PMI MASS BAY CHAPTER SPONSORSHIP KIT 2014 M A S S B AY C H A P T E R Project Management Institute Mass Bay Chapter, Inc. 411 Waverley Oaks Road, Suite 331B Waltham, MA 02452 Tel.: 781-894-1842 Fax: 781-647-7222 Email: avpbizdev@pmimassbay.org www.pmimassbay.org VISIBILITY NETWORKING OPPORTUNITIES
PMI MASS BAY CHAPTER SPONSORSHIP KIT 2014  M A S S B AY C H A P T E R  Project Management Institute Mass Bay Chapter, Inc....
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER About PMI Mass Bay Chapter Project Management Institute (PMI) is the premier global organization for the support and advocacy of project management. The PMI Mass Bay Chapter (PMIMBC) is one of the largest PMI chapters in the country, with over 2,500 members. Our chapter is an active and vibrant community that creates many professional development events and programs throughout the year, and supports professional and aspiring project managers. Our membership is employed in many industries across the Greater Boston area, from Andover to Provincetown. Why Mass Bay Chapter and Why Now? Our Chapter membership is comprised of many talented individuals ranging from early career professionals new to the field of project management through practitioners with deep experience leading large complex projects. We are a group of highly motivated volunteers with a clear mission to support the important work of our project manager membership, and corporate, academic, and non-profit communities. • • • • Professionally run organization with a quality model for sponsor success Chapter members from many different types of organizations and fields Continuously invest and develop new initiatives Support non-profit and public service work Our programs can help close the gap in your hiring, business development, and educational objectives with a structured and time sensitive approach. Contents 3 4 5 6 7 8 9 Sponsorship Opportunities Connecting Our Community through Events and Outreach Chapter Meeting Sponsorship and Sponsorship Levels Introduction Chapter Sponsorship Levels Sponsorship Levels Benefits Chart Additional Sponsorship Options How to Sponsor Our Chapter
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  About PMI Mass Bay Chapter Project Management Institute  PMI  is the premier gl...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER Sponsorship Opportunities Our program offerings are designed to support initiatives to attract qualified project managers, highlight company reputation, build brand recognition, and create opportunities for new business. We take a solution-based approach to building our sponsorship offerings. Our programs are structured to offer a high level of service and designed to promote sponsor relationships that deliver consistent business value over time. Instead of a piecemeal menu of small components, we have developed a carefully crafted model leveraging all our Chapter assets to form robust solutions that contribute to our sponsors’ objectives. We have both short- and long-term offerings designed to match your needs. We have shorter plans that are perfect for when your strategy is aligned with a specific period of time. And we have comprehensive solutions that are the right choice to firmly establish your brand and the value of your products and services. Summary of Sponsorship Offerings: • Chapter Meeting Sponsor (Individual Chapter meeting) • Bronze Level (3 Months) • Silver (6 Months) • Gold (12 Months) • Platinum (12 Months) • Getting Started (Bronze + Chapter Meeting at discounted rate) • Advertizing & Job Posting Solutions • Professional Development Day Sponsorships (Annual event) Our Sponsorship program offers excellent opportunities to engage and connect with our large and diverse membership to: • Position your organization as an employer of choice with a leading professional community, enhancing interest from qualified candidates • Develop mindshare for your organization’s products and services, increasing potential for new customers and revenue • Build your identity and brand recognition to foster awareness and differentiation with leaders actively engaged in critical change initiatives • Network to expand your professional relationships by making in-person connections with members of the largest project management community in New England • Deepen your resource pool and enhance the future agility of your organization Our offerings range from sponsorship of a single Chapter meeting to full-year programs with comprehensive and tailored support. Our Chapter VP and AVP of Business Development are available to help create a solution to meet your objectives and schedule. 3
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  Sponsorship Opportunities Our program o   erings are designed to support initia...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER Connecting Our Community through Events and Outreach Monthly and Special Events The PMI Mass Bay Chapter (PMIMBC) holds monthly Chapter meetings, usually every third Thursday, in different locations throughout the Greater Boston area. Each meeting features a professional speaker, networking hour, and catered dinner. Attendance at each Chapter meeting is typically between 100–200 project management professionals. Communications with registration information feature our sponsors’ logos and are sent via e-mail to over 5,000 subscribers two to four times per event, starting about 60 days before the event. A dedicated registration page also prominently features our sponsors’ logos. PMIMBC regularly organizes additional events and meetings that cater to the specific needs of our membership base, as well as interested professionals in the project management field. These events include career fairs, networking events, workshops, Professional Development Day, minicourses, and regional conferences. Project Management Professional (PMP) credits are accrued by attendance at these events. Website Our website is the central hub of information for project managers in the Mass Bay region. The PMIMBC website, www.pmimassbay.org, offers a unique opportunity for sponsors to gain exposure and expand their relationship with our community. A dedicated sponsor page provides the opportunity to present products and services directly to our membership. We also display our Chapter sponsors’ logos on our home page for maximum exposure. Newsletters Our Chapter newsletter is published monthly on our website and is also distributed via e-mail. Our Chapter has over 5,000 subscribers, including PMI Mass Bay members, corporate members, advertisers, and industry professionals. Sponsors have priority access to submit white papers and case studies to our newsletter. This provides a great way to show our membership your experience and commitment to the field of project management. VISIBILITY NETWORKING OPPORTUNITIES 4
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  Connecting Our Community through Events and Outreach Monthly and Special Events...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER Chapter Meeting Sponsorship Our Chapter Meeting Sponsorship provides the opportunity to host a Chapter meeting as the official sponsor. Sponsors use this venue to advertise their services and products or recruit project managers for open positions. This is a perfect opportunity for HR and PMO leadership, and sales and marketing resources to communicate with and network directly with our members. Our Chapter Meeting Sponsorship is designed to support your business goals within a specific timeframe by: • Expanding your professional network through new connections with the largest project management community in New England • Developing your visibility with project managers currently engaged in critical ongoing initiatives Chapter Meeting Sponsorship benefits include: • Emailing campaign to our full membership highlighting your participation, support, and information about your organization prior to the meeting • Hosting a table and directly engaging with PMs at a Chapter meeting, typically with 100–200 attendees. Sponsors can bring trade show materials, host a raffle, and collect business cards from attendees • Placing your organization’s logo and website link on our Chapter’s web site • Providing the opportunity to make a brief introduction and overview about your organization to our Chapter meeting audience • Offering two complimentary tickets to Chapter meetings to dine and network with our members • One job post note to our Chapter’s LinkedIn group prior to the Chapter meeting • Up to three posted open positions on our Chapter website’s home page job section Chapter Sponsorship Levels All four of our Sponsorship levels offer the same set of Foundation Benefits: • Your organization’s logo prominently displayed on our home page • Your organization’s logo on our regular e-blasts to our entire membership • Your organization’s logo on one of our monthly Chapter meeting’s presentation slides and verbal recognition • Your organization’s logo and QR code at each Chapter meeting dinner table display • Your organization’s logo on our members’ monthly newsletter • Chapter meeting sponsor table for collateral literature, flyers, etc. at all Chapter meetings • Chapter member rates for all events and meetings for your organization’s employees 5
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  Chapter Meeting Sponsorship Our Chapter Meeting Sponsorship provides the opport...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER Bronze Sponsorship Level A three-month program that includes all of the core Foundation Benefits plus one complimentary Chapter meeting registration each month during the sponsorship period. Perfect for when your strategy is aligned with a specific period of time. Getting Started Promotion We offer a Getting Started package for new sponsors, combining a Chapter Meeting Sponsorship and Bronze level sponsorship for targeted impact on your business goals at a discounted rate. Contact avpbizdev@pmimassbay.org for more details. Silver Sponsorship Level A six-month program. An excellent choice to support a new campaign. In addition to our Foundation Benefits, we also include: • Advertising discounts for Professional Development Day booklet • Postcard advertising for our semi-annual calendar • One complimentary Chapter meeting registration each month during the sponsorship period Gold Sponsorship Level A twelve-month program. This level firmly establishes your brand and the value of your products and services within our organization. In addition to our Foundation Benefits the Gold level offers: • Speaker recognition with brief overview of your organization at each Chapter meeting (limit three sponsors per meeting) • PD Day sponsorship discount • Link on our sponsor page for products and services special offers • Postcard advertising • Leverage PMI Mass Bay social media properties (TBD) • Checkout promotional item/gift bag • Participate in board planning call • Offers Page access and posting (TBD) • Two complimentary Chapter meeting registrations each month during the sponsorship period • Opportunity for your own custom display (11x17") on the Sponsors’ Table Platinum Sponsorship Level A twelve-month program that is built upon our Gold sponsorship level. This level offers a comprehensive program leveraging all of the sponsorship assets and resources of our Chapter and is custom-tailored to meet your objectives. In addition to the benefits of our Gold level, Platinum offers: • • • • • • • • Project of the Year event (TBD) Sponsor executive breakfast (TBD) One complimentary membership to our Chapter (for current PMI member) Post video clip on our sponsor page by a leader in your organization (TBD) Joint press releases (TBD) Roundtable program recognition (TBD) 10% discount for renewal of second or subsequent year at same level Three registration codes for Chapter meetings 6
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  Bronze Sponsorship Level A three-month program that includes  all of the  core ...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER Sponsorship Levels BENEFITS BRONZE SILVER GOLD PLATINUM Joint press release TBD Post video on Sponsor Page TBD Sponsor Executive Breakfast TBD Project of the Year TBD 10% discount on renewal of 2nd or subsequent year at same level √ Roundtable sponsor recognition √ One complimentary Chapter membership √ Offers Page posting TBD TBD Leverage PMI Mass Bay social media properties TBD TBD 11x17" poster board display on sponsor table √ √ Checkout promotional item/gift bag √ √ Link on our sponsor page for special offers √ √ Brief presentation to dinner audience √ √ Professional Development Day event sponsorship discount √ √ √ Postcard advertising included √ √ √ Advertising discount PD Day booklet √ √ √ One One Two Three Logo on our website √ √ √ √ Logo on eblasts √ √ √ √ Logo and recognition on monthly meeting slides √ √ √ √ Logo and QR code each dinner table display √ √ √ √ Chapter meeting rates √ √ √ √ Chapter meeting sponsor table literature √ √ √ √ FOUNDATION BENEFITS Paid Chapter meeting registration 7
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  Sponsorship Levels BENEFITS  BRONZE  SILVER  GOLD  PLATINUM  Joint press releas...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER Additional Sponsorship Options Professional Development Day Our annual Professional Development Day (PD Day) is an intensive professional development conference we organize each year typically in the fall timeframe. PD Day features a full schedule of presentations and workshops on subjects such as Agile best practices, team leadership, and advanced techniques. Sponsorship of this event includes substantial marketing to our membership in advance, visibility in our program booklet, and on-site presence and networking throughout the program. PD Day is a unique opportunity for an immersive engagement with highly motivated and experienced project managers who have dedicated this meeting time to professional development and networking. Advertising Solutions We also recognize the value of product or service advertising, and the importance of finding qualified job candidates. Our advertising and job posting solutions are currently available as separate offerings for those who have targeted objectives: • Advertising: three months of exposure in our monthly Chapter newsletter for your product or service; advertisement includes link to your website. • Job Posting: A program especially suitable for hot jobs offering three e-blasts over 30 days to our entire membership. Our advertising offerings also include extended solutions that provide exposure on additional media channels under an annual plan structure. 8
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  Additional Sponsorship Options Professional Development Day Our annual Professi...
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER How to Sponsor Our Chapter We work closely with our sponsors to understand their strategy, objectives, and timing. We believe in the importance of maintaining an ongoing dialogue throughout the sponsorship period. To achieve this, we provide our sponsors with the following: • • • • • • • A dedicated contact (AVP) Introduction to Chapter board members Planning services Coordination of our resources Checklists Event and office staff for your assistance Follow up Fees for sponsoring at the different levels currently offered: Platinum: $5,000 Gold: $3,750 Silver: $2,250 Bronze: $1,250 Meeting: $775 Getting Started Package: $1,500 A signed contract and full payment by check is required to confirm a sponsorship. A sample agreement can be found on our Chapter’s website on the Sponsorship page. Our business development team will work with you to prepare an agreement form specifically tailored to your selected sponsorship level and schedule. Please send payment to: PMI Mass Bay Chapter, attn. Program Sponsorship 411 Waverly Oaks Road, Suite 331B, Waltham, MA 02452. Our office number is 781-894-1842. Our sponsorship team is at your service. You may contact our team directly at avpbizdev@ pmimassbay.org. We look forward to working with you to match the best sponsorship program  to your goals. Important Details PMIMBC will not be responsible for any losses or consequential damages incurred by the sponsor. PMIMBC is incorporated in the Commonwealth of Massachusetts, and operates as a 501 (c) organization. PMI does not qualify as a charity under IRS guidelines. Acceptance, Deferment and Cancellation: PMIMBC reserves the right to: Accept only sponsorships that have a direct project management benefit to our membership, limit the number of concurrent sponsorship, and/or defer, refuse, or cancel sponsorships. PMIMBC is constrained by law to limit the fair market value of the goods and services provided to sponsors in return for their financial support. PMIMBC does not provide member or attendance information. PMIMBC does not sell or rent information about its members or conference attendees. version 4/2014 images: Getty Images © PMI Mass Bay Chapter 9
SPONSORSHIP KIT 2014 PMI MASS BAY CHAPTER  How to Sponsor Our Chapter We work closely with our sponsors to understand thei...