The Application Process Wednesday 18th Nov Send in your proposals to helen@ytl. com.my with the subject line ‘Global Goals Pitch’. It is up to you how this if presented, either in written/film/animation format. Wednesday 2nd Dec 4-6pm The 10 shortlisted candidates deliver their pitch. Wednesday 9th Dec 12.30pm The final 3 will receive presentation training. Friday 18th Dec 11.30am The final pitch. 2
The Application Process Wednesday 18th Nov Send in your proposals to helen ytl. com.my with the subject line    Global Goa...
Contents Choose a goal (page 4) Form an idea (page 6) Create a plan of action (page 12) Prepare your pitch (page 16) This is just a guide to support you in designing your project, it is not mandatory that you follow the steps below, as long as you get your application in on time! 3
Contents Choose a goal  page 4  Form an idea  page 6  Create a plan of action  page 12  Prepare your pitch  page 16  This ...
Choose a goal 4
Choose a goal 4
What are you passionate about? 1. 2. 3. Understand the goals: Go to www.globalgoals.org, watch the video, scroll over the icons and have a look at the targets behind each goal. Consider the goals: Which goal stands out to you the most? Which goal is relevant to your work and the people you interact with? Which goal stirs up your heart? Which target would you most like to see achieved? Choose a goal: Choose a goal, and a target within that goal, which best suits you, your passions and your job. 5
What are you passionate about  1.  2.  3.  Understand the goals  Go to www.globalgoals.org, watch the video, scroll over t...
Form an idea 6
Form an idea 6
What change do you want to see? Research: Before you form your idea, take time to understand the issue. The best sustainable solutions tackle the root causes of an issue. What do you/others believe are the root causes? What are barriers in the way of making your goal a reality? You can also look for ‘bright spots’ which are places where the issue doesn’t seem to be having a negative impact – what are they doing differently that you could replicate? A useful tool you can use to do this is called an issue tree. See over the page for instructions on how to use it. 7
What change do you want to see  Research  Before you form your idea, take time to understand the issue. The best sustainab...
Issue Tree Fruit = ideas for impact Tree branches = effects of the issue Tree trunk = core issue Tree roots = causes of the issue Firstly, draw a simple tree. What is the issue you are trying to solve? Which target of the goals? Write that on the trunk of the tree 8
Issue Tree Fruit   ideas for impact Tree branches   effects of the issue Tree trunk   core issue Tree roots   causes of th...
What are the causes? You can ask people who are experiencing the problem, do some research online, phone existing NGOs etc. When you discover causes write them on the roots of the tree. What are the effects/consequences of the problem? Again you can do research into this. Write this on the branches of the tree. How might we..? Brainstorm as many ideas as you can that would tackle the root causes or remove any barriers, both large and small. Ask yourself ‘how might we’ solve each root cause. Are there any bright spots you’ve heard of, e.g. places that have overcome the root causes. What are they doing differently? Can you replicate that? Remember that the best ideas tackle the root causes of a problem. Write all your ideas as fruit on the tree. For help with ideas, take a look at Google’s Global Impact Challenge for inspiring and innovative projects or Design Kit's case studies. For example you may have an idea to improve water sanitation for poorer rural areas, or an idea to improve recycling facilities within Malaysia. 9
What are the causes  You can ask people who are experiencing the problem, do some research online, phone existing NGOs etc...
From idea to robust solution You may find that a lot of your ideas are linked or similar. That is a good thing! Start grouping your fruits into similar idea concepts. Highlight the best elements of each group and see if you can combine some of your ideas. 10
From idea to robust solution You may find that a lot of your ideas are linked or similar. That is a good thing  Start grou...
Once you have organised and combined some of your ideas, a useful tool you can use is the Impact Matrix. This will help you decide on the best idea to move forward. Put all your combined ideas onto the matrix according to the potential impact and ease of implementation. What ideas would be easier to implement but have the biggest impact? Choose one of them as your final idea. 11
Once you have organised and combined some of your ideas, a useful tool you can use is the Impact Matrix. This will help yo...
Create a plan of action 12
Create a plan of action 12
Turning your idea into a plan of action Now you have chosen an idea, it’s time to create a plan to make it happen. Firstly think through all the logistics of your project. Reflect on your timeline, the space you’ll work in, your staff, your budget, what skills you’ll need, trips you’ll take, and what you’ll likely need to produce. This may be easier if you take post-its and write down everything you can think of that you would need to do to make your project happen, (e.g. design marketing, create product, build partnerships). Then break each of those actions down into more detail (e.g. to build partnership think of who, and how you can build them). Now take a calendar. Print out or make a large one and put it up in your workspace. Mark key dates: they could be deadlines, important meetings, travel dates, or times when people you would like to work with are unavailable. Now that you’ve got a sense of your actions and timeline, look at your budget and staff. What in your actions will cost you money and how much? What skilled people do you need to work with? 13
Turning your idea into a plan of action Now you have chosen an idea, it   s time to create a plan to make it happen. First...
The Social Lean Canvas Purpose Unique Value Proposition Key partners Key resources Key metrics Cost structure You can fill your plans into this canvas to ensure you have thought through the key aspects of your project. Advantage Customer segments Channels Financial Sustainability Impact 14
The Social Lean Canvas Purpose  Unique Value Proposition  Key partners  Key resources  Key metrics  Cost structure You can...
o Purpose: What is your vision? What is the solution that you have come up o o o o o o o o o o with, and what issue will it seek to solve? Key Partners: Who do you need to work with to efficiently deliver your vision and mission. Key Resources: What physical/financial/skills are required to make this work? Metrics: What will you measure to tell if your project is succeeding? UVP: What is your mission (what will you do to achieve your vision)? What are the main programmes/products you want to deliver to achieve your mission? What is the brand you want to market? Unfair advantage: Why will this venture succeed? Channels: What methods of communication will you use to connect with customers or donors? Customer Segments: Who do you need to inspire to make this work? What customers (and/or donors) will be attracted first? Cost Structure: What will the total cost be to deliver? Financial sustainability: Where will your money come from? Impact: What impact will this have and who are the beneficiaries? 15
o Purpose  What is your vision  What is the solution that you have come up o o o o  o o o o o o  with, and what issue will...
Prepare your pitch 16
Prepare your pitch 16
How to pitch your idea The Idea: What is your overall vision? What is the essence of your product? Why is it different? Try to succinctly explain it in less than a minute. The Impact: How will your idea impact a global goal? Why will your project count? Who will benefit and what difference will it tangibly make to them? You’ll want your pitch to be clear, so don’t dwell on the details too much. Sell your idea by sharing how and why it counts. Key targets: What will you achieve and how you will evaluate it? Budget: How much are you pitching for and how will you spend it? Finally you’ll want to get that story into some kind of format to enter into this competition. It could be a pamphlet, a website, a book, or a presentation. For pitch delivery advice take a look at: James Caan’s six steps to the perfect business pitch 17
How to pitch your idea The Idea  What is your overall vision  What is the essence of your product  Why is it different  Tr...