The Application Process
Wednesday 18th Nov
Send in your proposals to helen@ytl.
com.my with the subject line ‘Global
Goals Pitch’. It is up to you how this if
presented, either in
Wednesday 2nd Dec 4-6pm
The 10 shortlisted candidates deliver
Wednesday 9th Dec 12.30pm
The final 3 will receive presentation
Friday 18th Dec 11.30am
The final pitch.
Choose a goal (page 4)
Form an idea (page 6)
Create a plan of action (page 12)
Prepare your pitch (page 16)
This is just a guide to support you in designing your project, it is not mandatory that you
follow the steps below, as long as you get your application in on time!
What are you passionate about?
Understand the goals: Go to www.globalgoals.org,
watch the video, scroll over the icons and have a look at
the targets behind each goal.
Consider the goals: Which goal stands out to you the
most? Which goal is relevant to your work and the
people you interact with? Which goal stirs up your
heart? Which target would you most like to see
Choose a goal: Choose a goal, and a target within that
goal, which best suits you, your passions and your job.
What change do you want to see?
Research: Before you form your idea, take time to
understand the issue. The best sustainable solutions tackle
the root causes of an issue. What do you/others believe are
the root causes? What are barriers in the way of making
your goal a reality?
You can also look for ‘bright spots’ which are places where
the issue doesn’t seem to be having a negative impact –
what are they doing differently that you could replicate?
A useful tool you can use to do this is called an issue tree.
See over the page for instructions on how to use it.
Fruit = ideas for impact
Tree branches = effects of the
Tree trunk = core issue
Tree roots = causes of the issue
Firstly, draw a simple tree. What is the issue you are trying to
solve? Which target of the goals? Write that on the trunk of the tree
What are the causes? You can ask people who are experiencing the
problem, do some research online, phone existing NGOs etc. When
you discover causes write them on the roots of the tree.
What are the effects/consequences of the problem? Again you
can do research into this. Write this on the branches of the tree.
How might we..? Brainstorm as many ideas as you can that would
tackle the root causes or remove any barriers, both large and small.
Ask yourself ‘how might we’ solve each root cause. Are there any
bright spots you’ve heard of, e.g. places that have overcome the root
causes. What are they doing differently? Can you replicate that?
Remember that the best ideas tackle the root causes of a problem.
Write all your ideas as fruit on the tree.
For help with ideas, take a look at Google’s Global Impact Challenge for
inspiring and innovative projects or Design Kit's case studies. For example you
may have an idea to improve water sanitation for poorer rural areas, or an idea
to improve recycling facilities within Malaysia.
From idea to robust solution
You may find that a lot
of your ideas are linked
or similar. That is a
good thing! Start
grouping your fruits into
similar idea concepts.
Highlight the best
elements of each group
and see if you can
combine some of your
Once you have
combined some of
your ideas, a useful
tool you can use is the
Impact Matrix. This
will help you decide
on the best idea to
Put all your combined ideas onto the matrix according to
the potential impact and ease of implementation. What
ideas would be easier to implement but have the biggest
impact? Choose one of them as your final idea.
Turning your idea into a plan of action
Now you have chosen an idea, it’s time to create a plan to make it happen.
Firstly think through all the logistics of your project. Reflect on your timeline, the space
you’ll work in, your staff, your budget, what skills you’ll need, trips you’ll take, and what
you’ll likely need to produce.
This may be easier if you take post-its and write down everything you can think of that
you would need to do to make your project happen, (e.g. design marketing, create
product, build partnerships). Then break each of those actions down into more detail
(e.g. to build partnership think of who, and how you can build them).
Now take a calendar. Print out or make a large one and put it up in your workspace.
Mark key dates: they could be deadlines, important meetings, travel dates, or times
when people you would like to work with are unavailable.
Now that you’ve got a sense of your actions and timeline, look at your budget and
staff. What in your actions will cost you money and how much? What skilled people do
you need to work with?
The Social Lean Canvas
You can fill your plans into this canvas
to ensure you have thought through
the key aspects of your project.
o Purpose: What is your vision? What is the solution that you have come up
with, and what issue will it seek to solve?
Key Partners: Who do you need to work with to efficiently deliver your
vision and mission.
Key Resources: What physical/financial/skills are required to make this
Metrics: What will you measure to tell if your project is succeeding?
UVP: What is your mission (what will you do to achieve your vision)? What
are the main programmes/products you want to deliver to achieve your
mission? What is the brand you want to market?
Unfair advantage: Why will this venture succeed?
Channels: What methods of communication will you use to connect with
customers or donors?
Customer Segments: Who do you need to inspire to make this work?
What customers (and/or donors) will be attracted first?
Cost Structure: What will the total cost be to deliver?
Financial sustainability: Where will your money come from?
Impact: What impact will this have and who are the beneficiaries?
How to pitch your idea
The Idea: What is your overall vision? What is the essence of your product?
Why is it different? Try to succinctly explain it in less than a minute.
The Impact: How will your idea impact a global goal? Why will your project
count? Who will benefit and what difference will it tangibly make to them?
You’ll want your pitch to be clear, so don’t dwell on the details too much. Sell
your idea by sharing how and why it counts.
Key targets: What will you achieve and how you will evaluate it?
Budget: How much are you pitching for and how will you spend it?
Finally you’ll want to get that story into some kind of format to enter into this
competition. It could be a pamphlet, a website, a book, or a presentation. For
pitch delivery advice take a look at: James Caan’s six steps to the perfect