How does fresh content help my business grow?
To begin with, content educates visitors to your site about the products or sevices you offer. They learn what you are all about and why your business is better than the others. Plus, it lets them know that you are knowledgable about the latest and greatest products or services offered. The more they know, the more likely they are to do business with you.
As you keep your visitors well-informed, you establish yourself as an expert and an authority. This is what consumers are seeking before they buy into what you have to offer.