Melanie Kross explains why having a website is simply not enough. For your business to make it in the digital world today, it must have updated content weekly. Hiring a content writer to handle this is the best option because it is a full-time job.

Why Your Website Needs Fresh Content Consistently


And How a Content Writer can Help Your Business Grow

You finally have a nice website set up and can now sit back and relax...


You keep hearing people speak of this "content" thing, or that you need a "content writer" for your website.  You just don't have time to worry about it right now, though, and you're just fine with a website for your business.


You had better make time, and here's why...

How does fresh content help my business grow?

To begin with, content educates visitors to your site about the products or sevices you offer.  They learn what you are all about and why your business is better than the others. Plus, it lets them know that you are knowledgable about the latest and greatest products or services offered. The more they know, the more likely they are to do business with you.

As you keep your visitors well-informed, you establish yourself as an expert and an authority. This is what consumers are seeking before they buy into what you have to offer.

Also, you need to have quality content on your own website that is also posted regularly to your social media platforms. The content should not be pushy sales material (like yesterday's marketing!), but instead it should educate the consumer, solve their problems or provide them solutions.  This will keep them returning to your site, turn them into folllowers, and they will share your content with others. Traffic will flow to your site, and soon you will have new customers.

Finally, it is a fact that most people do not buy from you on their first visit to your site.  The only way to keep them coming back is to continually post fresh content that will interest them. 


Establish who your Target Audience is, find out what questions they have and what they are needing, and address these issues through fresh content.