyers to a competitive stand off One current example is selling by closed tender but talking the owner into accepting an offer before the tender closing date This is what is known as if not sold prior you may have seen these words in real estate advertising by the agencies that allow this practice The merit of this is very dubious If someone is so keen to buy a property that they want to force the owner to accept an offer early it is only because they are scared someone else will pay more money for it so why should you accept their offer If they want it that badly they will ensure that their tender is submitted on the day even if they can t buy it beforehand Selling prior is lazy on behalf of the Property Consultant and can result in huge losses to the homeowner If your Property Consultant is telling you that the buyer MUST have an answer from you before tender date usually because there is supposedly another property the buyer wants to buy but prefers your property who has the position of control The buyer does Your negotiating position has been compromised if you bow to these demands Remember that there is only one property exactly like yours and there are lots of potential buyers out there Good Property Consultants know that offers should never be entertained before tender closing date Considering tenders prior to a closing date dramatically weakens your ability to get a premium price If you go right to tender date you will know that you are looking at a snapshot of the entire market You are now negotiating from a position of control Usually there will be multiple offers But even if there is still only one offer the perceived competition always causes them to put a higher offer in than they originally intended to as long as your Property Consultant is an expert at running this process This is because buyers are not privy to how many offers are going in Considering an offer earlier on may allow you to sell for an OK price but it will never get you that premium of tens of thousands of dollars 17
6  By Ken Watson, Watson Real Estate  Costly Mistake 6  Accepting offers too early  We talked at the start about the impor...
Selling your home The 7 most costly mistakes and how to avoid them negotiating the sale of your own assets can be a very costly exercise indeed It is only human nature to be mistrustful of an owner due to their large vested interest 18
Selling your home  The 7 most costly mistakes  and how to avoid them      negotiating the sale of your own assets ... can ...
7 By Ken Watson Watson Real Estate Costly Mistake 7 Selling your home privately Real estate Property Consultants may have a vested interest in saying this but the truth is that there are so many problems with selling privately or even just being the negotiator in your own sale that it could well be the single biggest risk facing you as a homeowner Here are some of many reasons why selling your home privately is a false economy likely to cost you tens of thousands more than it will ever save you Buyers are not as Comfortable Negotiating with the Owner People feel far more comfortable talking price with a middle person than the owner It is nearly impossible for an owner to build the trust with buyers needed to guide them on price They know that the owner has the greatest vested interest and wants it sold for the highest price Can you imagine the kind of negotiating shown in the story from costly mistake 4 being possible directly with the owner It is in no way a reflection on a homeowner s negotiating ability or marketing skills but negotiating the sale of your own assets regardless of who you are can be a very costly exercise indeed It is only human nature to be mistrustful of an owner due to their large vested interest whereas middle people can build an intermediate relationship of trust with a buyer very easily Poor Advertising Placement and Low Exposure There are various private sales websites and companies offering marketing packages It is an unfortunate fact that the vast majority of home buyers are not looking at the publications or websites these companies are promoting In fact our research shows that 93 of home buyers never view a single house being sold privately before they buy One of the reasons for this is that private sales are either not allowed in the major real estate publications or they are tucked away near the back page Premium placement at the front of the most popular internet sites and newspapers is what you need to achieve great exposure This is just not possible with private sale advertising Specific private sale websites have the lowest readership 19
7  By Ken Watson, Watson Real Estate  Costly Mistake 7  Selling your home privately  Real estate Property Consultants may ...
Selling your home The 7 most costly mistakes and how to avoid them High Advertising Costs Due to the amount of advertising that Property Consultants do they receive HUGE discounts from the major newspapers In fact advertising privately can cost you over 400 more than if that same space was purchased through a real estate Property Consultant and to top it off your advert will be placed in the private sale section that is largely unread To put this in perspective a marketing campaign that I recently did for a client selling a really lovely home would have cost them over 7 000 to have completed it to the same level that we do by dealing directly with advertisers professional photographers and 3D modelling etc I was able to do the same campaign for less than 1 000 That is a saving of 6 000 and this would take a chunk out of our fee for service The campaign generated a substantial number of individual buyers and over 2000 hits on the internet 20 The Wrong Buyers The buyers that do look at private sale advertising are bargain hunters Some investors I know have confided in me that they scour private sale advertising knowing the homes are under marketed and competition will be light Some people even make huge profits by putting properties purchased privately back on the market using the techniques in this booklet It is literally impossible to get the same exposure generate the same level of competition and ultimately get the same price by selling privately when compared with what an experienced professional can offer
Selling your home  The 7 most costly mistakes  and how to avoid them   High Advertising Costs  Due to the amount of advert...
By Ken Watson Watson Real Estate Conclusion This booklet is designed to show the pitfalls that can occur when selling a home It can prove an expensive exercise for Property Consultants and owners Experience and knowledge is only gleaned after many years of working in the industry and not all Property Consultants have the very necessary skills to achieve a premium price for your home If you feel this booklet was of value to you and you would like to utilise the services of a Principal Property Consultant who has been involved with literally thousands of successful sales and who uses the best techniques to get you a premium price I would love to hear from you Please feel free to call me anytime on 021 438 346 21
By Ken Watson, Watson Real Estate  Conclusion  This booklet is designed to show the pitfalls that can occur when selling a...
Selling your home The 7 most costly mistakes and how to avoid them Customer Reviews Charles Ashleigh and Ken helped us with our real estate needs They were professional friendly and had great communication They gave us professional advice that has helped us know what is the best thing to do with our property to get the most out of the investment Would highly recommend to anyone looking for advice for any real estate needs Liande Gao Thank you Ken Ashleigh and Charles for the excellent job you did in selling our home in 6 days We place a great deal of credit to the wonderful job you did in advertising our home and just as much to the enthusiasm of your team of three We were also impressed by your team s communication skills from the first meeting through to when the sale went unconditional In the search for our new home we haven t come across a video anywhere near as good as the one you produced The photographs and pamphlets were of a very high standard Thank you for doing such a fantastic job Harold Jan Bailey Has been great working with Watson Real Estate Charles Allen you were great very helpful enthusiastic and passionate about your work which made it easy and enjoyable to work with you Best of luck and will definitely be working with you and your team in the future Todd Hamilton 22
Selling your home  The 7 most costly mistakes  and how to avoid them   Customer Reviews     Charles, Ashleigh and Ken help...
By Ken Watson Watson Real Estate Customer Reviews I was blown away by the high level of positive energy and high standards that Charles and Ashleigh set at your open homes outstanding I ve certainly have seen a lot of different styles over that time you guys are certainly on the right track Steven Schwamm Almost a year ago we listed our family home with Ken Ashleigh and Charles and they sold it from the very first open home So of course when we were ready to sell our rental property we listed with them again and what do you know once again they have sold our property again from the first open home Batman and Robin might be the Dynamic Duo but these guys and gal are surely the super heroes of real estate and maybe we should be calling them the Triumphant Trio Peter Sue Healey An excellent team all round We were not living in the same island but felt Charles Ashleigh and Ken were on the case and were looking after our best interests Communication was great we got a price we were astounded by in fairness they were too and we were impressed with their professionalism and integrity which was important to us The team exceeded our expectations in every way and were as excited as us We would not hesitate to recommend them to anyone Richard Sandrowicz Debbie Bright 23
By Ken Watson, Watson Real Estate  Customer Reviews     I was blown away by the high level of positive energy and high sta...
Selling your home The 7 most costly mistakes and how to avoid them T 06 353 7274 E Heretothere watsonrealestate co nz 267 Broadway Avenue PN www watsonrealestate nz 24 Licensed REAA 2008
Selling your home  The 7 most costly mistakes  and how to avoid them   T 06 353 7274 E Heretothere watsonrealestate.co.nz ...